NAME: _________________________________________ DATE: ________________
DIRECTIONS: Answer the following questions as you watch the video in class. (15 points)
HISTORY SEGMENT
1.
_________________ is the most recognized word/icon.
2.
_________________ is the second most recognized word/icon.
3.
_________________ advertisements were first targeted toward women with their red tipped cigarettes, an ad campaign that failed.
OUTDOOR SEGMENT
4.
P. T. Barnum is considered by many to be the father of _________________________.
5.
Name two examples of outdoor advertising: ________________________ and
__________________________.
PRINT SEGMENT
6.
1625 is the date of the first known _________________ ad. that appeared in England.
7.
_______________________ became the first medium conquered by advertisers.
8.
Explain where brand names came from originally:
9.
When advertisers give you a reason why to buy their products such as, Our bottles are steamed clean , it is an example of _________________________________ advertising.
10.
Which brand of mouthwash invented halitosis ? _______________________________
POLITICS SEGMENT
11.
__________________________ had the first American political campaign for TV in 1952.
12.
Lyndon B. Johnson exploited the _______________ technique for political advertising in
1964.
13.
Negative ads. are more likely to get voters to do this than to change their minds:
14.
Which amendment protects political candidates’ right to free speech?