Interorganizational Cost Management in the Exchange Process Henrik Agndal (corresponding author) Department of Marketing and Strategy Stockholm School of Economics PO Box 6501 SE-113 83 Stockholm, Sweden Phone + 46 (0) 8 7369532 Fax + 46 (0) 8 334322 Email: henrik.agndal@hhs.se Ulf Nilsson Graduate School of Management Sabanci University 349 56 Istanbul Turkey Phone + 90 216 4839673 Fax + 90 216 4839699 Email: nilsson@sabanciuniv.edu Abstract This paper explores interorganizational cost management (IOCM) practices in the exchange process. IOCM can be defined as buyers’ and suppliers’ coordinated efforts to reduce costs. Past research has primarily argued that such practices depend on component characteristics, relationship characteristics, and characteristics of the transaction. Based on a study of three buyer-supplier relationships, this article finds that IOCM practices also vary between six phases of the exchange process. In this process, the supplier’s management accounting is found to be more important than recognized by prior research. The deepest collaboration around IOCM issues and the greatest joint use of suppliers’ management accounting typically occurs in earlier phases of the exchange process, including supplier selection, joint product design and joint manufacturing process development. In later phases, during full-speed production as well as in product and manufacturing process redesign, suppliers’ managerial accounting appears to play a lesser role. Key words: target costing, interorganizational cost management, open books, exchange process, purchasing 1 Interorganizational Cost Management in the Exchange Process 1. Introduction In many firms, between 60 and 70 percent of manufacturing costs are made up by purchased goods and services (van Weele and van der Vossen, 1998; Ask and Ax, 1997). Therefore, in their efforts to reduce costs, a lot of buying firms are looking more closely at the products and manufacturing processes of their suppliers (Ansari et al., 1997; Dyer, 1996; Seal et al., 1999). Attempts to coordinate activities of buyers and suppliers to reduce costs are often referred to as interorganizational cost management (Cooper and Slagmulder, 1999). Although the importance of the supplier is often highlighted (Ellram, 2000; Cooper and Slagmulder, 1999), the IOCM (also purchasing cost management) literature tends to study the process from the buyer’s perspective. How the buyer applies IOCM techniques and the benefits of IOCM for the buyer is almost always in focus (Ellram, 2000; Seal et al., 1999). Knowledge about supplier’s role and how the supplier acts in regard to IOCM, is, therefore, limited. In particular, the use of the supplier’s management accounting is largely unexplored in the context of interorganizational cost management (Puxty, 1993; Kulmala et al., 2002; Nilsson, 2004). Research has primarily explained IOCM practices as a function of relationship characteristics (Cooper and Slagmulder, 2004; Kajüter and Kulmala, 2005), component characteristics (Cooper and Yoshikawa, 1994a; Cooper and Slagmulder, 1999) and 2 characteristics of the transaction (Ansari et al., 1997; Ellram, 1996). For example, it has been found that high levels trust and resource commitment are associated with intense IOCM (Cooper and Slagmulder, 2004; Seal et al., 1999). The same has been found in the case of high degrees of joint R&D as well as high component cost (Cooper and Slagmulder, 1999). Further, studies indicate that repeat purchases are more commonly associated with interorganizational cost management than single purchases (Ellram, 1996). Within relationships, in regard to individual components and in relation to specific transactions, however, a great number of different activities are carried out as firms go through a process of exchange (cf. Fisher, 1995). For example, suppliers’ capabilities have to be matched to buyers’ needs and there may be joint development work (Hameri and Paatela, 2005). Deliveries might also span long periods of time, during which products and manufacturing process may have to be refined. Throughout this, suppliers’ cost data may play different roles and suppliers’ management accounting may be used in different ways. In effect, the activities carried out during different phases of the exchange process may also play a part in determining IOCM practices. This is sparsely addressed in the IOCM literature, though. In summary there are two important gaps in the literature on IOCM. Firstly, it focuses on the role of the buyer, largely ignoring the supplier in general, and the suppliers’ management accounting in particular. Secondly, extant studies have largely ignored how IOCM practices vary in different phases in the exchange process. The purpose of this paper is to address these gaps. More specifically, it aims to identify how and when suppliers and buyers jointly utilise suppliers’ management accounting for IOCM purposes in the exchange process. 3 The remainder of this paper breaks down into five principal sections. Firstly, the literature on IOCM and the exchange process is discussed. Then, the method of an empirical inquiry into the phenomenon is presented. Subsequently, the results of that study are presented and analysed. A discussion follows and, in the final section of the paper, some conclusions are presented. Limitations and implications of the study are also addressed. 2. A Framework for the use of suppliers’ management accounting for IOCM This section discusses phases in the exchange process and addresses IOCM techniques. 2.1 The exchange process Various models have been proposed to describe the process of exchanging a product or service. These often take the view of the buying firm, considering the exchange to be a purchasing process (see Laois and Moschuris, 2001). When looking at exchange as a process where both buyers and sellers play important roles, though, a number of phases can be identified (e.g., Christopher, 1998; Lamming, 1993). For the purpose of this paper, we identify six phases where costs are likely to be calculated using suppliers’ cost data. These phases represent a synthesis of the literature (e.g., Fisher, 1995; Nilsson, 2004) since no models of the exchange process specifically consider the suppliers’ role in interorganizational cost management. (It should be noted that we ignore phases prior to and after exchange). 4 1. Supplier evaluation and selection. In this phase, the buyer evaluates offers and selects supplier. One difficulty lies in making offers equivalent, since different offers may be based on different solutions. Then, suppliers’ cost data might be crucial (Seal et al., 1999; Rajagopal and Bernard, 1993). Supplier selection is not necessarily a question of choosing the lowest bidder, however. Rather, given certain cost restraints it often focuses around selecting the supplier whose business processes and suggested solutions offer the best possibilities of becoming integrated with the processes and solutions of the buyer (Axelsson and Wynstra, 2002). Supplier selection is, to a large extent, a matching process between supplier capabilities and buyer needs. Ellram (2000) points out that in the case of strong time constraints or when the seller’s product is unique, the selection process puts the buyer in a position of dependence on the supplier. 2. Concept discussion. Since supplier selection often is not a question of simply choosing a complete offer from the lowest bidder, it may be necessary to more closely establish a joint basis for calculating costs (Seal et al., 1999; Nilsson, 2004). This can take place before and simultaneously with the supplier selection phase. This is especially important when complex products are involved that require that buyers and sellers cooperate in R&D, i.e. when suppliers are selected based on general proposals or early prototypes (e.g., Fisher, 1995). During this early phase, general or main features of the product are, thus, in focus, and many details require further joint development work. 5 3. Joint product design. Even if the supplier has proposed a general solution to the buyer’s problem, issues may remain before the final component is developed. The product design phase is in many cases critical for cost reduction, since a large share of costs is determined at this time (e.g., Ansari et al., 1997). Ellram (2000) points out that activities related to design changes can, especially when a high degree of interaction is required, be among the most time and resource consuming of the entire exchange process. While joint product design has been studied (see, e.g., Lynch and O’Toole, 2006), few authors have looked at cost management (Fisher, 1995, is an exception). 4. Joint process development. Along with product design alternatives, manufacturability and related costs are addressed in this phase. Different design decisions normally involve a number of trade-offs, concerning e.g. quality, ontime delivery, investment requirements, and cost associated with these (Ansari et al., 1997; Christopher, 1998). Arguably, in this phase decisions are taken concerning machinery, tools, sub-contracting and forms of interaction between supplier and buyer. Also joint process development has been studied to some extent (Fisher, 1995). 5. Price revisions. Also interaction between the buyer and seller during full-speed production is highly relevant (Axelsson and Wynstra, 2002; Nilsson, 1998). From the point of view of a specific project this phase might span years, during which the buyer and supplier might require price adjustments. The purpose is to offset costs or changes in the market, both over longer periods of time and 6 changes occurring between signing of initial agreement and commencement of full-speed production. Revisions can also be based on expected continuous improvements (Ansari et al., 1997). 6. Product and process redesign. Since deliveries might go on for years, changes may also have to be made regarding product features such as materials and design elements. Manufacturing processes may also have to be changed, either as a consequence of changes in design or as a consequence of the introduction of new manufacturing technology (e.g., Christopher, 1998). All these changes, thus, take place after full-speed production has started, during the delivery stage. To estimate the feasibility and effects of such changes, logically supplier cost data would seem to play an important role. Naturally, in real life the exchange process is less sequential than implied by the six phases. In fact, several phases may be expected to occur simultaneously. In some exchange processes, certain phases likely do not occur at all. We are less concerned with the sequence of events, though, than with the types of activities or decisions involved in the exchange processes. 2.2 IOCM techniques Interorganizational cost management can be defined as “[…] a structured approach to coordinate the activities of firms in a supplier network so that total costs in the network are reduced” (Cooper and Slagmulder, 1999:145). IOCM is often described as a 7 number of methods or techniques. Some of these are not used only for IOCM purposes, although they are still frequently mentioned as tools for cost management in an interorganizational context. IOCM techniques can be broken into three blocs: (1) target costing, (2) trade-off techniques and continuous improvement, and (3) philosophies and techniques related to suppliers’ costs (for the sake of simplicity these are all henceforth referred to as techniques). 2.2.1 Target costing Target costing (TC) aims to identify the cost at which a product should be manufactured by determining the expected selling price, derived from the market (as opposed to the costs), before the product is developed, and then subtracting the expected profit (Kato et al., 1995; Ellram, 2000; Sakurai, 1989). Therefore, the TC process covers the entire life cycle of a product, although the focus in the literature is on pre-production stages (Kato, 1993; Koga, 1999). Main challenges are to plan a product which satisfies customers, establish the target cost, and then realise the target costs by applying various techniques and philosophies (Monden and Sakurai, 1989). Kato (1993) points out that when designing the product to meet the cost target, detailed cost information is required. The bulk of the TC literature is based on Japanese companies. In this context not exceeding allowable costs is stressed (Sakurai, 1996). When the target cost is broken down to component level, the supplier is usually involved (Ibusuki and Kaminski, 2007). This makes target costing one of the most important parts of IOCM; one of its most prominent characteristics is that it tends to push cost pressure further upstream in the supply chain (Tanaka et al., 1993). The 8 importance of the supply chain is therefore often stressed in the TC literature. For example, Ansari et al. (1997:86) argue that “An optimized supply chain is one of the most critical elements in attaining the target cost.” Sakurai, (1996:52) even goes as far as claiming “the primary objects of target costing are direct material costs and direct conversion costs”. It is therefore surprising that most stage models of TC do not deal with the supplier or the purchasing function (Ellram, 2000). In the “purest form” of TC, the price of the product is decided by the market rather than by cost. This means that the target cost at component level should be based on a broken down market price rather than the costs of the supplier (Cooper and Slagmulder, 1999). Consequently, the TC can be viewed as an arms-length cost management technique (Cooper and Slagmulder, 2001). Nevertheless, Ellram (2000) underlines that the target cost should be achievable, indicating that the buyer’s design team considers suppliers’ costs. Cooper and Slagmulder (1999) identify four methods for obtaining information regarding suppliers’ costs, including review of suppliers’ early price estimates, obtaining cost information directly from the supplier, obtaining indirect cost information, and analysis of historical trends. However, they do not specify why, how or when supplier costs or cost data are used. When trying to reach the target costs at component level, the buyer can approach its suppliers in various ways and the degree of cooperation varies. Ellram (2000, 2006) points out that if the purchased component has significant economic impact, more efforts will be spent on supplier selection and changes in design and materials. Less important components lead to more distant approaches, e.g. competitive bidding. Activities related to product development are often critical (Ellram, 2006) and during this process cooperation between buyers and 9 sellers can become very close. It may include techniques such as quality-function-price trade-offs, interorganizational cost investigations and concurrent engineering to reach a target cost. 2.2.2 Trade-off techniques and continuous improvements Due to lock-in effects of costs during the pre-production phases of a product’s life cycle (e.g., Raffish, 1991), most efforts at reaching the target cost appear to be conducted while designing the product or component (Yoshikawa et al., 1989; Ibusuki and Kaminski, 2007). Techniques applied here all deal with trade-offs between product features, one of which is normally cost (Yoshikawa et al., 1989). Quality-function-price trade-off (QFP) has been studied in a number of cases (Cooper, 1995; Cooper and Slagmulder, 1997, 1999, 2004; Cooper and Yoshikawa, 1994a, 1994b). It represents a model of how a seller attempts to negotiate with a buyer in terms of quality, target price and functionality (Cooper and Yoshikawa, 1994a). Since it deals with three dimensions, it can be used as a negotiation tool, but also to reduce the impact of the target price since three variables can be negotiated (Cooper, 1995). This increases chances of reaching a solution suitable for both parties. Koga (1999), though, claims that in many cases the QFP analysis can be modified by replacing quality with leadtime, since time to market is increasingly important, while often high quality is not a negotiable variable but a prerequisite. Interorganizational cost investigations and concurrent engineering (also concurrent cost management) are similar to QFP analysis. The difference is the degree of joint R&D 10 and interaction between the two parties’ engineers. QFP analysis involves less dramatic changes of the product while interorganizational cost investigations reflect more fundamental changes of the product. Concurrent engineering increases the scope of design changes and involves the most intense cooperation between the parties (Cooper and Slagmulder, 2004). Value engineering (VE) and value analysis (VA, also referred to as “kaizen” or “continuous improvements”) are two further techniques mentioned in the literature as important tools for reaching the target cost. The basic logic of VE is to relate the cost to what the buyer is willing to pay for a product with certain characteristics. VE, therefore, supports efforts to manage the trade-off between the characteristics of the product and cost (Ibusuki and Kaminski, 2007). Monden (1992) points out that in this process both the purchasing department and the supplier can play important roles. The difference between VE and VA is at what stage of the product’s life cycle efforts are undertaken (Ansari et al., 1997; Monden, 1992; Monden and Hamada, 1991). While there is no consensus in the literature, most authors argue that VE is carried out before the product is developed while VA takes place during production (e.g., CIMA, 1996). Finally, minimum cost investigations (MCI) covers the phenomenon of multilevel supplier meetings when parties from different firms in the supply chain jointly investigate how the product can be designed for efficient manufacturing (Cooper, 1995; Cooper and Slagmulder, 1997, 1999, 2004; Cooper and Yoshikawa, 1994a, 1994b). In Japan, MCI is initiated by the company at the top of the supply chain when one firm is 11 unable to meet the target cost. Cost data are then shared when negotiating about profit margins throughout the supply chain. 2.2.3 Techniques related to suppliers’ costs These techniques are related to and focus on the supplier’s costs for interorganizational purposes. Cost tables were originally developed to support estimation of the cost of direct material to support the purchasing function of the buyer (Tani, 1994). This technique has an interorganizational origin since cost tables have been extended to a decision support system based on different production activities undertaken by the buyer and the supplier. According to Sakurai (1996), cost tables are a valuable tool for companies using TC. They contain data regarding direct material and conversion activities, and can include very specific data on both suppliers’ and buyers’ manufacturing processes (Ansari et al., 1997). Major cost drivers are identified and documented, and conventional allocation bases are common (Yoshikawa et al., 1990). There are different types of cost tables, though, depending on when and where they are used (Yoshikawa et al., 1990; Tani, 1994). Some are employed at early stages of the development while others are used for purchasing and production cost management. Cost tables can also be employed to show the supplier how much more efficient it is to use the most suitable production equipment (Yoshikawa et al., 1990). It is worth noting that even if cost tables deal with the supplier’s costs, calculations are carried out by the buyer. Disclosed cost data, cost split-up and cost breakdown are alternative terms used for costs specified in certain forms designed by the buyer. The term cost analysis is 12 occasionally also used to show the supplier’s costs to the buyer in a certain form (Bailly, 1987). The cost data provided by the supplier is presented in a certain form specifying the structure of the cost object in different categories (Cooper, 1995; Bailly, 1987; Munday, 1992a, 1992b). The way costs are calculated (e.g., depreciation or profit margin) is specified by the buyer. Another technique is open books (also cost transparency, open book accounting, or open books policy), the purpose of which is for the buyer to help the supplier reduce costs by identifying critical areas, particularly through improved R&D (Seal et al., 1999). In effect, cost data are shared to achieving benefits for both parties (Ellram, 1996; Seal et al., 1999). Open books is therefore a way for two (or more) organizations to work together (McIvor, 2001; Mouritsen, et al., 2001), rather than a costing technique. This also means that opening the books can be seen as manifestation of two organizations moving closer through increasing transparency (Christopher, 1998). Open books, thus, requires that the supplier provides the buyer with access to accounting data, which could also be harmful to the supplier (Christopher, 1998; Ellram, 2000; Kulmala, 2004; Kajüter and Kulmala, 2005). Therefore, one can expect to find open books primarily in relationships exchanging a product offering possibilities of cost reduction through cooperation around presented cost data (Kajüter and Kulmala, 2005). According to Ellram (1996), open books are applied in long-term and/or highly critical relationships with a high degree of cooperation. Further, Carr and Ng (1995:359), argue that open books represent a continuum, from those who are “totally open book” to those who are “down right awkward” in sharing information. Cooper and Slagmulder (1999) 13 present similar notions, referring to “partial open book” and “full open book” when discussing willingness to provide information to the buyer. 2.3 Suppliers’ management accounting, IOCM and phases in the exchange process From the review of interorganizational cost management techniques, we can see that IOCM practices tend to depend on the context (Cooper and Slagmulder, 2004). An important factor determining the application of IOCM techniques is degree of R&D (e.g., Ellram, 1996) and other pre-production activities of the particular project. This also reflects the strong focus on R&D in the IOCM literature. Degree of collaboration cannot only be studied at the level of the relationship, though. Different phases in the exchange process may also entail different levels of collaboration. We may, therefore, suspect that different IOCM practices occur in different phases. To study IOCM in the exchange process we will focus on the six phases identified above. Management accounting can fulfil various functions (Mellemvik et al., 1988). In particular, the control function has been widely recognized in the literature (Dekker, 2003, 2004; Seal et al., 2004; Mouritsen et al., 2001). How management accounting supports decision making has hardly been studied at all, though, in spite of the fact it is one of its traditional functions (Horngren, 1995, 2004). More precisely we will study the main purposes of calculating costs for decision making, as well as when this occurs. In summary, in regard to each of the six phases we will explore (1) the main purpose of costing, i.e. why suppliers’ costs are calculated and presented, (2) when costing is undertaken, and (3) the type of IOCM technique(s) involved. 14 3. Method of research 3.1 Research design This paper investigates the use of IOCM techniques during phases in the exchange processes between organizations. Due to limited prior knowledge, a relatively open and exploratory approach was deemed appropriate (see, e.g., Ferreira and Merchant, 1992; Otley and Berry, 1994; Kaplan, 1986). To avoid what Hägg et al. (1988:535) refer to as the study of management accounting in “technical isolation”, a case approach was chosen where the relationship in question was considered the case and the main unit of analysis. Multiple cases were selected to this allowed contrasting, substantiation and replication of findings. This serves to distinguish idiosyncrasies from findings of more general prevalence. The choice of three cases represents a trade-off between desired depth and time constraints. For the sake of comparison and analysis, certain aspects of the cases are held constant, including the fact that they are related to the Swedish automotive industry. Variation between cases was sought mainly regarding the degree of interaction, since Ellram (1996) implies that this is an important determinant of IOCM technique usage. A relatively cheap product requiring little R&D was chosen when searching for a more distant relationship with less interaction. This corresponds to the first relationship (R1). The second relationship (R2) was built on a product which required a larger degree of interaction, while the third relationship (R3) contained a 15 product which required a significant amount of cooperation between the two parties. This approach case selection may be referred to as theoretical replication (Yin, 1989). 3.2 Data collection One advantage of case studies is that they allow for a variety of data collection methods (Yin, 1989). Here data were collected through semi-structured interviews, open discussions and direct observations (at meetings, manufacturing plants, discussions, products). Internal reports and other forms of written material provided by the firms and available in the public domain were also consulted. This was useful not only to generate as rich a picture of the cases as possibly. It also allowed for comparisons to ensure reliability, and occasionally served to improve respondent recall. To the same end, multiple respondents were interviewed. Nine interviews were held at supplier one (S1), eleven at supplier two (S2), and eight at supplier three (S3). Five interviews were carried out at buyer one (B1), four at buyer two (B2), and four at buyer three (B3). A total of 41 interviews were, thus, conducted. Respondents included purchasers (both of the buyer and supplier), key account managers, accountants, market managers, managing director, customer project coordinator and staff dealing with logistics and quality programs All interviews were tape recorded. Data regarding the three cases were collected during a period of one-anda-half years. 3.3 Data analysis 16 The extensive case material was compiled and sorted in such a way that the use of IOCM techniques within each relationship could be clearly identified. Tables were constructed and the empirical data were scoured for evidence of IOCM practices. A summary of this is provided in the article (see Table 1). The analysis process was greatly facilitated by the use of the semi-structured questionnaire and the analytical framework. Secondly, the findings from each case were contrasted in a process of crosscase analysis. Several measures were taken to safeguard the quality of the analysis process and the findings. Efforts were consistently made to interview more than one respondent about the same issue, to allow for comparisons between respondents’ statements. Written material from and about the firms were used to the same end. The semi-structured questionnaire ensured that respondents were interviewed about the same issues across firms. Finally, respondents were confronted with findings to improve internal validity (Yin, 1989). External validity of the study was primarily of concern in regard to its ability to allow for theoretical generalization (Yin, 1989), and no claims are laid on generalizability in a statistical sense. The structured analysis process was the main measure undertaken to safeguard theoretical generalization. For reasons of confidentiality, no company names, specific products, turnover numbers or numbers of employees are revealed. This was a requirement from the firms for participation. 17 4. IOCM in the exchange process in three buyer-supplier relationships 4.1 The three relationships Each relationship is introduced and an overview of IOCM practices is presented (see Table 1). 4.1.1 Relationship one S1 was founded in the 1940s and has 80 employees. Throughout its history, the firm has primarily worked in the automotive industry, manufacturing various forms of clamps and other fastening equipment. The manufacturing process is relatively simple with a low degree of automation, treating the component in one or a few steps. S1 sells about 45 percent of its production to B1, a large Swedish vehicle manufacturer. Joint projects usually follow a particular vehicle model, which means that they have natural start and end points. The firms have been working together since the 1960s, and B1 helps S1 improve products and business processes. This benefits B1 as well as other buyers. B1 is heavily involved with S1’s quality assurance, administrative and logistics processes as parts of B1’s supplier development program. S1 faces strong competition and strict requirements from its buyers, so the value of B1’s involvement is recognised by management. B1 also derives benefits from this collaboration, since poor quality or delays at S1 would cause serious problems. 18 In the relationship between S1 and B1, costs are presented and used occasionally. The main factor in determining this is price of the order; S1’s costs in case of small orders are hardly discussed whereas large orders motivate more discussions. Another reason for discussing S1’s costs is if there are reasons to suspect misunderstandings. S1 uses mainly its costing system, with occasional modifications, when preparing an offer. The price is based on the full costs calculated in a traditional way in accordance with the Swedish costing tradition. 4.1.2 Relationship two S2 develops and manufactures load carrier systems for cars and supplies only the automotive industry. The firm is one of the market leaders and has a number of subsidiaries world wide. B2, a large Swedish car assembler, in turn, serves many of the largest car manufacturers. Every order corresponds to a project that lasts for about three years of development work, followed by a number of years of production related to a specific car model. S2 possesses important information about the preferences of end customers, knowledge valued by B2. Representatives of both firms describe the relationship as “open”, “special” or “different from traditional buyer-seller relationships”. This relates largely to the intense cross-functional work carried out across company boundaries, particularly during the pre-production phases. S2 even has a member of staff permanently stationed at B2’s plant. The two firms have been working together to increase information exchange and reduce time to market with a strong focus on cost reductions. This both requires and creates a great deal of trust, and both parties claim that the relationship is 19 characterised by a problem-solving atmosphere. Improved quality, support to find cheaper suppliers, continuous productivity improvements, and prestige are important benefits that S2 gains from working with B2. Any delays in delivery would be very costly for B2, and quality problems could prove disastrous, especially if the product fails to meet stress requirements. In the relationship between S2 and B2, all phases in the exchange process take place in more or less every project. Choice of supplier is more of a formality than a struggle with competitors, though. This privileged position is due to the fact that B2 regards S2 as being a “favoured supplier”. During a project, two coordinators arrange meetings for pooling of interests. The most intense cooperation takes place during concept discussions, joint product design and joint process development. S2 calculates its costs frequently and in a number of different ways, depending on whether the meeting serves to solve a particular problem or if it is a “milestone meeting”, which is more formal in character. 4.1.3 Relationship three S3 manufactures a wide range of products for the automotive industry, and is part of a large company group. The firm is divided into a number of business units. The one in focus here delivers individual components and complete assemblies of gearshift systems. B3 is a large Swedish car assembler. In the relationship between S3 and B3 the project is the main building block. Nearly all commercial discussions are related to projects, the life cycles of which follow a car or 20 truck model. Since it is difficult for competitors without previous contacts or a very strong reputation to take over a customer, the relationship has survived many projects. S3 holds a market position where they are perceived to manufacture exclusive and expensive products. The relationship has a long history and B3 has invested a lot of time to help S3 develop a strong position as preferred supplier. Further, both parties have invested a considerable amount of time getting to know each other, intending to maintain and improve their relationship. Both are well acquainted with the other’s business processes. The relationship is relatively well regulated and formal, with tasks clearly defined by both parties. In R3, costs play an important role, particularly at the beginning of a new project. The start-up phase is relatively formal, despite the long-term relationship. The product is expensive and complex, and requires considerable R&D. Thus, cooperation during concept discussions, joint product design and joint process development is critical and involves considerable efforts from both parties. S3 works relatively independently, though, and then presents and discusses proposed solutions with B3. Both parties stress that during the pre-production phase, specifications of the components often change dramatically as the project develops. Interestingly, S3 does not allocate indirect costs in its routine costing. As the costs discussed with B3 are normally full costs, indirect costs are allocated outside the costing system. To the extent possible, previous products or modules are also used as a basis on which changes are calculated, i.e., only changes are calculated, rather than calculating costs from the start. 21 --- Please insert table 1 about here --- 4.2 Interorganizational cost management in the exchange process 4.2.1 Supplier selection Not all projects start with formal supplier evaluation, but when it takes place in any of the three relationships, suppliers’ costs are presented and discussed. This is typically an important part of the offer. In R1, though, costs are calculated less frequently, and when this happens costs are typically presented in a relatively simple form. Compared to the other two relationships, costs are presented primarily when large amounts are involved or when there is reason to believe that some kind of misunderstanding may have occurred. Small and/or repeat orders usually neither warrant presenting costs nor joint cooperation around related issues. In R2 costs are used to a greater extent on those rare occasions when competitors are invited to submit offers. When S2 is the only supplier, costs are largely treated as a formality in supplier selection. It should be noted, thought, that long before any formal supplier selection decision, the two parties have been working together with rough outlines of the project and initial blue prints. During this, S2’s costs are used. In R3, when a new project is initiated (as opposed to being based on previous components), S3 faces competition. Cost data are used both for evaluating S3’s offer as such and to compare it with competing offers. This is most important in R3 due to greater product complexity. 22 The main IOCM technique observed in this phase is a form a target costing; the buyer deduces a cost, mainly derived from the market. However, the supplier plays an active role in setting target costs, since it is largely derived from suppliers’ cost data presented for the project (cost split-ups). Also previous experience gained through open books is important in this. The target cost serves the purpose of setting a goal and to signal expectations. This is particularly important in R3, and to some extent in R2, since in most cases in this phase neither the buyer nor the supplier knows in detail what the finished product will look like. It would therefore be impossible or irrelevant to set a component level target cost. 4.2.2 Concept discussion R1 exchanges a relatively simple product, and therefore the parties do not discuss functions in broader terms and, accordingly, costs are not discussed. In R2 and R3, though, the product as such is open to greater discussion and its functions can be achieved in different ways. Due to time constraints, this phase is closely linked to and often carried out simultaneously with supplier selection. Also, in many cases S2 and S3 are actually the ones with knowledge about end customers’ preferences. In both these relationships, costs are, therefore, of greater importance in initial discussions about design and price-function trade-offs. Depending on how the work is carried out in this phase, the frequency of cost calculations varies. In R2 the product is developed jointly. Meetings are frequent, and cost is one of many issues discussed. In R3, the early development work is carried out mainly by S3. After certain tasks are completed, though, issues relating to design and functionality are presented to B3. The buyer reviews the supplier’s suggestion(s) – and costs related to these – and provides S3 with feedback. Although discussions deal with the early stages of product development, in 23 both R2 and R3 costs of different design solutions are a main concern. B2 and B3 have a target cost they expect suppliers to reach. Nevertheless, suppliers’ cost data play an important role in decisions regarding major functions. In both these relationships, the use of cost data is supported by mutual trust developed in previous transactions. The main IOCM technique employed is a form of functional analysis. The target cost from the buyer is also used as an overall goal. In both R2 and R3, a “cost platform” is established early on. I.e., costs, often in the form of a cost split-up, are set for a product or a module with certain characteristics. When changes are discussed, the impact of those changes are added to or deducted from the platform. This is particularly frequent in R3, where changes between initial offer and finished product are often substantial, and where modules are used for multiple products when possible. The cost platform also serves other purposes. The first is to summarize costs and clarify what agreements have been made, as well as to establish what has been achieved so far within the project. S3 also stresses that this is a way of controlling costs of a product not yet designed, since future cost changes will only be accepted by the buyer if they are motivated by changes in the product. Consequently, even if the product will change dramatically during future design meetings, the supplier is committed to the platform. 4.2.3 Joint product design In all three relationships, at least to some degree the design of the product is carried out jointly. Then, costs are a main joint concern. Differences can be noted between the relationships, however. In R1, costs are presented in connection with alternative solutions, suggested either by S1 or B1. Since the function is set from the beginning of 24 the project while the product is relatively uncomplicated, discussions regarding design are limited. Different cost alternatives are, therefore, not discussed greatly. Rather, costs are normally just presented when the buyer, or less frequently the seller, has reason to believe that there are possibilities to reduce costs without compromising other aspects of the product. The IOCM techniques used are mainly those dealing with VE and QFP trade-offs. They are conducted in rather simple forms and only occasionally. When it comes to R2, the design phase is more intense and the design of the component is more challenging; a number of requirements and demands have to be met. The product is also more costly than in R1. This means that greater benefits, including cost reductions, can be achieved by designing the product efficiently. In R2, this process is largely conducted jointly, and suggestions from both parties are frequently exchanged. For example, B2 keeps highly advanced quality testing equipment placed at S2’s plant, since it is more practical to test proposed solutions directly. The IOCM techniques applied in this phase, simultaneous concurrent engineering, VE, cost split-ups, limited minimum cost investigations and open books, all involve intense cooperation between the two parties. Both parties perceive this phase to be the most important one in which costs are discussed A respondent at B2 also stresses how important it is for S2 to present “honest” cost data. All those involved are under considerable pressure and “there is no time to play around”. Possibilities to reduce costs in R3 are significant. This, along with a highly complex product, places considerable pressure on S3 and B3 regarding joint design. At meetings, different trade-offs are discussed with the goal of reaching a cost target. In order to 25 reduce costs, S3 uses components or modules from previous products, for which costs have already been established. Also, since the cost platform plays such an important role in cost calculations, typically only the costs of a particular change need to be calculated. Between meetings S3 works relatively independently and the relationship involves less intense joint cooperation around IOCM and R&D. Therefore, consistency in cost calculations is perceived as crucial, since mainly costs of adding or removing attributes are involved. The main ICOM techniques seen are parallel concurrent engineering, VE, limited minimum cost investigations and cost split-ups and, to a lesser extent, open books. A similar approach to IOCM can, thus, be seen in all relationships in the sense that design trade-offs are discussed. However, suppliers’ cost data are used differently and different IOCM techniques are relevant in the different relationships. The frequency of usage and IOCM technique refinement increase the more complex and costly the product involved. 4.2.4 Joint process development Since different design solutions tend to be related to different manufacturing processes and purchased components, process development is closely related to product design. In R1, costs are presented and discussed only to a limited extent. Costs are studied in detail when only S1 or B1 expects that something can be manufactured or purchased differently, or when the order is very large. Then, discussions often concern a designquality trade-off. Neither party regards the presenting of costs as playing a major role 26 when deciding on only manufacturing processes, though, even if large cost savings have been achieved after suggestions from B1. In R2 the main decisions in process development are connected to component design changes. Discussions regarding manufacturing processes as such do not involve cost data to any large extent. When costs are presented, the purpose is to show those differences between various manufacturing techniques. Costs are presented in relation with S2’s purchasing of components and tools, which is seen as important in efforts to reach the target cost. It should be noted, though, that in regard to purely internal manufacturing decisions, S2 has a great deal of freedom and sharing costs is of less importance. In R3, often the suppliers’ suppliers are involved in manufacturing process discussions. Meetings concerning design costs take place regularly and tend to be formalized. Manufacturing costs not relating to product design are rarely shared, though, except for decisions concerning new tools that involve high costs. The cost of S3’s purchased material is also often discussed since B3 in heavily involved in selection of materials. Although pure manufacturing process decisions only involve S3’s cost data to a limited extent, S3 finds such discussions important since they direct attention towards potential investments needed to maintain manufacturing technology at a suitable level. Due to these differences in supplier-buyer interaction and different purposes of costing data, some differences in IOCM technique usage can also be noted; the IOCM technique used and use of the suppliers’ costing both relate to the joint process. In the simpler 27 collaboration in R1, costs are not discussed to such a great extent as in the other two relationships. The same can be seen when R2 and R3 are compared. R3 has a more complex supplier base, and along with this we can observe minimum cost investigations, cost split-up and open books, which are all related to the suppliers’ management accounting. 4.2.5 Price revisions Decisions relating to price revisions tend to focus around profit sharing. The three relationships are similar in this respect. The contract between the buyer and the seller regulates two issues related to this: (1) expected annual price reductions, based on the assumption that the supplier should be able to increase its efficiency at a certain rate each year; (2) conditions that change during the project, such as significant deviations in number of units purchased and changes in the price of raw materials. Since all three suppliers are relatively sensitive to the latter while profit margins are slim (and open for the buyer to see!), changes in costs for raw materials and quantities are compensated for by the buyer. All parties involved perceive this as a very important phase in the exchange process, although tend to treat it mainly as a formality. The conditions are similar in most projects the suppliers are involved in, and all parties involved claim that to undertake price revisions is industry standard among vehicle assemblers. The main IOCM techniques used in this phase are value analysis and target costing in the sense that price reductions are based on the expectation that the supplier manages to reduce costs in line with price reductions. The suppliers claim, though, that normally it is only possible to match price reductions with cost reductions the first years. After that, 28 price reductions lead to slimmer profit margins. This technique also tends to impact on the profitability of future products, particularly if the product is largely based on modules. This is raised as a critical issue by S3; since modules from previous products have already gone through annual price reductions, it can be difficult to reach profitability for such components. 4.2.6 Product and process redesign During full-speed production, changes often cause significant costs, not only regarding suppliers’ manufacturing costs (new tools and set-up costs), but also due to new buying routines, new mounting equipment, new article numbers, etc. However, changes in manufacturing processes, supply management and product design can be seen in all three relationships. There are no major policy differences between the three suppliers. In R1, changes are easiest to implement, although potential cost savings tend to be fairly limited. In R2 and R3, where manufacturing processes are designed for larger numbers of products, changes are costly. Therefore, major changes only take place when either party believes that significant benefits can be achieved through new technology or product redesign. Even if this type of costing situation rarely occurs, there are still joint efforts in improving suppliers’ manufacturing and administrative processes. All three suppliers are involved in various supplier developments programs orchestrated by the buyers. These programs tend to have a clear focus, such as improvements in logistics, quality and manufacturing speed. The costing of the supplier apparently plays no major role in this phase in any of the three relationships, though. Therefore, only simple forms of 29 IOCM techniques – largely drawing on previous joint costing – are used, such as simple forms of value analysis and target costing. 5. Discussion Although not always explicitly stated, prior research implies that potential cost benefits in a broad sense predict IOCM practices (e.g., Cooper and Yoshikawa, 1994; Cooper and Slagmulder, 2004; Hameri and Patela, 2005). Similar observations are made here. In R1, where the product is relatively cheap and there is limited joint R&D, cost savings are less obvious than in R3, which in many respects represents an opposite case. There, the product is complex and costly, there is a great deal of R&D, and potential cost savings are greater. Consequently, more efforts are spent to reduce cost and more refined IOCM practices can be observed in R3 than in R1. However, IOCM practices are not simply a function of potential cost savings at the level of the product (see, e.g., Cooper and Yoshikawa, 1994; Cooper and Slagmulder, 2004) or a function of relationship characteristics (Cooper and Slagmulder, 2004; Kajüter and Kulmala, 2005). When breaking the exchange process down into phases and looking more carefully at the role of the supplier, it becomes apparent that IOCM practices vary within relationships and in relation to specific products. More specifically, we see different degrees of collaboration around IOCM in different phases. Similarly, the extent to which suppliers’ management accounting is used also seems to vary throughout the exchange process. Sometimes there is intense collaboration around IOCM, and the supplier’s management accounting is used extensively. At other times, the opposite is the case. However, we also note situations where there is intense IOCM collaboration 30 but limited use of suppliers’ management accounting, and vice-versa. In effect, four generic situations characterizing different phases can be noted. These are the starting point for our continued discussion. 5.1 High level of cooperation and high importance of suppliers’ managerial accounting This has been noted particularly in the supplier selection phase, in concept discussions, and in joint design of products. It also occurs when significant changes in product or manufacturing technology are discussed during later phases. In the case of complex products where relationships involve a great deal of joint R&D, suppliers typically have to be selected based on a proposal or prototype that everybody involved knows will change dramatically. When this is the case the supplier selection process is combined with functional analysis in order to specify main functions of the component. This also means that costs cannot be precisely calculated by any of the parties and prices cannot be set at the beginning of a joint project. Therefore, when buying firms at an early stage present an expected price or price range, cost data from suppliers’ managerial accounting typically play a very important role. As an illustration, none of the sourcing decisions in the study where a simple question of suppliers accepting or rejecting a target cost. In R1 costs shared by the supplier played a relatively less important role, though, partly because they were easier to predict by the buyer than in R2 and R3, and partly because the product was less complex and less costly. In effect, it seems that willingness to accept the buyer’s target cost is not the only or even the main criterion for supplier selection. Other factors such as trust, capabilities, 31 previous experience, the seller’s track record, ability to work together, and time pressure are important. In fact, these factors appear to be more important the more complex and R&D intense the project, meaning that the supplier selection phase becomes more complex for both buyer and seller than often implied by the literature. Further, the target cost at component level facing the supplier to some extent loses its importance as it is subject to a number of trade-offs. Our study, therefore, questions the assumption that target costing is most beneficial when the product requires planning and trade-offs during pre-production phases (Fisher, 1995); high R&D levels clearly give rise to challenges when it comes to deciding on a target cost at the early stage of the project. Thereby the target cost also becomes embedded in a complex supplier selection situation, as opposed to just selecting the supplier based on willingness to accept the component target cost. Our findings also clearly indicate that suppliers’ management accounting plays an important role in supplier selection, particularly in relationships involving a high degree of R&D. Joint functional analysis is undertaken even before the supplier is formally selected, especially in the case of R2 and R3, and presented costs serve as a cost platform. In establishing and using such a platform, cooperation around suppliers’ cost data is absolutely crucial. Joint product design is carried out in different ways in the three relationships. Efforts to reach the target cost are also applied differently. Cooper and Slagmulder (1999: 224) note that “In theory, under target costing, customers are unaware of the profits that 32 their suppliers earn on the products they sell”. The results of this study, however, indicate a different way of cooperating around target costing. Not only cost and profit at product level are known by the buyers, but the costs of virtually every single operation, process, material, module etc. are disclosed through the suppliers’ costing. By using supplier cost data, the target cost broken down to component level by the buyer is further broken down in a cost hierarchy at single operation and component level, occasionally even involving suppliers’ suppliers. From a pricing point of view, this contrasts to the market-based target-costing which is one of the main foundations of target costing (e.g., Sakurai, 1989). In effect, here we see a cost-based pricing approach that considers virtually every single cost item of the component. It is apparent how suppliers’ management accounting supports IOCM techniques. In R1, basic forms of trade-offs are occasionally discussed and cost data then play a much smaller role compared to R2, where S2’s managerial accounting is involved in frequent meetings supporting simultaneous concurrent engineering. The use is relatively informal, though, as opposed to R3 where the product is mainly designed by S3. R3 involves a number of milestone meetings at which different suggestions are presented and decided. This is a form of parallel concurrent engineering, where cost data take on a formal character. The importance of accuracy is especially pertinent, since S3 is strongly committed to presented costs. 5.2 Low level of cooperation and low importance of suppliers’ managerial accounting 33 The findings suggest that some phases, given certain relationship characteristics, are relevant here. The first deals with price revisions during full-speed production in all three relationships. The second includes the earlier phases of R1, where there is less collaboration. Continuous improvements are an important part of target costing (Sakurai, 1989) and the literature points out that buyers support cost reduction efforts in the supply chain. E.g., Carr and Ng (1995:360) state that buyers “reduce costs by reducing our costs”. Interestingly, in all three cases buyers are hardly involved in this at all. Instead, such improvements are delegated to the supplier. Nonetheless, expected price revisions are supposed to be based on cost reductions. What we see here are examples of value analysis/kaizen philosophy (e.g., Ansari et al., 1997), even if the parties do not find detailed discussions useful. It is also worth noting that cost tables, which can be used as a reference point concerning use of state of the art manufacturing technology (Yoshikawa et al., 1990; Sakurai, 1996; Tani, 1994) and thereby indicate possible improvements, are not used in any of the relationships. The reason is that the buyers are well acquainted with the suppliers’ machinery and procedures. Consequently, the suppliers’ managerial accounting would add little not already known by the buyer. We also see this situation occurring in the earlier phases of the exchange process in R1. Limited cooperation and use of S1’s managerial accounting can be explained by the small size of the order and the limited R&D involved. S1 gets the order based on a proposed “fair” price, which is easy to predict, or occasionally when B1 states a price they are willing to pay. When the product is inexpensive, it is simply not worth 34 spending resources on supplier screening. It is also often perceived as risky to simply accept the lowest bid from an unknown supplier. This could be called black-box target costing and is in line with the view that the buyer simply sets a target cost, leaving meeting it up to the supplier (Caputo and Zirpoli, 2002). 5.3 High level of cooperation and low importance of suppliers’ managerial accounting Based on earlier discussions, it might be tempting to draw the conclusion that a high degree of cooperation around interorganizational cost management should automatically lead to a higher degree of use of supplier’s cost data. However, our results indicate that it is possible to find intense cooperation around cost reduction in which suppliers’ managerial accounting is hardly used at all. This occurs mainly in joint process development and in the full-speed production phases when carrying out extensive supplier development (SD) programs (cf. Monden, 1992). Joint process development is largely a consequence of joint product design and therefore cost data are less important even if there is intense IOCM cooperation. Two types of SD programs have been identified in the study: (1) There are improvements of a particular component, e.g. concerning speed of production, quality and investments in special equipment. This can be seen in all three relationships. Then, sharing costs between the parties appears to be the only function of suppliers’ managerial accounting. (2) There are also more general SD programs that do not focus on solving a specific problem. Rather, such projects may concern logistics, quality levels, administrative issues, certain supplier policies, reporting standards etc. 35 Suppliers’ managerial accounting plays a very minor role in this, and such programs are infrequent. Interestingly, the literature on IOCM has not explicitly dealt with this. Since it occurs after the initiation of full-speed production, however, it might be seen as a form of kaizen or value analysis (cf. Tani, 1994; Sakurai, 1996). On the other hand, our findings indicate that this is carried out in project form and often has a dramatic effect, while kaizen is a continuous process characterized by minor improvements. 5.4 Low level of cooperation and high importance of suppliers’ managerial accounting This is an uncommon situation in all three relationships, and the main purpose is to inform buyers about cost issues rather than to trigger any specific action. This can be seen in two different situations. Firstly, at the very beginning of a project in R1 cost data are presented along with blue prints and other parts of the offer. S1 presents how costs are calculated and structured. This is done mainly in case of large orders or if B1 suspects that there has been some misunderstanding. It is, thus, part of the first phase of the exchange process, and usually takes the form of cost tables, representing a simple type of open books. The second situation can be seen in all three relationships; costs are calculated with the purpose of assuring the buyer that costs are reasonable. The purpose is mainly to foster a good working environment. Although this may occur in any phase in the exchange process, all three suppliers note that this is relatively unusual and it is not perceived as very important. The use of suppliers’ management accounting with the sole purpose of building trust is, thus, limited and the significance of open books in building trust as 36 attested to in the literature (e.g., Kajüter and Kulmala; 2005; Mouritsen et al., 2001) finds limited support in our study. 5.5 Summary Based on the discussions above, a two-by-two matrix of interorganizational cost management practices in the exchange process can be created (see Figure 1). ----- Insert Figure 1 about here please ------ Additionally, we find two important activities that are not related to any specific phase. These are supplier development programs where suppliers’ managerial accounting may play a minor role even if collaboration around IOCM is intense. Also, activities relate to the development of the relationship between buyer and seller – although occurring relatively infrequently in the studied firms – entails limited IOCM cooperation but suppliers’ managerial accounting plays a large role. This is, for example, done to ensure buyers that sellers charge a reasonable price. 6. Conclusion This study makes five main points regarding interorganizational cost management: First, IOCM practices vary not just with different types of components, relationship characteristics, and type of transaction. In different phases in the exchange process, 37 different IOCM techniques are used, the extent to which suppliers’ managerial accounting is used varies, and collaboration around issues relating to IOCM differs significantly. Second, there is no automatic connection between the degree of cooperation around IOCM and the extent to which suppliers’ managerial accounting is used in this process. While the most common situation entails either high levels of cooperation and use of suppliers’ managerial accounting, we find both situations where high levels of collaboration are associated with limited use of suppliers’ managerial accounting and vice-versa. Third, IOCM practices in different phases of the process are clearly a function of several factors. Overall, those phases perceived as offering the greatest opportunities for cost savings and those phases that have the greatest impact on the final cost of the product, motivate the deepest collaboration on IOCM issues and the greatest joint use of supplier’s management accounting. This typically occurs in earlier phases of the exchange process. In later phases, during full-speed production, suppliers’ managerial accounting appears to play a lesser role. Fourth, even if the nature of the relationship and component complexity by themselves do not necessarily determine how IOCM is implemented, they still moderate practices in different phases of the exchange process. Low degree of product complexity and, consequently, lower degrees of interaction required in product development imply that collaboration around interorganizational cost management is less intense, and that 38 suppliers’ cost data play a less important role in the exchange process. More superficial relationships - a possible consequence of less complexity - have similar effects. Fifth, unlike much of prior research we find that IOCM is not something that is only implemented by the buyer for the buyer’s benefits. Rather, suppliers play important and active roles in interorganizational cost management. Management accounting of the supplier clearly supports joint work around IOCM. Sharing cost data through the use of various IOCM techniques benefit sellers as well as buyers. This study has some implications for management. It shows that negative perceptions among many suppliers towards IOCM may often be unwarranted. It also shows that applying target costing is more problematic than implied by the literature. Many authors argue that target costing is especially appropriate in the case of selecting suppliers for complex components that require a great deal of R&D. To the contrary, our findings indicate that this situation presents serious difficulties in applying the “pure” target costing logic, since neither party can specify the component in detail in this phase. Consequently, pushing the market-derived price further up the supply chain is almost impossible. The study also has limitations that may be addressed in future research. It is difficult to establish the relevance of our findings for other firms and contexts. We, therefore, suggest that the external validity of our findings be tested on a large sample of relationships. 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Figure 1: IOCM practices in phases in the exchange process Degree of cooperation around IOCM issues High Low - Supplier selection1 - Supplier section4 High - Concept discussion1 - Relationship development3 Importance - Joint product design of suppliers’ - Product and process redesign2 management - Joint process development - Price revisions accounting - Supplier development projects3 - Supplier selection5 in IOCM Low - Joint product design5 - Joint process development5 - Product and process redesign5 1 2 3 Notes: When complex product, When significant changes, Throughout the process, 4Part of offer package, 5When mainly carried out by supplier and alternatives are presented along with cost data. 44 Table 1 – Phases in the exchange process, costing and IOCM techniques used Phase in the exchange process 1. Supplier Purpose selection When Relationship two - to make different offers equivalent - primarily in regard to larger orders - when the buyer suspects that there is some kind of misunderstanding due to differences in offers - to make offers equivalent ( which vary significantly) - Formal cost specification is always a part of new project - Mainly a formality when there are no competitors In case of larger orders, a cost target is normally included in the offer; Simple forms of open books main in form of a cost split-up - not perceived by respondents as relevant in Relationship One A cost target is included; Cost split-ups; Open books When - normally triggered by the buyer - only when there are cheaper ways of achieving the same or similar function - costs are calculated frequently at joint meetings - one of several issues discussed at design and manufacturing meetings Techniques Simple forms of VE and QFP trade offs; Simple forms of Functional analysis; VE; Concurrent cost management open books; (all occur only occasionally) (simultaneous); Cost split-ups; Minimum cost investigations (limited); Open books Techniques 2. Concept Purpose discussion When Techniques 3. Joint product design Relationship one Purpose - to begin determining main characteristics of component or certain details - basis for changes in existing products, i.e. costs are added or deducted based on these changes - to summarize the project to avoid confusion or errors regarding cost calculations and other technical and commercial aspects - serves as a basis and generates commitment for further cooperation during the project - conducted for every project - costs are only one of several factors, although usually discussed intensively The first steps of a functional analysis; Cost split-up and limited open books; A cost target is considered as a goal - costs are presented to discuss alternative designs and - to determine design and manufacturing details manufacturing techniques - many respondents consider this the most important - to compare design solutions with manufacturing costs stage when costs are used 45 Relationship three - to evaluate suppliers’ offers - takes place every time a new project begins - costs are discussed at a number of meetings - occurs rarely in projects that are partly or largely based on products delivered previously A cost target is mentioned; Cost split-ups; Preliminary functional analysis - to discus main functions of the product - to calculate for alternative solutions proposed to buyer - to establish platform (due to significant changes in the product between supplier selection and full-speed production) in relation to which costs are added or subtracted as design changes are discussed (can also be based on previous products) - critical for S3 to maintain profitability since it might also impacts potential future projects - conducted for every project - costs are one of several factors discussed frequently at joint meetings when deciding on main features The first steps of a functional analysis; Cost split-up and limited open books; A cost target is considered as a goal - design and cost reduction (key element as design nears completion) - to commit supplier to cost estimates (therefore, highly reliable data are crucial) - supplier works largely independently and presents suggestions along with related costs - costs are a major concern and are discussed often - cost data of alternative production methods, designs and materials are discussed Functional analysis; VE; Concurrent cost management parallel); Cost split-ups; Minimum cost investigations (limited); Open books 4. Joint process development Purpose - to decide which machines and tools to use - to highlight high raw material prices - to motivate price changes When - presenting costs for manufacturing processes and raw material not a part of standard procedure in every project - only takes place when one of the parties believes that improvements can be achieved - occurs rarely just to motivate price/cost Techniques 5. Price revisions Purpose When 6. Product and process redesign Techniques Purpose When Techniques - to decide which machines and tools to use - to coordinate the supplier’s supply base - to ensure that the supplier is not overcharging - costs are rarely presented since manufacturing process decisions are largely left to the supplier - costs of raw materials are rarely discussed, although occasionally serves as basis for supply mgmt discussions - calculating costs to show that the supplier is not overcharging only happens when there is risk of conflict Simple forms of VE and QFP trade offs; Simple forms of Functional analysis; VE; Concurrent cost management open books (all occur only occasionally) (simultaneous); Cost split-ups; Minimum cost investigations; Cost split ups; Open books - to calculate and discuss price changes based on - to calculate and discuss price changes based on changed conditions (quantities or raw material prices) changed conditions (quantities or raw material prices) - to calculate and discuss price changes based or - to calculate and discuss price changes based on predetermined annual rate (based on assumed cost expected efficiency improvements reductions of the supplier) - although conditions have been decided on at the - although relatively uncomplicated, calculations have beginning of the project, this is still seen as an important great economic significance for the supplier stage by buyer and seller - normally conducted once per year, unless there are - normally conducted once per year, unless there are dramatic changes dramatic changes A simple form of TC; value analysis A part of the TC process - to reduce costs through process improvements - to reduce costs through process improvements - to reduce costs through design changes - to reduce costs through design changes - to decide on investments in new technology - typically not planned and happens only occasionally - product design is typically finished before full-speed production starts - typically not considered as very important Simple form of value analysis - changes after full-speed production occur only if major improvements are possible - design changes are costly and disruptive - supplier’s cost data play a minor role TC; value analysis 46 - to decide on tools, machinery and quality - to discuss coordination of the supplier’s suppliers - to decide on the final price after design and manufacturing process are set (mainly a formality) - occurs less frequent than product development - due to required coordination, purchasing costs are frequently discussed between supplier, supplier’s suppliers and buyer Functional analysis; VE; Concurrent cost management (parallel); Cost split-ups; Minimum cost investigations (limited); Cost split ups; Open books - to calculate and discuss price changes based on changed conditions (quantities or raw material prices) - to calculate and discuss price changes based or predetermined annual rate (based on assumed cost reductions and efficiency gains of the supplier) - although relatively uncomplicated, both buyer and seller perceived this as important - normally takes place once per year A part of the TC process - to increase efficiency of all of processes, including design, logistics, administration and production - calculations also serve to divide cost reductions - does not follow a certain procedure or plan - occurs when supplier or buyer expect that a change in technology, design and/or investment are feasible - design changes or major investments are rare, though TC; value analysis