A REPORT ON INDUSTRIAL VISIT
HONDA SIEL CARS INDIA LTD.
GREATER NOIDA, UTTAR PRADESH PLANT
ON
21TH JAN 2014
By Students of
Mechanical Engineering Department
Accompanied By
Mr.Umesh Yadav (Asst.Prof)
M r. Abhijit kulkarni (Asst.Prof)
Mr. Rahul Chauhan (Lect.)
Mr.Pravesh Kumar (Lab Asst)
ORGANIZED BY
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An industrial visit to Honda Cars India Ltd., (HCIL) greater noida was organized by the
Mechanical Engineering Department of MGM college of engineering and technology, noida on
21st Jan 2014 .A group of 39 students of mechanical department got the opportunity to learn
the basic functioning and working of a car industry accompanied by faculty members
Mr.Umesh Yadav (Asst.Prof) Mr. Abhijit kulkarni (Asst.Prof) Mr. Rahul Chauhan (Lect.)
Mr.Pravesh Kumar (Lab Asst) in mechanical engineering department.
Overview of the Company
Brief Overview of Honda Motor Company Ltd.
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Founded
Founders
Headquarter
Area Served
Key People
Industry
Products
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24th September 1948
Soichiro Honda & Takeo Fujisawa
Minato, Tokyo, Japan
Worldwide
Takanobu Ito (President & CEO)
Automobile & Aviation Industry
Automobile, Motorcycles, Scooters, Electric
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Revenue
Operating Income
Net Income
Total Employees
Websites
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Generators, Water Pump, Robotics, Jets, Jet
Engine & Thin Film Solar Cells.
US $ 107.82 Billion
US $ 6.87 Billion
US $ 6.44 Billion
1,79,060
http://www.world.honda.com
About Honda Siel Cars India Ltd.
Honda Siel Cars India Ltd. (HSCI) was incorporated in December 1995 as a joint
venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group
company, with a commitment to providing Honda’s latest passenger car models and
technologies, to the Indian customers. The total investment made by the company in India till
date is Rs 1620 crores in Greater Noida plant and Rs 784 crores in Tapukara plant.
HSCI’s first state-of-the-art manufacturing unit was set up at Greater Noida, U.P in 1997.
The green-field project is spread across 150 acres of land (over 6,00,000 sq. m.). The annual
capacity of this facility is 100,000 units. The company’s second manufacturing facility is in
Tapukara, Rajasthan. This facility is spread over 600 acres and will have an initial production
capacity of 60,000 units per annum, with an investment of about Rs 1,000 crore. The first phase
of
this
facility
was
inaugurated
in
September
2008.
Honda Siel Cars India Ltd. launched its much-awaited small car, the Honda Brio
(pronounced as Br-ee-o and means “energetic” and “cheerful” in Italian), in the Indian market.
The car, offered as the perfect package for a new era, embodies the best of Honda’s technologies
to deliver fun and agile driving, fuel-efficiency, spaciousness & safety.It operates production
facilities at Greater Noida in Uttar Pradesh and at Bhiwadi in Rajasthan. The company's total investment
in its production facilities in India as of 2010 was over 16.2 billion.
HSCI's first manufacturing unit at Greater Noida commenced operations in 1997. Setup
at an initial investment of over 4.5 billion, the plant is spread over 150 acres (0.61 km2). The
initial capacity of the plant was 30,000 cars per annum, which was thereafter increased to 50,000
cars on a two-shift basis. The capacity has further been enhanced to 100,000 units annually as of
2008. This expansion led to an increase in the covered area in the plant from 107,000 m² to over
130,000 m².
The company invested 7.8 billion in Bhiwadi for its second production plant with an
annual production capacity of 50,000 units.] It operates under the ISO 9001 standard for quality
management and ISO 14001 for environment management.
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The company’s product range includes Honda Brio, Honda Jazz, Honda City, Honda
Civic and Honda Accord which are produced at the Greater Noida facility with an indigenization
level of 80%, 77%, 76%, 74% and 28% respectively. The CR-V is imported from Japan as
Completely Built Units. Honda’s models are strongly associated with advanced design and
technology, apart from its established qualities of durability, reliability and fuel-efficiency.
Vision & Mission
Vision Statement
Respect for the individual. The Three Joys (buying, selling and creating)
Mission Statement
Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality,
yet at a reasonable price for worldwide customer satisfaction.
Management Policies
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Proceed always with ambition and youthfulness.
Respect sound theory, develop fresh ideas, and make the most effective use of time.
Enjoy work and encourage open communication.
Strive constantly for a harmonious flow of work.
Be ever mindful of the value of research and endeavor.
Dreams inspire us to create innovative products that enhance mobility and benefit society. To
meet the particular needs of customers in different regions around the world, we base our sales
networks, research and development centers and manufacturing facilities in each region.
Furthermore, as a socially responsible corporate citizen, we strive to address important
environmental and safety issues.
TECHNOLOGY
HSPP benefits from the rich experience of Honda Motors, Japan, the second largest engine
manufacturer in the world, because of their strong emphasis on R&D and in-house technical
innovation. India’s first LPG based Generator along with the Super Silent Key Start Generator
portable kerosene generators are some of the products which exemplify Honda’s pursuit of
technological excellence. The product range of Generators conforms to the most stringent phase
II Noise & Emission norms as laid down by the Central Pollution Control Board (CPCB),
Government
of
India.
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CERTIFICATION
It was in recognition of this that HSPP became the first power products manufacturing
company in India to have been awarded the ISO 9001:2000 Certifications for its Quality
Assurance Systems & ISO 14001 for its Environment Management Systems.
While maintaining its leadership position in the domestic generator market, HSPP, is
making active efforts in developing new applications for its General-Purpose Engines (GPE).
The business of GPE and Water Pump sets is expected to contribute significantly to the
company’s future growth plans. Besides, it also offers the customers in India a wide range of
end-use
appliances
such
as
Electric
and
Engine
Lawnmowers.
Environment and Safety
The Honda Group is globally recognized for its concern towards environment, safety and
conservation of the society in which it operates. HSCI follows the same in India for achieving
high standards in environmental safety in the various processes of car manufacturing.
Honda Assure
Reinforcing its position as a customer centric company, and to enhance ownership
experience for Honda car customers, Honda Siel Cars India (HSCI) launched the 'Honda
Assure',
Honda’s
Insurance
initiative.
Under the Honda Assure program all Honda customers get the benefit of a more transparent,
hassle-free transaction and a quick turnaround time on their insurance claims. The entire
transaction is routed through an on-line central server which enables HSCI to monitor the overall
operations more effectively. Some of the direct benefits to the customers include Cashless
Insurance across India, instant policy issuance, and improved turnaround time.
Auto Terrace
Honda's Exchange and Pre-Owned car division Auto Terrace has been in existence ever
since the interception of HSCI in India. Present in all major Honda dealers across the country,
Auto Terrace presents itself as the one-stop solution for catering to the needs of customers
wanting to exchange their existing cars for a New Honda car.
Exclusive Honda Care Program
Honda Care Program is designed to bring an extra measure of security & comfort to
being a Honda Owner. It includes additional warranty of 2 years or 40,000 kms after the new
vehicle warranty expires and 24 hrs Roadside Assistance support for 4 years from the standard
warranty start date.
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Sales Network
Honda Siel Cars India has a strong sales and distribution network spread across the
country. The network includes 135 authorised dealership facilities in 83 cities. HSCI dealerships
are based on the “3S Facility” (Sales, Service, Spares) format, offering complete range of
services to its customers.
Offices
With strength of over 800 dealers and 15 Area Offices spread across the country, HSPP
has been bringing joy and satisfaction to more than 1.5 million users and this makes HSPP the
undisputed leader in the field of portable generators. It is a part of one of the world’s largest
power products company manufacturing a complete range of ¡°4-stroke range of Portable
generators, Water Pumps, Engines & Lawnmowers, to suit your requirements. This gives you the
choice
to
demand
more
from
the
world
leader
"Honda".
Different Models of Honda Cars:
 2nd Generation Honda Jazz
 The 5th Generation Honda City
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 8th Generation Honda Civic
 8th Generation Honda Accord
HSCI produces the following vehicles in India for local and export markets:
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Honda City (Launched 1998)
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Honda Accord (Launched 2001)
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Honda Civic (Launched 2006)
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Honda Jazz (Launched 2009)
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Honda Brio (Launched 2011)
It also imports the Honda CR-V for sale in the local market.
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Corporate Social Responsibility
1. Realizing “the Joy and Freedom of Mobility” and “a Sustainable Society where People
Can Enjoy Life”
2. Honda's environmental conservation initiatives for a sustainable Earth
 Honda Begins Installation of Solar Power Generation Systems at Automobile
Dealership Locations in Japan
 Honda Begins Deliveries of 2013 Fit EV
 Honda Introduces Second Global Ad in New Series
3. Honda begin trialing a new generation solar hydrogen station
4. Global targets announced for reduction of all product - & production related CO2
emission by 2010.
5. Environmental impact of Honda's global activities measured in terms of energy
consumption, CO2 emissions, water consumption and landfill waste.
CHALLENGES BEING FACED BY HONDA PLANT IN INDIA
The Thailand floods in November last year, disrupted Honda’s supply chain to some of
its key manufacturing facilities including its Greater Noida plant in Delhi, as result of which
production volumes of its passenger vehicles, including the refreshing new Brio hatch have
experienced a major setback. However with the situation having now improved, Honda Siel Cars
India Ltd. (HSCI) has now announced that it will resume normal production at its Greater Noida
plant with two shift operations.
Delighted at the recommencement of its normal production cycle at the Noida facility,
Honda Siel Cars India Senior Vice-President (Marketing & Sales) Jnaneswar Sen said, “We will
have production of 370 cars per day from the 15th of February and from the following week it
will be ramped up to 440 units per day. Honda has been carefully monitoring the part supply
process and has have taken all the necessary recovery actions to normalize production situation
with critical components now being sourced from Japan & China.”
With its production processes now sorted HSCI’s immediate priority will be to clear most
of its current Brio bookings by March 2012 and have these cars delivered to waiting customers.
HSCI will also be launching a comprehensive communication campaign to communicate the
Brio availability and increase activities at dealerships.
Where model wise production schedules are concerned HSCI has already rolled out
more than 1,500 units of the new Honda City in January 2012. Furthermore, the production of its
Brio hatch will resume from mid February 2012, while the production of the Honda Jazz will
start towards the end of February 2012.
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AWARDS & RECOGNITION
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Best Indian Company (unlisted) by Business Standard Group
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Manufacturer of the Year by NDTV Profit-Car India
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Manufacturer of the Year by CNBC-TV 18 Auto car India
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No 1 Mid Size Car (Honda City); No 1 Entry Luxury Car (Honda Accord) and No 1
Premium SUV (Honda CR-V) by TNS
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Best Mid-size Car in Initial Quality (Honda City) and Most Appealing Mid-size car (Honda
City) by JD Power
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CNBC Autocar CAR of the year 2004 - Honda City
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ICICI Overdrive SUV of the Year 2004 - Honda CR-V
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ICICI Overdrive Car of the Year 2004 - Honda City
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Business Standard Motoring Car of the Year 2004 - Honda City
Bibliography:
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http://world.honda.com/group/India/
http://world.honda.com/
http://en.wikipedia.org/wiki/Honda
http://en.wikipedia.org/wiki/Automotive_industry_in_India
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