Corporate
Brochure 2014
Fuelling your
Business
We are Puma Energy
We are enabling progress
We are investing in infrastructure
We are fuelling growth
Puma Energy in brief
Exceeding customers’ expectations
We are 6,000 lives in a day
Come and talk to us
02 We are Puma Energy
03
06
08
10
12
26
50
52
Ours is a new breed of energy
company that delivers oil products
to parts of the world where they are
most needed; where their positive
impact can be truly life changing.
An ambitious business that is
growing fast by answering the
unmet energy needs of fast-growing
markets in Africa, Central and
Latin America, the Caribbean
and Asia Pacific.
Our focus is clear: to help over
17,000 customers and businesses
grow and prosper.
www.pumaenergy.com
We are Puma Energy 03
More than 6,000 of us are
hard at work in close-to
40 countries across
five continents handling
over 22.5 million m3 of
oil products annually
with 14 million m3 sold
via a network of over
62 bulk storage terminals,
27 airports and over 1,600
service stations resulting
in a US$13 billion revenue.
We are Puma Energy.
04 We are Puma Energy
We are Puma Energy 05
WE ARE ENABLING
PROG
06 We are Puma Energy
Centennial Bridge, the
major crossing of the
Panama Canal
GRESS
Forging secure supply lines
to bring safe, high quality
oil products to fast-growing
markets where their
transformative power
is extraordinary.
We are Puma Energy 07
WE ARE INVESTING IN
08 We are Puma Energy
Paldiski storage
facility, Estonia
Putting in place regional and
local storage and transport
facilities. Investing in new
technology and new systems
to make oil products more
accessible and affordable.
We are Puma Energy 09
WE ARE FUELLING
10 We are Puma Energy
Puma tanker,
Brisbane Australia
We are expanding into new
sectors to provide a seamless
supply between international
oil markets and our local
distributors and retailers.
We are Puma Energy 11
Puma road train in
outback, Australia
12 We are Puma Energy
We buy, refine, store, transport and sell oil
products to business and retail customers in
close-to 40 countries across five continents.
Where other oil companies have moved out;
we have moved in. We invest in new bulk storage
terminals and retail service stations, in the people
who run them and in the supply networks
that serve them.
To reach international standards we develop
good business for ourselves and unlock potential
in people, communities and regions.
We are an entrepreneurial business, responding
quickly to new opportunities. Our light structure
enables us to stay focused on local needs, react
quickly to opportunity and fuel growth where it
really makes a difference.
We are Puma Energy 13
Oil production
life cycle
M
G
TS
1
4
7
TRANSPORTATION
STORAGE
RETAIL
WHOLESALE
AVIATION
BITUMEN
BUNKERING
LPG
1
UPSTREAM
2
3 1
MARINE
Marine systems
4
5
REFINING
6 4
We receive and deliver oil
products through a number
of marine facilities. We have
also developed a strong
competence in marine
infrastructure and operations.
SUPPLY
7
8
9 7
B2B
UPSTREAM
2
0
LUBRICANTS
5
Refining
8
TRANSPORTATION DISTRIBUTION
STORAGE
REFINING
6
Refining is not part of the
Puma Energy core business
model. We own and operate
refining assets where it
makes sense to do so, given
the logic of supply in that
specific region.
SUPPLY
SUPPLY RETAIL
WHOLESALE
RETAIL
9
B2B
3
STORAGE
Storage
5
6
In the midstream and
downstream markets,
purpose-built terminals
give customers access to high quality storage.
RETAIL
WHOLESALE
8
1
AVIATION
9
2
BITUMEN
B2B
AVIATION
AVIATIONBITUMEN
4
5
BUNKERING
LPG
STORAGE
TRANSPORTATION
BUNKERING
LUBRICANTS
14 We are Puma Energy
BUNKERING LPG
6
MARINE
Transportation
7
8
9
Our transportation networks
encompass road, rail and
sea, operating 24/7/365
to ensure prompt and
efficient delivery.
WHOLESALE
0
BITUMEN
0
LUBRICANTS
3
UPSTREAM
0
3
REFINING
2
TRANSPORTATION
LPG
MARINE
MARINE
SUPPLY
1
2
B2B
4
5
LUBRICANTS
7
0
RETAIL
3
AVIATION
1
9
2
LPG
7
5
MARINE
8
1
We are delivering swifter, more
efficient bunkering solutions.
Our modern fleet of bunker
vessels is specially adapted
to service offshore rigs.
0
4
3
SUPPLY
UPSTREAM
BITUMEN
6 4
BUNKERING
Bunkering
8
WHOLESALE
4
7
0
6
REFINING
7
TRANSPORTATION
B2B
STORAGE
5
RETAIL
6
WHOLESALE
8
AVIATION
9
BITUMEN
Distribution
Aviation
We organise our supply
activities to ensure a
seamless interface
between international
oil markets and our
local distributors.
We provide consistently high
quality products and services
to airlines, aircraft operators
and aircraft owners across
Latin America and Africa.
9
2
3 1
RETAIL
SUPPLY
WHOLESALE
UPSTREAM
UPSTREAM
5
64
B2B
AVIATION
BITUMEN
REFINING
TRANSPORTATION
STORAGE
8
2
97
LUBRICANTS
BUNKERING
LPG
SUPPLY
RETAIL
WHOLESALE
Retail
5
8
MARINE
SUPPLY
0
AVIATION
BITUMEN
LUBRICANTS
BUNKERING
LPG
B2B
LUBRICANTS MARINE
BUNKERING
LPG
MARINE
REFINING
TRANSPORTATION
STORAGE
STORAGE
SUPPLY
RETAIL
WHOLESALE
WHOLESALE
B2B
AVIATION
BITUMEN
6
TRANSPORTATION
REFINING
We have national networks
in many African countries.
We are a leading retailer in
Central and South America,
with more than 1,600 service
stations globally.
B2B
0
3
LUBRICANTS
UPSTREAM
9
RETAIL
Wholesale & B2B
We supply a broad range
of industries with fuel and
lubricants. Our business
customers value our ability
to deliver high quality fuel
products safely, reliably and
cost-effectively.
AVIATION
BITUMEN
BUNKERING
LPG
LUBRICANTS
BUNKERING
LPG
MARINE
We are Puma Energy 15
MARINE
Puma tanker, Nelson
Mandela Bridge,
Johannesburg
16 We are Puma Energy
Puma energy
worldwide
We supply high quality oil products to business
and retail customers in close-to 40 countries
across five continents: fuelling growth where
it makes a difference for millions of people.
Europe
Airports
Storage m3
Service
stations
Africa
Airports
Storage m3
Service
stations
63
1
Estonia
–
894,865
–
16 Angola
–
49,550
2
Norway
–
97,930
–
17 Benin
–
4,800
–
3
Russia
–
109,671
–
18 Botswana
4
13,106
35
4
Spain
–
51,192
–
19 Congo-Brazzaville
–
–
35
5
Switzerland
–
–
–
Total
–
1,153,658
–
Democratic
20
Republic of Congo
–
12,500
–
21 Ghana
–
5,400
–
22 Ivory Coast
–
176,570
–
Americas
Airports
Storage m
3
Service
stations
6
Belize
1
26,744
12
23 Kenya
1
–
–
7
Cuba
–
–
–
24 Malawi
2
11,478
53
8
Dominican Republic
–
134,340
–
25 Mozambique
–
120,000
–
26 Namibia
3
133,973
57
–
El Salvador
1
319,247
83
10 Guatemala
1
324,865
150
27 Nigeria
–
–
11 Honduras
–
134,962
172
28 Senegal
–
5,000
–
12 Nicaragua
1
222,813
41
29 South Africa
–
–
–
13 Panama
–
–
41
30 Tanzania
7
122,892
31
31 Zambia
3
25,844
55
9
14 Paraguay
–
23,003
177
Puerto Rico and
15
US Virgin Islands
3
240,000
349
7
1,425,974
1,025
Total
32 Zimbabwe
Total
Middle East/Asia Pacific
–
–
62
20
681,113
391
Airports
Storage m3
Service
stations
33 Australia
–
101,000
262
34 Indonesia
–
27,700
–
35 Malaysia
–
739,000
–
36 Myanmar
–
–
–
37 Singapore
–
–
–
–
38 United Arab Emirates
–
630,096
39 Vietnam
–
8,500
–
Total
–
1,506,296
262
27
4,767,041
1,678
Global Total
Note: Data correct from 31 December 2013
We are Puma Energy 17
Where
we operate
Europe
A network of regional offices across
five continents gives Puma Energy a
growing global presence: putting us
where our customers need us to be.
Our downstream facilities in
Europe are strategically located
at the meeting point between
vital European and Russian
trading lines.
Bulk storage hub
Local storage
Puma storage supply route
2
Countries where currently present
NORTH
AMERICA
5
EUROPE
4
10
7
6
8
11
9
12
15
NORTH
ATLANTIC
OCEAN
13
28
AFR
SOUTH
AMERICA
17
27
22
21
19
SOUTH
PACIFIC OCEAN
20
14
SOUTH
ATLANTIC OCEAN
16
26
18
29
18 We are Puma Energy
Africa
Middle East and
Asia Pacific
Latin America and
the Caribbean
Midstream
We currently have downstream
businesses in 10 African
countries, served by a network
of regional storage facilities to
deliver the best for our B2B,
wholesale and retail customers.
Recent acquisitions in Vietnam,
Indonesia, Myanmar and
Australia have given us a strong
foothold in some of the fastest
growing markets in the
world today.
Downstream businesses
acquired, have strengthened
our presence in several highly
competitive markets where
our high quality products and
superior service can give us
an edge.
In strategic markets around
the world we own and operate
refining, storage and transport
assets that ensure a seamless
supply of products for our
downstream businesses.
RUSSIA
3
1
MIDDLE EAST
38
NORTH
PACIFIC OCEAN
ASIA
36
RICA
39
35
37
23
INDIAN
OCEAN
34
0
30
24
31
32
25
33
AUSTRALIA
8
9
We are Puma Energy 19
20 We are Puma Energy
Panama City
We are Puma Energy 21
How we create value –
our business model
Tried, tested and refined over 15 years, the
Puma Energy business model enables our
growing team of energy professionals to do the simple things exceptionally well; continue
to maintain our momentum by identifying
opportunities for growth in markets where we can really make a difference.
We invest wisely and decisively
A healthy balance sheet, flexibility
and committed shareholders
give us the capability and
confidence to make bold
investments within prudent
financial parameters.
We operate in strategic locations
We operate in and seek entry to
markets with significant growth
potential: markets where our
experience and expertise can
energise the businesses we acquire.
We operate efficiently
We focus on doing the simple
things better: putting in place
better systems, better
infrastructure, better technologies
and better processes – everything
from delivery logistics to point of
sale equipment.
22 We are Puma Energy
We employ talented people
The diversity of nationalities,
cultures and experience across
our team is a great strength for
Puma Energy: we train our people
well and trust them to excel.
We are responsive and flexible
Empowering talented people
keeps us in touch with our
customers’ unique requirements;
our growing global network
ensures we are where they
need us to be.
We do business in the right way
To secure the trust of our local
stakeholders and setting the
highest standards.
Business model
We are a well-resourced, well-managed global energy
business that relishes the challenge of delivering sustainable
growth in emerging and mature markets
With integrated midstream and downstream
operations across five continents
Ensuring the seamless storage and delivery of high
quality oil products to business and retail
customers – safely, reliably and at a fair price
We invest
wisely and
decisively
We operate
in strategic
locations
We are
responsive
and flexible
We operate
efficiently
We employ
talented
people
We are
Puma Energy
We are Puma Energy 23
Our strategic
objectives
Our business model
is relatively simple,
delivering consistent
success: our strategy
mirrors its clarity,
setting out our
objectives for today
and the future.
24 We are Puma Energy
1
2
Expand into new
sectors in regional
growth markets
through competitive
pricing and acquisition
Integrate our
transportation to
supply quality oil
products, safely,
swiftly and reliably
We will continue to look for retail
opportunities in high growth
markets. Our integrated platform
facilitates a seamless interface
between international oil markets
and our local distributors
and retailers. During the 12 months
ending 31 December 2013, we sold
over 5.1 million m3 of automotive
fuels through our national networks
of over 1,600 retail stations in
countries across Africa, Central and
South America and Asia Pacific.
Our acquisitions in Australia in 2013
mean we now operate in regions
across the country, with terminals,
depots and a network of 260 retail
sites. Our Terminal Management
System (TMS) helps us to control
and to speed up the loading of
trucks in our terminals. We now
have an extensive fleet of trucks to
transport our fuel products each
year. Whether it’s avgas or diesel for
cattle ranchers in the outback or
re-fuelling the family car for a trip to
the beach, we can make sure our
products reach our customers.
3
4
5
Develop terminal
and storage
infrastructure
to support our
downstream operations
Maximise our expertise
in integrating
midstream and
downstream assets to
be reliable and flexible
Do business the
right way by
trusting staff and
setting the highest
standards
Our network of strategic supply
hubs includes major storage facilities
in Guatemala, Puerto Rico, Estonia,
Dubai, Ivory Coast and Malaysia. At
our Sillamäe terminal in Estonia we
developed a system to handle fuels
by rail in the most extreme weather.
At Walvis Bay in Namibia, we have
increased capacity so larger vessels
can enter the deepwater port more
regularly. Through working closely
with the US Environmental
Protection Agency we have
upgraded our Bayamón terminal
in Puerto Rico to the highest
international standards and expect
the first deliveries in early 2014. The
Eagle Farm and Mackay terminals in
Queensland will serve strategically
important locations close to the
Australian mining industry.
Our 62 primary terminals are
strategically located where road, rail
and sea routes meet. We manage
large-scale supply with a vertically
integrated global fuel supply
system, six global storage hubs and
our diversified distribution platform.
Through this network we bring
security of supply to our customers.
We can guarantee supplies from
ship to terminal and truck to tank via
our distribution network, including
more than 1,600 service stations.
Our globally managed and
integrated assets secure high retail
margins for downstream operations.
We believe in doing the basics to
the best possible standard, while our
regional structure encourages
professional autonomy. We now have
over 6,000 employees in close-to 40
countries, with continual investment
in training for all of our employees.
We want to ensure they have the
latest technical skills and technology
to seamlessly deliver products to our
customers. Strong corporate
governance matters to us, and our
Board oversees it. Our Compliance
and Audit Committee is responsible
for good governance and
transparency and our environmental,
health and safety issues are
monitored by the HSEC Steering
Committee. Our Risk Management
Framework helps us to manage
external, counterparty and
operational risks and makes us
transparent all the way along
the supply chain.
We are Puma Energy 25
Puma Energy retail
station in Angola
26 We are Puma Energy
At the heart of Puma Energy is a simple
imperative – to always exceed our customers’
expectations.
Meeting our customers’ needs in full is just a
starting point. Our brand stands for something
extra, for added value that delights customers,
so they trust us and choose our products and
services time and time again.
This is equally true, whether the customer is an
African entrepreneur buying generator fuel from
us, a family in Central America enjoying coffee
at a Puma service station, an oil major leasing our
storage facilities in northern Europe or a mining
company in Australia that trusts us to deliver fuels
and lubricants to the Outback.
Added value means different things to different
customers, but there are consistencies in the
way we make it happen. It starts by setting
high safety standards and delivering excellent
service – always personal and frequently unique
to a single customer. It requires speed of thought
and response, plus the right balance of flair,
innovative thinking and solidity.
Above all, it starts with the customer,
not with us.
We are Puma Energy 27
REFINING
TRANSPORTATION
STORAGE
RETAIL
SUPPLY
B2B
LUBRICANTS
RETAIL
WHOLESALE
Right product,
right place,
great service
AVIATION
BITUMEN
BUNKERING
LPG
28 We are Puma Energy
MARINE
With a growing network of over 1,600 service
stations across close-to 40 countries, we are
delivering what customers really want. They tell us
it is not about product differentiation or competitive
pricing; it is about guaranteeing them the right
choice of products when and where they need
them, in a ‘great service’ environment.
Our supply and storage networks mean
we can deliver the products that local
people need – and by thinking very
carefully about precisely where we
acquire or build Puma service stations,
we make sure that our brand reaches
as many customers as possible.
Our ‘great service’ guarantee starts
with safety – so we invest in the very
best facilities and technologies, from
secure underground storage tanks to
state-of-the-art security cameras –
but really, it comes down to having great
people. We recruit local people who
know our markets well and share our
values. We invest in their talents through
great training, covering safety and every
aspect of customer service.
Local differences are important – so
we make sure our service stations and
convenience stores are well stocked
with the products local people need –
but there is no doubt that customers
everywhere appreciate a well-signposted
forecourt, a carwash that always works,
washroom facilities that are kept
spotlessly clean and the all-important
human touch.
OVER 1,600 SERVICE
STATIONS AND FUEL
PUMPS: 9,000+
To help us replicate the Puma retail
experience worldwide, we have brought
together retail professionals to help
us create the Puma retail experience
of the future: locally relevant but
unmistakably Puma.
260 SERVICE STATIONS
IN AUSTRALIA
We are Puma Energy 29
62 BULK STORAGE
TERMINALS WORLDWIDE
OVER 4.8 MILLION M3
OF STORAGE CAPACITY
Ultimately, our storage business is about
ensuring customers’ absolute confidence
in Puma Energy.
This is why we have built a network of
modern, purpose-built storage facilities –
strategically placed around the world at
locations where key sea, road and rail
connections meet. Locations where it
makes commercial sense to store and
blend oil products for our own businesses
and for a growing number of traders,
wholesalers and energy majors.
At key locations in Africa, Asia, Central
America, the Caribbean and Europe,
we have invested to upgrade existing
storage facilities or build new ones that
meet the very highest safety standards,
30 We are Puma Energy
UPSTREAM
STORAGE
REFINING
TRANSPORTATION
SUPPLY
RETAIL
B2B
AVIATION
LUBRICANTS
BUNKERING
STORAGE
Global capacity,
security and
certainty
WHOLESALE
BITUMEN
In markets across five continents, our retail,
wholesale and business-to-business customers
take Puma Energy for granted – and we want
to keep it this way. If they feel absolutely certain
we can deliver the products and services they
need then we are doing our job well.
LPG
MARINE
with more and more acquiring ISO9001
and ISO14001 accreditation – providing
reassurance for customers and local
communities.
We have invested in the very latest
technologies – so we can store and
blend more products and manage
key processes in real time. We have
also responded to our customers’ need
for faster highway connections and
‘weather-proof’ rail loading systems.
As we move into new territories, we
shall expand our network to deliver the
security of supply that our customers and
other Puma Energy businesses require.
We are Puma Energy 31
SUPPLY
RETAIL
WHOLESALE
B2B
B2B
AVIATION
BITUMEN
Reliable
services
whatever the
conditions
LUBRICANTS
BUNKERING
LPG
MARINE
The strengths on which we have built
successful businesses across five continents –
notably our speed of thought, decisiveness
and ‘can do’ attitude – make Puma Energy a
good choice for business-to-business
customers operating in fast-growing locations.
DEALING IN
OVER 20 GLOBAL
CURRENCIES
OVER 17,000
B2B CUSTOMERS
IN CLOSE-TO
40 COUNTRIES
32 We are Puma Energy
For these customers – which include
many of the world’s leading mining
companies and major players in power
generation, construction, transport and
other demanding sectors – reliability is
a top priority. If fuel runs dry, revenue
is lost. They trust us to ensure this
never happens.
We have earned this trust by building an
exceptionally robust business-to-business
offer, from the ‘copper belt’ in Africa
to southeast Asia and Australia. We have
shown that we can put in place the
logistics and transport systems needed
to guarantee delivery to some of the
most inhospitable industrial locations
on earth.
We have demonstrated our long-term
commitment to customers by working
with them to develop products,
technologies, support and delivery
services they can trust absolutely.
Not all of our business-to-business
customers operate in such extreme
conditions, but all of them benefit from
the lessons we have learned by operating
successfully at the frontier.
We are Puma Energy 33
SUPPLY
RETAIL
WHOLESALE
AVIATION
B2B
LUBRICANTS
AVIATION
BITUMEN
Quality in
every detail
BUNKERING
LPG
34 We are Puma Energy
MARINE
Aviation is a zero-tolerance business.
Commercial airlines, private operators and the
military can leave nothing to chance in the air
or on the ground. For commercial operators
in particular, time is money. They cannot afford
to leave multi-million dollar assets standing
unused on the tarmac for too long, so the
availability of high quality aviation fuels is of
paramount importance to them wherever
their aircraft land or take-off.
Our aviation business is built on a simple
but strong proposition: we will exceed
international quality standards in every
aspect of our operations, whether we are
operating at an international air hub in
Central America, or a small airfield in rural
Africa. And we will do this on commercially
competitive terms.
Our proposition resonates strongly
with some of the world’s leading airlines
– including BA, Lufthansa, Emirates,
Qatar, Etihad and Swiss – who have
refuelling contracts in place with us.
It also makes us a first choice provider
for the military in several countries and
a great number of other aircraft operators.
We can deliver for these customers
because we have invested consistently
to achieve quality in every detail.
We have put in place logistic systems
and built new storage facilities to ensure
a secure supply of aviation fuels to the
27 airports we currently service. We have
invested in safety: upgrading our assets
and equipment to meet international
safety and performance standards;
and training our aviation technicians
and operators to similarly high standards.
This continuing investment has produced
a successful aviation business, now a
member of IATA, which continues to
improve its performance to meet the
evolving needs of customers – with
state-of-the-art stock management
systems introduced in 2012 and new
operating manuals created in line with
JIG standards.
27 AIRPORTS
11 COUNTRIES
We are Puma Energy 35
RETAIL
WHOLESALE
BITUMEN
AVIATION
BUNKERING
BITUMEN
Providing a
vital ingredient
for economic
growth
LPG
MARINE
Around the world, particularly in southeast
Asia and sub-Saharan Africa, a number of
factors are pushing up demand for energy in
emerging countries. Populations are increasing
and shifting from rural to urban environments;
consequently, many countries are exploiting
their natural resources to support investments
in new infrastructure.
In simple terms, countries as far apart as
Angola and Vietnam are investing heavily
to extend their towns and cities and create
the roads and railways that connect these
new urban areas. Our bitumen business
provides one of the vital ingredients for
this economic growth – the bitumen
products necessary to build new highways.
If a business can be said to ‘come of age’
our bitumen operation did so in Angola,
over a very short period. There, following
decades of civil strife, we effectively
helped the authorities to rebuild the
country’s road network by building
a highly efficient bitumen business
at high speed.
36 We are Puma Energy
5 NEW MARKETS
IN ASIA
6,000 KM OF NEW
ROAD IN ANGOLA
150°C REQUIRES
TECHNICALLY
DIFFICULT LOGISTICS
We invested in modern storage and
processing facilities at key strategic
locations. We shifted from drum to
reusable bulk bitutainers – improving
safety, environmental standards and
efficiency in the process. We created
a fleet of heated bitutainers to
deliver products where they were
desperately needed.
It is no exaggeration to say that in Angola
we have helped to build the highways on
which we are now building new
Pumangol service stations. It is also no
exaggeration to say that we have played
an important part in transforming the
country’s economic prospects.
Now we are exporting the bitumen
expertise we honed in Angola into other
African countries, including Mozambique
and Congo and further afield, Vietnam
and Indonesia. We are building new
businesses capable of delivering the
vital ingredients governments in these
countries need to fuel their fast growing
economies too.
We are Puma Energy 37
B2B
AVIATION
BITUMEN
BUNKERING
LUBRICANTS
BUNKERING
LPG
MARINE
Excellence
offshore
Refuelling ocean going vessels or fixed
structures in deep water is a complex
challenge that requires fit-for-purpose
equipment and highly trained operatives.
Safety is paramount, but for commercial
operators, time is also a critical factor.
Offshore from Africa, we are delivering
safer, faster and more efficient refuelling
services than ever before – meeting the
needs of oil rig operators, container and
tanker fleets as well as local fishermen.
We are operating a fleet of specially
equipped bunker barges. The vessels
have been adapted to serve the huge
deepwater rigs and moored vessels
offshore. They incorporate high-pressure
pumps to deliver fuels at a higher speed
and utilise dynamic positioning systems
to ensure safe connection to customer
facilities or vessels.
These highly specialised bunker barges
have increased safety to new levels and
reduced refuelling times by up to 50%
thanks to increased flow rates.
No surprise then, that a growing number
of customers, including energy majors,
logistics companies and local fishing
businesses choose Puma to meet their
offshore refuelling needs. They trust
our service capability and our products,
which include marine gas and the
best-in-class marine lubricant.
38 We are Puma Energy
500+ VESSELS
REACHING OUR
TERMINALS IN 2013
1,751 BUNKERING
OPERATIONS
We are Puma Energy 39
B2B
AVIATION
BITUMEN
FUELS & LUBRICANTS
LUBRICANTS
BUNKERING
LPG
MARINE
The widest
choice, the best choice
Consumers today rightly expect that the fuels,
lubricants and other oil-based products they
buy deliver high performance and efficiency
at a competitive price. They also expect the
product they are offered to keep pace with
evolving engine and machine technologies.
40 We are Puma Energy
Competition among rival brands is fierce.
That is good news for customers and, so
we believe, good news for Puma Energy
too. It pushes us to deliver choice and
quality for our customers.
In the markets we serve, we make sure
we offer a wide choice of products that
customers need – whether that is
affordable gasoline for the family car,
safe generator fuel, heavy industrial
diesel or a specialist lubricant product.
Customers in many markets know and
trust our product brands, which include
the hugely successful Premium Puma
Maximum Power range for on and off
road automobile use. They know they
can rely on Puma to deliver quality
and good value.
In some markets, we are also partnering
with the best to extend choice for our
customers. In southern Africa, we have
entered an agreement with Castrol that
means we can offer their widely
respected lubricants and technical
support to our customers.
Looking forward, we are investing in
technology and innovation through this
and other partnerships, to ensure the
Puma brand continues to deliver the
widest and best possible choice of
products for our customers.
22.5 MILLION M3
OF OIL PRODUCTS
HANDLED IN OUR
FACILITIES IN 2013
We are Puma Energy 41
OVER 89% OF
PUMA’S TERMINALS
ARE API 650
COMPLIANT
42 We are Puma Energy
B2B
AVIATION
BITUMEN
LPG
LUBRICANTS
BUNKERING
LPG
MARINE
Helping you
save money
and the
environment
Governments around the world recognise
that LPG provides a low-carbon, low-pollution
alternative, with a carbon footprint around
20% lower than conventional heating oil
and 50% lower than coal. Increasing numbers
of consumers choose LPG as an efficient
and cost effective solution in place of
kerosene and wood.
The switch to LPG has clear
environmental benefits, as deforestation
becomes an increasingly pressing issue.
And in some markets, Puma has become
the partner of choice of national oil
companies as they transition away from
kerosene.
We run established storage and supply
LPG businesses in Central America,
serving around 2 million domestic
customers living near Havana, Cuba,
where people trust Puma for quality and
value our service.
As governments, businesses and
consumers in emerging markets become
more focused on the need to include
lower carbon alternatives in their energy
mix, we believe that rising demand will
help us build and extend our LPG offer.
From storage, through bottling to
distribution, our offer will be based on
quality of service and high
safety standards.
Building on our experience we are also
constructing LPG businesses in Africa. In
Benin, we have around 5,000m3 storage,
which allows us to supply our growing
retail network. In Senegal, currently the
continent’s largest LPG consumer, we
also have substantial storage and
distribution capacity.
We are Puma Energy 43
Sustainability
We are growing
sustainably
Investing to build better futures for our
people and our neighbours in local
communities. Operating safely in ways
that protect the natural environment.
44 We are Puma Energy
Right: John
Nthakawma, Retail
site owner, Malawi.
One of many local
entrepreneurs
empowered by
Puma Energy.
Below: Fuel truck
at Zambian
community project.
About sustainability at Puma Energy
In a resource constrained world,
sustainable business practices make
good sense, so we are currently plotting a
route map to sustainability that focuses
on four big themes: economic
development; health, safety and the
environment; our people; our local
communities.
Why these four themes? Because we
believe that together they ‘add up’ to
a truly sustainable business. One that
supports economic growth, through its
products and services, supply chains and
tax contributions; that operates safely in
ways that protect the environment; that
values its own people and supports its
local communities.
There is nothing abstract about it:
our focus is on helping real people
improve real lives. People like John
Nthakawma. With help from Puma
Energy Malawi, John built a fully branded
Puma service station, which opened early
in 2013. He is now extending the site to
include a shopping complex and
entertainment centre.
We do not claim to be a fully sustainable
business right now – but as John’s story
and hundreds of others demonstrate –
we have taken some important first
steps on our sustainability journey.
We are Puma Energy 45
Health, safety, environment & community
We are championing
safety and the
environment
Investing in the best training and the latest
technology to ensure we meet international
standards and match accepted best practice
in every aspect of our operations.
About safety and the environment
at Puma Energy
We operate in remote, inhospitable
locations, often with limited backup,
so it is essential that we set the highest
possible safety and environmental
standards – using international best
practice as our benchmark.
Road safety is a top priority for us,
particularly in Africa, so we are running
a number of safety awareness
programmes aimed at the drivers
who deliver our products and insisting
transport contractors match our
safety standards if they want to do
business with us.
We know that setting high standards
helps to build trust with local
communities and protects our own assets
– so we set clear policies and make them
a non-negotiable priority for every one of
our employees. But policies are only
effective if people understand and
implement them, so we carry out regular
performance audits and invest in training
that encourages individuals to work safely
and responsibly.
As an energy business, we realise just
how valuable and limited natural
resources are, so we are focused on
reducing our own energy and water use.
We are also helping customers in
energy-intensive industries such as
mining reduce their energy use too.
Left: Guatemala fire
fighting team
46 We are Puma Energy
We are Puma Energy 47
Puma energy foundation
We are enabling
positive change
Funding community-based projects that help
local people make sustainable improvements
in their living standards through the
Puma Energy Foundation.
48 We are Puma Energy
Right: Fuelling
frontiers in Namibia
Far right: Inter Aide
project in Malawi
Below: Students in
Latin America
About the Puma Energy Foundation
We take our social and environmental
responsibilities seriously and believe that
our social and environmental investments
can create shared value. In 2012 we set up
the Puma Energy Fund to fund local
projects focused on education, the
environment, health, disability, rural
development, social inclusion, and social
entrepreneurship.
Through the Puma Energy Foundation
we have helped local people in many
different countries to achieve positive
change in different ways. In Paraguay
we are enabling improvements in primary
education and health through Fundación
Dequení. In Malawi we are funding a
project run by Inter Aide to improve
water quality and sanitation standards.
In Kenya and Zambia, we support Alive
& Kicking, a social enterprise that creates
jobs for adults and educates young
people about HIV/AIDS by making and
selling leather footballs.
These are just three of the many
worthwhile projects funded by the
Puma Energy Fund, which invested
close to $1.7 million in 2013.
We are Puma Energy 49
Around the world, day in and day out,
PUMA people are sharing their experience,
expertise and collective energy. Working
together with our trusted partners they
are fuelling frontier growth.
Who are these PUMA people? In truth,
they defy easy categorisation and each
brings something unique to our business.
What they have in common is their
passion for our industry, their ‘can-do’
attitude and a pioneering spirit that
shines through in everything they do.
50 We are Puma Energy
We are 6,000
lives in a day
We are Puma Energy 51
Come and
talk to us
Puma Energy
enquiries@pumaenergy.com
52 We are Puma Energy
This brochure is printed on GF Smith Colorplan.
As well as being fully recyclable and biodegradable,
Colorplan is Forest Stewardship Council (FSC)
certified, meaning that it is made with, or contains,
pulp from well-managed forests. It is also Heavy
Metal Free and because the bleaching process avoids
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Designed and produced by MerchantCantos
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Written by Fraser Southey
Original photography by Jonathan Glynn-Smith,
supplementary photography by Trafigura
Illustrations by Russell Bell
pumaenergy.com