NOTTINGHAM UNIVERSITY BUSINESS SCHOOL
Preliminary Reading List for MSc in Entrepreneurship 2006-07
SEMESTER TWO
N14G03 Marketing for Entrepreneurship ? rec from Andrew Smith
The course is the Marketing module for Chemistry PG students taking the
Entrepreneurship joint programme - not sure of the course code yet, can't
find it on the web. Core texts:
Essentials of Marketing / Brassington & Pettitt. Prentice-Hall Principles of
marketing/ Philip Kotler ... [et al.]. 3rd/4th European edition. Harlow:
Financial Times Prentice Hall, 2001
N14T19 Social Entrepreneurship
Pearce, J. Social Enterprise in Anytown, Calouste Gulbenkian Foundation,
2003.
Bornstein, D. How to Change the World: Social Entrepreneurs and the
Power Of New Ideas, Oxford University Press, 2004.
N1DT05 Visions Prospects and Wildcards
van der Heijden, K., Bradfield R., Burt, G., Caines G., & Wright G. (2002),
The sixth sense: accelerating organizational learning with scenarios.
Chichester, UK: John Wiley & Sons..
van der Heijden, K. (2005), Scenarios: The Art of Strategic Conversation,
2nd Edition. Chichester, UK: John Wiley & Sons.
N1DT08 Entrepreneurship Project
Details will be given to you at the start of the module
N1DT16 Innovation Management
Core text:
Tidd, J., Bessant, J. & Pavitt, K., (2005) 3rd Edition, Managing Innovation:
Integrating Technological, Market & Organisational Change, John Wiley &
Sons, Chichester.
Recommended Reading:
Simon, H., (1996), Hidden Champions, Lessons from 500 of the worlds
best unknown companies, Harvard Business School Press, Germany
Drucker, P.F., (1985), Innovation and Entrepreneurship, Butterworth-H
Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright
(2004) Strategic management of technology and innovation.
Journals (available electronically through library)
Journal of Product Innovation Management
Technology Analysis and Strategic Management
Journal of Small Business Management
N1DT17 Entrepreneurship Business Plan
It is recommended that a low-priced paper back on the subject be
purchased.