Brief #01.06
Latest Revision: 05/2014
SCORE National Web Site Resources
Business Planning Strategies for Entrepreneurs The SCORE Small Business Success Podcast features
interviews with the best and brightest in the world of small business, covering topics such as business
plans, financing, marketing, human resources, SEO, social media and more. Listen to this podcast to
hear SCORE mentor Hal Shelton share his
Targeting Your Market
Targeting Your Market Summary This free online business workshop will help you: target your
company's target market by identifying target markets by demographic, psychographic, behavior, and
other market segmentation techniques.
Identifying Your Sales Strategy
Identifying Your Sales Strategy Summary This free online business workshop will help you: develop your
company's sales strategy by preparing a sales forecast, establishing a sales budget, contingency plan,
and effectively presenting your sales presentation skills to propel sales.
Creating a Profit and Loss Statement
Creating A Profit and Loss Statement Summary This free online business workshop will help you with:
develop a profit and loss statement for you company by implementing a single-step or multi-step
formatted statement.
Pricing Products and Services
Pricing Products and Services Summary This free online business workshop will help you: develop
correct pricing for your company's products and services using market research, pricing models, and
other pricing techniques.
Protect Your Intellectual Property with Patents, Trademarks, and Copyrights
Protect Your Intellectual Property with Patents, Trademarks, and Copyrights Summary This free online
business workshop will help you: identify ways to protect intellectual property in your company through
patents, trademarks, and copyrights.
Conducting a Market Analysis
Conducting a Market Analysis Summary This free online business workshop will help you: identify ways
your company can determine its market and conduct a market analysis.
Determining Your Company's Legal Structure
Determining Your Company's Legal Structure Summary This free online business workshop will help
you: identify your company's legal structure.
©2011 SCORE Ohio, Brief Number 01.06, Revised 05/2014
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Developing a Business Plan
Developing a Business Plan This free online business workshop will help you: develop a successful
business plan by providing a step-by-step guide of the components of a business plan.
What Will It Cost To Start My Business? Startup Expenses Template Nearly everyone who has ever
started a business has underestimated the costs, and then faced the danger of running with inadequate
capital reserves. The key to avoiding this pitfall is to adopt a rigorous approach to your research and
planning. This startup expenses worksheet will lead you
What To Know Before Buying A Franchise Buying a franchise can be confusing because of the variety of
franchise models and the enormous amount of information that is available. The options may be
overwhelming and finding a company with a culture that fits you is one strong component of success.
Many entrepreneurs are looking to be
What I’ve Learned About Pricing Part of pricing is trial and error. As your business grows, learn from
your experiences and discover what works and what doesn't. Entrepreneur and small business expert
Rieva Lesonsky shares three things she's learned about pricing.
The Secret Ingredient to Business Success Steve Strauss, founder of www.theselfemployed.com,
reveals the secret to making your small business or business idea a success.
The First Question To Ask In Successfully Commercializing A New Product Every year new successful
products hit the market and we commonly see and know about those successful products. While these
successful few are the result of effort and focus, these products and many failed products all started with
good ideas. As a product innovator, you may believe
Simplified Business Plan Outline Use this outline from SCORE Ohio to create your business plan.
Starting a Small Business Use this guide from SCORE Lancaster to plan for your new small business.
How to Create a Comprehensive Business Plan Use this guide to create a thorough and exhaustive
business plan for your business.
Rules of Engagement When considering doing business overseas, it isn’t enough to just perform country
and market research. To effectively explore a country for possible business opportunities, you have to
take a scouting trip. It should be a well-planned, one-to-two week affair designed to introduce your
Simple Steps for Starting or Growing Your Business Workbooks Learn the fundamentals of starting or
growing a business with our free Simple Steps workbooks.
Planning for the New Year Steve Strauss, founder of www.theselfemployed.com, gives advice for
planning for small business success in the New Year.
How to Turn Around a Failing Company Presented by FreeEnterprise.com. Corey L. Massella offers
advice about saving and revitalizing a failing business.
©2011 SCORE Ohio, Brief Number 01.06, Revised 05/2014
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What to do First With a Great Business Idea Before you try to raise money, file for a patent or write a
business plan, heed these words: That’s not what you need to do. Here are the six things you must
know in order to even justify writing a business plan, let alone investing money.
Understanding Trademarks and Deciding if You Need One A trademark is a symbol that distinguishes
products and services in the marketplace. It can protect intellectual property, a brand name, a design, or
can be applied to a business, product or used in connection with specific services. Trademark law
protects you, the owner, from competitors
Business Plan Template for an Established Business This business plan template is a generic model
suitable for all types of established business. However, you should modify it to suit your particular
circumstances.
Financial Projections Template Download this financial projections Excel template to calculate your
startup expenses, payroll costs, sales forecast, cash flow, income statement, balance sheet, breakeven
analysis, financial ratios, cost of goods sold, amortization and depreciation for your small business.
Business Planning & Financial Statements Template Gallery These tools can be your first step towards
small business success. Then, get advice to help you on your way.
Business Plan Template for a Startup Business This business plan template is a generic model suitable
for all types of startup business. However, you should modify it to suit your particular circumstances.
If you would like to request a SCORE counselor, please click here.
Disclaimer
The information contained in these briefs is for general information only. While we endeavor to
keep the information up to date and correct, we make no representations or warranties of any
kind, express or implied, about the completeness, accuracy, reliability, suitability or availability
with respect to the information, products, services, or related graphics contained in the briefs
Through these briefs you may be able to link to other websites which are not under the control of
SCORE therefore the inclusion of any links does not necessarily imply a recommendation or
endorse the views expressed within them. Any reference from SCORE to a specific commercial
product, process or service does not constitute or imply an endorsement by SCORE or SBA or
SCORE Chapter 34 or the United States Government of the product, process, or service or its
producer or provider.
©2011 SCORE Ohio, Brief Number 01.06, Revised 05/2014
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