Mirae Asset Emerging Bluechip Fund
(An open ended equity fund)
Why Emerging Bluechip companies?
We believe emerging bluechip companies offer higher return potential as:

Performance: Periodically, the stock markets go through a phase where midcap stocks come into
prominence. Over the last many years, the small- and mid-cap indices have outstripped the large cap
indices. Consistent track record of out-performance of emerging bluechip companies makes them an exciting
investment proposition.

High earnings growth: CNX mid-cap Index is offering higher earnings growth for FY11 and FY12 (based on
consensus forecasts) compared to Sensex Index. Momentum in earnings upgrade cycle for CNX mid-cap
Index has sustained versus pause/ decline in earnings for Sensex Index.

Room for their P/E multiples to expand if the company transitions from a small / mid cap size to a large cap

They offer better growth prospects due to presence in a new segment or area that is growing at a faster
pace.
What is Mirae Asset Emerging Bluechip Fund ?
Mirae Asset Emerging Bluechip Fund is primarily a Mid-cap fund which gives investors the opportunity to
participate in the growth of the emerging companies which have the potential to be tommorrow’s large caps.
Performance:
Risk Return
Performance as of 12 July 2011
Scheme Name
Birla SL Midcap(G)
Absolute
6 Months
CAGR
9 Months
1 Year
Rank
6 Months
9 Months
1 Year
-3.52
-12.03
-1.65
21
19
23
1.27
-8.44
2.87
7
14
13
Canara Robeco Emerging Eq(G)
1.00
-6.86
5.74
8
6
10
DSPBR Small & Mid Cap-Reg(G)
-0.52
-9.06
5.27
15
15
11
Franklin India Prima(G)
-1.14
-10.88
0.36
16
17
19
5.01
-1.90
12.32
3
3
3
-14.05
-27.84
-15.12
33
33
33
BNP Paribas Mid Cap Fund(G)
HDFC Mid-Cap Oppor(G)
HSBC Midcap Equity(G)
ICICI Pru Discovery(G)
-1.98
-6.14
4.49
18
5
12
ICICI Pru Emerging S.T.A.R.(G)
-4.42
-15.75
-6.11
23
28
28
IDFC Premier Equity-A(G)
-0.33
-8.15
7.15
14
11
6
IDFC Premier Equity-B(G)
-0.33
-8.15
7.15
13
10
5
2.24
-7.49
5.83
6
9
9
IDFC Small & Midcap Equity(G)
ING Midcap(G)
0.42
-8.23
0.80
9
13
16
Kotak Emerging Equity(G)
-7.83
-18.73
-7.50
29
29
29
Kotak Midcap(G)
-1.75
-12.75
1.50
17
23
15
L&T Midcap(G)
-6.23
-14.51
-1.68
27
25
24
6.97
-0.53
14.14
2
1
2
Mirae Asset Emerging BlueChip-Reg(G)
Principal Emerging Bluechip(G)
-11.08
-19.19
-8.19
32
30
31
Reliance Growth-Ret(G)
-7.05
-14.71
-3.97
28
26
27
Reliance Long Term Equity(G)
-4.63
-14.73
-1.13
24
27
22
Reliance Reg Savings-Equity(G)
-5.31
-12.42
-0.39
26
21
21
4.06
-7.47
8.22
5
8
4
Religare Mid Cap(G)
Sahara Midcap(G)
-2.81
-12.91
0.35
19
24
20
SBI Magnum Emerging Businesses(G)
7.20
-0.61
16.07
1
2
1
SBI Magnum Global'94(G)
4.72
-4.25
6.41
4
4
7
SBI Magnum MidCap(G)
-4.36
-12.66
0.40
22
22
18
SBI Magnum Multiplier Plus'93(G)
-5.17
-12.30
-2.17
25
20
25
Sundaram Equity Multiplier(G)
0.27
-6.93
2.81
10
7
14
Sundaram S.M.I.L.E Fund(G)
-8.74
-19.62
-8.75
30
31
32
Sundaram Select Midcap(G)
0.15
-8.19
6.35
11
12
8
Tata Mid Cap(G)
-3.19
-11.42
-3.48
20
18
26
Taurus Discovery(G)
-9.54
-20.69
-7.51
31
32
30
UTI Mid Cap(G)
-0.13
-10.78
0.66
12
16
17
Source: ACE MF
#Past performance may or may not be sustained in future
Our Fund Strategy
Investment Universe - stocks with atleast 100 crores market cap but not a part of top 100 stocks as
per market cap (as per NSE) at the time of Investment
1 Core & Tactical Portfolio
a. Core Portfolio – 70%-80% - Midcaps
b. Tactical – 20%-30% - Large Caps
2 Bottom Up approach for Stock Picking
Our long term investment criteria involves identifying companies that operate under favorable
economic conditions and market structures, driven by earnings growth and visibility, strong balance
sheets, healthy cash flows, well-contained cost structures, sustainable margins, and low gearing at
reasonable valuations.
Fund Performance:
Risk Return
Absolute
Latest NAV(Rs)
1
Month
3
Months
CAGR
6
Months
9
Months
Scheme Name
Latest Date
1 Year
Mirae Asset Emerging BlueChip-Reg(G)
12-Jul-2011
11.49
0.99
4.87
6.97
-0.53
14.14
BSE SENSEX
12-Jul-2011
18411.62
0.78
-4.42
-5.75
-8.87
2.64
BSE-200
12-Jul-2011
2281.14
0.38
-4.16
-5.57
-11.37
0.12
CNX Midcap
12-Jul-2011
8004.60
0.16
-2.74
-4.45
-14.83
-3.74
Benchmark
Source: ACE MF
#Past performance may or may not be sustained in future
Inception date (deemed to be the date of allotment): 9th Jul'10. Based on NAV of Rs. 11.49 (Regular Plan - Growth Option) as on
12.06.2011. The calculations of returns shall assume reinvestment of all payouts at the then prevailing NAV
Fund Particulars:
Investment
Objective
To generate income and capital appreciation from a diversified portfolio predominantly
investing in Indian equities and equity related securities of companies which are not part
of the top 100 stocks by market capitalization and have market capitalization of atleast
Rs. 100 Crores at the time of investment.
From time to time, the fund manager may also seek participation in other Indian equity
and equity related securities to achieve optimal Portfolio construction. The Scheme does
not guarantee or assure any returns.
Fund Type
An Open ended equity fund
Management
Midcap Fund With No Theme/Style bias.
Style
Asset
Allocation
Indian Equities and Equity Related Securities of companies, which are not part of the top
100 stocks by market capitalization and have market capitalization of atleast Rs.100 Crores
at the time of investment.
65 - 100%
Other Indian Equities and Equity Related Securities
0 - 35%
Money market instruments / debt securities Instruments
0 - 35%
Entry Load
N.A. In accordance with SEBI circular no. SEBI/IMD/CIR No. 4/168230/09 dated June 30,
2009, no entry load will be charged by the Scheme to the investor. Similarly, no entry load
will be charged with respect to applications for registrations under Systematic Investment
Plan (SIP) / Systematic Transfer Plan (STP) accepted by the Mutual Fund with effect from
August, 1, 2009. The upfront commission shall be paid by the investor directly to the
distributor, based on his assessment of various factors including the service rendered by
the distributor.
Exit load
Regular Plan
SIP
: 1% If redeemed within 1 year (365 days) from the date of allotment
: 1% If redeemed within 1 year (365 days) from the date of allotment
Minimum
Application
Amount
&
Minimum
Additional
Application
Amount
Rs.5,000/- and in multiples of Re. 1/- thereafter.
Benchmark
CNX Midcap Index
Additional investments in an existing folio can be made for Rs.1,000/- and in multiples of
Re.1/- thereafter.
Statutory Details: Trustee: Mirae Asset Trustee Company Private Limited; Investment Manager: Mirae Asset Global Investments (India)
Private Limited (AMC); Sponsor: Mirae Asset Global Investments Company Limited.
Investment Objective: To generate income and capital appreciation from a diversified portfolio predominantly investing in Indian
equities and equity related securities of companies which are not part of the top 100 stocks by market capitalization and have market
capitalization of atleast Rs. 100 Crores at the time of investment. From time to time, the fund manager may also seek participation in
other Indian equity and equity related securities to achieve optimal portfolio construction. The Scheme does not guarantee or assure
any returns. Load Structure: Entry Load: Nil. In terms of SEBI circular no. SEBI/IMD/CIR No.4/ 168230/09 dated June 30, 2009, no entry
load will be charged by the Scheme to the investor effective August 1, 2009. Upfront commission shall be paid directly by the investor to
the AMFI registered Distributors based on the investors' assessment of various factors including the service rendered by the distributor.
Exit Load: Redemption within 1 year (365 days) from the date of allotment (Including SIP/STP/SWP) - 1.00%. Redemption after 1 year
(365 days) from the date of allotment - NIL. Asset Allocation: (1) Indian Equities and Equity Related Securities of companies, which are
not part of the top 100 stocks by market capitalization and have market capitalization of atleast Rs.100 Crores at the time of investment:
65%-100% (2) Other Indian Equities and Equity Related Securities: 0%-35%; Money market instruments / debt securities Instruments
(Including upto 20% of corpus in securitized debt): 0%-35%. Terms of Issue: The units are available at the face value of Rs.10/- per unit
during the New Fund Offer Period. The AMC will calculate and disclose the first NAV not later than 30 days from the closure of New
Fund Offer Period. Subsequently, the NAV will be calculated at the close of every working day and shall be published in two daily
newspapers and on the AMC/AMFI website. Risk Factors: Mutual fund investments are subject to market risks and there is no assurance
or guarantee that the objectives of the scheme will be achieved. As with any investment in securities, the Net Asset Value (NAV) of the
units issued under the Schemes can go up or down depending on the factors and forces affecting the capital markets. Investments in
mutual funds are prone to risks of fluctuation in NAVs, uncertainty of dividend distributions etc. Past performance of the Sponsor / AMC
/ Mutual Fund / Trustee does not guarantee the future performance of the Schemes of Mirae Asset Mutual Fund. The sponsors are not
liable or responsible for any loss resulting from the operation of the fund beyond the initial contribution made by them of an aggregate
amount of Rupees One Lakh towards setting up of the fund. The Scheme should have a minimum of 20 investors and no single investor
should account for more than 25% of the corpus of such scheme/plan(s). In case of non-fulfillment with either of the above two
conditions in a three months time period or the end of succeeding calendar quarter, whichever is earlier, from the close of the New
Fund Offer (NFO) or on an ongoing basis for each calendar quarter, the schemes /plans shall be wound up by following the guidelines
prescribed by SEBI and the investor’s money would be redeemed at applicable NAV. Mirae Asset Emerging Bluechip Fund is only the
name of the scheme and does not in any manner indicate either the quality of the scheme or its future prospects or returns. Investors in
the scheme are not being offered any guaranteed / indicative returns. Please see "Risk Factors", "Scheme Specific Risk Factors and
Special Consideration" and "Right to limit redemptions" in the Scheme Information Document (SID). Please read the Statement of
Additional Information (SAI)/ SID carefully before investing. Unit holders in the Scheme are not being offered any guaranteed/assured
returns. A copy of SAI / SID/ Key Information Memorandum cum Application form will be available at AMC offices/AMC web-site
www.miraeassetmf.co.in / Investor Service Centre / Distributors on request.