Due date________
PSAtopic performed ___________________________________ NAME_______________________________________________________PER___
Persuasive Techniques / Rhetorical Strategies and the Public Service Announcement
Directions: Create a PSA, or Public Service Announcement, for a current public need. Be sure to meet all the
following requirements listed below. This will count as a test grade and will be completed in pairs/groups.
1. Choose an issue from the list below OR on the Wiki.
Recycling
Teenage Drinking
Drug Use/Abuse
Discrimination
Volunteering
High School Dropout Rate
Animal Mistreatment
Anorexia
Gang Violence
Illegally Downloading Music/Movies
Teen Tobacco Use
Cell Phone Use/Texting While Driving
Bullying/Cyberbullying
Voting
Pollution
Suicide
Obesity
Armed Forces Recruitment
Academic Cheating
Social Network Confidentiality Problems
2. Write a script for an approximately 30 second -1 minute PSA intended for delivery by television stations.
A typical broadcast of 1 minute would be 150-175 words. Final product should be typed in the form of a script
with any necessary stage directions.
3. A Storyboard will be produced to illustrate the script and stage directions used in your PSA. Use a different
cell for each “change of scene”. The work on these will be divided evenly among the group members.
3. You must choose a specific target audience, such as social teenagers.
4. You must include the techniques of ethos, logos AND pathos AND 2 other propaganda techniques in the
PSA.
5. You need to create a persuasive tone. Use ethos, logos, pathos in the elements of your script and storyboard so
that your announcement will be able to win over your audience and convince them to change their position or
belief system. Be sure not to offend.
6. You will need to turn in a bibliography for the sources used to gather information included in the PSA. The
bibliography must be in MLA format. Internal documentation of material is not necessary.
7. This test grade is only for the SCRIPT/STORYBOARD section of the assignment. Next 3 weeks we will
present the Public Service Announcement using electronic technology and media.
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Grading Rubric
1.Technology: PSA shows great effort with regard to video shots, footage, voice overs, software if used, etc.
10
2.Specific Target Audience. Name Audience:
10
3. Aristotle’s Techniques incorporated- List the elements in the script
30
Logos:
Ethos:
Pathos:
4. 2 propaganda techniques
20
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5. Storyboard effectively presents the persuasive elements;
15
Storyboard is neatly drawn, showing both image & text
Storyboard contains sponsor name and/or original slogan
6. Storyboard/script has clear, coherent message (tells a story fluently)/
10
7.Bibliography -last page of script/storyboard, in MLA format
5
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Rhetorical Strategies and the PSA