5
NEW ON
FEBRUARY 2011
PROMOTIONS
TH
NEW
GOLD RUSH
GROW YOUR BUSINESS WITH CLIENT SAMPLING!
NEW REDKEN FOR MEN DISHEVEL FIBER CREAM
GET INSPIRED. BE PART OF IT.
REDKEN.COM
FASHION.
SCIENCE.
INSPIRATION.
BE PART OF IT!
At Redken, we take pride in consistently leading
the industry with innovation and inspiration. Every
product, program and benefit we offer is based on
our core values of fashion, science and inspiration.
This month, we’re thrilled to bring you The Inspiring
World of Redken, plus two exciting launches to help
you grow your business:
The NEW Gold Rush Haircolor Collection lets you
bring this season’s gold-accented haircolor trends
from the runway straight to your salon. Your clients
will fall in love with the results, and they’ll return to
your salon for additional services!
In addition, we’re introducing NEW Dishevel fiber
cream – a technologically advanced product to help
you give male clients the latest undone style. Show
them how to get the look at home, and watch your
Redken For Men retail sales rise!
And don’t forget, log-on to Redken.com’s “The
Break Room” to learn how you can enter for a chance
to be part of the 2012 North American Hairstyle
Awards (NAHA)! You could be one of four winners
that Redken supports and helps enter the NAHA
Awards.
Very truly yours,
Karen Fuss-Zipp
Vice President,
General Manager
Redken 5th Avenue NYC
2
THE INSPIRING WORLD OF REDKEN:
SHAPES & SHADOWS
Get ready for non-stop inspiration! Redken invited eight visionary artists from across the globe to come to NYC
and bring their inspiration from different shapes and shadows. The result? The Inspiring World of Redken—
Shapes & Shadows, an incredible collaboration of talent, knowledge and creativity.
Redken’s philosophy has always been to help every salon professional learn better, earn better and live better.
We know these looks will inspire your own talents as you interpret them everyday in the salon!
IT’S YOUR TURN TO
INSPIRE THE WORLD
OF HAIRDRESSING!
ENTER FOR A CHANCE
TO BE PART OF THE
2012 NORTH AMERICAN
HAIRSTYLE AWARDS
(NAHA)!
Show us what you’ve got and you could be one of four
winners that Redken supports and helps enter the
Road to NAHA.
The “Road to NAHA” Prize includes:
• Trip to NYC
• A Redken Artist mentor on hairstyle development
• Professional photo shoot with a model, photographer,
make-up artist, wardrobe stylist
• Entry fee for the 2012 NAHA awards
LOG-ON TO REDKEN.COM’S PROFESSIONAL SITE
FOR MORE INFORMATION AND HOW TO ENTER!
THE ARTISTS:
Richard Kavanaugh, New Zealand • Catherine Allard, Canada
• Keith Owen, United Kingdom • Ludovic Beckers, Belgium
• Ty Isobe, USA • Hugo Urias, USA • Claus Borges, Brazil
• Mandy van den Borsch-Marci, Germany
HOW TO GET
THE INSPIRING WORLD OF REDKEN:
• In your 1st quarter Color Advantage
Reward Kit
• Purchase through Color Gear-$59.00
February 2011 \ Promotions
3
When it comes
to haircolor,
we’re inspired
by the fashions
seen on the
runways. This
collection is
a reinvention
of gold, with
fresh finishes
and modern
tonalities.
—Guido,
Redken Creative
Consultant
HAIRCOLOR TRENDS
4
Brushed Copper
HAIRCOLOR TRENDS
Discover the runway’s latest golds. Introducing NEW Gold Rush. Featuring three
stunning gold-accented looks, Redken’s latest haircolor collection includes a
selection of shades from Color Fusion and Shades EQ, plus three NEW shades
in Cover Fusion. Now, you can give every client the antiqued gold finishes seen
at New York Fashion Week.
NEW
SHADE FAMILY
Embellished Blonde
Color Fusion
NEW
GOLD
RUSH
EMBELLISH YOUR COLOR. ENHANCE YOUR CUT.
Inlaid Brunette
Cover Fusion
Embellished Blonde
7Gb
7Av
5Gb
5Gg
NEW 9NGi
Inlaid Brunette
7Av
4Gb
NEW 5NGi
Brushed Copper
6Bc
V
6NBc
6NA
09RB
06G
NEW 7NGi
COVER FUSION NGi
has a brown to tan background with shimmering gold tones softened by violet
reflects. It covers gray brilliantly while imparting balanced, antiqued gold tones
with a subtle iridescent quality.
Shades EQ
NATURAL/GOLD/iridescent
09GB
07G
Butter Saffron
Cream
05G
07G
Saffron
Blush St. Tropez
09GB
Caramel Butter
Cream
February 2011 / Promotions
5
SALON OFFER
WHILE SUPPLIES LAST
PURCHASE
18 Color Fusion or Cover Fusion shades 2.1 oz. (mix and match)
RECEIVE FREE
1 Gold Rush Collection Kit
KIT INCLUDES
1 NEW Cover Fusion 9NGi 2.1 oz.
1 NEW Cover Fusion 7NGi 2.1 oz.
1 NEW Cover Fusion 5NGi 2.1 oz.
1 Color Fusion Shade Chart
1 Gold Rush Lookbook/Technique Guide
1 Cover Fusion Swatch Card
1 Cover Fusion Sticker Sheet
1 Golden Ticket (Scratch & Win!)
Salon Price
STYLIST OFFER
WHILE SUPPLIES LAST
PURCHASE
Gold Rush Collection Kit*
at a discount!
Gold Rush
Tote Bag
Your kit comes packed in this
stylish, gold-accented tote
bag that’s on-trend with this
season’s high-fashion looks!
*Refer to Salon Offer for kit contents.
Stylist Price
6
SCRATCH & WIN
WITH YOUR GOLDEN TICKET!
Each Gold Rush Collection Kit includes a Golden Ticket – scratch
it off to see what exciting prizes you’ve won.
50 GRAND PRIZE WINNERS
RUNNERS-UP
• 2 tickets to the exclusive Gold Rush class at
The Redken Exchange, featuring Kris Sorbie
and David Stanko
• Color Fusion swatchbook including Cover Fusion
will receive:
• A $750 travel voucher
will receive one of these great prizes:
• 000 Crystal Clear Shades EQ 16 oz.
• $25 gift voucher for My Business Toolbox
• Essie Nail Polish in Golden Nuggets: a glittery,
bold gold
EXCLUSIVE
GOLD RUSH CLASS
AT THE REDKEN EXCHANGE
During this exciting 1.5-day class, Redken Artists Kris Sorbie and David Stanko will teach you how to
embellish your clients’ color with NEW Gold Rush techniques. You’ll learn how to choose the right gold for
your clients, see a demonstration, and get to try out techniques for yourself. Class wraps up with a cocktail
hour to celebrate!
February 2011 / Promotions
7
NEW
NATURE’S
RESCUE
100% free of
paraben, sulfate
and silicone
REFINE & REPLENISH HAIR WITH NATURE
Introducing Nature’s Rescue, a new collection of paraben-free,
sulfate-free and silicone-free haircare essentials, with plant and marine
extracts, that removes impurities and buildup while helping nourish hair.
Formulas with water-fresh fragrances, cooling sensations and ocean
inspired textures provide the perfect balance of moisture and protection.
Alternate with your regular haircare regimen or use daily to purify,
replenish and experience an instant ocean escape!
SEA ALGAE HYDRACOMPLEX
SEA ALGAE = PROTECTS
SOY PROTEIN = REPLENISHES
ALOE VERA = MOISTURIZES
OCEANIC CALONE = FRAGRANCE
OUR UNIQUE PHILOSOPHY
NATURE-FOCUSED:
Formulas inspired by the ocean are free of paraben, sulfate
and silicone. Product packaging is made with up to 100% Post
Consumer Recycled materials.
TECHNOLOGICALLY-ADVANCED:
Nutrient-rich Sea Algae Hydracomplex helps provide protection
and moisture to hair.
SENSORY-STIMULATING:
Ocean-inspired fragrance and textures help provide an instant
escape from everyday stress.
8
MEET THE NEEDS OF NATURE-CONSCIOUS
CLIENTS & BOOST YOUR RETAIL SALES!
For 50 years, Redken has been known for using advanced technology to target
specific hair needs with simple solutions. With NEW Nature’s Rescue we are using
our technological expertise to answer a market need for more natural haircare products.
Did you know:
›
›
›
›
The natural products industry is a $7 billion a year market*
55% of consumers use natural haircare products in addition to other
haircare products**
48% of consumers are willing to pay more for natural haircare products**
Urban stress and active lifestyles are influencing consumer demand for more
personal care products with therapeutic and relaxing benefits***
Nature’s Rescue answers the needs of many of your clients by providing a more
natural haircare alternative that offers Redken’s signature superior performance, with
an added de-stressing benefit and amazing ocean-inspired fragrance.
*WWD, May 2009
**Natural/Organic Trends In Beauty Report 2008, the NPD Group, Inc.
***Datamonitor 2007
THE COMPLETE NATURE’S RESCUE REGIMEN
Formulated for all hair types and safe for color-treated hair, NEW Nature’s Rescue helps maximize the effectiveness of professional haircare products by refining the
hair’s surface. It can be used daily, weekly or on alternate days with your favorite Redken haircare regimen for a complete, healthy-looking hair solution.
STEP1:
REFRESHING DETOX SHAMPOO
STEP 3:
COOLING DEEP CONDITIONER
Sulfate-free cleanser washes away daily stress by
helping eliminate impurities, pollution and buildup. Use
daily or alternate with your favorite Redken shampoo.
Ultra moisturizing conditioner helps rebalance hair while
cooling the scalp. Can be used daily after Refreshing Detox
Shampoo or after using Refining Sea Polish.
STEP 2:
REFINING SEA POLISH
STEP 4:
RADIANT SEA SPRAY
Gentle exfoliant, enriched with
pumice, removes impurities and
refines the hair’s surface leaving
it smooth and shiny. Use once or
twice a week.
HOW IT WORKS:
Impurities
build up on
the hair
strand
Ultra-fine
granules
gently
remove
impurities
Hair is
restored with
incredible
smoothness
and intense
shine
Lightweight, multi-functional spray
adds texture and movement while
time-touch fragrance capsules
release a burst of oceanic scent when
hair is touched.
HOW IT WORKS:
Spray on
to texturize
and add
lift to
the hair
Delivers
encapsulated
fragrance
particles that
rest on the
hair’s surface
Run fingers
through
hair to burst
particles
and release
fragrance
February 2011 \ Promotions
9
SALON
INTRO OFFER
WHILE SUPPLIES LAST
*NATURE’S RESCUE TRAVEL KIT INCLUDES:
1 Refreshing Detox Shampoo 3.2 oz.
1 Cooling Deep Conditioner 1.7 oz.
1 Radiant Sea Spray 3.4 oz.
3 Refining Sea Polish packettes
PURCHASE
12 Nature’s Rescue retail-size products (mix and match)
4 Nature’s Rescue Travel Kits*
RECOMMENDED PRODUCT MIX:
3 Refreshing Detox Shampoo 6.8 oz.
3 Cooling Deep Conditioner 4.2 oz.
3 Refining Sea Polish 3.4 oz.
3 Radiant Sea Spray 3.4 oz.
RECEIVE FREE
1 Salon Kit
(Please see below for details)
Travel Kit Retail Price
Salon Price*
*Salon price based on recommended product mix
**Salon value includes packette value ($.50 each) and Travel Kit savings
SALON KIT INCLUDES
Need more
fragrance
blotters?
Order them
for FREE
See pricelist
for details.
10
1 Refining Sea Polish 3.4 oz.
(stickered “Stylist Use Only”)
• 1 Tester Unit for Sea Spray with 100
Fragrance Blotters
• 1 Radiant Sea Spray 3.4 oz. for client testing (stickered “Tester”)
1 Shelf Merchandising Unit
• 25 Shampoo/Conditioner duo packettes
• 25 Refining Sea Polish packettes
• 25 Packette folders
• 25 Brochures
• 1 Easel Card with Brochure Holder
1 3-Sided Tent Card
1 Set of 4 Mirror Clings
1 Poster
SALON
BONUS OFFER*
15% off NEW Nature’s Rescue Backbar Sizes and Pumps! • WHILE SUPPLIES LAST
Nature’s Rescue Refreshing
Detox Shampoo Liter
White Liter Pump
Salon Price
Salon Price
Nature’s Rescue Cooling
Deep Conditioner Half Liter
NEW 500 ml Pump
Salon Price
Salon Price
*Salons must purchase Salon Intro Offer to qualify for Bonus Offer. Bonus offer does not include value of purchased deals. Limited to 6 of
the same products per salon.
STYLIST OFFER
PURCHASE
Nature’s Rescue Stylist Kit at a 28% discount
KIT INCLUDES:
1 Refreshing Detox Shampoo 6.8 oz.
1 Cooling Deep Conditioner 4.2 oz.
1 Refining Sea Polish 3.4 oz.
1 Radiant Sea Spray 3.4 oz.
1 Brochure
TIPS TO INCREASE YOUR
RETAIL SALES WITH
NEW NATURE’S RESCUE!
› Create an environment to highlight the new line and
capture consumers’ attention. Your kit includes everything
you need to introduce clients to Nature’s Rescue. The photo above shows you how to best arrange some of your promotional
materials.
› Encourage clients to experience Nature’s Rescue
in-salon. Set up the Tester Unit where clients will be sure to
try it! Once they experience the products, they’ll be more likely
to buy.
Stylist Price
› Promote the products at the backbar. Your kit includes a
Refining Sea Polish for use at the backbar – use this product
on your clients, and tell them about the benefits of Nature’s
Rescue to encourage retail purchase.
OPEN STOCK
PRODUCT
SIZE
Refreshing Detox Shampoo
6.8 oz.
Refreshing Detox Shampoo
Liter
Cooling Deep Conditioner
4.2 oz.
Cooling Deep Conditioner
16.9 oz.
Refining Sea Polish
3.4 oz.
Radiant Sea Spray
3.4 oz.
SALON PRICE
SRP
› Showcase the Travel Kits. Display the kits prominently and
encourage clients to buy the travel sizes to try the full Nature’s
Rescue line at a discount!
› Sample! Use the sample packettes and packette folders
in your kit to send your clients home with Nature’s Rescue samples. Once they try the products at home, they’re likely to return for a full-size retail purchase.
December
February 2011
2010\ \Promotions
Promotions 11
11
SHIFT HAIR’S SURFACE
WITH STYLE CONNECTION
STYLE CONNECTION includes three cutting-edge products that let you transform every client’s style.
Stock up today and give your clients runway-ready style!
SALON OFFER
PURCHASE
3 of the same Style Connection product:
CHOOSE FROM:
matte sponge 05 1.7 oz.
velvet gelatine 07 3.4 oz.
wool shake 08 5 oz.
RECEIVE FREE
1 Style Connection product of your choice
CHOOSE FROM:
matte sponge 05 1.7 oz.
velvet gelatine 07 3.4 oz.
wool shake 08 5 oz.
Salon Price
$25.00 TOWARD ANY
MY BUSINESS TOOLBOX ORDER!
Receive $25.00 to put toward your next My Business Toolbox order.
Try creating:
›
Client cards letting customers know they’ll receive a FREE Style Connection product when they pre-book their next appointment
› Shelf talkers to call attention to Style Connection products in your retail area
› To redeem: Visit Redken.com/MyBusinessToolbox, add desired items to cart and enter
“TRANSFORM” at check out!
Discount does not apply to shipping cost. Promotion code cannot be combined with other promotion codes. Offer ends 5/1/2011
STOCK YOUR SHELVES WITH
REDKEN FOR MEN AND GET
TOP SELLING FREE SAMPLES!
FREE NATURE’S RESCUE WITH
PURCHASE OF SHADES EQ
SALON OFFER
SALON OFFER
RECEIVE FREE
25 Redken For Men grip tight packettes for
RECEIVE FREE
Salon Price
Salon Price
Consistent client sampling will grow your business! Don’t miss out on this
opportunity to introduce male clients to one of Redken For Men’s top sellers!
PURCHASE
Purchase 6 Redken For Men grip tight 5.1 oz.
PURCHASE
18 Shades EQ shades 2 oz.
1 Nature’s Rescue Color Kit including:
1 NEW Nature’s Rescue
Refreshing Detox Shampoo 6.8 oz.
1 NEW Nature’s Rescue
Cooling Deep Conditioner 4.2 oz.
BONUS! 365 Days of Color
2011 Calendar
client sampling
GET INSPIRED!
SEE HOW REDKEN EDUCATION ON DEMAND
CAN BE PART OF YOUR SALON’S SUCCESS!
Share your own success story in “The Break
Room” and you’ll be entered to win a Redken
haircare liter of your choice!
Visit Redken.com/TheBreakRoom for details!
Purchase Shades EQ and discover NEW Nature’s Rescue, a collection of
paraben-free, sulfate-free and silicone-free haircare essentials for all hair types,
with plant and marine extracts, that removes impurities and buildup while helping
nourish hair. Introduce these refreshing, color-safe formulas to your Shades EQ
clients to help them experience an instant ocean escape!
At Pure Posh, we strive to be the best. This means all of our stylists continually educating
themselves. Our staff has attended many classes at The Redken Exchange, and we also
head to Las Vegas for the Symposium every other year. But we can’t rely on just that
– that’s why we started doing ‘Education Nights’ each month! For cut or color classes,
we watch a video, then work on mannequins and compare our styles. For business
classes, we watch, then have a discussion on how what we learned could work for us.
It’s unlimited education, on our time, in our salon and on our schedule!
Dana Robinson,
Pure Posh Salon
San Antonio, TX
February 2011 \ Promotions
13
New
Dishevel
Keep it Casual
fiber
cream
Create that “unstyled” style. Fibrous formula effortlessly shapes and texturizes hair for
a relaxed, casual, carefree finish. Medium control. Minimal effort. Maximum impact.
NEW Dishevel fiber cream replaces Disrupt fiber gum and delivers a new
technology for even better pliable, re-moldable styling results, plus the new
user-friendly pump delivery system makes application easier than ever!
PROTEIN + ELASTIN POLYMER COMPLEX
• Gives hair a satin-matte finish with natural texture
• Provides strength and shape with supple flexibility
• Lasting control for all day results
GET THE LOOK!
Recreate the loose, unstyled look seen
here with these styling tips from Redken
For Men Consultant, Jenny Balding.
STEP 1:
Prep hair with Redken For Men go clean
daily care shampoo.
STEP 2:
Blow-dry hair, then emulsify a small amount
of Dishevel fiber cream in your hands.
STEP 3:
Drag hands through dry hair, from scalp to
ends, away from face.
14
SALON OFFER
PURCHASE
Purchase NEW Dishevel fiber cream 3.4 oz.
at a 25% discount
Salon Price
Exclusive MY BUSINESS TOOLBOX OFFER*
Enter code “TRYRFM” to receive a FREE Dishevel launch campaign including:
Redken For Men poster
Shelf signage
Shelf talkers
*Discount does not apply to shipping cost. Promotion code cannot be combined with other promotion codes.
Offer ends 5/31/2011
PROMOTION SUPPORT CHECKLIST
Visit Redken.com/RFMStyles to see all of Redken For Men’s signature styles
and tips on how to get the looks!
Log-on to RedkenEducationOnDemand.com for in-depth product knowledge
about NEW Redken For Men Dishevel.
February 2011 / Promotions
15
SAMPLE YOUR WAY
TO
SALON
SUCCESS
INTRODUCING REDKEN’S ONGOING SAMPLING PROGRAM FOR 2011!
At Redken, we want every salon to be as successful and profitable as possible. When we surveyed our top-earning salons, we found that one of their keys to financial
success was consistent client sampling.
Ready to grow your business through sampling? We’re making it easy! To support your salon, we’ve created a new ongoing program – starting in March 2011 – where you’ll
automatically receive sample packettes when you purchase select Redken Haircare and Styling products.
We’re kicking off the sampling program this month by providing you with an exclusive Sampling Start-Up Kit, which contains everything you need to get started boosting
your retail sales through sampling. Don’t miss the opportunity to let your clients try Redken Haircare and Styling, and boost your retail sales through sampling!
ONGOING SAMPLING PROGRAM
COMING SOON!
Starting in March, when you purchase select best-selling Redken Haircare and Styling retail products, you’ll automatically receive sample packettes to hand out to
clients. Choose from stylist and client favorites including Color Extend, All Soft and Real Control shampoo and conditioner, and outshine 01, velvet gelatine 07
and align 12.
16
get started sampling
in your salon!
SALON OFFER
PURCHASE
18 Haircare and Styling products
RECEIVE FREE
1 Sampling Kit
RECOMMENDED MIX
2 Color Extend Shampoo 10.1 oz.
2 Color Extend Conditioner 8.5 oz.
2 All Soft Shampoo 10.1 oz.
2 All Soft Conditioner 8.5 oz.
2 Real Control Shampoo 10.1 oz.
2 Real Control Conditioner 8.5 oz.
2 Outshine 01 3.4 oz.
2 Velvet Gelatine 07 3.4 oz.
2 Align 12 5 oz.
SAMPLING KIT INCLUDES
1 Shelf-Merchandising Packette Box
18 Color Extend Shampoo/Conditioner Duo Packettes
18 All Soft Shampoo/Conditioner Duo Packettes
18 Real Control Shampoo/Conditioner Duo Packettes
18 Velvet Gelatine Packettes
18 Color Extend Packette Folders
18 All Soft Packette Folders
18 Real Control Packette Folders
18 Velvet Gelatine Packette Folders
1 Color Extend Shampoo Liter
1 Color Extend Conditioner Liter
1 Strategic Sampling Brochure – including a $30.00
My Business Toolbox Discount Card and 1 month FREE on a
personal Redken Education On Demand Subscription!
SALON PRICE
How Redken
Elite Salons
Find Success
with Sampling!
A client of 10 years never
bought a product until she
took home samples of Time
Reset. She immediately
returned to purchase the
whole set.
–Tera Sercovich
Element Salon
Mandeville, LA
We use samples for client
birthday gifts. Our computer
system tracks birthdays and
we send out coupons with
samples. Clients love them!
–Dawn Panal
Hair & Body Solutions Salon & Spa
New Berlin, WI
February 2011 \ Promotions
17
UPCOMING REDKEN PROMOTIONS
RETAIL
PROMOTIONS
FEBRUARY
Get loose. Stay flexible with NEW Redken
For Men Dishevel fiber cream!
Boost business with our 2011 sampling
promotion!
Let clients know about one of Redken For
Men’s best-sellers, Grip Tight holding gel.
Receive FREE samples with the purchase
of 6 full-size products!
Save on Redken’s Style
Connection line.
MARCH
APRIL
Redken leads the way in innovation once
again with a NEW Haircare collection for
thinning hair!
Look for Redken’s Spring/Summer 2011
Fashion Trends kit featuring hairspray
minis.
Time Reset At-Home Porosity Filler Kits
now available for retail!
Buy NEW Nature’s Rescue Refining
Sea Polish at 20% off.
Get ready for a NEW addition to Color
Extend Sun – NEW Waterwear, a waterresistant lotion that protects against UV
damage.
Stock up on Redken For Men, and
create promotional materials for your
salon on My Business Toolbox for FREE!
Haircare Duo prepacks with FREE samples
of Nature’s Rescue Refining Sea Polish.
New from Redken StylingShine Flash 02
glistening mist.
Ongoing sampling program starts this
month – get rewarded for your Haircare and
Styling purchases with client samples!
SERVICE/
BACKBAR
PROMOTIONS
YOUR SALON
MEETING
Look for Redken’s latest haircolor collection,
Gold Rush, featuring three NEW Cover
Fusion shades. Check inside your kit to
see if you’ve won a class at The Redken
Exchange!
Be sure to see if your 1st quarter haircolor
purchases qualify you for a Color
Advantage Reward kit, including, the
NEW Inspiring World of Redken, NEW
haircolor and styling products, Color
Gear accessories and much more!
FREE Color Camo applicator
bottle with your Color Camo
purchase.
Visit RedkenEducationOnDemand.com
to learn more about Redken For Men
Dishevel!
Review the materials included in the intro
kit for our NEW Haircare collection for
thinning hair!
Play the Front Row DVD to help your
stylists discover Spring/Summer 2011’s
hottest runway hairstyles!
FREE My Business Toolbox Dishevel
launch campaign.
Visit RedkenEducationOnDemand.com
to learn more about our innovative NEW
Haircare collection for thinning hair!
Utilize the My Business Toolbox offer in this
dealsheet to order collateral to encourage
clients to try Style Connection!
OTHER
Set your salon up for financial success through consistent client sampling! When clients take home product samples to try, they’re more
likely to make a retail purchase on their next visit. Ask your Sales Consultant about our ongoing sampling program – starting in March –
that rewards your purchases with client samples!
ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST.
18
THE REDKEN EXCHANGE
2011 SESSION CALENDAR
FEATURED CLASS
Product List
RED RETENTION
with Redken Artists
Ty Isobe & Lori Zabel
July 18 – 19, September 26 – 27
Color 911: The Best Dimension October 24 – 26
Color and Know Why March 14 – 17, April 11 – 14, May 9 – 12,
June 13 – 16, July 11 – 14, August 8 – 11,
September 12 – 15, October 10 – 13,
November 14 – 17
Coloring Out of Your Mind April 18 – 20, June 20 – 22, August 15 – 17,
October 17 – 19, December 5 – 7
Mixing It Up Formulation June 27 – 29, September 19 – 21, November 28 – 30
DESIGN SESSIONS »
Cut and Know Why March 14 – 17, April 11 – 14, May 9 – 12, June 13 – 16, July 11 – 14, August 8 – 11, September 12 – 15,
October 10 – 13, November 14 – 17
Cutting Over the Top
April 18 – 20, June 20 – 22,
August 15 – 17, October 17 – 19, December 5 – 7
Cutting with Sam + Chris May 16 – 17, October 31 – November 1
Diagnostic Design Everything’s Included March 28 – 30, May 23 – 25, July 25 – 27,
September 26 – 28, October 24 – 26
Everything’s Included 2 March 21 – 23, April 25 – 27,
June 6 – 8, August 1 – 3, October 3 – 5
Full On Curls
March 21 – 23, August 22– 24
Total Design & Color Immersion
August 29 – September 1
SPECIALTY SESSIONS »
Best Blondes March 28 – 30, August 1 – 3
Dressing the Bride
July 18 – 20
Finish and Know Why
April 4 – 6
Gray Matters
June 6 – 8
Just Cut the Darn Thing
July 25 – 26
Platform Artistry
April 25 – 27, October 31 – November 2
Red Retention
May 23 – 24
Session Skills and Photo
March 7 – 9, October 3 – 5
Shapes & Shadows
March 7 – 8
To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com.
HAIRCARE
Shampoos (+)
Conditioners (+)
2 day session: May 23-24
$800
Are you tired of reds that fade or
brown out? Ready to take your reds to
a new level of longevity? Keeping reds
vibrant has always been a challenge
but this 2 day session will help you
learn how to create vibrant reds that
have staying power. From cool to
warm, you’ll know the right product to
use for the red you want to achieve.
To see class descriptions, register
or for more information, call
1.800.545.8157 or log-on to
Redken.com.
June 27 – 29, September 19 – 21, November 28 – 30
COMBO SESSIONS »
CaseRetailSalonCaseOrder
Qty
Price
Price
Price
Qty
All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color
Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing
Cream, Real Control, Smooth Down, Time Reset
_
1.7 oz.
50
10.1 oz.
12
_
Liter
12
_
Gallon
4
_
COLOR SESSIONS »
Color 911
Product
REDKEN
CERTIFICATE
PROGRAM
Redken knows that there are salon
professionals who have an amazing
gift for coloring and designing hair.
To recognize and reward these
stylists and help them promote their
exceptional skills, we offer Redken
Haircolor Certification and Redken
Design Certification. These prestigious
programs have certified over 2,500
salon professionals worldwide who
have used this elite status to take their
skills, confidence and income to the
next level!
All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend,
Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset
1 oz.
100
8.5 oz.
12
Liter 12
Gallon
4
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Treatments
All Soft Heavy Cream super treatment
1 oz.
100
8.5 oz.
12
Blonde Glam Color Enhancer Perfect Platinum
1.7 oz.
50
8.5 oz.
12
Blonde Glam Color Enhancer Rich Vanilla
8.5 oz.
12
Body Full Instant Bodifier volumizing foam
5 oz.
12
Body Full Volume Amplifier thickening lift spray
5 oz.
12
Clear Moisture Instant Polishing Prep leave-in cutting
and detangling lotion
4.2 oz.
12
Color Extend Rich Recovery protective treatment
1 oz.
100
8.5 oz.
12
Color Extend Total Recharge inner hair fuel
5 oz.
12
Color Extend Shine Enrich protective shine serum
3.4 oz.
12
Color Extend Sun After-Sun Mask
8.5 oz.
12
Color Extend Sun Solar Screen SPF 12
5 oz.
12
Extreme Anti-Snap leave-in treatment
1.7 oz.
24
8.5 oz.
12
Extreme Deep Fuel durable strengthening treatment
(Box of 5 x .68 oz.)
12
Extreme CAT Treatment protein reconstructing treatment
5 oz.
12
Extreme Iron Repair heat activated protector
1 oz.
24
5 oz.
12
Extreme Rescue Force fortifying treatment
8.5 oz.
12
Fresh Curls Spring Mousse leave-in anti-frizz activator
for lazy curls
5.4 oz.
12
Fresh Curls Curl Recovery intensive rinse-out mask
1 oz.
24
8.5 oz.
12
Fresh Curls Curl Refiner leave-in anti-frizz detangler
8.5 oz.
12
Fresh Curls Curl Boost scrunching spray gel
8.5 oz.
12
Real Control Intense Renewal super moisturizing mask
1 oz.
100
8.5 oz.
12
Real Control Crema Care daily nourishing styling treatment
8.5 oz.
12
Real Control Slim Supreme slimming serum
3.4 oz.
12
Real Control Mineral Elixir dazzling smoothing oil
4.4 oz.
12
Real Control Overnight Treat night recovery
3.4 oz.
12
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(continued)
Visit Redken.com/certified for more
information!
February 2011 \ Promotions
19
Product
Case
Qty
RetailSalon CaseOrder
Price Price Price
Qty
Real Control Thermal Resist inner hair repair
5 oz.
12
16.00
8.00
Smooth Down Butter Treat smoothing treatment
1.7 oz.
24
3.00
1.50
8.5 oz.
12
15.00
7.50
Smooth Down Heat Glide protective smoother
5 oz.
12
16.00
8.00
Time Reset Youth Revitalizer
1 oz.
100
3.00
1.50
8.5 oz.
12
17.00
8.50
Time Reset Corrective Defense
3.2 oz.
12
20.00
10.00
Time Reset At-Home Porosity Filler Kit
4 x 0.5 oz
12
N.A.
10.00
Time Reset Client Kit
6
30
15.00
Pre Art
Liter
12
N.A.
24.00
36.00
90.00
_
_
96.00
_
150.00
102.00
_
_
120.00
_
Layer Lift 07 length elevating spray-gel
5.7 oz.
12
15.00
Full Frame 07 protective volumizing mousse
2 oz.
24
4.00
8.5 oz.
12
15.00
Aerate 08 bodyfying cream-mousse
2.3 oz. net wt.
12
16.00
Contour 08 shaping lotion
8.5 oz.
12
14.00
Guts 10 volume spray foam
2 oz.
24
4.00
10.58 oz.
12
16.00
120.00
_
Texture
90.00
_
288.00
_
48.00
90.00
_
_
8.00
96.00
_
7.00
84.00
_
2.00
8.00
48.00
96.00
_
_
5.00
17.00
2.50
8.50
250.00
51.00
_
_
16.00
8.00
96.00
_
Skin/Body care
102.00
75.00
_
_
9.50
114.00
_
8.50
204.00
_
Curl
2.50N.A.
_
0.00
_
8.50
102.00
_
2.50
9.00
360.00
108.00
_
_
4.00
8.50
96.00
102.00
_
_
2.50
8.50
360.00
102.00
_
_
7.50
9.00
90.00
108.00
_
_
8.50
102.00
_
Heat Styling
18.00
216.00
_
N.A.
18.00
216.00
_
N.A.
18.00
216.00
_
N.A.
18.00
216.00
_
N.A.
18.00
216.00
_
N.A.
18.00
216.00
_
N.A.
12.00
144.00
_
N.A.
8.50
102.00
_
N.A.
8.50
102.00
_
N.A.
20.00
80.00
_
Satinwear 02 ultimate blow-dry lotion
1 oz.
24
4.00
5 oz.
12
16.00
Iron Silk 07 ultra straightening spray
8.5 oz.
12
15.00
Blown Away 09 protective blow-dry gel
1 oz.
100
4.00
5 oz.
12
16.00
1/2 Liter
12
N.A.
Spray Starch 15 versatile ironing spray
5 oz.
12
13.00
Hot Sets 22 thermal setting mist
5 oz.
12
13.00
1/2 Liter
12
N.A.
Pureforce 16 flexible volumizing spray
1.7 oz.
24
5.00
6.7 oz.
12
15.50
Fashion Work 12 versatile working spray*
2 oz.
24
5.00
11 oz.
12
16.50
Pure Force 16 non-aerosol fixing spray*
1.7 oz.
24
5.00
6.7 oz.
12
15.50
Quick Dry 18 instant finishing spray**
2 oz.
24
5.00
11 oz.
12
14.50
Forceful 23 super strength finishing spray**
2 oz.
24
5.00
11 oz.
12
16.50
250.00
90.00
_
_
2.50
8.00
250.00
96.00
_
_
8.00
96.00
_
16.00
N.A.
8.00
12.00
384.00
144.00
_
_
5.00
17.00
2.50
8.50
250.00
102.00
_
_
REDKEN FOR MEN
16.00
8.00
192.00
_
Haircare
Volume
14.00
N.A.
7.00
12.00
84.00
144.00
_
_
15.00
7.50
90.00
_
48.00
96.00
_
_
Clean Spice 2-in-1 conditioning shampoo
10 oz.
12
12.00
Liter
12
22.00
Mint Clean invigorating shampoo
10 oz.
12
11.00
Liter
12
21.00
Cool Finish invigorating conditioner
10 oz.
12
12.00
Liter
12
22.00
5.50
9.50
66.00
114.00
_
_
5.50
10.50
66.00
126.00
_
_
12.00
6.00
72.00
_
11.00
5.50
66.00
_
TEXTURE
Acid Waves
Creative Curl
Inner Secret
Alkaline Waves
Vector Plus
Vector Plus Extra Body
11.00
5.50
66.00
_
16.00
8.00
96.00
_
11.00
5.50
66.00
_
14.00
7.00
84.00
_
14.00
7.00
168.00
_
14.00
7.00
84.00
_
16.00
8.00
96.00
_
14.00
7.00
168.00
_
14.00
7.00
168.00
_
14.00
7.00
168.00
_
16.00
8.00
96.00
_
4.00
144.00
_
7.00
84.00
_
Haircolor
_
2.00
8.00
12.00
200.00
96.00
144.00
_
_
_
6.50
78.00
_
HAIRCOLOR
6.50
12.00
78.00
144.00
_
_
2.50
7.75
60.00
93.00
_
_
2.50
8.25
60.00
99.00
_
_
Shades EQ Equalizing Conditioning Color Gloss & Color Kickers
2 oz.
36
N.A.
4.50
162.00
Shades EQ Crystal Clear
16 oz.
12
N.A.
21.00
252.00
Liter
6
N.A.
31.00
186.00
Color Fusion Advanced Performance Color Cream& Hi-Fusion**
2.1 oz.
36
N.A.
5.95
214.20
Cover Fusion Low Ammonia 100% Coverage Color Cream**
2.1 oz.
36
N.A.
5.95
214.20
Color Gels Permanent Conditioning Haircolor & Fashion Gels
2 oz.
36
N.A.
4.75
171.00
2.50
7.75
60.00
93.00
_
_
2.50
7.25
60.00
87.00
_
_
2.50
8.25
60.00
99.00
_
_
8.50
102.00
_
Shades EQ
Salon Intro Kit
Stylist Trial Kit
Color Fusion
Salon Intro Kit**
Stylist Trial Kit**
Color Gels
Salon Intro Kit
Stylist Trial Kit
8.50
102.00
_
Developers
8.50
51.00
_
6.00
11.00
72.00
132.00
_
_
5.50
10.50
66.00
126.00
_
_
6.00
11.00
72.00
132.00
_
_
N.A.
3.65
131.40
_
N.A.
5.90
35.40
_
_
_
_
_
_
_
Haircolor Collection Kits
1
4
N.A.
N.A.
180.00N.A.
72.00
288.00
_
_
1
4
N.A.
N.A.
297.50N.A.
95.20
380.80
_
_
1
4
N.A.
N.A.
190.00N.A.
76.00
304.00
_
_
Color Gels Developer 10v, 20v, 30v, 40v
Liter
6
N.A.
Pro-Oxide Cream Developer 10v, 20v, 30v, 40v
16 oz. (20v only)
12
N.A.
Liter
6
N.A.
Shades EQ Processing Solution
Liter
6
N.A.
Lighteners
RetailSalon CaseOrder
Price Price Price
Qty
72
N.A.
3.60
259.20
_
12
N.A.
20.50
246.00
_
12
6
N.A.
N.A.
16.85
27.60
202.20
165.60
_
_
12
N.A.
7.95
95.40
_
24
24
N.A.
N.A.
6.00
6.00
144.00
144.00
_
_
24
24
N.A.
N.A.
5.00
5.00
120.00
120.00
_
_
5.00 N.A.
3.00 N.A.
3.00 N.A.
3.00N.A.
3.00N.A.
3.50 N.A
2.50 N.A.
20.00 N.A.
_
_
_
_
_
_
_
_
N.A.
15.00 N.A.
_
N.A.
N.A.
20.00 N.A.
2.50 N.A.
_
_
N.A.
5.00 N.A.
_
N.A.
5.00 N.A.
_
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
15.00 N.A.
6.00 N.A.
5.00 N.A.
5.00 N.A.
7.00 N.A.
20.00 N.A.
5.00N.A.
_
_
_
_
_
_
_
N.A.
N.A.
N.A.
N.A.
25.00 N.A.
25.00 N.A.
25.00 N.A.
30.00 N.A.
_
_
_
_
N.A.
30.00N.A.
N.A.
50.00N.A.
N.A.
30.00N.A.
N.A.N.A.N.A.
N.A.N.A.N.A.
N.A.N.A.N.A.
N.A.N.A.N.A.
_
_
_
_
_
_
_
N.A.
2.25N.A.
_
N.A.
N.A.
N.A.
2.25 N.A.
2.25N.A.
4.25 N.A.
_
_
_
N.A.
N.A.
N.A.
59.00N.A.
59.00N.A.
45.00N.A.
_
_
_
Haircolor Maintenance
90.00
Style Connection
Matte Sponge 05 rugged texturizer
1.7 oz.
12
17.00
Velvet Gelatine 07 cushioning blow-dry gel
3.4 oz.
12
17.00
Wool Shake 08 gel-slush texturizer
5 oz.
6
17.00
_
Cleanse acid balanced cleansing bar
5.3 oz.
36
8.00
Mint Rush invigorating hair and body wash
6.8 oz.
12
14.00
Color Camo
2 oz.
36
Pro-Oxide Cream Developer 10v
Liter
6
Case
Qty
Lift 5/15 Highlifting Cream
1 oz.
Lift 5/15 Highlifting Booster
21.1 oz.
Up To 7 De-Dusted Lightener
16 oz.
32 oz.
66.00
7.50
Hairsprays
2.50
7.50
Shine
2.00
8.00
Product
5.50
Styling
_
8.50
12.50
N.A.
Sheer Straight 06 lightweight straightening gel
1 oz.
100
5.00
3.4 oz.
12
15.00
Align 12 protective straightening lotion
1 oz.
100
5.00
5 oz.
12
16.00
Power Tame 16 intense straightening balm
5 oz.
12
16.00
February 2011 \ Promotions
2.00
7.50
RetailSalon CaseOrder
Price Price Price
Qty
Densify texturizing shampoo
10 oz.
12
11.00
Go Clean daily care shampoo
10 oz.
12
11.00
Liter
12
19.00
Finish Up daily weightless conditioner
10 oz.
12
11.00
Liter
12
21.00
90.00
_
_
Straight
Thickening Lotion 06 body builder
5 oz.
12
1/2 Liter
12
Rootful 06 root lifting spray
8.5 oz.
12
_
7.50 96.00
162.00
0.00
90.00
Case
Qty
15.00
8.00
13.50
Soft Spin 05 curl-enhancing gel
5 oz.
12
Ringlet 07 curl perfecting lotion
1 oz.
100
6 oz.
6
Curl Wise 14 curl defining cream
5 oz.
12
7.50
Product
Mint Fix sweat-resist gel
5 oz.
12
Stand Tough extreme gel
5 oz.
12
Grip Tight holding gel
5 oz.
12
Dishevel fiber cream*
3.4 oz.
12
Get Groomed finishing cream
5 oz.
12
Work Hard molding paste
3.4 oz.
12
Mint Shape forming paste
3.4 oz.
24
Distrupt fiber gum
4.6 oz.
12
High Rise hard wax
1.7 oz.
12
Outplay texture putty
3.4 oz.
24
Maneuver working wax
3.4 oz.
24
Polish Up pomade
3.4 oz.
24
Shine Form defining wax
2.5 oz.
12
Water Wax 03 shine defining pomade
1.7 oz.
12
17.00
Rewind 06 pliable styling paste
.75 oz.
144
5.00
5 oz.
12
18.00
Wax Blast 10 high impact finishing spray-wax
2 oz.
24
8.00
4.4 oz.
12
17.00
Rough Paste 12 working material
.75 oz.
144
5.00
2.5 oz.
12
17.00
Hardwear 16 super strong gel**
8.5 oz.
12
15.00
1/2 Liter
12
N.A.
Structure Wax 17 classic styling wax
1.7 oz.
12
17.00
STYLING
Glass 01 smoothing serum
2 oz.
48
4 oz.
12
Outshine 01 anti-frizz polishing milk
1 oz.
100
3.4 oz.
12
Vinyl Glam 02 mega shine spray
3.4 oz.
24
RetailSalon CaseOrder
Price Price Price
Qty
_
Redken Chemistry
Color Extend Shot Phase
16.9 oz. (1/2 Liter)
12
Extreme Shot Phase
16.9 oz. (1/2 Liter)
12
Clear Moisture Shot
16.9 oz. (1/2 Liter)
12
Smooth Down Shot Phase
16.9 oz. (1/2 Liter)
12
All Soft Shot Phase
16.9 oz. (1/2 Liter)
12
Real Control Shot Phase
16.9 oz. (1/2 Liter)
12
Time Reset Filler Shot Phase
7.6 oz.
12
Shot Phix 3.5 pHix pHase sealer
8.5 oz.
12
Shot Phix 5.5 pHix pHase sealer
8.5 oz.
12
Redken Chemistry “Try Me Kit”
4
Case
Qty
96.00
NATURE’S RESCUE
Nature’s Rescue Refreshing Detox Shampoo*
6.8 oz.
12
16.00
Liters
12
27.00
Nature’s Rescue Cooling Deep Conditioner*
4.2 oz.
12
17.00
16.9 oz.
6
25.00
Nature’s Rescue Refining Sea Polish*
3.4 oz.
12
19.00
Nature’s Rescue Radian Sea Spray*
3.4 oz.
24
17.00
Nature’s Rescue Pump*
1/2 LiterN.A.
N.A.
Nature’s Rescue Fragrance Blotters*
(Bags of 100)N.A.
0.00
Product
Color Thickener
4 oz.
SALON GEAR
Color Gear
Salon Basics
Tint BowlN.A.
Wide Brush/Long BristlesN.A.
Wide Brush/Short BristlesN.A.
Narrow Brush/Long BristlesN.A.
Narrow Brush/Short BristlesN.A.
Applicator BottleN.A.
Measuring CupN.A.
Organizer Tray CreamN.A.
(Regular–holds 42)
Organizer Tray Cream
(Mini–holds 21)N.A.
Organizer Tray Liquid
(Regular–holds 36)N.A.
Tube KeyN.A.
Specialty
Detailing Freehand Brush N.A. (Angled Brush)
Detailing Etching WandN.A.
(Mascara Wand)
Technique BoardN.A.
Spray Water BottleN.A.
Mini-SpatulaN.A.
Mini-Whisk N.A.
Clips (set of 8)N.A.
Magnetic Clip WristbandN.A.
Blonde Icing ScoopN.A
Apparel
Redken Favorite Cape N.A.
DuraSilk™ All Purpose CapeN.A.
DuraSilk™ All Purpose ApronN.A.
DuraSilk™ Client WrapN.A.
Swatches & More
Shades EQ Swatch Book N.A. Color Fusion Swatch BookN.A.
Color Gels Swatch BookN.A.
Swatch CardsN.A.
Shade ChartsN.A.
Shade StickersN.A.
Haircolor & Texture GuideN.A.
Haircare/Styling Gear
Redken Chemistry N.A.
Shot Shaker
Pumps
Liter (White)N.A.
Liter (Black)N.A.
Gallon (Black)N.A.
Business Tools
5.90
35.40
_
3.60
5.90
43.20
35.40
_
_
5.90
35.40
_
Blonde Icing Conditioning Cream Developer 20v, 30v, 40v
Liter 6
N.A.
10.00
60.00 _
Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia
17.6 oz.
6
N.A.
28.50
162.00 _
Blonde Icing Conditioning Cream Lightener — Ammonia-Free
17.6 oz.
6
N.A.
28.50
162.00 _
Blonde Dimensions Dust-Free Conditioning Lightener
8 oz.
12
N.A.
10.75
129.00 _
32 oz.
6
N.A.
27.60
165.60 _
Reinventing Space BookN.A.
Inspiring World of Redken Vol IIN.A.
Art of Consultation KitN.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
All retail prices are suggested only. * new product ** new price
+ not all sizes available for every product
N.A. = Not Applicable.
All rights reserved. U0198800 11/2010