Dunkin’ Donuts’ customer loyalty
program runs on Epsilon’s omnichannel
loyalty platform and services
o
In a highly competitive market,
Dunkin’ Donuts wanted to further
differentiate their loyal customer
experience.
o
In 2013, they engaged Epsilon to
create a comprehensive loyalty
program/platform that included:
40%
Increase in member spending YoY
“We were impressed with Epsilon’s
leadership in the loyalty space, its
abundance of complex and relevant retail
industry experience, real-time capabilities,
and excellent ratings by third-party
reviewers.”
Scott Hudler
VP, Global Consumer Engagement,Dunkin’ Brands
o
−
Real-time POS integration
−
Tight integration with their
successful mobile app (10MM+
downloads)
−
Flexibility for creative program
offers/incentives
The results.
o
More than 3.5 million customers
have enrolled in DDPerks™
since program inception in 2014.
o
Mobile devices account for nearly
50% of enrollments.
o
New program members show
YoY spend increase of 40%.
o
Member discounts drive both
increased visits and higher
Average Weekly Sales.
Copyright © Epsilon 2015 Epsilon Data Management, LLC. All rights reserved.
The story.
Epsilon delivered an omnichannel
loyalty platform and supports the
DDPerks™ program.
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