CharityFinders V2 Marketing Content
December 12, 2005
1. Home page
a. Click if you are a:
i. Nonprofit
ii. For-profit
iii. Existing NonprofitSite123 client
iv. Donor/volunteer
v. Job seeker
vi. Reseller
vii. Member of the media
b. Get info about:
i. Building a website
ii. Creating an Internet strategy
iii. CharityFinders
iv. Our partners
v. Pricing
c. NonprofitSite123 tour
d. Build a prototype site right now!
e. Sign up now
f. Contact us
2. Nonprofit services
a. About NonprofitSite123
b. How easy is it?
c. What NonprofitSite123 includes
i. Features your website can include
ii. Admin features
iii. Other features
d. About CharityFinders professional services
i. Workshops
ii. Consulting
iii. Custom development
iv. Request professional services
e. Value proposition
f. FAQ
g. Pricing
h. Success stories
3. About CharityFinders
i. Our story
j. What’s new
k. Our team
l. Testimonials
m. Guiding principles
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4.
5.
6.
7.
8.
n. Accomplishments
o. Newsletters
p. CharityFinders speaking engagements
For-profit services
Donor/volunteer services
Job seeker services
q. Looking for a job with a nonprofit?
r. Looking for a job with CharityFinders?
Reseller services
CharityFinders partners
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About NonprofitSite123
Now your nonprofit can build a website as powerful as your
mission.
Quickly!
Introducing NonprofitSite123
Now there’s a low-cost, easy-to-use tool that enables your nonprofit to
build a world-class website in just hours, without training or technical
skills. NonprofitSite123 guides you through a quick, easy process to
create a website loaded with features that help further your mission,
not just describe it.
NonprofitSite123 is an innovative tool designed to help you engage
everyone who comes to your site, including donors, prospective
donors, members, volunteers, employees, and other constituents.
NonprofitSite123 can help you communicate effectively with your
audiences, raise funds, lower fundraising costs, attract in-kind
donations, recruit needed volunteers and employees, make
administration more efficient, and build a greater sense of community
among constituents.
How fast is fast?
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Within a few hours, you can see your new website at work! Once your
content is composed, you’ll probably spend less than a day using
NonprofitSite123 to create your site – not the weeks or months
typically required by more traditional ways of building websites.
Your new website can help you to:
Earn
Save
Connect
Recruit
Publicize
Raise more money
Lower your per-transaction fundraising costs
Enhance communication and relationships with donors,
volunteers, and others
Attract volunteers and paid staff
Disseminate compelling, timely information about your
organization
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Whether your nonprofit has no website, a "brochure-ware" site, or a
functional site with content or features you want to keep,
NonprofiteSite123 can easily leverage your existing material into a
web presence that engages users and produces results.
How easy is easy?
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If you can use the Internet, you’re ready to use NonprofitSite123.
Since no HTML skills or any other technical knowledge are necessary,
you can create and maintain your website yourself – 24/7, from
anywhere with Internet access.
NonprofitSite123 guides you step-by-step through a straightforward
process that enables you to build your website in less than a day. Each
page in your new site requires just minutes to set up. NonprofitSite123
gives you choices without being overwhelming.
NonprofitSite123 shows you which steps and sub-steps have been
completed and which remain, so you’ll always know exactly where you
are in the process. You can complete the NonprofitSite123 steps in an
easy-to-follow sequence guided by the system, or choose whatever
order is easiest for you.
Features that keep your donors engaged
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Using NonprofitSite123, you can create a website that not only has a
lot for your users to see, but – more importantly – a lot for your users
to do. Whether your users are donors, prospective donors, volunteers,
or others, they can choose from a variety of ways to donate,
volunteer, sign up for membership, register for events, record their
feedback, participate in public opinion polls on topical issues, and
much more.
Through NonprofitSite123, you can inspire your donors to take action.
NonprofitSite123 makes it easy to offer your users:
Cash
Donate by credit card or e-check. Donors stay within
Donations your site, rather than being directed to another site.
Events
Sign up for an event and purchase tickets.
In-Kind
Offer in-kind items (new or used), or fulfill requests.
Donations
Investment Learn how to donate stocks, bonds, or other securities.
Donations
Planned
Learn how to make planned gifts involving wills, trusts,
Gifts
or insurance.
Volunteering Sign up to help, with a single click.
Employment Apply for open positions; attach a resume and cover
letter.
E-Cards
Send an e-card to anyone for any occasion. Include a
donation, event invitation, and more.
Feedback
Record ratings and comments about your nonprofit.
Forum
Membership Sign up, renew, or get automatic renewal notices.
E-Store
Donate or buy items.
E-advocacy Write your elected representatives on important issues.
E-petitions Sign online petitions.
Photo album View pictures of events, staff, facilities, clients, etc.
Philanthropy See a complete, personal history of "e-philanthropy"
Portfolio
transactions.
Information Find plenty of useful information, pictures, even audio
About Your and video.
Nonprofit
And much
more!
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A powerful, nonprofit web solution made simple.
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NonprofitSite123 comes with easy yet innovative and effective ways to
use your new website to further your mission:
24/7
Keep your content fresh. Keep your users coming
Maintenance back!
Customization Customize your site in numerous ways, like creating
your own "look and feel" theme, and incorporating key
branding elements like your logo, colors, fonts, etc.
Hosting
NonprofitSite123 includes free hosting of your website.
Services
Your URL or NonprofitSite123 lets you use either. You can even
Ours
have multiple web addresses pointing toward your site
(like both the .org and .com versions of your address).
Donor List
Powerful sort and filter technology gives you
Management comprehensive lists of everyone who has performed a
transaction on your site. Send targeted marketing,
fundraising, and communication e-mails and enewsletters. Access valuable data, including
demographic data, to help you manage your
organization.
Data Sharing Import and export donor data to share with most other
applications.
E-Mail
CharityFinders can host your e-mail – using your
Hosting
domain name.
Account
View detail on all of your nonprofit’s online
History
transactions, or scan a summary.
Search
Help maximize the likelihood that users can find your
Engine
website through search engines. You control search
Effectiveness keywords and descriptions, known as metatags.
Electronic
All monies received by your nonprofit through your
Funds
website are instantly sent directly to your bank
Transfer
account – with end-to-end security.
Foreign
Create a mirror-image site in another language (e.g.,
languages
Spanish).
Accessibility Make your site accessible for the disabled (e.g.,
For the
visually impaired, etc.). This includes compliance with
Disabled
industry standards.
Liquid design Your site dynamically “morphs” to fit the size of the
technology
user’s window – AS they are resizing it. This state-ofPage 6
the-art technology virtually puts an end to horizontal
scrolling, and ensures that the user sees the most
information, properly formatted, regardless of his
monitor sizes, window size, or screen resolution.
Intranet (i.e., Create sections of your site that are only accessible by
passwordyour board, members, staff, etc. You provide a
protected
password to only those users who should have access
portion of
to each page or section.
your website)
Site usage
Access an array of useful information on your site
stats
visitors and their activity.
Professional CharityFinders can help you make most effective use
Services
of the web through a variety of services:
(*priced
 Workshops – We’ll help you develop an Internet
separately)
strategy, website content, online fundraising and
marketing strategies, fundraising campaigns,
and more.
 Consulting – We offer nonprofit consulting
tailored to your organization.
 Custom Web Development – Can’t find the
website features you need in NonprofitSite123?
We’ll build them for you – quickly, costeffectively, and integrated with the rest of your
website.
The affordable way for you to succeed.
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Even for small organizations, NonprofitSite123 is affordable. We never
charge any transaction fees, and we offer a 30-day, money-back
guarantee – no questions asked.
So much more than ordinary "brochure-ware", so much faster and
more economical than hiring custom web designers, NonprofitSite123
was designed by combining the most effective technology, the best
practices of for-profit websites, and the operational, fundraising, and
communication needs of the nonprofit world. As a result,
NonprofitSite123 enables you to have a web presence that builds
greater awareness and support of your nonprofit, facilitates more
effective decision-making for your management, and enhances the
power of your mission.
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NonprofitSite123 – create a website that clicks with your
mission.
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How easy is it?
As easy as 1-2-3!
NonprofitSite123 makes it easy to...
1. Create your website. If you can surf the web, you can use
NonprofitSite123. It requires no technical skills, and no training. If
you’ve ever used a software wizard (for example, to install new
software), you’ll recognize NonprofitSite123’s simple, step-by-step
approach. At each step, simply enter the information requested, and
then click Next. That’s all it takes.
2. Maintain your website. Update your site in minutes, from
anywhere with an Internet connection. Any time. Ensure that all your
website content is up-to-date. Even have NonprofitSite123
automatically remove obsolete content – for example,
NonprofitSite123 will remove out-of-date events, volunteer listings,
and more. With one click, you can choose any page to update, then
make your changes, and with one more click, publish them to your
site.
3. Publish your website. Make all your changes in Preview mode,
until you are happy with everything about your site. Then click Publish,
so the rest of the world can see your updated site. It takes just
seconds to preview or publish your site.
Incorporate images. Include photos, graphics, animated images, or
even audio or video with ease. Create "global" images that appear on
every page, or images that only appear on one page.
See your results. NonprofitSite123 offers easy-to-use, powerful reports
on every transaction made on your website.
Manage your donor list. NonprofitSite123 lets you see a list of all your
donors, volunteers, and everyone else who has performed a
transaction on your site. Include only those you want (e.g., donors
who have donated cash), filter however you like (e.g., donors who
gave at least $100 this year), and sort them however you want (e.g.,
by zip code).
Communicate with your constituents. Send e-newsletters and urgent
action alerts. Opt in marketing – permit easy sign-up for your e-mail
list. Automatically send confirmation and thank you e-mails after each
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transaction. Send targeted e-mail to any sub-group in your donor list,
or to everyone. Enable donors, volunteers, and other stakeholders to
e-mail you, to record their feedback about your nonprofit, to see
others’ feedback, and even to contact each other. Post a public opinion
poll on your homepage, with instant voting and results available to
everyone – you can easily change the poll question every day.
Enable donors and volunteers to engage with your organization.
Simple, online donations. Volunteer signup. Create your own volunteer
application form. Employment application. Event registration.
Membership signup and renewal. "Thon" registration. In-kind
donations. And much more.
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What NonprofitSite123 includes
1. Features your website can include:
Choose whichever NonprofitSite123 package best meets your needs –
Bronze, Silver, or Gold. Within each package, you choose the specific
features you want to include in your website. Please note: this is a
partial list. CharityFinders frequently adds features to each package.
NonprofitSite123 enables your nonprofit to create a website containing
any of the following features:
Website Feature Description
Bronze Silver
Home Page
Your home page gives users an X
X
overview of your nonprofit,
promotes other areas of your
site, and can even include a
public opinion poll. You can
easily keep your home page
dynamic with frequent updates,
so site visitors will keep coming
back.
Donate Cash
Make cash donations via credit X
X
card or e-check (an e-check is a
new method of online payment,
rapidly gaining acceptance, in
which you essentially write a
check online by entering the
same information included on
your written checks).
Make an In-Kind Offer an in-kind item to your
X
X
Offer
nonprofit. All items must be in
full, working order and good
condition. An e-mail is
automatically sent to your
nonprofit notifying them of the
offer.
Fulfill an In-Kind A list of in-kind items you have X
X
Request
requested. The user may click to
fully or partially fulfill each
request.
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Gold
X
X
X
X
Register
Your site visitors can optionally X
register for a user ID and
password – for free, in just
seconds. Among the advantages
to registering:
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

About Us
Mission
Statement
Services/
Programs
Users avoid entering their
personal information more
than once, since the system
remembers all pertinent info.
 Users can access a
“philanthropy portfolio” – a
complete history of their
online transactions, including
receipts for taxes. All
personal information is kept
private and secure.
Description of your nonprofit
X
Your mission statement
X
X
List your services and programs, X
and enable donors to target
their donations to each one
Accomplishments Your accomplishments (for the X
past year)
Goals
Your goals (for the coming year) X
What’s New
Display information about recent X
happenings
Brief History
Your history
X
Issues/ Causes The issues and causes you are X
fighting for
Message from
A note and optionally, a video
X
the President
greeting from your president or
executive director
News
E-philanthropy news from a
X
variety of informative websites
Press Releases
Your press releases
X
E-Newsletters
Current and past e-newsletters X
Urgent Action
Current and past urgent action X
Alerts
alerts (used to alert donors to
recent disasters or other urgent
issues, provide information, and
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direct the donor about how to
help)
Endorsements/ List endorsements, recognition,
Awards
and awards won by your
nonprofit.
Donor Hall of
Your donor hall of fame, which
Fame
lists donors who have achieved
pre-set levels of giving – donors
can even choose to provide a
link to their own website
Annual Report
Your most recent annual report
Photo Album
Include pictures, captions, and
descriptions
How We Can
Show how you can help clients
Help You
and others you serve.
Tax Deduction
Display tax deductibility
Information
information on various types of
donations; of course, users are
encouraged to consult with their
own tax advisor
Feedback Forum Users can rate your nonprofit
and post comments about it;
you may post this feedback on
your site; also, users may
contact others who have given
their permission
Referrals
Refer friends, family, and others
to your nonprofit
FAQ
Display frequently asked
questions and answers about
your nonprofit
Links
Provide links to sites related to
your nonprofit
Contact Us
Information on how to contact
your nonprofit, including a map
and a list of staff (with photos,
biographies, and contact
information for each staff
member, manager, and board
member)
Custom Pages
Create-your-own custom pages
(the Gold package includes 20,
Silver includes 10, and Bronze
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X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
includes 5. Purchase additional
custom pages for a nominal,
one-time fee); you specify the
title and content of each custom
page, containing whatever
information you wish
Liquid Design
Dynamically morphs your
X
Technology
website to fit the size of the
user’s window – as they are
resizing it
Customizable
Every time a user performs any X
Confirmation E- transaction on your site, the
mails
system will automatically send
them a confirmation e-mail –
which you can compose; it
serves as a tax receipt if
appropriate.
Volunteer
List one-time or ongoing
volunteer positions and enable
easy sign-up.
Planned Giving
Options available to donors
wishing to make planned gifts
(involving trusts, life insurance,
or wills)
Bequest Gifts
Information on bequest gifts
Life Income Gifts Information on life income gifts
Charitable Gift
Information on charitable gift
Annuity
annuities
Charitable
Information on charitable
Remainder Trust remainder trusts
Life Insurance
Display information on life
Gift
insurance gifts
Charitable Lead Information on charitable lead
Trust
trusts
Retirement Plan Information on retirement plan
Gifts
gifts
Donating
Information on how to donate
Investments
stocks and bonds, including
instructions on electronically
wiring investments directly from
their brokerage account into
yours
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X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Gift Form
Sample
Notification of
Donor Intent
Letter
E-Cards
Access a gift form that can
accompany donated
investments
A sample Notification of Donor
Intent letter for donating
investments
Send an e-card, with the option
to include:
 a donation in the name of the
recipient
 an event invitation
 an invitation to sign up for
membership in your nonprofit
E-Advocacy
Choose an issue of importance,
and send a letter to legislative
representatives, corporate
executives, and others;
customize the letter, recipients,
and how you sign it
Petitions
Online petitions
Data Entry Forms Create any data entry form you
wish. For example, if you have
a volunteer application form
containing 35 fields of
information to capture, you can
easily create a form on your
website where prospective
volunteers can complete the
form, and instantly update your
database
Events
List your events, and enable
easy registration and online
payment; options include:
 Calendar view vs. list view
 Filter list by event type, date,
cost, location, etc.
 Collect event-specific
information (e.g., entrée
choice, etc.) for each
attendee
"Thons"
Register as a participant in
“thons” (e.g., walk-a-thons,
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X
X
X
X
X
X
X
X
X
X
X
X
X
X
Employment
Membership
Public Opinion
Poll
e-Store
Intranet
bike-a-thons, etc.) or sponsor a
participant
List employment opportunities,
and accept applications,
including resumes or cover
letters
Sign up for or renew
membership in your nonprofit
Respond to a multiple-choice
poll on an issue of topical
relevance and view up-to-themoment results
Donate or buy items
A password-protected portion of
your website (e.g., membersonly, etc.)
Additional Fee
Applies For These
Services (click
here for pricing
info)
Custom Pages
CharityFinders will create
X
customized pages for you
E-mail Boxes
Using your domain name (e.g., X
yourname@yournonprofit.org)
Multiple
Create a mirror version of your X
Languages
website in Spanish or other
languages, with links between
each version
Internet Strategy Our most popular workshop, this X
Workshop
1-day workshop develops
specific recommendations on
how your nonprofit can best use
the Internet to further its
mission; CharityFinders’
consulting staff work with your
management to develop a
comprehensive Internet strategy
and implementation plan for
your nonprofit, including specific
recommendations for your
website and strategy; the
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X
X
X
X
X
X
X
X
X
X
X
X
X
workshop is conducted at your
site (or other location of your
choosing), and includes your
choice of staff
Other Workshops We’ll help you develop website X
content, online fundraising and
marketing strategies,
fundraising campaigns, and
more
Consulting
Nonprofit consulting tailored to X
your organization
Custom Web
Don’t find the website features X
Development
you need in NonprofitSite123?
We’ll build them for you –
quickly, cost-effectively, and
integrated with the rest of your
website
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X
X
X
X
X
X
What NonprofitSite123 includes
2. Admin features
All NonprofitSite123 clients have access to the following administrative
features:
Service
NonprofitSite123
Profile
In-Kind Offer
List
Accept an InKind Offer
User List
Management
Account History
Description
Obtain a NonprofitSite123 user ID and
password. Sign up for or change your
NonprofitSite123 package: Bronze, Silver, or
Gold.
View a list of in-kind items offered to your
nonprofit. The list may be filtered to include
only particular types of items (e.g.,
computers).
Fully or partially accept each in-kind offer.
Manage the list of your nonprofit’s users –
donors, volunteers, members, and others. The
list includes e-mail addresses, and so may be
used as distribution lists for sending e-mails for
fundraising, marketing, thank you notes, tax
reporting, etc. Users who perform transactions
(e.g., donate, volunteer, sign up for mailing
list, etc.) are automatically added to the
appropriate list. View only those you wish
(e.g., donors), filter however you like (e.g.,
donors who gave at least $100 this year), and
sort them however you wish (e.g., by zip
code). List data may be imported or exported
(in the proper format) to and from most other
applications.
Extensive online reports, including:
 cash donations completed
 recurring cash donations
 in-kind donations completed
 in-kind requests outstanding
 in-kind donations on hold
 in-kind donations awaiting shipment
 in-kind donations awaiting receipt
 in-kind offers outstanding
 event registrations
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Service
Monthly
Statement
Online
Fundraising Tips
Feedback Forum
Request
CharityFinders
Services
Promotional
Vendor Links
Customized EMail Alerts
Description
 membership dues
 volunteer activity
 employment activity
 e-store sales
 “thon” donations
 nonprofit accomplishments (including
number of site visitors, etc.)
CharityFinders e-mails your nonprofit a
monthly statement detailing all transactions
during the month for your nonprofit. This
includes all amounts remitted to your
nonprofit, as well as amounts due to
CharityFinders.
View suggestions on how to use
NonprofitSite123 to enhance your nonprofit’s
fundraising efforts.
View feedback that donors and volunteers have
posted about your nonprofit. You may contact
those users who have consented to be
contacted.
Request additional CharityFinders services,
including workshops, consulting, and custom
web development services.
Display links to vendors of promotional items
that you may wish to offer for sale in your estore.
CharityFinders provides links to sites enabling
nonprofits to research their donors and
prospects. For example, you can sign up to be
notified automatically by e-mail when major
donors (that you specify):
 Appear in the press (or their company does)
 Open a new business
 Buy/sell a home
 Have stock which hits a certain share price
or total value
 Appear in Forbes 400 ranking of the
wealthiest Americans
 Pass away
 Have a company go public
 Have their IPO lockup period expire (so they
can now trade stock)
 Engage in "insider" stock trading
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Service
e-Philanthropy
Links
Write Press
Releases
Sample
Fundraising Email
Affiliate
Marketing
Interface with
Other
Applications
Description
Link to sites offering e-philanthropy news and
resources.
Link to sites where you can write and publish
press releases.
Access a sample fundraising e-mail that you
can customize.
You can register your nonprofit with Internet
affiliate marketing companies (for free) so that
you can receive revenue by referring your
donors to other sites of interest, receiving
commissions for those who make qualified
purchases. You can also pay commissions to
other sites for referring donors and others to
you.
Import or export donor data between your
website and your fundraising package (e.g.,
Raiser’s Edge, DonorPerfect, etc.), Excel,
Access, and most other applications.
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What NonprofitSite123 includes
3. Other features
NonprofitSite123 clients have access to these additional features:
Service
Free Website
Hosting
Unlimited
Website
Maintenance
Privileges
Live
Assistance
Banner Sales
Automatic
Backup
Service
Electronic
Funds
Transfer
Description
Hosting of your website, as well as the data storage
and transmission related to it, are included, free.
You may add, change, or delete pages, features, and
content within your website – or upgrade your package
– at any time, as often as needed.
During business hours, you may access live, online
support with one click.
Your nonprofit may create its own banner or sell banner
space on its website to corporations, individuals, or
foundations to raise additional funds. Your own banner
can be particularly effective for announcing events,
recognizing achievements, or posting news.
CharityFinders backs up your website and all data daily
– with no effort required from you.
All funds received through your website are sent to you
electronically (though it may take a few business days
for the funds to clear). Also, you may pay
CharityFinders fees online via e-check or credit card.
Add Features While most NonprofitSite123 clients use the tool to
To Your
replace their existing site, some opt to simply use
Existing
NonprofitSite123 to create new pages that they add to
Website
their existing site.
Track Donor Track demographic information about your donors,
Demographics volunteers, members, and others. This information can
be invaluable in targeting future marketing and
fundraising efforts, thereby increasing their
effectiveness.
Frequent
CharityFinders serves as the lenses providing
Enhancements technological vision to your nonprofit. We are
constantly researching and developing new ways for
you to use the Internet strategically, and incorporating
them into NonprofitSite123, usually at no additional
cost to you.
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About CharityFinders professional services
1. Workshops
Internet
Strategy
Workshop
Advanced
Internet
Strategy
Workshop
Online, Ontarget
Marketing/
Fundraising
(OOMF)
Workshop
Web Traffic
Workshop
Our most popular workshop, this 1-day workshop
develops specific recommendations on how your
nonprofit can best use the Internet to further its
mission; CharityFinders’ consulting staff work with
your management to develop a comprehensive
Internet strategy and implementation plan for your
nonprofit, including specific recommendations for
your website and strategy; the workshop is
conducted at your site (or other location of your
choosing), and includes your choice of staff
This 3-day workshop at your site adds much more
detail to the 1-day Internet Strategy workshop. It
develops detailed, specific strategies and
techniques on how your nonprofit can best use the
Internet to better accomplish your mission and
specific goals and objectives. In addition, it
documents up to two new business processes, reengineered around the Internet.
This 1-day workshop at your site helps your
nonprofit use the Internet to raise more funds and
lower fundraising costs.
Objectives:
1. Understand your existing marketing and
fundraising tactics, objectives, and issues
2. Develop specific strategies for using the Internet
to enhance the effectiveness and lower the cost of
marketing and fundraising
3. Set up new online marketing and fundraising
initiatives
4. Identify marketing/fundraising processes to be
changed
5. Develop an action plan, including:
 Features to be implemented
 Custom features required
 Business processes to be changed
This ½-day workshop develops specific
recommendations on how your nonprofit can
maximize the number and quality of users who
Page 23
Other
workshops
visit your website. CharityFinders’ consulting staff
work with your management to develop a Web
Traffic Plan for your nonprofit, including specific
recommendations regarding search engines, online
and offline marketing, communications, and
publicity, website links, collecting e-mail addresses
for your constituents, and more. The workshop will
be conducted at your site (or other location of your
choosing), including your choice of staff.
 How to Develop Compelling Content for your
Website
 How to Use Your Website to Build Relationships
With Your Donors and Other Constituents
 Fundraising on the Internet
 Search Engine Optimization
 Recent Tax Developments
 Recent Legal Developments
 Case Studies on Nonprofits’ Success With the
Internet
 Stop being the best kept secret in town: How to
get the word out
 Grant Writing/Proposal Writing
 Recruiting and Retaining Board Members
 Attracting, Developing, Recognizing and
Maintaining Donors
 Why Planned Giving? The Power of the Planned
Gift
 Fundraising Training for Board Members
 Cost-Cutting for Nonprofits
 Strategic Planning
 Implementing a Strategic Plan
 Volunteer Management
 One-Day MBA – Applying Sound Management
Techniques to Your Nonprofit
(Back to top)
Page 24
2. Consulting
Data Conversion Convert existing data on donors, volunteers,
members or others to NonprofitSite123’s database
Web Forwarding Change your nonprofit’s web address and forward
users from an existing CharityFinders site to a new
CharityFinders or other site for 30 days
Video of the
Film and edit a digital video (up to 30 seconds of
President
runtime after editing) of your president for
inclusion in your website
Staff
Produce and edit digital photographs of your
Photographs
nonprofit’s staff for inclusion in your website
Photography
Video of the president and staff photographs
Package
Other
 Website content development
Consulting
 Technology recommendations
Services
 Online marketing campaign development,
including:
o Recommended marketing strategies and
techniques
o Assistance in converting (or
supplementing) existing U.S. mail
campaigns to e-mail
o Target demographics
o Database(s) of targets
o Developing fundraising/marketing emails, publicity, reports, and other
materials
o Tracking and reporting results
 Online fundraising campaign development
 Custom Publishing – complete, end to end, email newsletter and urgent action alert
solutions
 List development and management
 Website analysis
 Comparison with other nonprofits
 Attracting, Developing, Recognizing and
Maintaining Donors
 And more
(Back to top)
Page 25
3. Custom Development
Custom Web
Development
Don’t find the website features you need in
NonprofitSite123? We’ll build them for you –
quickly, cost-effectively, and integrated with the
rest of your website; services include:
 Custom web pages/features
 Custom reports
 Interfaces with other applications
Page 26
Value proposition
CharityFinders offers the following value proposition to nonprofits:
Set up and maintain an industry-leading website in minutes
Raise more funds
Lower fundraising costs
Offer the most powerful online features, all to help you better
accomplish your mission
Increase the effectiveness of marketing and fundraising efforts
Attract more volunteers
Recruit qualified employees, management, and board members online
Improve your ability to effectively manage your nonprofit
Incorporate power and flexibility into your website
Gain better access to donors and volunteers
Value Proposition
Set up and maintain
an industry-leading
website in hours
Description
A website generated by NonprofitSite123
can give even small nonprofits a web
presence more powerful than many of the
largest nonprofits.
(Back to top)
No training required
No hardware or
software required
(except an Internet
connection)
Cost effective
Incorporate your
nonprofit’s look & feel
Depending upon the package selected and
the number of features implemented,
setting up your website typically takes
from 1 to 8 hours. This excludes the time
required to develop your content – both
text and images. Many nonprofits have
much of this information already available.
No training is required to use NonprofitSite123.
If you can navigate through the web and use a
typical website, you can use NonprofitSite123.
Even a nonprofit with no computers whatsoever
can use NonprofitSite123 – even through a
personal Internet account accessed from home.
NonprofitSite123 packages are priced
competitively, and are affordable for even the
smallest nonprofits. Click here for more pricing
information.
Your website, created using NonprofitSite123,
will differ from any other nonprofit’s website in
many ways, including:
 “Look and feel” – you can choose a
Page 27
Value Proposition
Easily maintain website,
24x7, at no extra cost
Add features to your
existing website
Raise more funds
Broaden fundraising
options
Ease the donation
process
Description
NonprofitSite123 look & feel theme, or
create one of your own
 Style sheets – customize foreground and
background colors, fonts, font sizes, styles,
etc.
 Menu structure – create your own
 Website pages
 Text content – incorporate your own text
 Images – incorporate photos, graphics,
animated images, audio, and video
 Global vs. page-specific content – a good
example of a global image is your logo
which you can place in the upper left corner
of every page
Maintain your own website any time, for free,
as often as needed – without reliance on
programmers.
You can easily add buttons (provided by
CharityFinders) to your existing website to link
to new, powerful e-philanthropy pages you
create using NonprofitSite123.
Your new website can increase the
number of potential donors who consider
donating to your nonprofit, the number
who actually contribute, and the amount
of the average donation.
Your e-philanthropy website enables you to
increase the breadth of your fundraising
options, including online:
 Cash donations
 In-kind donations
 Planned gifts
 Investment donations
 E-store
 Membership dues
 Event registrations
 “Thons”
 Banner sales
 Etc.
Donors are more likely to give if it is as easy as
a couple of mouse clicks and entering a credit
card number or e-check. If the donor is logged
in, the system remembers all of their data –
Page 28
Value Proposition
Develop long term
relationships with
donors
Increase repeat
donations
Sell banner space to
corporations,
individuals, or
foundations to raise
additional funds
Pursue more
fundraising initiatives
within existing budget
Lower fundraising
costs
(Back to top)
Cut or eliminate
postage costs
Description
including credit card or e-check info. So the
donor can make their donation in just seconds,
with minimal data entry.
What’s more, none of your time is required.
The system automatically sends confirmation emails/tax receipts to the donor and your
nonprofit, updates reports, asks for the donor’s
feedback (which you can post on your site),
and of course, transfers the funds directly into
your bank account.
NonprofitSite123 provides various methods of
keeping in touch with donors and others,
soliciting their feedback, keeping them
informed and involved, and maintaining an
active relationship with them.
By tracking who has donated in the past, and
launching targeted marketing campaigns to
entice them to donate again, you can build a
base of loyal donors. NonprofitSite123 offers
many ways of building a long-term relationship
with donors and volunteers.
You may set your own price in selling banner
space on your website as a source of additional
funds. Alternatively, you may provide a banner
for free to donors who give specified amounts.
Because NonprofitSite123 can help significantly
lower fundraising costs (see below), you can
raise more funds with the same fundraising
dollars.
Raising money through your new ephilanthropy site can cost significantly
less than raising money off-line.
According to Charitex, a typical nonprofit
spends 34% of funds raised on
administrative costs. Even if your
overhead is much less than that,
NonprofitSite123 can help you make it
even lower.
Instead of using U.S. mail (or even more
expensive delivery services), you can send
most information, solicitations, event
Page 29
Value Proposition
Cut or eliminate
printing costs
Minimize IT staff and
infrastructure costs
Reduce web hosting
costs
Save staff time
Offer the most
powerful online
features, all to help
you better
accomplish your
mission
(Back to top)
Offer true on-line
Description
invitations, and even greeting cards via e-mail
– for free.
Since so much of your correspondence and
marketing literature may now be published
online or e-mailed, printing costs can be
drastically reduced.
By using NonprofitSite123 to create and
maintain your website, your need for IT staff to
develop, maintain, and support your site is
eliminated. No hardware, software, or network
is required beyond a simple Internet
connection.
Many nonprofits spend $10-100 per month or
more in hosting fees. Since NonprofitSite123
includes hosting, these fees may be cut to zero.
Many of the huge labor requirements of
traditional fundraising techniques are cut or
eliminated by using NonprofitSite123. Here are
some areas of potential savings:
 Answering phone calls requesting
information on events, planned giving,
fundraisers, etc.
 Processing outgoing and incoming mail
 Entering data
 Registering/renewing members
 Registering event attendees
 Administrating fundraisers
 Processing deposits
NonprofitSite123 brings true ephilanthropy to your nonprofit. Most
nonprofits’ websites have no actual
interactivity with the user, or at best offer
simple online cash donations (often by
sending the user to a 3rd party site).
NonprofitSite123 enables you to offer
powerful e-philanthropy transactions to
your users. These features are mutually
beneficial to you and your website visitors
alike, and can have a significant impact on
your twin bottom lines – your financial
performance and your ability to benefit
those your nonprofit was created to help.
All aspects of donations are processed online,
Page 30
Value Proposition
donations
Description
including receipts for tax purposes. Of course,
paper receipts can be printed as well.
Attract in-kind
You can meet your specific non-monetary
donations
needs (e.g., office furniture, equipment,
computer software and hardware, etc.). You
can post an online request for in-kind items you
need, or accept an online offer posted by a
donor.
Administer “thons”
You can set up, online, all aspects of thons
online
such as walkathons, bike-a-thons, etc. This
includes:
 Information about the thon
 Registering participants online
 Sponsoring participants online
Administer events
Online registration and payment for events and
online
conferences.
Administer membership You may set up your membership structure
online
(e.g., 1 year, 2 years, lifetime, etc.) and
membership types (e.g., individual, family,
child, student, senior, etc.). Users may
register for membership, pay membership
dues, and renew their membership.
Manage lists of donors
Develop and manage lists of your donors,
and their e-mail
volunteers, members, and others. These lists
addresses
can then be used for fundraising, and
(including import/export marketing efforts. List data may be imported
to other applications)
and exported between your website and other
applications.
Have donors and
Expand your fundraising efforts by enlisting the
volunteers refer their
support of your existing donors and volunteers
friends
– even members, employees, and mailing list
recipients – to refer your nonprofit to their
friends, family, neighbors, and colleagues.
Offer e-cards
One way to drive traffic to your new site is to
offer a free, compelling service – like e-cards.
You can allow the sender to attach a donation,
event invitation, and more.
Offer an e-store
Expand fundraising opportunities through an estore. Items may be offered for sale in the
following ways:
 Donors may offer items for sale. The
donor specifies the sales price, shipping
cost, and description (with your approval,
Page 31
Value Proposition
Highlight endorsements
and awards you’ve
received
Increase the
effectiveness of
marketing and
fundraising efforts
(Back to top)
Track donor
demographics – use
demographic
information to enhance
marketing/fundraising
Attract more
volunteers
(Back to top)
Recruit qualified
employees,
Description
of course).
 You may offer promotional items for sale
(e.g., t-shirts or coffee mugs with your
logo) or items from your gift shop or
thrift shop.
 You can solicit items for sale from local
businesses and residents
You can list organizational endorsements,
celebrity endorsements, and awards.
You have more available fundraising and
marketing alternatives online, can
implement them more easily, track their
effectiveness, and make changes during
the campaign. You can even experiment
with different variables – for example, 2
different solicitation e-mails could be sent
out to sets of potential donors (at no
additional cost), and you can track which
one proves more effective in attracting
donations. Also, CharityFinders can
suggest marketing techniques and target
demographics.
NonprofitSite123 provides on-line access to
demographic details about each user,
including:
o Geography
o Sex
o Age
o Marital status
o How you heard about us
o Household income
o Annual charitable donations
Users can access their own Philanthropy
Portfolio, including a history of all their online
transactions.
Access a larger pool of potential
volunteers, make it easier to find and sign
up for volunteer opportunities, and ease
the process of getting prior volunteers to
sign up again.
Post job openings on your site, and offer
online recruiting and submission of
Page 32
Value Proposition
management, and
board members
online
(Back to top)
Improve your ability
to effectively manage
your nonprofit
(Back to top)
Develop or enhance
Internet strategy
Provide enhanced
information to all
constituents
Offer e-mailboxes to all
staff and board
members
Access expert
consulting assistance as
needed
Access suggested
marketing strategies,
target demographics,
campaign-specific
materials
Stay on top of
technological
innovations, easily
implementing those
that are beneficial
Description
resumes and cover letters.
NonprofitSite123 enables you to more
easily implement sound management
practices to complement your existing
efforts.
CharityFinders’ workshops and consulting
services can help you develop an effective,
robust Internet strategy to further your mission
and enhance fundraising efforts.
NonprofitSite123’s online reporting provides
valuable information to:
 Donors
 Volunteers
 Board of directors
 Management
 Staff
NonprofitSite123 includes an option for you to
set up e-mail accounts using your domain
name (e.g., yournname@yournonprofit.org)
CharityFinders consultants can help you to
maximize the effectiveness of your new
website, including integration with:
 Other software applications
 Fundraising efforts
 Marketing efforts
 Cost-reduction measures
 Business procedures
In addition to providing you with a state-of-theart website, CharityFinders offers assistance in
using that website most effectively for
marketing and fundraising efforts.
CharityFinders constantly researches and
develops technological innovations that may be
of value to you. CharityFinders implements
those that are particularly promising, and are
cost-justified. This eliminates the need for you
to devote costly and highly trained resources to
Page 33
Value Proposition
Gain access to valuable
feedback from donors
and volunteers
Survey your website
visitors with public
opinion polls
Access valuable, online
reports on website
traffic, transactions
processed, and more
Help optimize your
search engine
placement
Access 24-hour
technical support for
your website
Receive automatic
backup service
Ease the cash receipt
process through
electronic funds transfer
Incorporate power
and flexibility into
your website
(Back to top)
Use your existing
domain name
Ensure the security and
Description
keep up with new technology developments.
Donors, volunteers, and other users can rate
your nonprofit and provide comments. They
can also contact other users who have
experience with your nonprofit. Finally, you
may allow users to connect with each other in a
variety of ways. You can view feedback, and
post it on your site for others to see.
Post a public opinion poll on your home page.
Website visitors can easily vote and view
current results. You can change your poll as
often as you want, to gain greater insight into
your users’ opinions on issues of importance to
you.
You have instant access to online reports on
the number of inquiries to your site, and
number and dollar volume of different types of
transactions processed.
You can do a variety of things to improve your
standing on Google, Yahoo, and other search
engines. For example, you can easily create
description and keyword “metatags”.
NonprofitSite123 technical support is available
via the web, e-mail, or phone.
CharityFinders backs up your website and all
data daily – with no effort required from you.
Rather than dealing with receipt of cash,
personal checks, money orders, or credit card
transactions, all the funds you receive online
are deposited directly into your bank account.
NonprofitSite123 uses the latest
technology to keep things simple for the
user. Your website will be easy to access,
simple to use, customizable to your needs,
and more powerful than almost any
nonprofit website today.
Use one or more domain names (e.g.,
www.yournonprofit.org,
www.yournonprofit.com, etc.). Your address
will appear in the browser’s address bar.
Your website will benefit from the latest
Page 34
Value Proposition
privacy of your website
Description
techniques ensuring security and privacy,
including Secure Sockets Layer (SSL), VeriSign,
and a firewall. CharityFinders and all of our
clients adhere to a strict privacy and security
policy.
Incorporate graphics,
You can include graphics, audio, and video files
audio, and video
and specify how they are to be used in our
website. Deliver information in more powerful,
compelling ways.
Offer a user friendly
Advanced, ergonomic user design features
and feature-rich website enable use of powerful features with no training
and minimum data entry.
Gain better access to Your new e-philanthropy website gives
donors and
your nonprofit previously unattainable
volunteers
access to current and prospective donors,
volunteers, members, and others –
(Back to top)
instantly and globally.
Enable free, global
New nonprofits, or those without access to
access to donors (even
much publicity, especially outside their local
if you are a local
community, will now have access to the global
nonprofit)
philanthropy community. Donors and even
volunteers (where appropriate) can come from
anywhere, and publicity and marketing efforts
can range far beyond the local community.
Offer 24x7 access to
Some donors and volunteers may wish to
your nonprofit
process transactions with your nonprofit at
night or on weekends. Through your new site,
they can perform any transaction any time –
not just during your business hours.
Enable users to access
NonprofitSite123 offers an advanced nonprofit
your nonprofit through
search capability. Users can choose between a
an extensive set of
quick search or advanced search. For example,
search criteria
a donor could search for a nonprofit dealing
with homelessness that has an administrative
overhead rate under 25%, and is located within
20 miles of his zip code.
Reach donors more
Tracking down donors and volunteers by phone
easily when they move
or mail after they move can be a frustrating,
expensive, and ineffective process. By using
their e-mail addresses, NonprofitSite123 can
help you to keep in touch more easily.
Give donors one place
NonprofitSite123 offers donors and volunteers
to track all their ea “philanthropy portfolio” with information on
Page 35
Value Proposition
philanthropy activity
Offer subscriptions to
ongoing information
Level the playing field
relative to larger
nonprofits
Description
their e-philanthropy activities – including their
donations, volunteer signups, events attended,
and more.
Users can sign up to receive:
 E-mail list
 E-newsletters
 Urgent Action Alerts
Using traditional web development techniques,
only the largest nonprofits could even think
about building a website with just a fraction of
the functionality of the one you can build using
NonprofitSite123. To a web user, your
nonprofit will look as sophisticated as the
largest nonprofits – perhaps even more so.
Page 36
FAQ (for nonprofits)
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How can my website really have its own unique look and feel?
We don’t have the time or the money to devote to technological
innovations; we are too busy doing the business of our nonprofit,
and putting out fires
We already have a nice website. Why should we change it?
We already have a Donate Now button that links to a 3rd party
donation site.
We don’t have the e-mail addresses of our donors, volunteers,
members, or other constituents
We can’t maintain a website
We can’t stay on top of the latest technological innovations that
might be useful to us, no less implement them
Our nonprofit is different because we raise money from large
donors (who won’t contribute over the Internet).
Our nonprofit is different because we raise money from our
members, not the public.
Our nonprofit is different because we are more concerned with
getting our members to volunteer than raising donations
How can we collect and track demographic information on our
donors or members?
I don’t want my nonprofit’s information shared with anyone.
I don’t want donors’ or volunteers’ information shared with anyone.
What if a malicious party posts negative ratings or comments about
our nonprofit?
Internet-enabling our organization requires more than just a
working website. What changes do we need to make in our
business processes, goals, organization, and other information
systems.
Our organization is not ready for the Internet.
We don’t want to commit to a particular implementation of ephilanthropy just yet, because many more advances are sure to be
made.
Even if we have a great website, how can we draw people to it
$ have become tight for our nonprofit in the wake of the economic
slowdown, stock market plunge, and the aftermath of the 9/11
terrorist attacks.
We must have our website in multiple languages, to serve our
constituencies. Can we do that and what's involved?
If we wanted a feature that we don’t see here, are there any other
options?
Tell us about customer support – what's included and what can we
expect?
Page 37
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Can we share data with Raiser's Edge, Donor Perfect, or other
applications?
We've been looking at other sites that claim to offer websitebuilding tools for nonprofits. How does NonprofitSite123 compare?
We have our own domain name (e.g., www.ournonprofit.org) or are
about to register one. Can we use it?
I understand that there is a monthly fee for using NonprofitSite123.
What does that include?
We’re considering having someone (paid developer or volunteer)
develop a site for us. Why should we consider NonprofitSite123?
Question
How can my website
really have its own
unique look and feel?
Answer
Your website, created using
NonprofitSite123, will differ from any other
nonprofit’s website in many ways, including:
 “Look and feel” – you can choose a
NonprofitSite123 look & feel theme, or
create one of your own
 Style sheets – customize foreground and
background colors, fonts, font sizes,
styles, etc.
 Menu structure – create your own
 Website pages
 Text content – incorporate your own text
 Images – incorporate photos, graphics,
animated images, audio, and video
 Global vs. page-specific content – a good
example of a global image is your logo
which you can place in the upper left
corner of every page
We don’t have the time or Using NonprofitSite123, you can set up your
the money to devote to
own website in as little as a few hours. We
technological innovations; estimate that most non-profits will have their
we are too busy doing the site up in a matter of days, where most of
business of our nonprofit, the time is spent thinking about content, and
and putting out fires
only a few hours are necessary to build the
site using NonprofitSite123.
We already have a nice
If your website has extensive e-philanthropy
website. Why should we
functionality, is affordable, and easy to
change it?
maintain, then you may not need
NonprofitSite123. However, for most
nonprofits that have no site or a brochureware site, NonprofitSite123 offers
unparalleled functionality at a very affordable
Page 38
Question
We already have a
Donate Now button that
links to a 3rd party
donation site.
Answer
price, and can be easily maintained by nontechnical staff members. This functionality
can benefit your organization in numerous
tangible and intangible ways.
Let’s talk about the pros and cons of these
3rd party donation sites – like Pay Pal,
Network For Good, Just Give, Groundspring,
and others. The advantage of these sites is
that with a couple lines of HTML code and
about 5 minutes of effort, you can offer
online donations. The typical disadvantages,
however, are numerous (note: not all of
these disadvantages pertain to all of the 3rd
party sites):
1. It is bad Internet practice to kick the user
off of your site, especially when it is
unnecessary.
2. Once the user gets to the other site, it is
no longer branded as your site.
3. On the other site, the user can no longer
navigate to other areas of your site –
except if he hits the back button a few
times. There is typically no navigation
bar or menu.
4. There is no shopping cart or gift basket,
so the user cannot pay for multiple
transactions at a time.
5. With most other sites, donations are
simply processed by asking the donor for
the amount they wish to donate, and their
credit card number. You cannot employ
more sophisticated donation processing,
like preset donation amounts, targeting
the donation to a specific program or
service, choosing between a one-time vs.
recurring transaction, making the
donation in someone else’s name, opting
in to your e-mail list, or paying by echeck.
6. What appears on the donor’s credit card
statement is not your name but the other
site’s name.
Page 39
Question
Answer
7. Because of this, there is a higher risk of
chargebacks – where the donor may not
recognize the charge on their credit card
statement, since it doesn’t contain your
nonprofit’s name. The donor may then
dispute the charge with his credit card
company.
8. Related to that, the money doesn’t go
straight into your bank account. It goes
to the other party, and they periodically
disburse the funds to you.
9. Because of that, they get the float.
10. Also because of that, there is a risk
that you may never receive your money.
In case you think that’s a remote risk,
consider the following story. Perhaps the
largest processor of online donations was
a company called Pipevine out of San
Francisco. They essentially had 2 bank
accounts – an operating expenses account
and a sort-of escrow account into which
the online donations were placed and out
of which these donations were periodically
disbursed to the nonprofits. Well, they
started having financial difficulties. They
dipped into the second account. Things
went from bad to worse, and they went
out of business. $18 million of donor
money never made it to the nonprofits it
was intended for! Lawsuits are pending,
and people may even go to jail.
11. Most of these services charge fees,
sometimes significant ones. And
sometimes hidden.
12. Some of these services, like Pay Pal,
require your donor to sign up with them –
an extra, unneeded step that may deter
some donors.
13. The donor can often only pay for
donations, not event tickets, e-store
purchases, membership dues, etc.
14. You have no control over the privacy
and security policies of the other site.
Page 40
Question
We don’t have the e-mail
addresses of our donors,
volunteers, members, or
other constituents
Answer
Because of this, your donors’ data may be
sold, traded, etc. I have spoke personally
with executive directors who can directly
trace donors’ spam and even viruses to
these 3rd party sites.
15. There is no audit trail. In other words,
if 50 donors make donations to you, you
have no way of knowing this, other than
to trust that the third party will forward
the money to you.
16. There are few if any reports for you –
on both the transactions that have taken
place on these third party sites, and on
the people who performed those
transactions.
17. In many cases, the donor does not
receive an online thank you/tax receipt –
either on screen or via e-mail.
18. No ability for the nonprofit to download
data 24/7.
19. There is a special problem with Pay
Pal: it has a negative reputation for some
people. Like the beautiful new home with
a giant, pink, plastic flamingo in front,
some people will not care, others will
think “how tacky”, but no one will say
“wow, this is great!”.
CharityFinders can recommend numerous
strategies for collecting e-mail addresses,
including:
 Add “e-mail address” as a field to all
forms and data collection vehicles
 Send a postcard or other mailing to all
constituents which promotes the new
website (even before it is live), and asks
for e-mail addresses – either with a SASE,
or a URL to enter it themselves online
 Use a site like the following to match email addresses to the charity’s existing
database:
o www.econtacts.com
o www.concentric.net
o http://people.yahoo.com/
Page 41
Question
We can’t maintain a
website
We can’t stay on top of
the latest technological
innovations that might be
useful to us, no less
implement them
Our nonprofit is different
because we raise money
from large donors (who
won’t contribute over the
Internet).
Answer
o www.ussearch.com
With NonprofitSite123, it is very
straightforward to set up or maintain the
charity’s website. The site “administrator”
does not need to know HTML, Java, or
indeed any programming – they must simply
be able to navigate around a standard
website, and of course, must have access to
all needed information about your nonprofit.
CharityFinders aims to be the eyeglasses
that provide technological vision to its
clients. CharityFinders will investigate new
technological developments, evaluate which
are potentially useful for nonprofits, and
implement those that are both beneficial and
cost-justified. Of course, CharityFinders will
keep its clients apprised of technological
developments, including new features
available to clients, and related costs if there
are any. The implementation of these
features will typically be easy and quick.
Just as Internet users are becoming more
comfortable providing credit card information
online, shopping online, and even making
“big ticket” purchases online (e.g., airline
tickets, hotels, real estate, stocks, etc.),
evidence shows that Internet users are also
becoming more accustomed to donating
online, and that the amount of those
donations is increasing. Even for very large
donations that are less likely to be processed
over the Internet, NonprofitSite123 offers a
number of features to provide such donors
with all the information they need, and to
establish and sustain an ongoing relationship
with the donor.
Finally, NonprofitSite123 offers links to a
variety of types of online alerts to notify
nonprofits of key information regarding large
donors – such as when their companies go
public, when their stock price hits a certain
point, etc.
Page 42
Question
Our nonprofit is different
because we raise money
from our members, not
the public.
Our nonprofit is different
because we are more
concerned with getting
our members to volunteer
than raising donations
How can we collect and
track demographic
information on our donors
or members?
I don’t want my
nonprofit’s information
shared with anyone.
I don’t want donors’ or
volunteers’ information
shared with anyone.
What if a malicious party
posts negative ratings or
comments about our
nonprofit?
Answer
NonprofitSite123 offers a compete set of
membership administration features,
including collection of membership dues and
renewals. In addition, members can register
online for nonprofit events, even paying
registration fees online.
NonprofitSite123 offers powerful features to
attract volunteers, and to maintain an
ongoing relationship with them.
NonprofitSite123 asks anyone who performs
a transaction on your site for key
demographic information, like age, sex,
marital status, etc. Of course, all such
information is optional. You can then sort
and filter by this information. For example,
you could send an e-newsletter targeted to
seniors by selecting only those users with
age > 65.
CharityFinders (and all of our clients)
adheres to a strict privacy policy. In brief,
nonprofit-specific information is only
accessible by that nonprofit, and will never
be sold.
CharityFinders (and all of our clients)
adheres to a strict privacy policy. In brief,
CharityFinders does not sell or share
personal information on its donors or
volunteers.
Any time an organization requests feedback,
particularly if that feedback is made available
to the public, there is a risk of negative
feedback being included. Some negative
feedback is useful, even desirable, since it
helps the organization identify areas of
improvement and adds an element of
believability to the overall set of feedback.
The impact of malicious parties posting
negative feedback, potentially in large
quantities, may be mitigated by:
 Requiring that only donors or
volunteers of an organization may post
Page 43
Question
Internet-enabling our
organization requires
more than just a working
website. What changes
do we need to make in
our business processes,
goals, organization, and
other information
systems.
Our organization is not
ready for the Internet.
We don’t want to commit
to a particular
implementation of ephilanthropy just yet,
because many more
advances are sure to be
made.
Even if we have a great
website, how can we
draw people to it
Answer
feedback on that organization
 Limiting each user to one rating and
one comment
 CharityFinders can delete certain
pieces of feedback that are clearly
malicious
 Providing the ability to shut off the
feedback function if needed (much like
a stock exchange can halt trading in a
stock if certain conditions are met)
Indeed, there is a significant change
management component involved in
maximizing a charity’s use of the Internet.
CharityFinders offers a set of short
workshops, customized to your
requirements, to help you develop an
Internet strategy, implement your site,
understand the impact on your organization,
develop specific action plans, and even
assess impacts on fundraising and marketing
efforts. Of course, there is a fee for these
workshops.
CharityFinders has workshops and consulting
services that are specifically designed to help
your nonprofit adapt to the Internet. Of
course, there is a fee for these workshops.
NonprofitSite123 will help you get an early
start, and seamlessly implement these
advances as they emerge.
CharityFinders can recommend many
strategies, tailored to your situation, to drive
traffic to your site. Here a just a few to
consider:
 Place your URL on everything –
letterhead, business cards, all marketing
literature, all e-mails, etc.
 Use your mailing lists to send out news of
your new site
 Create e-mail lists
Page 44
Question
$ have become tight for
our nonprofit in the wake
of the economic
slowdown, stock market
plunge, and the
aftermath of the 9/11
terrorist attacks.
We must have our
website in multiple
languages, to serve our
constituencies. Can we
do that and what's
involved?
If we wanted a feature
that we don’t see here,
are there any other
options?
Answer
 Use mailing lists and e-mail lists to
periodically publicize new features of your
site
 Advertise your website in offline and
online publications that cater to your
target market
 Periodically update or add features to
your site to encourage repeat visitors;
keep your site, especially your home
page, dynamic
 Offer something of value free on your site
– for example, e-cards, a report, study
results, book, screen saver, etc.
 Conduct regular surveys or public opinion
polls and post the results
 Host online events of interest to the
community you serve – such as an online
chat with a celebrity or issue expert
 Conduct give-aways/drawings for prizes
such as membership fees (to your
charity), event tickets (to your charity’s
events), t-shirts and other promotional
items with your charity’s name, etc.
CharityFinders agrees. However, this makes
the need for raising more funds and lowering
fundraising costs even more acute.
NonprofitSite123’s ability to let you quickly
create an e-philanthropy site has never been
more timely or in need.
NonprofitSite123 can generate your site in
Spanish or other languages (additional fee
applies). We recommend that your
nonprofit’s content (e.g., mission statement)
be translated by hand, though.
You have 2 options:
1. CharityFinders will quote you a fixed
price to develop any enhancement;
because of our low cost structure, we
are typically able to implement
enhancements quickly and affordably
2. Develop the enhancement yourself,
Page 45
Question
Tell us about customer
support – what's included
and what can we expect?
Can we share data with
Raiser's Edge, Donor
Perfect, or other
applications?
We've been looking at
other sites that claim to
offer website-building
tools for nonprofits. How
does NonprofitSite123
compare?
We have our own domain
name (e.g.,
www.ournonprofit.org) or
are about to register one.
Can we use it?
Answer
and link your CharityFinders site to it;
this approach will not be as integrated
with the rest of your website as
approach #1
You may use the following CharityFinders
customer support options:
 Online help, FAQ, and About
CharityFinders section (available 24x7)
 Live, online assistance (just click for
help) (available during business hours)
 Phone support (available 24/7, but not
on a guaranteed basis)
Sure. You can import and export data
between your website and most donor
management systems. This is done with an
ASCII file. You control the donors to be
included in the file, as well as the data
included for each donor.
It is not our style to say negative things
about our competitors. Nevertheless, we are
gratified by the response we have received
to NonprofitSite123 by specific nonprofits as
well as foundations and e-philanthropy
experts. Many of these people have pointed
out that other tools suffer from one or more
of the following:
 Expensive (i.e., often 10 to 40 times as
much as NonprofitSite123)
 Require months to implement (vs. hours
using NonprofitSite123)
 Require technical skills/training to
implement (vs. none)
 Not specific to nonprofits
 Produce a brochure-ware site, not an ephilanthropy site
Definitely – we encourage you to use you
own domain name. Simply follow our
instructions to point your domain name to
your new NonprofitSite123 domain name
(e.g.,
www.CharityFinders.com/yournonprofit) –
which takes about 2 minutes-and your user
will be able to type in or link to your domain
Page 46
Question
I understand that there is
a monthly fee for using
NonprofitSite123. What
does that include?
We’re considering having
someone (paid developer
or volunteer) develop a
site for us. Why should
we consider
NonprofitSite123?
Answer
name. They will be transparently sent to
your NonprofitSite123 website.
1. Ongoing access to NonprofitSite123
2. Unlimited website maintenance privileges
3. Hosting
4. Transaction processing – NonprofitSite123
processes all donations, ticket sales, and
many other financial and non-financial
transactions
5. Electronic funds transfer, with complete,
end-to-end security
6. Free access to upgrades, enhancements,
fixes, etc.
7. Powerful administrative features –
including online donor management,
activity reports, etc.
8. E-mail accounts
9. Interface with fundraising software
10. Donor access to your site through
CharityFinders’ portal (i.e., donors and
others can locate your nonprofit through a
variety of search criteria)
11. Customer support
12. Automatic backup service
13. An array of features that can enable
the following:
a.
Save time and money
b.
Raise funds
c.
Lower fundraising costs
d.
Attract non-cash donations
e.
Recruit qualified personnel
f.
Build a greater sense of community
g.
Communicate more effectively
14. And much more
Among the many issues, consider that a
custom-developed site is likely to:
 Be brochure-ware (not e-philanthropy)
 Take months (not hours) to create
 Require that you use the developer to
make most or all changes (vs. doing all
changes yourself, easily)
 Have little to no reporting (vs. extensive
reporting)
Page 47
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Page 48
Pricing
Please contact me regarding CharityFinders’ pricing:
*First Name: _____________
*Last Name: _____________
*E-mail address: ________________________
*Phone: _______________________________
*Organization: __________________________
Website address: ______________________
I would like more information regarding (check one or more):
CharityFinders product or service
NonprofitSite123
 Gold
 Silver
 Bronze
 All
NonprofitSite123 extras
 Custom Pages
 E-mail boxes
 Multiple languages
Workshops
 Internet Strategy
 Online Fundraising Strategy
 Marketing/ Communications Strategy
 Web Traffic Workshop
 How to Develop Compelling Content
for your Website
 How to Use Your Website to Build
Relationships With Your Donors and
Other Constituents
 Fundraising on the Internet
 Search Engine Optimization
 Recent Tax Developments
 Recent Legal Developments
 Case Studies on Nonprofits’ Success
With the Internet
 Stop being the best kept secret in
town: How to get the word out
Page 49
Please send
me info about
this product/
service
Please
send me
pricing
info
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Grant Writing/Proposal Writing
Recruiting and Retaining Board
Members
 Attracting, Developing, Recognizing
and Maintaining Donors
 Why Planned Giving? The Power of
the Planned Gift
 Fundraising Training for Board
Members
 Cost-Cutting for Nonprofits
 Strategic Planning
 Implementing a Strategic Plan
 Volunteer Management
 One-Day MBA – Applying Sound
Management Techniques to Your
Nonprofit
Consulting Services
 Data conversion
 Web forwarding
 Video of the president
 Staff photographs
 Photography package
 Website content development
 Technology recommendations
 Online marketing campaign
development, including:
 Online fundraising campaign
development
 Custom Publishing – complete, end
to end, e-mail newsletter and urgent
action alert solutions
 List development and management
 Website analysis
 Comparison with other nonprofits
 Attracting, Developing, Recognizing
and Maintaining Donors
 Other (please specify)
Custom Web Development
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Please send me the following articles written by CharityFinders:
 Creating An Effective Internet Strategy
 How Your Nonprofit Can Use the Internet Strategically
Page 50
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Page 51
Success stories
Case Study – Nonprofit Raises $25K In Online Donations – In
Under 2 Months
Hermosa Beach Education Foundation (HBEF) (www.hbef.org)
provides financial support to the Hermosa Beach, California public
schools. The foundation’s 2002 revenue was about $250,000. In April
2003, HBEF realized it faced a severe budget shortfall for the next
school year, stemming from California’s projected $38 billion deficit.
The foundation calculated that, if the parents contributed $300 per
student, they could completely make up this shortfall.
HBEF realized that $300 is quite a bit to ask in one lump sum, so they
set up their website to accept recurring donations, then suggested that
parents set up ten monthly donations (roughly the length of the school
year) of $30 each, to be processed automatically – unless, of course,
the donor wished to change or stop their donation during the 10
months. HBEF contacted the Los Angeles Times and two local
newspapers, all three of which ran articles mentioning HBEF’s website
address. HBEF set up their website, including a recurring donation
capability, using a tool called NonprofitSite123 from CharityFinders
(www.CharityFinders.com).
The press coverage resulted in a significant number of donors
contributing the requested amount. Some donors have even set up
indefinite donations wherein they pledge a specified amount per month
indefinitely until they choose to stop the donation. As a result, HBEF
raised over $25,000 in online donations within two months – plus
much more offline.
Additional accomplishments:
1. In the first 1 ½ years since they built their website using
NonprofitSite123, HBEF has taken in over $50,000 directly through
their website. HBEF’s website also spawned a significant amount of
offline donations and other fundraising.
2. $15,000 was pledged through the website and will be collected
automatically, most of it within one year.
3. On July 9, 2004, HBEF’s “Surfin’ Hermosa 2004 event” was the lead
photo on the front page of the Los Angeles Times. A
comprehensive article appeared as well. With a few minutes of
Page 52
effort, HBEF was able to quickly post an announcement of the
article on its home page, and link to the article.
Photo by Carlos Chavez, LA Times
Case Study – Nonprofit Gets E-mail Addresses For 100% Of
Their Members.
Coalition on the Environment and Jewish Life of Southern California
(COEJL-SC – www.coejlsc.org) instills a commitment to environmental
protection rooted in Jewish values. COEJL achieved the ultimate in email list signup – 100%! They used 3 specific techniques to do this.
First, they played the “help us save trees” card by promising to
eliminate paper. Of course, they had an advantage, because they are
an environmental charity. However, every nonprofit can use the same
rationale, though perhaps with not quite as much success. Second,
they successfully appealed to their members’ desire to lower
administrative overhead costs by pointing out that e-mail would
reduce postage, printing, and labor costs. Therefore, more of their
membership dues and donation $ would go to the cause, and less to
unnecessary overhead. Finally, COEJL told their members that in
order to continue their relationship with COEJL, they had to provide
their e-mail addresses. Luckily, everyone complied. COEJL has also
found out that e-mail and e-newsletters enable the member or donor
to easily click to take action to support the organization. Plus,
electronic communications can easily be forwarded to friends, family,
neighbors, and colleagues – especially if COEJL simply asks members
and donors to do so.
Page 53
About CharityFinders
CharityFinders’ Mission:
Every nonprofit should have a website that actually furthers its
mission – not just describes it.
Now your nonprofit can build a website as powerful as its
mission.
Quickly!
CharityFinders is proud to introduce NonprofitSite123
Now there’s a low-cost, easy-to-use tool that enables your nonprofit to
build a world-class website in just hours, without training or technical
skills. NonprofitSite123 guides you through a quick, easy process to
create a website loaded with features that help further your mission,
not just describe it.
NonprofitSite123 is an innovative tool designed to help you engage
everyone who comes to your site, including donors, prospective
donors, members, volunteers, employees, and other constituents.
NonprofitSite123 can help you communicate effectively with your
audiences, raise funds, lower fundraising costs, attract non-cash
donations, recruit needed volunteers and employees, make
administration more efficient, and build a greater sense of community
among constituents.
Find out more about NonprofitSite123
Professional services
CharityFinders can help you make most effective use of the web
through a variety of services:


Workshops – We’ll help you develop an Internet strategy, website
content, online fundraising and marketing strategies, fundraising
campaigns, and more.
Consulting – Nonprofit consulting tailored to your organization.
Page 54

Custom Web Development – Don’t find the website features you
need in NonprofitSite123? We’ll build them for you – quickly, costeffectively, and integrated with the rest of your website.
Find out more about how CharityFinders helps nonprofits
Page 55
Our Story
CharityFinders was founded in 2000 by Allan Pressel. Allan was
previously a co-founder of i-Cube, which had a highly successful IPO in
1998, and was acquired by Razorfish in 1999. i-Cube was profitable
from the first quarter, every quarter for seven years. i-Cube helped
Fortune 500 corporations develop an IT/Internet strategy and
implement it through software/web development and consulting
services – somewhat like CharityFinders does for nonprofits.
Allan spent 15 years developing mission-critical software applications
for Fortune 500 corporations. These included Hertz’s worldwide
reservation system, Northrop Grumman’s manufacturing system, and
many more. Though his work was exciting and fulfilling, Allan began to
crave the opportunity to put his skills to work to help nonprofits better
pursue their missions using information technology – specifically the
Internet. Allan had many years to think about what philosophies would
eventually guide him in his nonprofit-related venture. Chief among
these philosophies were:




Help nonprofits apply sound management principles to their
organizations. Allan wanted to develop a way to help the
management of nonprofits use some of the best practices of forprofit corporations to better achieve their missions.
Help as many people as possible. Allan has enjoyed helping
others on a one-on-one basis (for example, for 18 years hosting
foreign dignitaries through the International Visitors Council of
Los Angeles, as a Big Brother, and a springboard diving coach),
and admires others who do so. However, Allan wanted to figure
out a way to help large numbers of nonprofits and the people
they serve – thousands or millions of people.
Help people to help themselves. "Give a man a fish and he’ll eat
for a day. Teach him to fish and he’ll eat for life." Like the
philanthropist who helps solve hunger problems not by giving
out food, but by helping people to grow or acquire their own
food, Allan believes in helping others to help themselves –
including helping nonprofits to help themselves and enable those
they serve to do the same.
Give back to the community. Allan wanted to create a venture
that practiced what it preached by being socially responsible and
donating a percentage of its revenues to worthwhile causes.
Page 56
Allan discovered a tremendous gap between what nonprofits were
doing with the Internet to further their missions – versus what they
could be doing. Allan had perceived such a gap years earlier in the forprofit world, and i-Cube (along with many other companies) helped
many for-profits to bridge that gap by using the web strategically for
their competitive advantage. This time, Allan thought he could help
nonprofits use the web strategically to further their missions – by
offering them a tool they could use to easily build their own websites
that would not only offer a lot for users to see, but – more importantly
– a lot for users to do.
Allan set about to validate his idea. First, he engaged the UCLA
Anderson School of Management to survey hundreds of executive
directors. Next, he analyzed hundreds of nonprofits’ websites. He
estimated that roughly 90% of the approximately 1 million U.S. 501c3
nonprofits had no web site, about 9% had basic "brochure-ware", and
around 0.9% had brochure-ware-plus” sites (a brochure-ware site plus
a link to a 3rd-party site to collect money, or with only a simple ecommerce capability – typically e-mailing online donation details to a
nonprofit staff who must re-key them into a point-of-sale system). Yet,
the potential for nonprofits to use the web to improve their
fundraising, lower costs, and better pursue their missions was
enormous. Allan spent months thinking about what nonprofits could
and should be doing strategically on the Internet.
Allan’s thinking went like this: A high percentage of nonprofit websites
were brochure-ware or little more. Allan thought about the purpose of
these sites. The answer was clear – nonprofits wanted their sites to
inform people about their organization, to get them excited about it,
and most importantly, to motivate people to take action to support
their nonprofits. The problem was that even if a website was
successful in accomplishing those goals, the result was a website
visitor who was motivated to support the organization but had no
immediate way to do so. Allan thought that these sites – and their
organizations – could be so much more successful if they actually
offered visitors easy ways to support the organization online,
immediately – through cash donations, in-kind donations, event
registrations, volunteer sign-up, membership, planned gifts,
investment donations, e-store purchases, and more.
Faced with this evident gap between what nonprofits were doing and
should be doing on the web, Allan asked, "Why?" The answers seemed
almost too obvious: Nonprofits didn’t have the money, time, technical
expertise, or IT infrastructure to build and maintain a website that did
Page 57
the things they really wanted and needed. Plus, they didn’t want to be
distracted from the pursuit of their mission. Many nonprofits were
spending large amounts of money and devoting months to developing
websites that contained little or no functionality. What’s more, these
nonprofits were typically dependent on the individuals or companies
that built their sites to maintain them – resulting in unneeded expense
and delay to keep their sites up-to-date. Not surprisingly, many sites
contained obsolete information.
Allan met with several leaders of the nonprofit community. They each
agreed with Allan’s assessment of nonprofits’ use of the web, and
believed that the tool Allan had, by then, prototyped, showed much
promise in helping a large number of nonprofits. They each referred
Allan to several other nonprofit leaders, who reacted the same way.
Armed with independent validation of his idea, Allan set about to
design and build this tool – and named it NonprofitSite123.
Two and a half years after starting CharityFinders and beginning the
development of NonprofitSite123, the tool was launched in December,
2002. The first few clients were enthusiastic – they could now develop
world-class websites in just hours, even if they were small nonprofits.
As word got out, Allan was invited to meet with many executive
directors, heads of foundations, and other leaders of nonprofit
organizations. Allan has been incredibly gratified by their
overwhelmingly positive response to NonprofitSite123. He now sees
that his dream of helping large numbers of nonprofits to easily use the
Internet to further their missions is beginning to come true!
Page 58
Our Team
Here are a few members of the CharityFinders team:
Allan Pressel, CEO/Founder
Allan was a co-founder of i-Cube, which had a highly successful IPO in
June, 1998, and was later acquired by Razorfish.
Prior to founding i-Cube, Allan was a technology strategy consultant at
Arthur Anderson and First Consulting Group. Allan holds an M.B.A from
The Anderson School at UCLA, and a B.A. from Brandeis University,
and attended the London School of Economics and London Business
School. Allan has been involved with various nonprofit organizations,
including helping to start the annual Challenge For Charity event
among leading west coast business schools, a 17-year involvement
with the International Visitors Center of Los Angeles, and 3 years as
the president of Century City Toastmasters.
Allan has conducted numerous public speaking engagements, including
presentations on Internet and IT Strategy to thousands of Fortune 500
senior executives at several seminars at Cambridge Executive
Enterprises, Hewlett-Packard, and various industry conferences. Allan
currently focuses exclusively on presentations to nonprofit
organizations and groups, most often on Internet Strategy for
Nonprofits. This includes recent speaking engagements at the
Association of Fundraising Professionals, Association of Healthcare
Philanthropy, Head Start (national conference), Organization of
Nonprofit Executives, and California Association of Nonprofit (annual
conference). Allan has also done presentations for the management
and boards of hundreds of individual nonprofits, with an emphasis on
Page 59
helping them utilize the Internet strategically to help further their
missions.
For more background, as well as the history behind CharityFinders,
please see our story.
Page 60
Eddy Aslanian
Eddy is currently managing his own investment portfolio using income,
equity, real estate, hedge funds, private equity, venture capital and
angel investing. He has long-standing relationships with all the major
brokerage firms including Merrill Lynch, Morgan Stanley, Goldman
Sachs, CSFB/DLJ, Citicorp/SSB, Deutsche Bank, etc. He is well-versed
in all aspects of finance including portfolio management through asset
allocation and balancing, tax minimization, asset protection and estate
planning. He is writing a comprehensive book as a roadmap to the
financial world.
From 1992 to 1999, Eddy was the founder of International Integration,
Inc. (i-Cube), an Internet consulting and application development
service firm where he occupied positions in all business divisions and
at all levels of the company. i-Cube leveraged technologies such as the
Internet, Enterprise Application Integration (EAI), client/server, and
legacy migration to provide end-to-end e-business solutions to very
large corporate clients such as Boeing, Citicorp and the U.S. Navy. iCube was started on a shoestring in 1993 with the goal of achieving
organic annual revenue growth of over 100% with industry leading net
profit margins of 18% without external funding. After a successful IPO
in June 1998 (NASDAQ:ICUB), i-Cube focused on acquisitions
culminating in a merger with Razorfish (NASDAQ:RAZF) in a $650MM
stock swap, to create a digital information service firm with over
$100MM in revenue, 1,000 people, and eleven offices in seven
countries. Razorfish reached market caps of $9B in less than 2 years
before being itself subsequently acquired.
Prior to i-Cube, Eddy was one of the initial seven members of
Individual, Inc., a provider of customized news delivered over the
internet based on Artificial Intelligence applied to Natural Language
Processing. From 1989 to 1992, Eddy developed all of the company’s
Page 61
internal information systems as well as a product that accounted for
over 60% of the annual company revenue. The company went public
in 1993 (NASDAQ:INDV) and was later acquired by PointCast.
Eddy holds a B.S with High Honors and a M.S in Computer Science at
Brandeis University with an additional two years of post-graduate
research in the field of data compression. He also completed a twoyear undergraduate degree in Mathematics, Physics, and Chemistry at
the Universite Pierre et Marie Curie in Paris, France. Eddy is the holder
of two U.S. Patents and the author of technical papers published in
various industry conferences.
Page 62
Lee Wallach
Lee Wallach is a founding board member and President of the Coalition
on the Environment and Jewish Life of Southern California, Co-Chair of
the Los Angeles Interfaith Environmental Council, and currently a
Managing Partner with Rocket Reporting Network, a deposition
reporting firm. He also holds board positions with Children Uniting
Nations and the state Jewish Public Affairs Council; he is a State Bar
Examiner and sits on numerous other state and city boards and
committees. He was formerly Executive Director of Days of Dialogue,
a LA city race relation’s organization, and Director of the Commission
on Urban Affairs for the Jewish Federation of Los Angeles. He has held
prior positions in community relations with the University of Southern
California, and the City of Los Angeles. Lee holds two Masters degrees
-- one in Public Administration and one in Social Work. He was also
honored by the Coalition for Clean Air in April 2004 for his
environmental accomplishments and contributions.
Page 63
Vane Warner
Vane Warner is a sales representative for CharityFinders in the Texas
area. He is a retired SBC employee, who spent thirty-two years in
computer and network support for hundreds of other employees. After
leaving SBC, Vane spent two years doing technology reviews and other
consulting work for various nonprofits in North Texas. It was during
this time that he saw the need for an easier way for nonprofits to build
and maintain their own e-philanthropy websites. In June 2004 Vane
attended a technology seminar for nonprofits, where he learned of
NonprofitSite123. Seeing the need and the potential for such a tool,
Vane joined CharityFinders.
Page 64
Testimonials
“Most anyone will find NonprofitSite123 easy to use, and most
nonprofits can benefit from it."
Richard Atlas, Founder, Atlas Family Foundation, and Board Member,
California Endowment
“Since we provide a 24/7 “home-away-from-home” for families of
seriously ill children, we need volunteers, in-kind donations, and of
course, money. Finally we have a website where people can easily
give us those things. And I can maintain it myself.”
Deborah Levy, Executive Director, Orange County Ronald McDonald
House
"We never dreamed we could create a state-of-the-art website
ourselves. We certainly never expected that the website we created
could help us attract donations, recruit volunteers, and build closer
relationships with our constituents."
David Rosenstein, Executive Director, Coalition on the Environment
and Jewish Life
"I thought our nonprofit was too small to consider even a brochureware website. Now we have a site that rivals the best nonprofit sites
I’ve seen."
Joanne Edgerton, Executive Board Member, Hermosa Beach Education
Foundation
Page 65
Guiding Principles
CharityFinders is guided by the following principles:
1. Help nonprofits apply sound management principles to their
organizations: CharityFinders helps nonprofits to use sound
professional practices and management strategies. For example,
CharityFinders’ NonprofitSite123 and consulting services
facilitate the development of specific, measurable, attainable
objectives for the organization as a whole, or for specific
projects, individual employees, and volunteers.
2. Help as many people as possible: CharityFinders tries to assist
not just one person at a time, but many – not just one nonprofit
at a time, but many. We do this by helping to:
o Lower the cost of giving (for donors) and fundraising (for
nonprofits)
o Provide instant access to information needed for donation
decisions, resulting in better-informed donors and
nonprofits
o More efficiently allocate scarce charitable resources among
unlimited requirements
o Providing donors and volunteers with easy access to
nonprofits that meet their criteria, not just the ones that
they or their friends are familiar with, or are in their
community, or happen to reach them through marketing
efforts
o Enabling creative ways of giving – like, recurring
donations, donations targeted to a specific program or
service, and donations where the donor is automatically
listed on the nonprofit’s “Donor Hall of Fame” page – at
the appropriate giving level
3. Add value to stakeholders:
o Nonprofits:
 Raise more money
 Lower fundraising costs
 Track donor demographics
 Improve future fundraising efforts
 Meet specific non-monetary needs (e.g., equipment,
software, hardware, volunteer time, etc.)
 Enhance communications with constituents of all
types
o Donors/volunteers:
 Increase confidence in nonprofits’ professionalism,
goals, and performance
Page 66
Lower donation cost and time
Provide easy access to nonprofits, searchable by
user-specified criteria
 Receive ongoing information to make better
philanthropy decisions
Help people to help themselves: "Give a man a fish and he’ll eat
for a day. Teach him to fish and he’ll eat for life." Like the
philanthropist who helps solve hunger problems not by giving
out food, but by helping people to grow or acquire their own
food, CharityFinders believes in helping others to help
themselves. In this case, CharityFinders aims to help nonprofits
to help themselves, and to better help those they serve. This is
accomplished by raising funds, attracting human and other
resources, and lowering costs. CharityFinders believes that
technology in general, and the Internet in particular, show great
promise in promoting this philosophy. Therefore, nonprofits who
invest in websites, e-mail, electronic payments, web-based
applications, and other on-line services will be rewarded by their
use of CharityFinders’ NonprofitSite123 tool and related services,
because they will have access to greater fundraising at a lower
cost while learning more about their donors.
Adhere to industry privacy and security policies: No information
will be shared or sold without permission.
Arms-length objectivity: CharityFinders operates as a neutral
third-party, independent of any specific nonprofit, or political,
philosophical, or religious emphasis. All nonprofits are treated
equally.
Simplicity, backed by power: All NonprofitSite123 website
features are user-friendly, so someone with no training can
perform all functions the first time – quickly. Also, more powerful
features are available at the user’s option. For example, a “quick
search” enables users to search for specific nonprofits by
entering a few simple criteria (e.g., nonprofit name, etc.). At
the user’s option, they may use the “advanced search” screen to
specify any of a number of additional criteria (e.g.,
administrative overhead %, years in business, etc.).
Accessibility: CharityFinders’ clients needing customer support
can get personalized help online or by phone 24/7.


4.
5.
6.
7.
8.
(Back to top)
Page 67
Accomplishments
Recent accomplishments of CharityFinders include:
1. Double-digit growth rate – per month!
2. Client list includes marquis names such as Head Start, Red
Cross, Habitat For Humanity, and Ronald McDonald House.
3. Clients cover numerous states, range from about $0 to $25M in
annual revenue, 2 months to 72 years in operation, and cover
numerous nonprofit sectors (e.g., education, health, religion,
environment, human services, etc.).
4. Over 3/4 of clients sign up for gold (i.e., top-level) membership.
5. NonprofitSite123 is considered by many nonprofits and
consultants to be the best e-philanthropy tool in the industry.
6. CharityFinders has released numerous enhancements to
NonprofitSite123, and has just released its long-awaited “V2”
version – a complete re-write using the latest technology and
incorporating over 100 useful enhancements – including much
greater “look & feel” flexibility.
7. CharityFinders speaks at dozens of nonprofit conferences and
other speaking engagements per year, throughout the U.S.
CharityFinders has become an “evangelist” promoting strategic
use of the Internet by nonprofits.
Page 68
What’s New?
CharityFinders is proud to announce the release of its state-of-the-art
“V2” version of NonprofitSite123. Already the industry’s most
powerful e-philanthropy website builder, NonprofitSite123 now
includes over 100 enhancements, including:
# Enhancement
1. Enhanced "look
& feel" flexibility
2. Customizable,
multi-level
menus
3. Customizable
text styles
4. BOBBY
compliance (i.e.,
accessibility for
the disabled)
5. Complete
compatibility
across browsers,
Mac vs. PC, etc.
6. Advanced
payment
processing
security
7. Liquid design
technology
8. E-store
Description
Create your own look & feel theme, with enormous
flexibility.
Create your own hierarchical menu structure. Display
it horizontally, vertically, in “explorer” format (where
users can expand or contract menus and sub-menus),
or create your own menu buttons.
Create styles that specify font, style, color, size, and
much more. Then, for each section of text on your
site, specify which style to use. Any changes you
make to a style are instantly reflected anywhere that
style is used throughout your site.
Make your site accessible for the disabled (e.g.,
visually impaired, etc.). This includes large font size,
significant contrast between foreground and
background color, tags (for all graphics, photos,
buttons, and menus), navigation by mouse OR
keyboard, labels for all form fields, etc. Please note:
you have control over whether or not your site is
BOBBY compliant.
You and your users can use Internet Explorer,
Netscape, Firefox, Mozilla, MacIntosh, etc.
All your financial transactions are secured by the latest
Visa/Mastercard industry protocols (called CISP). This
gives both you and your users the confidence that your
data and theirs are treated with the most advanced
protection and security.
Your site dynamically “morphs” to fit the size of the
user’s window – AS they are resizing it. This state-ofthe-art technology virtually puts an end to horizontal
scrolling, and ensures that the user sees the most
information, properly formatted, regardless of his
monitor sizes, window size, or screen resolution.
Sell items related to your mission (e.g., books, videos,
CDs, etc.), promotional items containing your logo, inPage 69
#
Enhancement
9. E-advocacy
10. E-petitions
11. Photo album
12. Enhanced event
processing
Description
kind donations you won’t use, etc. Create a
sophisticated e-store containing whatever items
grouped in whatever categories you wish.
You e-store can include:
 Inventory tracking (i.e., V2 automatically removes
an item from your e-store when the last of it is
sold)
 Thumbnail and full-size images
 Sales tax
 Shipping cost
 Full shopping cart functionality
 Specify different colors or sizes
 And much more
List issues of importance to you, that you want your
users to take action on. For each issue, enable your
users to send a letter to their elected representatives,
corporate leaders, and others. You compose the letter
– the user sends it as-is or can modify it.
Enable your users to sign e-petitions. You decide
whether to transmit the petition signatures to the
appropriate recipient one-at-a-time vs. all-at-once,
and electronically vs. on paper.
Include as many images as you want on specific pages
or globally (i.e., across every page of your site). You
specify the image, size, caption, whether or not it is
clickable (and where it links to), etc.
Sell tickets to fundraising and other types of events.
Iinclude:

13. Intranet (i.e.,
passwordprotected
portion of your
website)
Graphical calendar representation of events (vs. list
format)
 Ability to display events by location, topic, date,
cost, etc.
 Event-specific information captured from EACH
attendee
 Images for every event
 And more
Create sections of your site that are only accessible by
your board, members, staff, etc. You provide a
password to only those users who should have access
to each page or section.
Page 70
# Enhancement
14. Foreign
languages
15. Display list
pages in any
order
16. Data entry
forms
17. Customizable
confirmation emails
18. Build-your-own
customizable
pages
19. Incorporate
multi-media
20. Attach any kind
of file
21. Enhanced
reporting
22. Enhanced
import/export
capability
23. Choice of
merchant
account
providers
Description
Create a mirror-image site in another language (e.g.,
Spanish). (*additional fee may apply)
Your users can sort tables in whatever order they
choose.
Custom-create your own forms for users to complete
online. Any form you currently ask people to complete
on paper can now be completed online. You decide on
the fields, format, default values, required vs. optional,
help text, and more. Even accept payment along with
the form.
Examples include volunteer application form, event
sponsorship form, grant application, etc.
For each transaction your site offers, you have the
option of sending the user and/or your staff a
confirmation e-mail. You specify the e-mail’s
recipient(s), subject, text, and even attachments.
Create whatever informational OR transactional pages
you want.
Offer your users still pictures, graphics, animated
graphics, audio, or video – to help get your message
across more effectively.
Offer your users the ability to view, print, or download
Microsoft Word, Excel, PowerPoint, Abode Acrobat, and
virtually any other type of file.
You and your donors have access to a wide array of
canned and ad hoc (i.e., customizable) reports.
Import or export virtually any data between your
website and most other applications (e.g., donor
management systems, Excel, Access, Exceed, etc.).
We have pre-programmed integration with several
providers of online merchant accounts. On your
behalf, we’ve negotiated excellent rates and service
terms, and made the application process as easy as
possible. In some cases, we may be able to
accommodate your existing off-line merchant account.
Note: You must have an online merchant account from
an approved provider in order to accept money
through your site.
Page 71
# Enhancement
24. Your URL
appears in the
user’s address
bar
25. Multiple
NonprofitSite123
users
26. E-mail boxes –
using your
domain name
Description
When your user types or links to
www.yournonprofit.org, that is the address they’ll see
in the address bar of their browser – not a redirected
address.
Create multiple NonprofitSite123 users each with their
own, customizable maintenance privileges.
Through our partner, we can provide you with
inexpensive e-mail addresses using your domain name
(e.g., yourname@yournonprofit.org). (*additional fee
may apply)
27. Advanced spam- You can send e-mails, e-newsletter, and urgent action
avoiding
alerts to one person, everyone in your database, or
technology for
any subset – as long as you can define it. V2 uses
outbound etechnology to maximize the likelihood your e-mails will
mails
be delivered – not rejected as spam. Of course, there
are many factors beyond the control of V2 that
influence whether or not an e-mail is actually received.
28. Publish and unYou can take a page off of your site, modify it, get
publish specific
others to review and approve it, and then repost it to
pages
your site.
29. User login not
Users can execute almost any transaction whether or
required
not they are logged in. Since it benefits both them
and you for them to create and use their own account,
you can easily encourage users to do so.
30. Enhanced search Your site and its contents will be more easily
engine
recognized by Google, Yahoo, MSN, and other search
recognition
engines. Specify description and keyword metatags
for your site, or for each page. V2 automatically
creates a robots.txt file which provides important site
information to the search engines.
31. Site usage stats Access an array of useful information on your site
visitors and their activity.
32. Access preCharityFinders has developed boilerplate content for
defined text and you to easily incorporate in your site (e.g., planned
functionality
giving descriptions and examples).
33. Share best
Share the content and functionality you’ve created
practices
with other nonprofits you think could use it. Access
content and functionality created by others. This is
particularly useful for local affiliates of national
organizations.
34. Site search
Enable users to easily search the contents of your site.
Page 72
# Enhancement
35. Scheduled
updates
Description
Designate whether changes you make to your site
should be effective immediately or at a future date you
specify.
36. And much more!
Page 73
Newsletters
Please select a CharityFinders newsletter to view:
I would like to subscribe to CharityFinders' newsletters.
Page 74
CharityFinders Speaking Engagements
CharityFinders has spoken at dozens of recent events, including:
Speaking Engagement
National Head Start Association – Annual
Conference
GrantStation
Nonprofit Support Center
Nonprofit Center of Milwaukee
ePhilanthropy Foundation – eTour
California Association of Nonprofits – Annual
Conference (SF)
California Association of Nonprofits – Annual
Conference (LA)
Ventura County Community Foundation
Nonprofit Technology Enterprise Network
Volunteer Center Orange County
ePhilanthropy Foundation -- eTour
United Way of the Central Coast
Flintridge Foundation
Flintridge Foundation
Nonprofit Support Center
Rapoport Foundation
National Council of Jewish Women –
Community Board Institute
Animal Care Conference 2005
Nonprofit Technology Enterprise Network (NTEN) Nonprofit Technology Conference (NTC)
Center For Nonprofit Management – Ready,
Tech, Go… Conference
Volunteer Center Orange County
California Head Start Association
United Way of the Central Coast
Paso del Norte Community Resource Center
Nonprofit Management Program
Management Assistance Program
Center for Nonprofit Leadership
Page 75
Date
12/17/05
Location
Washington, DC
11/22,
11/29,
11/30,
12/1,
12/2,
12/5,
12/8,
12/12/05
11/15/05
11/10/05
11/9/05
11/3/05
Anchorage, AK
(via webinar)
10/27/05
Los Angeles, CA
10/11/05
8/29/05
8/26/05
6/10/05
6/3/05
5/26/05
4/28/05
4/18/05
4/15/05
4/14/05
Ventura, CA
San Diego, CA
Santa Ana, CA
Madison, WI
Santa Maria, CA
Pasadena, CA
Pasadena, CA
San Luis Obispo,
CA
Waco, TX
Dallas, TX
4/4/05
3/24/05
San Jose, CA
Chicago, IL
3/11/05
Dallas, TX
3/4/05
2/11/05
2/4/05
12/7/04
12/6/04
12/2/04
12/2/04
Santa Ana, CA
Pasadena, CA
Santa Maria, CA
El Paso, TX
San Antonio, TX
Houston, TX
Victoria, TX
Santa Barbara, CA
Milwaukee, WI
Spokane, WA
San Francisco, CA
Nonprofit Technology Enterprise Network (NTEN) Regional Conference
Volunteer Center of Lubbock
Board Source – Annual Conference; ephilanthropy post session
Board Source – Annual Conference;
"Technology in the Boardroom"
Center for Nonprofit Leadership
Rebuilding Together
California Association of Nonprofits – Annual
Conference (SF) – technology panel
California Association of Nonprofits – Annual
Conference (SF)
Resource Center for Nonprofits, Volunteer
Center of Sonoma County
Center for Community-Based & Nonprofit
Organizations, Austin Community College
Texas Nonprofit Management Assistance
Network – annual conference
California Association of Nonprofits – Annual
Conference (LA)
Nonprofit Support Center
Phoenix Region IX Head Start Association –
21st Annual Training Conference
Nonprofit Support Center
Rural Tourism Conference
Long Beach Nonprofit Partnership – annual
conference
National Association of Hospital Hospitality
Houses – annual conference
California Alliance of Information & Referral
Services – annual conference
2004 National Fundraising Conference
2004 Association of Fundraising Professionals
– Southwestern Conference
Association of Fundraising Professionals (AFP)
Volunteer Center Orange County
Center For Nonprofit Management – Ready,
Tech, Go… Conference
Association of Fundraising Professionals (AFP)
Nonprofit Advancement Center
Nonprofit Affinity Group
Nonprofit Support Center
Ronald McDonald House – annual conference
Association of Fundraising Professionals (AFP)
Volunteer Center Orange County
CharityChannel Annual Conference
Page 76
11/30/04
Phoenix, AZ
11/18/04
11/16/04
Lubbock, TX
Washington, DC
11/14/04
Washington, DC
5/20/04
128/06
11/5/04
Victoria, TX
Orange, CA
San Francisco, CA
11/4/04
San Francisco, CA
11/3/04
Santa Rosa, CA
10/29/04
Austin, TX
10/29/04
San Antonio, TX
10/28/04
Los Angeles, CA
10/25/04
10/19/04
Santa Barbara, CA
Scottsdale, AZ
10/16/04
10/14/04
10/7/04
Santa Maria, CA
Redding, CA
Long Beach, CA
9/29/04
Pasadena, CA
9/20/04
San Francisco, CA
7/29/04
7/22/04
Long Beach, CA
Scottsdale, CA
6/25/04
6/25/04
6/25/04
Flagstaff, AZ
Santa Ana, CA
Dallas, TX
6/17/04
6/17/04
6/10/04
6/8/04
6/4/04
5/14/04
4/30/04
4/16/04
Santa Barbara, CA
Fresno, CA
Los Angeles, CA
Santa Barbara, CA
Pasadena, CA
Tucson, AZ
Santa Ana, CA
Anaheim, CA
Nonprofit Technology Enterprise Network (NTEN) Nonprofit Technology Conference (NTC)
Delta 2000
Internet Strategy Seminar
3/26/04
Philadelphia, PA
2/24/04
1/30/04
Antioch, CA
Phoenix, AZ
Internet Strategy Seminar
Delta 2000
Association of Fundraising Professionals (AFP)
Long Beach Nonprofit Partnership
California Association of Nonprofits – Annual
Conference
Marin Nexus
Nonprofit Resource Center
Nonprofit Advancement Center
University of Arizona
Jacobson Jarvis
Association of Lutheran Development
Executives – Southwestern Conference
UCLA Anderson School of Management –
Civic Leadership Event
Volunteer Center Orange County
International Association of Business
Communicators
California Alliance of Information & Referral
Services – annual conference
A6
Association of Fundraising Professionals
Head Start
1/29/04
1/15/04
1/8/04
11/20/03
11/14/03
Tucson, AZ
Antioch, CA
Studio City, CA
Long Beach, CA
San Francisco, CA
11/13/03
11/11/03
10/30/03
10/22/03
10/15/03
10/13/03
San Rafael, CA
Sacramento, CA
Fresno, CA
Phoenix, AZ
Seattle, WA
Las Vegas, NV
10/2/03
Los Angeles, CA
9/30/03
9/24/03
Santa Ana, CA
Phoenix, AZ
9/22/03
Los Angeles, CA
9/12/03
8/12/03
8/11/03
Ventura County Community Foundation
Association of Fundraising Professionals
Association of Healthcare Philanthropy
Northwest Development Officers Association
Association of Fundraising Professionals
American Marketing Association
Arts Council in Buffalo & Erie County
Head Start – National Conference
7/17/03
6/24/03
6/23/03
6/12/03
6/11/03
6/11/03
5/28/03
5/28/03
5/29/03
5/21/03
Tuscon, AZ
Los Angeles, CA
Seattle, WA
(Skagit Island)
Ventura
Phoenix, CA
San Diego, CA
Seattle, WA
Tempe, AZ
Seattle, WA
Buffalo, NY
New York, NY
AZ Organization of Nonprofit Executives
Phoenix, AZ
(Back to top)
CharityFinders is scheduled to speak at dozens of events,
including:
Page 77
Speaking Engagement
GrantStation
Volunteer Center Orange County
Date
12/29/05
, 4PM
PST
1/11/06,
12PM
1/16/06,
7AM
1/17/06,
12PM
1/23/06,
3:30PM
1/10/06
Nonprofit Center of Milwaukee
United Way of Yavapai County
Volunteer Center Orange County
1/12/06
1/19/06
2/1/06
Nonprofit Center of Milwaukee
Association of Fundraising Professionals
Nonprofit Technology Enterprise Network (NTEN) Nonprofit Technology Conference (NTC)
Center For Nonprofit Management – Ready,
Tech, Go… Conference
Nonprofit Management Solutions
ePhilanthropy Foundation – eTour
REACH 2010 Annual Conference
2/3/06
2/22/06
3/22/06
Santa Ana, CA
(via webinar)
Milwaukee, WI
Prescott, AZ
Santa Ana, CA
(via webinar)
Milwaukee, WI
Dallas, TX
Seattle, WA
3/31/06
Dallas, TX
7/7/06
4/28/06
5/17/06
San Diego, CA
Tampa, FL
Pasadena, CA
(Back to top)
Page 78
Location
Anchorage, AK
(via webinar)
For-profit Services
With the release of its “V2” version of its website builder,
CharityFinders can now, for the first time, effectively enable for-profit
organizations to build powerful, e-commerce websites.
A for-profit can quickly build a website with features like:
1. Customized look & feel, so your on-line branding is consistent
with your off-line branding.
2. Information about your company, products and services,
personnel, customer support, future plans, investor information,
etc.
3. Job listings and online application
4. E-store
5. Secure, online payments
6. Event ticket sales
7. Order form for services
8. Request Information form, where prospective customers can
indicate what information they’d like from you
9. Company phone/e-mail directory
10.
Links to partner sites
11.
Your domain name appearing in the browser’s address bar
12.
Password-protected portion of your website (e.g.,
employees-only, etc.)
13.
And much more!
Page 79
Existing NonprofitSite123 Clients
Log in
What’s New:
V2 is here! Click to find out about the new, exciting features it
includes.
Page 80
Donor/Volunteer Services
CharityFinders provides the easiest, yet most powerful search
capabilities and features, and CharityFinders' unique Feedback Forum
where you can find out about other donors' and volunteers' experience
with a particular nonprofit.
>Quick search and advanced search functions
>Ease of use – find what you want in seconds
>Many ways to support nonprofits you care about – from donations of
cash, non-cash items, investments and planned gifts to volunteering to
e-advocacy
>Your own personal philanthropy portfolio – giving a history of all your
e-philanthropy transactions
Page 81
Value Proposition
CharityFinders offers the following value proposition to
donors/volunteers:
>More confidence in nonprofits' legitimacy, goals, and performance
>Lower donation cost and time
>Powerful search functionality
>Ongoing information – to make better donation decisions
>Your personal "Philanthropy portfolio"
>Variety of ways to support nonprofits you care about
Value Proposition
More confidence in
nonprofits’ legitimacy,
goals, and performance
Description
With more information comes a greater
understanding of the nonprofits you
contribute to, and greater assurance that
your donation dollars will go to further the
cause you believe in.
Lower donation cost and Since online donations typically cost less
time
for a nonprofit to receive than off-line
donations, more of your donations dollars
will go to the nonprofits’ missions, and less
to administrative overhead.
Powerful search
Advanced search criteria means you can
functionality
easily access nonprofits that meet your
criteria. For example, you can find, say,
leukemia nonprofits within 15 miles of your
zip code, which offer volunteer
opportunities on a specific date, have less
than 25% administrative overhead, have
been in business at least 5 years, and have
been rated at least 4 out of 5 stars by
CharityFinders users.
Ongoing information – You can choose to sign up for eto make better donation newsletters, urgent action alerts, and
decisions
more.
Your personal
Your philanthropy portfolio provides one
"Philanthropy portfolio" central place to track all of your ephilanthropy activity, including donations,
events, volunteer sign-ups, and more.
Variety of ways to
Now it’s easier than ever to support your
support nonprofits you favorite nonprofits – through online
care about
donations, membership dues, event
tickets, e-advocacy, in-kind donations,
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investment donations, planned gifts, and
more.
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FAQ (for Donors/Volunteers)
How can I use CharityFinders to find the nonprofit I want to support?
What can I donate through a nonprofit’s website?
How else can I support a nonprofit online?
How else can I support a nonprofit through CharityFinders?
Are my donations processed securely?
Will my information be sold, swapped, or given to any third parties?
Question
How can I use
CharityFinders to find
the nonprofit I want to
support?
Answer
1. Simply type all or a portion of the
nonprofit’s name into the "Search for
the following nonprofit:" box.
2. Use Quick Search to specify basic
search criteria, such as proximity to a
zip code.
3. Use Advanced Search to specify
advanced criteria, such as the %
administrative overhead.
4. Type the URL of the nonprofit you
are looking for.
What can I donate
1. Cash (using a credit card or ethrough a nonprofit’s
check) – even make your donation in
website?
someone else’s name, or designate
your donation as recurring (e.g.,
monthly for 12 months, etc.)
2. Non-cash (i.e., in-kind) donations
(by creating a non-cash offer, fulfilling
a non-cash request, or even posting a
non-cash offer for sale in the
nonprofit’s e-store – where the
proceeds go to the nonprofit)
3. Planned gifts – involving wills,
trusts, and life insurance
4. Investment donations (e.g., stocks,
bonds, etc.)
How else can I support 1. Purchase an event ticket
a nonprofit online?
2. Pay membership dues
3. Make an e-store purchase
4. 5. Sign up as a "thon" (e.g., walka-thon, etc.) participant
5. Sponsor a thon participant (e.g.,
with a per-mile pledge or a fixed
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donation)
How else can I support 1. Volunteer
a nonprofit through
2. Apply for employment
CharityFinders?
3. Refer the nonprofit to a friend
4. Read urgent action alerts and take
action
5. Register the nonprofit in your
"favorites" list, then send a link to
your friends and family, suggesting
that they donate to these nonprofits
in lieu of gifts for special occasions
6. Send e-cards
7. Sign up for their e-mail list
8. Leave feedback for other
CharityFinders users – 1-5 star rating,
plus a comment
9. Much more!
Are my donations
Yes. CharityFinders uses the latest
processed securely?
technology (including 128-bit SSL
encryption) to protect all of your
sensitive financial and personal
information.
Will my information be Never.
sold, swapped, or given
to any third parties?
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Page 85
Job Seeker Services
Looking for a job with a nonprofit?
Click here to search for jobs with CharityFinders clients.
Looking for a job with CharityFinders?
Account Executive:
CharityFinders is looking for account executives to develop and close
leads in any of several geographic territories nationwide.
Experience/Skills/Qualifications:
 4-year college degree
 At least 2 years nonprofit experience, preferably including
fundraising
 At least 2 years sales experience, preferably selling software
 At least 1 year with an Internet-based business (particularly ephilanthropy) preferred
 Proficient in basic Microsoft Word/Excel/PowerPoint and Internet
use
 Capable of independent work (from your home office) and followthrough on a variety of sales leads and other projects
 Excellent verbal, written and organizational skills
 Ability to multi-task and prioritize assignments
 Experience in establishing and maintaining strong relationships with
clients
 Excellent public speaking skills
 Desire to help grow a business
Responsibilities:
 Generate leads (i.e., nonprofits who need to build or improve their
website)
 Sell NonprofitSite123 and related products and professional services
 Develop lead referral sources and strategic alliances
 Identify and conduct public speaking engagements
 Provide client support
 Potentially deliver consulting services
 Potentially manage other sales staff
 Potentially develop and execute marketing strategy
Special Requirements: Some air travel and some personal vehicle
travel.
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Availability: Immediately
Location: Any US city. Must be able to work from home.
Sales Assistant:
CharityFinders is looking for sales assistants to generate qualified sales
leads by phone. Your main responsibility will be calling new and
existing sales leads, delivering a short presentation, and scheduling
them for a demo with our CEO or other senior staff. Other
responsibilities include getting referrals for new leads, updating
information in our sales tracking system, and e-mailing
sales/marketing materials.
Experience/Skills/Qualifications:
 2/4-year college degree
 At least 1 year sales experience, preferably selling software
 At least 1 year nonprofit experience preferred, preferably including
fundraising
 At least 1 year with an Internet-based business (particularly ephilanthropy) preferred
 Proficient in basic Microsoft Word/Excel/PowerPoint and Internet
use
 Capable of independent work (from your home office) and followthrough on a variety of sales leads and other projects
 Excellent verbal, written and organizational skills
 Ability to multi-task and prioritize assignments
 Experience in establishing and maintaining strong relationships with
clients
 Desire to help grow a business
Responsibilities:
 Pre-sales of our NonprofitSite123 product and related products and
professional services; schedule prospects for a demo with our CEO
or other senior staff
 Update sales tracking system
 Distribute sales/marketing collateral to leads
 Develop lead referral sources
 Generate leads (i.e., nonprofits who need to build or improve their
website)
Availability: Immediately
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Location: Anywhere in the US. Must be able to work from home.
If interested, please complete the following:
First Name: _____________
Last Name: _____________
E-mail address: ________________________
Phone: _______________________________
Position you’re applying for: Account Executive
Sales Assistant
Resume:
_______________ Browse
Cover letter: _______________ Browse
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Page 88
Reseller Services
CharityFinders offers select organizations the opportunity to resell
NonprofitSite123 to its clients.
Examples of reseller organizations include:

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
Website development firms
Individual website developers
Nonprofit consulting firms
A typical reseller scenario is a web developer who used to develop
websites by hand for nonprofit clients, but can now do so quickly and
easily using NonprofitSite123.
Key advantages of being a CharityFinders reseller include:










Provide a compelling solution to your clients
Takes ~10% of the time required to custom build a website
Takes a fraction of the calendar time – you can build a website
for your clients in as little as one day
Deliver a fully secure, highly functional e-philanthropy site – not
a brochure-ware site
Bundle your own services with NonprofitSite123
Higher profit margins
Happier clients
Better references
Excellent sales and technical support from CharityFinders
Minimal support required of you – since NonprofitSite123 is
proven to work, and is easy for your clients to use.
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Page 89
CharityFinders Partners
CharityFinders is proud to partner with the following organizations:
Logo
www.AuctionPay.com
www.auctionsalacarte.com
www.charitablepartners.com
www.compliancepartnershr.
com
www.Fundraisinginfo.com
Partner
Name
AuctionPay
Description
Auctionpay provides innovative
payment processing solutions
specifically designed for nonprofit organizations. With more
than 1,500 clients nationwide,
Auctionpay has helped nonprofit
organizations save approximately
$1,000,000 in credit card
processing fees.
Auctions A We are an easy-to-use web
La Carte
auction service that will work
with any web business or
auction event, no
programming skills or
software installs required. Our
innovative service brings your
auction event to the internet.
Participants can view and bid on
items and make contributions with
a mouse click.
Charitable
Helping emerging nonprofits reach
Partners
their potential with cost-effective
management and fundraising
services.
Compliance Compliance Partners is a human
Partners
resource consulting firm with
extensive experience helping
organizations improve profitability
by streamlining processes.
Areas of expertise include:
 Human Resource Compliance
 HIPAA
 Leadership Coaching
 Strategic Planning
 Meeting Facilitation
Fundraising FundraisingINFO.com is an
info.com
Internet-based, fund-raising
Page 90
www.jjco.com
Jacobson
Jarvis &
Co.
Matchmake
r2000
www.matchmaker2000.com
www.MessageBroadcast.co
m
Message
Broadcast
company dedicated to helping
nonprofit organizations worldwide
raise more money by providing
interactive, up-to-date training,
advice and information about
fund-raising techniques,
prospects, products and services.
Jacobson Jarvis is unique, a fullservice certified public accounting
firm that focuses 100% on the
not-for-profit community. Ours is
the largest staff of nonprofitexperienced professionals of any
regional CPA firm.
Our auditors work solely with
the NFP community to help clients
better achieve their mission and
goals.
Our software consultants provide
sales, service and training in NFP
accounting, fundraising and asset
management software systems.
A fully integrated software
package for fundraising
professionals, by fundraising
professionals.
MessageBroadcast.com is a
nationally recognized pioneer and
policy-maker in the emerging
Voice Broadcasting Industry. Our
company delivers millions of voice
messages a month on behalf of
the nation's leading companies in
almost every industry.
Marketers use
MessageBroadcast.com strategies
to deliver targeted personal
messages on answering machines.
Now marketers can leave a
Person-to-Person message for
every customer- within hours!
This new technology is quickly
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Pivotal
Resource
www.pivotalresource.com
Resource
Directory
Group
www.resourcedirectory.com
www.richardnortonconsulting.co
Richard/No
rton
Consulting
and
Creative
Services
Page 92
becoming one of the world's
fastest growing mediums of target
marketing because it
complements every other medium
i.e. direct mail, e-mail, print,
radio, TV and telemarketing.
Pivotal Resource partners with
professional, trade, alumni,
charitable, and other non-profit
associations to turn obstacles into
opportunities, and opportunities
into overall wins for you, your
organization, and its members.
We provide the strategic thinking
and day-to-day organizational
effectiveness necessary to
manage your association
efficiently and productively. We
offer the highest quality back
office support to ensure your
events, membership activities,
finances, and communications run
smoothly and provide the best
value to your constituents.
California's Leading Social
Services Referral Guide
The Resource Directory published
its first directory in 1979
consisting of 300 listings and 56
pages. Today, the Resource
Directory annually publishes five
directories containing over 25,000
listings. Throughout our history,
Resource Directory has been
focused on providing the most
accurate and easy to use
reference guide for social services.
Richard/Norton Consulting and
Creative Services provides
a wide range of consulting
services to clients in nonprofit and
for profit organizations, including
trade and professional
associations, charities, educational
institutions and professional
service, real estate,
entertainment, and publishing
companies. With more than 30
years of experience as a nonprofit
and for profit executive, attorney,
and consultant, Managing Director
Richard Shaffran leads
Richard/Norton in its four main
areas of activity. First, in
executive search services for
nonprofits, where Richard/Norton
performs analyses of
organizational needs, creation of
job descriptions, identification and
screening of candidates, and
employment negotiations for
senior management and board
members. Next, in conferences,
seminars, and events,
Richard/Norton builds on a history
of more than 100 successful
programs, skillfully creating,
developing, managing, identifying
funding for, and producing
programs which support clients in
achieving their strategic goals.
m
Using its background in nonprofit
and for profit organizations,
Richard/Norton works with clients
in organizational and board
development, helping to analyze
institutional and program
structures, organizational culture
and change, creating and
presenting training programs, and
developing and facilitating board
and committee meetings and
retreats. In addition,
Richard/Norton provides strategic
marketing analysis and execution
services from a unique
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perspective, with an emphasis on
brand continuity and visibility and
integration of marketing and
strategic planning objectives.
www.rhclaw.com
Rodríguez,
Horii & Choi
LLP
The firm engages in the general practice of tax
law, with emphasis in the representation of
nonprofit organizations. The firm has expertise
in all aspects of nonprofit corporation law and
the taxation of exempt organizations, including
the unrelated business income tax, laws related
to private foundations, intermediate sanctions,
charitable remainder trusts, deferred giving,
lobbying activities and state law corporate
governance, charitable trust issues and
Attorney General audits. The firm advises
associations, charities, churches, museums,
private foundations, cemeteries, social clubs,
hospitals and health care organizations,
scientific research organizations, educational
organizations and amateur sports organizations
in connection with the foregoing matters.
www.sigmawebstudios.com
www.lfnp.com
Sigma Web
Studios
Sigma Web Studios draws on the
talents of an international group of
experienced webmasters, Internet
specialists, and graphic artists
stretching from Seattle to Albania,
who pool their efforts to produce
custom web sites, web marketing
services, and related
communication tools.
The Law Firm The Law Firm for Non-Profits is a leading
for Nonlaw firm exclusively serving the legal
Profits
needs of nonprofit and other tax-exempt
organizations. Our success is founded on
our commitment to the success our our
client and to the success of the nonprofit
sector.
Our personal knowledge and expertise in
the “business” of nonprofits allows us to
understand the struggles and day-to-day
concerns of our clients. From this
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perspective we counsel board members and
executives of nonprofits on legal strategies
to expand and improve their programs.
Since 1986 we have built our business by
getting to know each of our clients and
their unique visions. We become
participants in their mission and are thus
able to act as their effective advocates. And
we provide our clients practical and usable
solutions to their legal needs.
In short, when nonprofits have legal needs,
they can count on The Law Firm for NonProfits to service those needs in the most
efficacious and effective manner.
www.mktgarchitects.com
The
Marketing
Architects
The Marketing Architects, a
results-driven marketing services
company, combines the latest
technology with client-specific
marketing campaigns, psychology
and cutting-edge design. We
provide technology solutions that
allow you not only to design
effective marketing campaigns,
but also to track your marketing
campaigns' results. With our
systems, you'll learn more about
your clients and how to reach your
clients.
This means:
– Better product position and
branding
– Better ability to initiate,
increase, and maintain contact
with your target audience
– Better processes to handle
client communications
– Better integration of
technology so as to increase
efficiency
– Better results tracking
– Better customer satisfaction
Ultimately, it means better
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profits.
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Page 96
contact us
Allan Pressel, CEO
CharityFinders
18337 Grevillea Avenue
Redondo Beach, CA 90278
telephone: 877-456-3210 or 310-793-9707
fax: 310-793-6067
How to get here:
From the north:
Take the 405 south. 3 exits past LAX, get off at Inglewood Ave. From
the ramp, turn right onto Inglewood. Go 1.5 miles. Turn left at the
light onto 182nd (just past the cemetery). Go 1/4 mile, 2nd right after
the stop sign onto Grevillea Avenue. 200 yards on the right is 18337
Grevillea Avenue.
From the south:
Take the 405 north. 3 exits past the 110, get off at Crenshaw Blvd.
From the ramp, turn left onto Crenshaw. Go 1.7 miles, 2nd left past
Hawthorne Blvd. onto Grevillea Avenue. 200 yards on the right is
18337 Grevillea Avenue.
Map
Please contact me:
*First Name: _____________
*Last Name: _____________
*E-mail address: ________________________
*Phone: _______________________________
*Organization: __________________________
Website address: ______________________
I would like more information regarding (check one or more):
CharityFinders product or service
NonprofitSite123
Internet Strategy Workshops
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Please send
me info about
this product/
service


Please
send me
pricing
info


Other Workshops
Consulting Services




Custom Web Development


Please enter your message:
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