The Law of the Few
Got your idea? Great. You’re not done…
1. Find Your Few
1. List 40 members of your friend
circle— excluding family and
coworkers.
HI
2. Next, back-trace every person to
discover the individual who connected you
to him or her. What do you see?
3. Social circles aren’t always circles. They can be
pyramids!
This is the Law of the Few. The few individuals at the top of
your pyramid are very important. Without them, your great
idea will have a hard time reaching its tipping point.
An infographic created by Here’s My Chance based on subjects
covered in Malcolm Gladwell’s book, The Tipping Point
WE BELIEVE THAT EVEN THE SMALLEST IDEAS
HAVE THE ABILITY TO MAKE A DIFFERENCE.
Contact Here’s My Chance for a free consultation.
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DESIGN © 2015 ALL RIGHTS RESERVED
...but in the right
hands, new ideas
can start a movement.
Salesmen
Friends who make
believers out of skeptics
and who make laggards
take action.
The Stickiness Factor
Before your few can make the sale, you need to sell your few.
First impressions are the ones that stick.
How do you get your early adopters to adopt?
1. Identify your “wow factor.”
This is the differentiator that has the
spark to ignite a fire.
2. Your idea must be irresistible &
never lose “newness.”
This is how things go viral—something that’s
interactive and appealing over and over again lands
in the laps of the right people.
3. Use success to build success.
Share your idea’s impact as it grows to
convince the mainstream.
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Friends that obsess over
innovative, highly
sharable ideas. They’re
early adopters and
trendsetters.
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Friends who link you to
the right people and
multiply your reach.
New ideas can be scary and unknown...
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3. Build Your Idea Team
nd
2. Characterize Your Few
The Power of Context
Location, location, location…with a touch of perfect timing.
The idea, the few, the sticky factor…you have all of the right
ingredients—now find a hungry audience! You have all of your
“what”. Now you just need to find…
• Who is in dire need of your idea,
but doesn’t realize yet ?
• Where is your idea
needed and relevant ?
• When is the right
time to light the
match ?
Lastly, harness the
power of word-of-mouth.
Listen to your audiences.
“Going viral” may seem like pure
chance and a hint of luck, but there is a
special mix of elements, environment, and
timing that can make even the smallest ideas move mountains.
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