4 issues per year ( Quarterly )
150,000 distributed per quarter
Single copy price: $7 U.S.
95% sell-through rate on copies
the quarterly design book of interiors • architecture • bon appétit • travel
DEMOGRAPHICS
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WHO
READS
ME? . . .
• 87% Take an average of
2 vactions per year
• 84% Of households have
double income
• 79% Earn 150k plus
• 75% Are college graduates
• 67% Purchase a new vehicle
every 2 years
• 55% Own second homes
• 35% Are currently in the process
of building a second home
GENDER
Male......................................43%
Female...................................57%
AGE
27- 65
HOUSEHOLD INCOME
Over $250K...........................43%
$150K - $200K.......................36%
Less than $150K.....................21%
* ME MAGAZINE IS A COFFEE TABLE PUBLICATION REACHING 3-5 READERS PER COPY *
Readers-per-copy (RPC) is the total number of primary and pass along readers of a given issue of a publication. As a given issue
of a publication is shared from one reader to the next, the number of readers of that copy increases, i.e., the readers-per-copy increase.
- AUDIENCE SELECTIVITY is the medium’s ability to deliver a tightly defined consumer segment with a minimum of
wasted (non-targeted) delivery.
Audience Selectivity
Magazines
Better
Newspapers
Good
Newspaper Magazines
Poor
ME Magazine has a tendency to be retained by the primary reader and shared by guests because of the reference material in the
magazine, the reproduction quality, the “I’d like to keep this on my coffee table” syndrome.
- The higher the percentage of newsstand circulation, the more rapidly the primary audience is accumulated.
- The larger the percentage of in-home audience a publication has, the faster its audience accumulation.
- It takes 12 weeks (3 months) for 100% audience accumulation.
* Information based on ME Magazine website readership poll
MAGAZINE AUDIENCES
Magazine accumulates new audiences with prolonged newsstand visibility just as a TV program accumulates more viewers with
successive and repeat episodes – which is why a quarterly magazine is more effective with a longer shelf life.
There are different types of readers, who are generally grouped as follows:
1. Primary Readers – Those readers in the household in which the magazine was purchased, regardless of whether
they subscribe to the publication or purchase it at a store or newsstand, and regardless of whether they read it
in their home or outside their home.
2. Pass along readers – Those readers not in the primary household, who might read the publication in their own
home, at work, a barber shop, doctor’s office, on an airplane, etc.
3. In-home readers – Primary or pass along readers who read the magazine in their home.
4. Out-of-home readers – Primary or pass along readers who read the
magazine outside of their home: at work, on airplanes, in doctor’s offices, etc.
Various studies indicate a greater value for the in-home reader versus the outof-home reader, and a greater value for the primary reader versus the pass
along reader. The in-home and primary reader spends more time with the magazine
and picks it up more often. This greater reading time and reading occasions give the
reader a greater opportunity to be exposed to a specific advertisement. [For example, a high percentage of ME Magazine readers read the magazine at
home – a convenient place to think of home & décor.]
ME Advertisers will receive 15
copies of our magazine complimentary as a courtesy for their
clientele. For more than 15 copies,
there will be a charge of $5.00 per
copy available for you to purchase.
the quarterly design book of interiors • architecture • bon appétit • travel
75%
10%
PURCHASE DISTRIBUTION
• Central Market
• Fiesta
• Gerlands
• HEB
• Kroger
• Marriott Hotel Gift Shops
• Rice Epicurean
• Walgreens
• Arlans
• BDL News
• Belvens
• Big Chief #1
• Brazos Book Store
• CN & Gifts
• Daily News
• Hobby Stock
• Issues Bookstore
• Kleins Supermarket
• Scurlock Tower
• Seven Seas Grocery
• Stewart Grocery
• Stop-N-Go
• Thrif-Tee Food Center
• World Newsstand
SUBSCRIPTION
• Internet Subscription
15%
DIRECT MAIL
• Direct mail to all ASID partners
• Record companies: including Warner Brothers,
Virgin, Atlantic, Columbia & production companies
• Interior Designers
• Real Estate
• Architects
• Builders
• Travel Agencies
• Landscaping Co.
• Pools Co.
• Publicists & P.R. Firms
• Hotels & Resorts
• Art Galleries
• Spas & Salons
• Retail furniture & Accessory locations
MAGS
Magazine advertising can give you the ability to reach specialty
markets very effectively. We at ME Magazine publish specialty
sections on a quarterly basis, and advertising in this arena can
lend credibility to your business. In print, size does matter.
This medium, unlike any other, alerts readers to the
size of your business, simply by the size of the ad you
run. This is why ME Magazine is oversized (10x13) and showcases our advertisers with a “Billboard Effect.”