Lois
Advertising
Campaign
Assignment
Three
company name
Lois
Lois i used this because it is my middle name and when i did my research about
perfumes most of them include names of themselves or family members. As well
as using it for that it is a french name and french names normally use on
perfumes or make ups. i wanted to use it as no one else has probably used this
name before and i want it to be unique.
product name
Ivy’Rose
my product name is ‘Ivy’Rose’ i have used this name because i think it sounds
nice and looks very grown up. i want people to think that it is glamourous which
im trying to bring across with the writing style and the name. when you say it it
sounds elegant. ive aimed it so it will look and sound something for the audience
of 20 years and older.
slogan
“fulfill your scenes”
‘fulfill your scenes’ i want my slogan to be short,catchy and to be stuck in your
head. i want people to think that it will be worth it and want to buy my product.
people tend to look at the slogan and think is that worth buying and will it fulfill
me sences
Logo
i have used this logo because it represents the name “Ivy’Rose” i think it makes
the product stand out if i keep the rose throughout the name and the logo.
Ivy’Rose by Lois would like you to do a questionnaire to help us with what or
customers want. we want feedback to give you the best outcome possible.
Questionnaire
where do you shop?
sutton
epsom
kingston
Westfield
Bluewater
Other
what makes you want to buy the perfume? (you can pick more than one)
pretty bottle
nice smell
pretty box
all of them
how much would you be willing to pay for Ivy’Rose?
10-15
16-22
23-30
31-40
What type of songs do you like listening to?
Pop
R&B
Indie pop
Rock
Other
What types of colours do you like to see on a perfume? (you can chose more than one)
Pink
Purple
Blue
Green
Red
where do you usually buy your perfume?
Where do you live?
Kingston
Epsom
Banstead
Sutton
how big would you like the bottle?
Small
Medium
Large
do you prefer sexy or sophisticated?
do posters make you want to buy a perfume?
Questionnaire Analysis
1. 75% said epsom
2.100% said all of them
3.90% said £31-£40
4.60% said indie pop
5.50% said green and 50% said red
6.75% said boots
7.88% said Banstead
8.90% said medium
9.95% said sexy
10.70% said yes
The colour of the name (christina
Aguilera) is i bold red which id the
only colour in the picture represent
the bold red that she always wears.
Christina is looking in the
camera and looking over
her shoulder which is very
provocative.
The lace effect which
has been used on the
perfume bottle and
covers the majority of
Christians back and it
produces a very
feminine effect to her
and the perfume. It
makes black become
more sexy and its her
style of clothing.
The slogan is a clever
play with words. It refers
to the black lace on
Christians back. This links
to the
lace on the perfume
bottle. ti means that all
you need to wear is the
perfume and you’ll feel
complete with what to
wear.
The perfume bottle is represented
with the cures of the singer. It refers
to Christians body with the lace.it
shows that Christina isn't scared to
show her body it a sexual manner.
Target demographic
20-40
female
middle class
Audience profile.
name- Michelle Jones
job- photo editor
status- boyfriend
living- on her own
children- 0
boyfriends name- bobby
living-in epsom
car-clio
house or flat- flat
how old-24
parents names- pamela and ken
brothers or sisters- sister
how old are the siblings- twins 22
what food she likes- pasta
pets- a rabbit
hobbies-photography
dislikes- cleaning
phobia- spiders
good at- maths
favorite shop- topshop
phone-blackberry
birthday- 23rd may
favorite colour- turquoise
wants to become- a photographer
style - indie
Evaluative commentary of advertising project
To create an advertising campaign for either a new perfume/aftershave or confectionary
product: you will need to show the creation of a brand image and create 2 A4 posters or 1
billboard.
My aim was to create 2 A4 posters and a billboard for my perfume advertising campaign.
My genre for my adverts are ‘sexy’ so with my posters and billboard i have to think of my
audience to be in the shoes of the female model to make them want to feel sexy. If my
perfume adverts were published i would want my target audience to be aged between
20-30 (female): I would like my adverts to be put in magazines like More, Elle, OK, heat
etc. The posters could also be put around shops that the age range would shop in like:
topshop, New Look, Primark etc.
My target audience is a big part of my project and advertising successful,so pin-pointing
who they are is crucial to creating my advertising campaign and posters. An example of a
woman in my target audience would be 22 who has a good job (part-time photo editor)
whilst having her last year in university (upper-middle class pay) gets pain about £7 an
hour and is aiming to be a high class photographer. With my research i have found out that
a 30 ml bottle cost about £25-£30. My perfume would be sold in a very well know shop that
woman will go into like boots. I will also make it assessable on the internet as well. With
creating my own questionnaire so that i could see what my audience want to see in a
perfume and would want to buy the product.
During the planning of the production i needed to understand of building a positive brand
image, the process that i had to do that was market research to see what my target
audience is (target demographics) and how it delivers the the message to the consumer,
and how the target audience impacts my final idea.I needed to understand how companies
make use of persuasive language in creating a media text. I needed to identify the benefits
that it would bring which would make my final idea approachable.I needed to learn about
the key terms of photography, basic principles of framing and the process involved in
photography. This was done through looking at over advertising campaigns and seeing
how i could put them into my final idea. Along with my three sketched designs, my final
slogan and brand image were needed in order to start creating my advertising campaign.
In my media lesson i worked on my advertising campaign, developing my brand image and
adapting my three final designs. When my written part was finished, i was ready to start
creating my three perfume posters on the computer using a well photo editor .
We needed to use our own photography which i used my own camera which was a Lumix.i
took loads of photos and used my own ‘model’. My model did a lot of different poses to
show how the sexiness got brought out. I did my photos in my own time out of school so
the my model would feel more comfortable. The editing software i used was Photoshop
which i worked very well with. It is a simple photo editor.It made it easy for me to get the
sexy effect across.
The way i found it so easy to use Photoshop was because my teacher let us have a play
with it. it made it easier to understand what to do and make my ideas more creative. We
got pictures of the internet to get the hang of it more. We learnt how to make a duplicated
layer and to crop and change the colour of things.
I had chose a specific font and and colour scheme from the information i found out from
my questionnaire. i made it so it would be the most popular colours and bottle size so that
it fitted what my audience wanted.The font i used was to represent sexiness and elegance.
The Lois company logo represented the rose in Ivy’Rose so the theme would keep going
through out the name and logo. My logo is a rose and that is a representation of the name
of my product, i also used the rose because women like flowers and most people know
what a rose is. All my ideas came from my questionnaire. my choice of colour and font
were chosen deliberately to suite my target audience.
To produce a successful advert it needs to be talked about, good and bad. comparing my
advert it is similar to others it is like this because i have followed the codes and
conventions of perfume advertising. Although the professional will have a better look due
to having more specialized software, such as photoshop.
My weakness in doing this project is that at first i didn’t know how to use photoshop. I had
ideas in my head of what i wanted and i couldn’t get it the way i wanted. with a little help i
got the hang of things. I had to change my design in the end because people couldn’t see
the text, so i had to blur my background and all my other posters came out well and i got
the hang of photoshop.
i have learnt a lot of things to do with advertising and i wish to use my new skills soon. this
project has taught me to think outside the box and i have realized what a media company
needs to see in a campaign. I am now able to analyze a poster and an advert with the
knowledge that i have learnt. i now know the key term of photography and can now apply
this in the future. i understand how important it is to plan and that it is just as important
than the practical part because it’s whats behind the advertisement which makes it
successful.