Shamsa Salem 201030589
March 8, 2016
Case study 1
BUS 207-004
Draft 1
Chapter 2:
1. How do changes in the demographic makeup of Sundown Bakeries reflect
transformation of the larger workforce? Consider the following dimensions of
culture as you describe the impact of culture on communication within company:
high-and low context styles, individualism and collectivism, and power distance.
As the bakery grew, the changes in the demographic makeup started to appear in
the cultural differences and in many other demographical aspects. For example,
Cultural impact on communication exposed Sundown management to have
challenges on delivering a message more efficiently.
2. How would you describe the early organizational culture of Sundown? How has
the culture changed as the company grew? Consider the issues listed on pages
64-65 as you answer question.
When Sundown Bakery was a simple organization, the organizational culture was a
theory Y- type and the communication was informal. When Sundown grew, the
communication became formal and organizational culture became more bureaucratic
( theory X- type).
3. What advice would you give to Sundown’s management team about how to
maintain the most effective culture in the face of the company’s growth?
I would suggest Sundown bakery to maintain organizational culture so that it would
satisfy employees to work hard and achieve more. For example, achievement
rewards, opportunities for growth and emotional support all these factors can lead
to high performance level for an organization.
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