ΕΝΔΕΙΚΤΙΚΗ ΒΙΒΛΙΟΓΡΑΦΙΑ-ΑΡΘΡΟΓΡΑΦΙΑ-SITES- ΒΑΣΕΙΣ ΔΕΔΟΜΕΝΩΝ
Philip Kotler, Marketing Management: Millennium Edition,10e, 2000.
Donald Lehman, Sunil Gupta, and Joel Steckel, Marketing Research, 1e, 1998.
Malliaris P. Introduction to Marketing, Stamoulis
Tzortzakis K. Marketing Management, Rosili
Articles
BREAK FREE FROM THE PRODUCT LIFE CYCLE. By: Moon, Youngme. Harvard
Business Review, May2005, Vol. 83 Issue 5, p86, 9p, 1 diagram, 2c; (AN 16951568
Modeling Preferences for Common Attributes in Multicategory Brand Choice. By: Singh,
Vishal P.; Hansen, Karsten T.; Gupta, Sachin. Journal of Marketing Research (JMR),
May2005, Vol. 42 Issue 2, p195, 15p, 10 charts, 5 graphs; (AN 16997271)
New Empirical Generalizations on the Determinants of Price Elasticity. By: Bijmolt,
Tammo H. A.; Van Heerde, Harald J.; Pieters, Rik G. M.. Journal of Marketing Research
(JMR), May2005, Vol. 42 Issue 2, p141, 16p, 5 charts, 1 diagram; (AN 16997228)
Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution
Channels? By: Tyagi, Rajeev K.. Journal of Marketing Research (JMR), May2005, Vol.
42 Issue 2, p228, 5p, 1 chart; (AN 16997261)
The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions. By: Xia,
Lan; Monroe, Kent B.; Cox, Jennifer L.. Journal of Marketing, Oct2004, Vol. 68 Issue 4,
p1, 15p, 1 chart; (AN 14340664)
Direct-To-Customer Advertising of Pharmaceutical Products: Issue Analysis and DirectTo-Consumer Promotion. By: Richardson, Lee; Luchsinger, Vince. Journal of American
Academy of Business, Cambridge, Sep2005, Vol. 7 Issue 2, p100, 5p; (AN 17322286)
Congruence between Attractive Product Features and Virtual Content Delivery for
Internet Marketing Communication. By: Filo, Kevin; Funk, Daniel C.. Sport Marketing
Quarterly, 2005, Vol. 14 Issue 2, p112, 11p; (AN 17229562)
Fat Chance. By: Fryer, Bronwyn; Kirby, Julia; Weyers, Howard; Solovay, Sondra;
Roehling, Mark V.; Wilensky, Amy. Harvard Business Review, May2005, Vol. 83 Issue
5, p33, 9p, 2c, 4bw; (AN 16951506)
Marketing Management: Millenium Edition (10nth edition), by Philip Kotler (Hardcover -July 19, 1999).
Basic Marketing Research: Application to Contemporary Issues with SPSS- Student
Editionby Naresh K Malhotra, Naresh Malhotra (Hardcover -- December 4, 2001).
Principles of Marketing with C.D., by Philip Kotler, Gary Armstrong (Hardcover -- July 3,
2000).
Essentials of Marketing Research, 2nd Edition by V. Kumar, et al (Hardcover -November 16, 2001).
Market Segmentation: Conceptual and Methodological Foundations (International Series
in Quantitative Marketing) by Michel Wedel, Wagner A. Kamakura (Hardcover -December 31, 1999).
Consumer Behavior by J. Paul Peter (Hardcover -- July 3, 2001).
Marketing Management : Analysis, Planning, Implementation and Control by Phillip
Kotler (Hardcover -- May 28, 1999).
Marketing Engineering: Computer – Assisted Marketing Analysis and Planning (2nd
Edition) by Gary L. Lilien, Arvind Rangaswamy.
Marketing Management: Texts and Cases (Marketing Management) by Douglas J.
Dalrymple, Leonard J. Parsons (Hardcover -- January 4, 2000).
Principles of Marketing (11nth Edition) by Philip Kotler, Gary Armstrong; Hardcover.
Marketing : Principles and Perspectives(Paper back w/OLC) and Premium content by
William O Bearden, et al (Paperback - November 21, 2005)
.
Principles of Marketing by Charles Lamb, et al (Hardcover - December 1999).
Marketing Research and SPSS 11.0, Fourth Edition by Alvin C. Burns, Ronald F. Bush;
Hardcover.
Marketing Research by David A. Aaker, et al; Hardcover.
Marketing Research: Methodological Foundations (with info track) by Gilbert A.
Churchill, Dawn Iacobucci; Hardcover.
Essentials of Marketing Research, 2nd Editionby V. Kumar, et al (Hardcover - November
16, 2001).
Marketing Research, by Parasuraman (Hardcover - February 2003) .
Basic Marketing Research: Application to Contemporary Issues with SPSS-Student
edition, by Naresh K Malhotra, Naresh Malhotra (Hardcover - December 4, 2001)
Data Bases
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