Do you know the value of every channel and tactic in your marketing mix? If you’re relying on conventional marketing and media-buying platforms, you’re probably analyzing only “last-click” results—which equips you with a limited understanding of how your marketing contacts impact the customer lifecycle.
To understand—and leverage—the entire customer journey, you need allinclusive, omnichannel insights.
That’s why we developed eBay Enterprise Attribution. This comprehensive marketing analytics platform evaluates your marketing mix within and across all channels—and delivers actionable data on each. In short, it gives you the knowledge you need to make informed decisions and boost your marketing RO I.
eBay Enterprise Attribution gives you the deep intelligence you need to understand your program’s entire performance. With it, you’ll create smarter plans across all channels, bridging the gap between insight and action.
Our fully redesigned platform features:
• Proprietary data collection and tracking
• Sophisticated customer journey analysis and crosschannel reporting
• Industry-leading attribution methodologies
• Forecasting and planning that helps you exceed your
KPIs and goals
• World-class dependability, big data scalability, and security.
• Optimize store assets and labor
- Director, Interactive Marketing,
Financial Services

Consolidate Data eBay Enterprise Attribution consolidates data to help you analyze marketing performance, reconstruct customer journeys, and deduplicate conversion credit across channels to create a “single source of truth.”
Analyze All Touchpoints
Using a variety of proven techniques, including our powerful Altitude™ algorithmic model, eBay Enterprise Attribution calculates the full-funnel contribution of marketing contacts and customer behaviors from the channellevel down to the campaign-, placement-, or keyword-level.
Generate Insightful Reports
Attribution reduces the amount of time you’ll spend building routine reports. You’ll analyze the customer path, explore and visualize data with powerful business intelligence tools, and extract the information you need—without complex coding.
Intuitive Interface Designed for Marketers & Analysts
• Customizable dashboards and reports for all levels
• User-defined metrics across the portfolio and within channels
• Alerts when user-defined thresholds are reached
• Role-based access controls
Rigorous Attribution Models & Precise Measurement
• Enhanced, objective algorithmic attribution models with instant on-boarding
• Customizable rule-based models
Rapid Reporting and Native Business Intelligence
• Cross-channel reporting and customer journey analysis
• Library of standard reports and flexible custom report capabilities
• Comprehensive data exploration, manipulation, visualization, distribution and extraction
Goal-Based Approach to Planning and Optimization
• Scenario planning with user-defined constraints
• Portfolio allocation recommendations at the channel-level
• Granular marketing and media plans down to the campaign-level
Know, Plan, Take Action
Our goal-based approach to marketing and media forecasting helps you craft actionable, effective, and forward-looking plans that exceed your business objectives.
The visibility and transparency allows us to be confident in our online advertising investments, thanks to the comprehensive view of an online ad’s impact on our bottom line.
– SVP Interactive, Omnichannel
Retailer
For more information please visit www.ebayenterprise.com or contact us at 610.491.7012