St. Michael-Albertville High School
Advanced Marketing (Master)
Teacher: Jeanne Fisher
September 2012
Content
CEQ:
• WHAT IS
PROMOTION, PLACE
AND PRICE?
Skills
Learning Targets
Assessment
Resources & Technology
Text: Marketing Essentials,
Glencoe
UEQ:
 What is promotion?
Promotion
1.Promotin mix
2. Promotion types
UEQ:
•What is advertising?
Advertising
1. Advertising media
Promotion
1. Explain the role of
promotion in business and
marketing
2. Identify types of
promotion
3. Distinguish between
public relations and
publicity
4. Explain the elements of a
news release
5. Describe the concept of
promotional mix
6. Define sales promotion
7. Explain the use of
promotional tie-ins, trade
sale promotions and loyalty
marketing programs
Promotion
LT1. I can explain the role
of promotion in business
and marketing
LT2. I can identify types of
promotion
LT3. I can distinguish
between public relations
and publicity
LT4. I can explain the
elements of a news release
LT5. I can describe the
concept of promotional mix
LT6. I can define sales
promotion
LT7. I can explain the use
of promotional tie-ins, trade
sale promotions and loyalty
marketing programs
Promotion
CFA=
CSA= Chapter 17
Promotion Test
Promotion
Chapter 17
Vocabulary: promotion,
advertising, direct
marketing, social media,
sales promotion, public
relations, publicity,
push/pull policies, coupons,
premiums, incentives,
promotional tie-ins,
promtional tie-ins
Advertising
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Advanced Marketing (Master)
Fisher
Content
2. Advertising campaign
Skills
Learning Targets
Advertising
1. Explain the concept and
purpose of advertising in
the promotional mix
2. Identify the different
types of advertsing media
3. Discuss planning and
selection of media
4. Discuss how media
campaigns are developed
5. Explain the role of an
advertising agency
Advertising
LT1. I can explain the
concept and purpose of
advertising in the
promotional mix
LT2. I can identify the
different types of
advertsing media
LT3. I can discuss planning
and selection of media
LT4. I can discuss how
media campaigns are
developed
LT5. I can explain the role
of an advertising agency
UEQ:
•What are channels of
distribution?
Channels of Distribution
1.Distribution
2. Distribution planning
UEQ:
•What is pricing?
Price planning
1. Price planning isues
Channels of Distribution
1. Explain the concept of
channel of distribution
2. Identify channel
members
3. Compare differenct
channels of distribution
4. Explain distribution
planning
5. Name and describe the
three levels of distribution
St. Michael-Albertville High School
Assessment
CFA=
CSA= Chapter Advertising
Test
Resources & Technology
Advertising
Chapter 19.1. 20.1
Vocabulary: advertising,
promotional advertising,
institutional advertising,
media, print media, transit
advertising, broadcast
media, internet advertising,
podcast, blogs, specialty
media, media planning,
advertising planning,
advertising agencies,
logotype, headline, copy.
illustration, signature,
slogan
Channels of Distribution
CFA=
CFA= Channels of
Distribution Chapter 21 test
Channels of Distribution
LT1. I can explain the
concept of channel of
distribution
LT2. I can identify channel
members
LT3. I can compare
differenct channels of
distribution
Channels of Distribution
Chapter 21
Vocabulary: channel of
distribution, intermedaries,
wholesalers, rack jobbers,
drop shippers, retailers,
brick and mortar stores, e-
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Fisher
Content
2. Price planning factores
UEQ:
•What is purchasing?
Purchasing
1. Role of the buyer
2. Purchasing process
UEQ:
•What are marketing
careers?
Marketing Careers
1. Market career research
Advanced Marketing (Master)
Skills
intensity
6. Explain the effect of the
Internet on distribution
planniong
7. Describe the challenges
of international distribution
planning
Price Planning
1. Recognize the different
forms of pricing
2. Explain the importance
of pricing
3. List the goals of pricing
4. Differentiate between
market share and market
position
5. List the four market
factors that affect price
planning
Purchasing
1. Define the terms used to
describe organizational
buyers
2. Explain how planning
purchases differs between
an industrial market and a
Learning Targets
LT4. I can explain
distribution planning
E5. I can name and
describe the three levels of
distribution intensity
LT6. I can explain the
effect of the Internet on
distribution planniong
LT7. I can describe the
challenges of international
distribution planning
Price Planning
LT1. I can recognize the
different forms of pricing
LT2. I can explain the
importance of pricing
LT3. I can list the goals of
pricing
LT4. I can differentiate
between market share and
market position
LT5. I can list the four
market factors that affect
price planning
St. Michael-Albertville High School
Assessment
Price Planning
CFA=
CSA= Chapter 25 Test
Resources & Technology
tailing, agents, direct
distribution, indirect
distribution, exclusive
distribution, integrated
distribution, selective
distribution, intensive
distribution, e-marketplace
Video: When Horses Fly,
IZZIT
Price Planning
Chapter 25
Purchasing
CFA=
CSA= Chapter 23 Test
Vocabulary: price, return
on investment, market
share, market position,
break-even point, demand
elasticity, diminishing
marginal utility, price
fixing, price discrimination,
unit pricing, loss leader
Purchasing
Chapter 23
Purchasing
LT1. I can define the terms
Marketing Careers
Vocabulary: organizational
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Fisher
Content
UEQ:
•What is price strategy?
Price Strategy
UEQ:
•What is physical
distribution?
Physical Distribution
UEQ:
•What is visual
Advanced Marketing (Master)
Skills
reseller's market
3. List the different types of
purchase situations
4. Explain criteria for
selecting suppliers
5. Name the factors
involved in negotiating
terms of a sale
6. Describe the various
Internet purchasing
methods
Marketing Careers
1. Reseach potential a
marketing career
Learning Targets
used to describe
organizational buyers
LT2. I can explain how
planning purchases differs
between an industrial
market and a reseller's
market
LT3. I can list the different
types of purchase situations
LT4. I can explain criteria
for selecting suppliers
LT5. I can name the factors
involved in negotiating
terms of a sale
LT6. I can describe the
various Internet purchasing
methods
St. Michael-Albertville High School
Assessment
CFA=
CSA= Chapter 38.1 Test
Price Strategy
CFA=
CSA= Chapter 26 Test
Marketing Careers
Chapter 38.1
Vocabulary: references,
resume, cover leter,
networking, job lead,
Marketing Careers
LT1. I can reseach potential
a marketing career
Price Strategy
1. Name the three pricing
policies used to establish a
base price
2. Explain two polar pricing
policies for introducing a
new product
3. Explain the relationship
between pricing and the
Physical Distribution
CFA=
CSA= Chapter 22 Test
Price Strategy
LT1. I can name the three
pricing policies used to
establish a base price
LT2. I can explain two
Resources & Technology
buyers, wholesale and retail
buyers, six month
merchandise plan, op-tobuy, centralized buying,
decentralized buying, want
slips, consignment buying,
memorandum buying,
reverse auction
Price Strategy
Chapter 26
Vocabulary: mark-up, oneprice policy, flexble price
policy, skimming pricing,
penetration pricing
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Fisher
Advanced Marketing (Master)
Content
Skills
merchandising and display? product life cycle
4. Describe pricing
Visual Merchandising
strategies that adjust the
base price
5. List the steps involved in
determining price
UEQ:
•What is packaging and
labeling?
Packaging and labeling
Packaging & labeling
Marketing Careers
Physical Distribution
1. Identify transportation
systems and services that
move products from
manufacturers to
consumers
2. Name the different kinds
of transportation service
companies
3. Explain the concept and
function of inventory
storage.
4. Identify the types of
warehouses.
Visual Merchandising
1. Explain the concept and
purpose of visual
Learning Targets
polar pricing policies for
introducing a new product
LT3. I can explain the
relationship between
pricing and the product life
cycle
LT4. I can describe pricing
strategies that adjust the
base price
LT5. I can list the steps
involved in determining
price
Physical Distribution
LT1. I can identify
transportation systems and
services that move products
from manufacturers to
consumers
LT2. I can name the
different kinds of
transportation service
companies
LT3. I can explain the
concept and function of
inventory storage.
LT4. I can identify the
types of warehouses.
St. Michael-Albertville High School
Assessment
Resources & Technology
Visual Merchandising
CFA=
CSA=Chapter 18 Test
Physical Distribution
Chapter 22
Vocabulary: physical
distribution, transportation,
common carriers, contract
carriers, private carriers,
Packaging and labeling
CFA=
exempt carriers, ton mile,
CSA= Cha[ter 31, Section 2 carload, freight forwarders
Test
Visual Merchandising
Chapter 18
Vocabulary: visual
merchandising, display,
storefront, marquee, store
layout, fixtures, point of
purchase displays,
interactive kiosk
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Fisher
Content
Advanced Marketing (Master)
Skills
merchandising
2. Identify the elements of
visual merchandising
3. Describe types of display
arrangements
4. List the steps in creating
a display
Packaging and labeling
K1. Explain the functions
of product packaging
K2. Identify the funciton of
labels
Learning Targets
Assessment
Visual Merchandising
LT1. I can explain the
concept and purpose of
visual merchandising
LT2. I can iIdentify the
elements of visual
merchandising
LT3. I can describe types of
display arrangements
LT4. I can list the steps in
creating a display
St. Michael-Albertville High School
Resources & Technology
Packaging and labeling
Chapter 31, section 2
Vocabulary: package,
mixed bundling, pice
bundling, blisterpacks,
aseptic packaging, label,
brand label, descriptive
label, grade label
Packaging and labeling
LT1. I can explain the
functions of product
packaging
LT2. I can identify the
funciton of labels
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