THE WALL STREET JOURNAL.
THE WALL STREET JOURNAL.
WEDNESDAY, DECEMBER 14, 2005
© 2005 Dow Jones & Company, Inc. All Rights Reserved.
The
Mossberg Solution / By Walter S. Mossberg and Katherine Boehret
7
THURSDAY,
AUGUST
26, 2010 14,
WEDNESDAY,
WEDNESDAY,
DECEMBER
DECEMBER
14,2005
2005
©
2010
Dow&Jones
& Company,
Rights
Reserved.
©©2005
2005Dow
Dow
Jones
Jones
Company,
Inc.
Inc.Inc.
All
AllAll
Rights
Rights
Reserved.
Reserved.
&Company,
Getting Sales Advice From Your Cellphone
ECM
Realty
Trust
Getting
Getting Sales
Sales Advice
Advice From
From Your
Your Cellphone
Cellphone
Plans $380M IPO
A
of Net Lease REIT
The
The
Mossberg
Mossberg
Solution
Solution//By
ByWalter
WalterS.S.Mossberg
Mossbergand
andKatherine
KatherineBoehret
Boehret
New
Service
Offers Ratings
7
7
By ‘Consumer Reports’;
Categories Are Limited
T ONE TIME or another, all of us
have been handed a Christmas or
birthday gift list that includes
seemingly simple items such as “coffee
maker,” “luggage,” or the most dreaded
item of all, “TV.” But choosing the right
one is no easy task. Once you’re actually
in the store, surrounded by options, it’s
TTONE
ONETIME
TIMEororanother,
another,allallofofusus
easy to buy the worst brand of coffee
have
havebeen
beenhanded
handeda aChristmas
Christmasoror
maker, or the luggage that is infamous
birthday
birthdaygift
giftlist
listthat
thatincludes
includes
Potential acquisitions in ECM's
for wearing out too soon, or the overly
seemingly
seeminglysimple
simpleitems
itemssuch
suchasas“coffee
“coffee
expensive television set.
maker,”
maker,”“luggage,”
“luggage,”ororthe
themost
mostdreaded
dreaded
pipeline have an estimated total
Wouldn’t it be easier if you hadplans
some to sell up to an
item
itemofofall,
all,“TV.”
“TV.”But
Butchoosing
choosingthe
theright
right
independent help, right
there in $380
the store,
purchase
of more than
$400costs $3.99 per month.
million
shares cellphone
one
oneisisnonoeasy
easytask.
task.estimated
Once
Onceyou’re
you’reactually
actually
TheinShopSmart
programprice
from Consumer
Reports
to make the best choice and resist the
ininthe
thestore,
store,surrounded
surrounded
bybyoptions,
options,it’s
it’s
For more info: www.ConsumerReports.org/ShopSmart.
million.
through
often bad information
providedanbyinitial
sales- public offering
easy
easytotobuy
buythe
theworst
worstbrand
brandofofcoffee
coffee
people?
The company's initial properties
of that
its
stock
to repay debt and make
maker,
maker,ororthe
theluggage
luggage
that
isisinfamous
infamous
Consumer Reports certainly thinks so.
for
forwearing
wearingout
outtoo
toosoon,
soon,ororthe
theoverly
overly
Verizon LG VX8100 cellphone—a
newerleasedthough
magazine
were 100%
as of the
June
30, reviewed it. And
acquisitions.
This week, it introduced
a cellphone
expensive
expensivetelevision
televisionset.
set.
phone that runs on Verizon’s ultrafast
people who already subscribe to the
application, ShopSmart, that allows you
with no lease
2015.
Wouldn’t
Wouldn’tititbebeeasier
easier
ifyou
youhad
hadsome
some
ifThe
commercial
realEV-DO network, which downloads
data atexpirations
magazineuntil
and/or
the Web site don’t get it
to carry the magazine’s famous product
independent
independenthelp,
help,right
rightthere
thereininthe
thestore,
store, about the speed of a low-end home DSL
free.
Like
everyone
else,$3.99
theyper
have
to pay
comparisons and ratings
with
you whilewill own
The
TheShopSmart
ShopSmartcellphone
cellphone
program
program
from
Consumer
Consumer
Reports
Reports
costs
$3.99
permonth.
month.
Most
of itsfrom
office
properties
are costs
estate
company
39
totomake
makethe
thebest
bestchoice
choice
and
and
resist
resistthe
the
connection.
the $3.99 monthly fee.
shopping, right on your mobile phone.
For
Formore
moreinfo:
info:www.ConsumerReports.org/ShopSmart.
www.ConsumerReports.org/ShopSmart.
often
oftenbad
badinformation
information
provided
provided
by
bysalessalescorporate
headquarters,
net
leasedand
properties
when
the Reports has
(Consumer
a content-or regional
Also,
while performance was very good
Available for Verizon
Wireless
Sprint
people?
people?
sharing relationship with The Wall Street
on our test phone running on the fast EVNextel customers just
in
time
for
the
are
IPO
is completed
aims to Web site.) while its industrialDOproperties
Consumer
ConsumerReports
Reports
certainly
certainly
thinks
thinksso.
so.andJournal’s
network,
the product-information
holiday shopping season, this new service
Verizon
VerizonLG
LGVX8100
VX8100cellphone—a
cellphone—anewer
newer
though
though
the
themagazine
magazine
reviewed
reviewedit.it.And
And
This
Thisweek,
week,ititintroduced
introduced
a
a
cellphone
cellphone
Overall,
were
impressed
by ShopSdownloads
would
besubscribe
much,
much
slower
"significant
regional
or who
critical
a real-estate
investment
costs $3.99 a month.become
Cingular will
start
phone
phone
that
thatwe
runs
runs
ononVerizon’s
Verizon’s
ultrafast
ultrafast
people
people
who
already
already
subscribe
totothe
the
application,
application,ShopSmart,
ShopSmart,that
thatallows
allowsyou
you
mart’s
straightforward
and
easy- to-use
at
the typical
network
speeds
most
people
carrying ShopSmart next month.
EV-DO
EV-DO
network,
network,which
whichdownloads
downloads
data
dataatat facilities"
magazine
magazine
and/or
and/or
the
theWeb
Website
site
don’t
don’t
get
getitit
hub
distribution
and
the
trust,
according
to a filing
with
totocarry
carrythe
themagazine’s
magazine’s
famous
famous
product
product
approach.
Each
screen
was
simple
to
use.
The idea is that, while you’re in a
about
aboutthe
thespeed
speedofofa alow-end
low-endhome
homeDSL
DSL
free.
free.Like
Likeeveryone
everyoneelse,
else,they
theyhave
havetotopay
pay
comparisons
comparisonsand
andratings
ratingswith
withyou
youwhile
while
read
at a glance, and browsing
from one
The
isfee.
updated
weekly. It uses
store, dazed by a row
of Securities
similar-looking
"substantial
majority"
ofprogram
the
retail
the
and Exchange
connection.
connection.
the
the
$3.99
$3.99
monthly
monthly
fee.
shopping,
shopping,right
rightononyour
yourmobile
mobilephone.
phone.
screen
to the next
tookhas
just
couple
of
Yahoo
Shopping
to provide upto-date
products like digital cameras, you can
(Consumer
(Consumer
Reports
Reports
has
aaacontentcontentAlso,
Also,
while
whileperformance
performance
was
was
very
verygood
good
Available
Availablefor
forVerizon
Verizon
Wireless
Wirelessand
andSprint
Sprint seconds.
properties
are in "high-performing
Commission.
We
especially
liked
the
price
ranges
for
each
product,
listing
just whip out your cellphone,
launch
sharing
sharingrelationship
relationshipwith
withThe
TheWall
WallStreet
Street ononour
ourtest
testphone
phonerunning
runningononthe
thefast
fastEVEVNextel
Nextelcustomers
customersjust
justinintime
timefor
forthe
the
program’s
ability
to add locations."
certain products
prices
from online
stores as well as retail
ShopSmart, and seewhichThe
camera
number
of IPOs
in the
Journal’s
Journal’s
Web
Website.)
site.)
DO
DOnetwork,
network,
the
theproduct-information
product-information
holiday
holidayshopping
shoppingseason,
season,this
thisnew
new
service
service
to Overall,
a Overall,
“Favorites”
list,impressed
for
accessing
later,
chains,
so you
canbefind
where
each
Consumer Reports recommends, or how
we
wewere
were
impressed
bybyShopSShopSdownloads
downloads
would
would
bemuch,
much,
much
much
slower
slower
costs
costs$3.99
$3.99a amonth.
month.
Cingular
Cingularwill
willstart
start to rise,
For
the
first
half
of
this
year,
pipeline
continues
though
and
a
feature
that
lets
you
email
the
product
is
sold
for
the
lowest
cost.
it rates the particular
camera you’re
mart’s
mart’sstraightforward
straightforwardand
andeasyeasy-to-use
to-use
atatthe
thetypical
typicalnetwork
networkspeeds
speedsmost
mostpeople
people
carrying
carryingShopSmart
ShopSmartnext
nextmonth.
month.
ShopSmart
data
toscreen
yourself,
or
anyone
After downloading ShopSmart through
holding.
approach.
approach.
Each
Eachscreen
was
wassimple
simple
toto widened
use.
use.
ECM's
loss
to
$1.5
million
the
number
being
completed
is
The
Theidea
ideaisisthat,
that,while
while
you’re
you’reinin
aa
else,
for
perusal.
your
phone
carrier’s
built-inweekly.
online ItItuses
We love and trust Consumer Reports,
read
readat
atalater
aglance,
glance,
and
andbrowsing
browsingfrom
fromone
one
The
The
program
program
isisupdated
updated
weekly.
uses
store,
store,dazed
dazedbybya arow
rowofofsimilar-looking
similar-looking
There
are
anext
couple
ofjust
downsides.
For
store—our
phonetoused
Verizon’s
Get It
from
$138,000
amid
acquisition
which runs a very successful
and useful
lower,
with
a
series
of
companies
screen
screen
to
to
the
the
next
took
took
just
a
a
couple
couple
of
of
Yahoo
Yahoo
Shopping
Shopping
to
provide
provide
upupto-date
to-date
products
productslike
likedigital
digitalcameras,
cameras,you
youcan
can
now,
ShopSmart
coversliked
only
cateNow—it
can be
opened
by pressing
just a
paid Web site in addition to its legendary
seconds.
seconds.
We
Weespecially
especially
likedthree
the
the
price
price
ranges
ranges
for
for
each
eachproduct,
product,
listing
listing
just
justwhip
whipout
outyour
yourcellphone,
cellphone,
launch
launch
costs
while
revenue
rose
1.6%
to
below
gories
of
products—electronics,
applifew
keys.
This
might
be
particularly
print magazine. Butcutting
we wereprices
dubious.or pricing
program’s
program’sability
abilitytotoadd
addcertain
certainproducts
products prices
pricesfrom
fromonline
onlinestores
storesasaswell
wellasasretail
retail
ShopSmart,
ShopSmart,and
andsee
seewhich
whichcamera
camera
and home
and
garden.
It million.
omits
useful
for
shoppers
who
use
this
program
How well would a cellphone
handle such
their
expected
ranges.ances,
alist,
toMeanwhile
toa a“Favorites”
“Favorites”
list,for
for$14.3
accessing
accessing
later,
later,
chains,
chains,
soso
you
youcan
canfind
findwhere
where
each
each
Consumer
ConsumerReports
Reportsrecommends,
recommends,
ororhow
how
important
categories
Consumer
Reports
only
once
in
a while,
solowest
they don’t
an application? Would it be easy for lastand
anda afeature
feature
that
thatlets
lets
you
you
email
email
the
product
product
isis
sold
sold
for
forthe
the
lowest
cost.
cost.easily
ititrates
ratesthe
theparticular
particular
camera
camera
you’re
you’re
including
Thethe
company
intends
to
apply
number
of
real-estate
concerns
have
covers
in
print
and
online,
cars,
forget
how
to
get
started.
minute shoppers to rapidly
receive,
read
ShopSmart
ShopSmartdata
datatotoyourself,
yourself,ororanyone
anyone
After
Afterdownloading
downloadingShopSmart
ShopSmartthrough
through
holding.
holding.
personal
finance,
food and
So on
it the New
and use the data provided
by ShopSmart?
To phone
make
best use
of the
phone’s
fortravel.
listing
York
Stock
been
raising
capital while
hoping
to
else,
else,for
forlater
laterperusal.
perusal.
your
your
phonethe
carrier’s
carrier’s
built-in
built-in
online
online
We
Welove
loveand
andtrust
trust
Consumer
Consumer
Reports,
Reports,
So, we tested this new application using a
won’t
help
you
tocouple
buy of
that
luggage, even
small
display,
ShopSmart
is simply
orgaThere
There
are
are
a acouple
ofdownsides.
downsides.
For
For
store—our
store—our
phone
phone
used
usedVerizon’s
Verizon’s
Get
Get
ItIt
which
whichruns
runsa avery
verysuccessful
successfuland
anduseful
useful
Exchange
under
the
symbol
ECMR.
acquire
properties
while
the
market
now,ShopSmart
ShopSmartcovers
coversonly
onlythree
threecatecateNow—it
Now—itcan
canbebeopened
openedbybypressing
pressingjust
justa a
paid
paidWeb
Website
siteininaddition
additiontotoitsitslegendary
legendary now,
gories
goriesofofproducts—electronics,
products—electronics,appliapplifew
fewkeys.
keys.This
Thismight
mightbebeparticularly
particularly
print
printmagazine.
magazine.But
But
were
weredubious.
dubious.
iswewe
weak.
(over please)
ances,
ances,and
andhome
homeand
andgarden.
garden.ItItomits
omits
useful
usefulfor
forshoppers
shopperswho
whouse
usethis
thisprogram
program
How
Howwell
wellwould
woulda acellphone
cellphonehandle
handlesuch
such
THE Pan
UBLISHER
’ S SALE OWould
FWould
THIS R
DOES
NlastOTlastCONSTITUTE
OR IMPLY
ANY ENDORSEMENT
OR Reports
SPONSORSHIP
Aonly
NY once
PRODUCT
,a a
Swhile,
ERVICE
Cso
OMPANY
OR Oeasily
RGANIZATION
important
important
categories
categories
Consumer
Consumer
Reports OFonly
onceinin
while,,so
they
theydon’t
don’t
easily .
anapplication?
application?
itEPRINT
itbebeeasy
easy
for
for
Custom
Reprints
(609)520-4331
P.O. Boxread
300
N.J.in08543-0300.
DO
NOTincluding
EDIT
OR ALTER
REPRINT•
•/REPRODUCTIONS
NOT PERMITTED #30116
covers
covers
inprint
printand
andonline,
online,
including
cars,
cars,
forget
forget
how
howtotoget
getstarted.
started.
minute
minute
shoppers
shoppers
totorapidly
rapidlyreceive,
receive,
readPrinceton,
personalfinance,
finance,food
foodand
and
travel.Dow
So
itJones
and
anduse
usethe
thedata
data
provided
providedbybyShopSmart?
ShopSmart?
To
To
make
make
the
thebest
bestuse
use
the
the
phone’s
phone’s
© travel.
2005
Company,
Inc.
Allofof
Rights
Reserved.
WEDNESDAY,
DECEMBER
14, 2005 personal
©Soit2010
Dow&Jones
& Company,
Inc.
All
Rights
Reserved.
So,
So,we
wetested
testedthis
thisnew
newapplication
applicationusing
usinga a won’t
won’thelp
helpyou
youtotobuy
buythat
thatluggage,
luggage,even
even
small
smalldisplay,
display,ShopSmart
ShopSmartisissimply
simplyorgaorga-
New
NewService
ServiceOffers
OffersRatings
Ratings
By
By‘Consumer
‘ConsumerReports’;
Reports’;
Categories
CategoriesAre
AreLimited
Limited
A
A
E
CM REALTY TRUST
INC.
THE WALL STREET JOURNAL.
!
(over
(overplease)
please)
www.ecm-funds.com
