Subject Strand: Business Studies
ASSESSED SUMMER SCHOOL: SUBJECT-SPECIFIC RETURN
Monday 5 July – Friday 16 July 2010
This syllabus is for PARTNERS applicants seeking to progress to the degrees of:
1.
2.
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4.
5.
6.
7.
8.
9.
Business Management (N200)
Marketing and Management (NN52)
Marketing (N500)
Accounting and Finance (N400)
Accounting and Information Systems (NG55)
Economics (L100)
Financial and Business Economics (L161)
Business and Economic Studies (NL1C)
Economics and Business Management (LN12)
Aims
To allow students to demonstrate their potential to succeed by showing a grasp of entry level subject-specific knowledge,
understanding, cognitive and subject-specific skills.
Learning Objectives
To provide knowledge and understanding of key business concepts including accounting, finance, marketing, operations and
HR within the context of a new business.
Learning Outcomes
A good knowledge and understanding of basic management theory and its application to the case study company Garbeau
made to measure. This will include an analysis of the importance of business funding, managing accounts, marketing principles
and its strategic role in product and brand development, competitor analysis (Porter), the intricacies of operations and the
relationship with key management concepts. To enable the student to have an understanding of the importance of HR and to
appreciate the demands on human resources. Students will be encouraged to understand the concept of the small business
and its importance within the UK economy.
The ability to apply this knowledge and critical understanding to the business environment and to increase the students ability to
understand critical business issues by an analysis of the case study company, discussion of theoretical concepts and direct
contact with owner managers.
The ability to analyse information and to make sound management decisions based on appropriate theoretical business
management concepts. To present an informed argument/analysis.
Competence in management skills, an understanding of the SME (small to medium size business) sector, the ability to source
information and ask questions (of an owner/manager) and to present written evidence of this competence.
Summer School Syllabus
Session 1
Introduction to the class, subject and lecturer
Session 2
The new business start-up – introduction to Garbeau: made to measure
Session 3
Introduction to the Small Business Sector
Session 4
Accounting and Finance – introduction to accounting
Session 5
Introduction to Finance and the SME. Issues with small business finance
Session 6
Managing the New Business
Subject Strand: Business Studies
Session 7
Strategic Marketing (case-study - Celebrations)
Session 8
Human Resource Management and its role in business
Session 9
Information Technology and its impact on business
Session 10
Meet the Entrepreneur...Questions and answer session
Session 11
The Global Economy and Business
Session 12
Managing Key Business Areas
Final Session: The Case Study and Assessment
Activities for Personal Study
Reading from:
 Small Business Management & Entrepreneurship. (Stokes & Wilson)
 Foundations of Economics (Begg)
 Understanding the UK Economy (Curwen)
 Understanding the Small Business Sector (Storey)
 Marketing (Jobber)
 Operations Management (Slack)
 Key Concepts in Human Resource Management (Sutherland/Canwell)
Resources
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Foundations of Economics (Begg)
EQL Understanding Accounts and EQL Basic Book-keeping
Understanding UK Annual Reports and Accounts (Laidler & Donaghy)
Case-study Garbeau: made to measure – available on site
Understanding the UK Economy (Curwen)
Understanding the Small Business Sector (Storey)
Principles and Practices of Marketing (Jobber)
Operations Management (Slack)
Assessment
Written report to the management of Garbeau: made to measure on the key management issues facing them over the next two
years of trading. The report will focus on a financial, marketing and operations analyses whilst considering the resources
required to support the business through the next crucial two years.
Staff delivering Academic Subject strand
Name: Angela McLean
Title: Ms
Assessor
E-mail: angela@fastforwardnow.com
Tel: 07740629974
Name: Angela McLean
Title: Ms
Representative on Board of Assessors
E-mail: angela@fastforwardnow.com
Tel: 07740629974
Name: Angela McLean
Title: Ms
E-mail: angela@fastforwardnow.com
Tel: 07740629974