n
!
Illustrates how oscillations arise in a simple supply chain
and how they amplify as one moves up the chain, a dynamic
referred to as the “bullwhip effect.”
Ew
Supply Chain Simulation: Root Beer Game
Other Online Simulations
Other Online Simulations
from
Business
Publishing
fromHarvard
Harvard
Business
Publishing
Supply Chain Simulation
Pricing Simulation: Universal Rental Car
prepare
dashboard
overview
analyze
price
history
market
share
decide
unit
sales
capacity
utilization
universal
fleet size
monthly
net income
market
research
breakeven
calculator
Dashboard Overview - All Cities - October
Prices
Market Share
Unit Sales
Pricing Simulation:
Universal Rental Car
OCT
FLORIDA
Weekday
Universal
$44.33
Competitor
$37.15
NOV
H
DEC
H
Weekend
Universal
$36.43
Competitor
$31.57
FULL REPORT >
JAN
Universal: 44%
Competitor: 56%
FULL REPORT >
FULL REPORT >
Universal Capacity Utilization
Universal Fleet Size
Universal: 829,157
Competitor: 1,052,600
Monthly Net Income
Tampa
Orlando
Miami
All Cities
H
FEB
MAR
APR
MAY
JUN
JUL
38,344 vehicles
FULL REPORT >
log out
credits
high scores
Weekday: 94%
Weekend: 71%
FULL REPORT >
$1,941,519
AUG
FULL REPORT >
SEP
Teaches the principles of pricing in a dynamic and realistic management environment.
Students play the role of a regional marketing manager responsible for pricing a fleet
of rental cars across cities in Florida. Can be used in class or as homework. Ideal for
undergraduate and MBA courses in Marketing, Strategy, Microeconomics, and Operations
Management.
Root Beer Game
for coursEs in:
opErAtions mAnAgEmEnt
#2093
Developed in partnership with the Monitor Group and Forio Business Simulations.
supply chAin mAnAgEmEnt
Team-Based Simulation
Leadership and Team Simulation: Everest
Based on the classic Beer Game developed
at MIT in the 1960s, this team-based simulation
portrays a typical supply chain; each team
consists of 4 links in the chain.
Uses the dramatic setting of a Mount Everest expedition to teach group dynamics
and leadership. Students play one of five or more roles on a team of hikers attempting
to summit Everest, and teammates must share information to maximize group
achievement. This team-based simulation is ideal for Organizational Behavior, Group
Dynamics, and Leadership courses.
Leadership and Team Simulation: Everest
prepare
dashboard
overview
weather
conditions
analyze
health
status
decide
supplies
remaining
goals
on track
hiking
chat
round
information
Analyze speed
Dashboard Overview
Health
Weather
SUMMIT
0
50°
O°
-50°
1
4
CAMP
-15°F
Supplies
Normal
2
3
Goals
Leader
Photographer
CAMP
2
CAMP
Food: 9
Western
Cym
Goals Achieved
Water: 9
Hiking Speed
Physician
Marathoner
1
CAMP
Information
#2650
Environmentalist
Khumbu
Khumbu
Icefall
Icefall
266.7 feet per hour
log out
Information
3
4
5
6
BASE
CAMP
© 2008 Harvard Business School Publishing Corporation. All rights reserved.
Developed in partnership with Forio Business Simulations. For help, contact Harvard Business School Publishing Customer Support.
Ideal for courses in Operations Management
and Supply Chain Management.
The process of sampling and
adopting any of our online
simulations is simple:
1.
2.
Call customer service at
1-800-545-7685 (1-617-783-7600
outside the U.S. and Canada) and
request educator sample access.
If you adopt the simulation, you
will be given a specific link to give
your students.
3.
Students access the simulation
using the link you provide to them.
Each student can pay for individual
use online via credit card, or your
institution can pay for all students
in a single payment.
Operations Management
Simulation: Benihana
Strategic Innovation Simulation:
Back Bay Battery
Global Supply Chain
Management Simulation
Based on the bestselling HBS case on the
Benihana restaurant chain, this simulation
covers fundamental concepts in service
and operations management. Challenges
include improving throughput with a
batching strategy, how optimal bar and
restaurant layouts maximize customer
throughput, and how demand variability
can be reduced. Students must finally
develop the most profitable overall
strategy for the restaurant.
Co-authored by Clayton Christensen,
this simulation illustrates innovation
and risk challenges that face product
development managers. Students must
balance financial goals with the need to
innovate, capitalize on new opportunities,
and guard against disruptive technologies.
Students must also evaluate issues and
opportunities in the context of nebulous
market information and constraining
financial performance criteria.
In this online simulation, students
make key supply chain management
decisions. For the rollout of 2 models of
mobile phones, students take control of
managing product design, procurement,
and production for 4 simulated years.
#2653
#2656
#6107
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The simulation dashboard provides a snapshot
of information and navigation options.
Single-player option available if necessary.
Shipments
Supply Chain Management Simulation: Root Beer Game
Approximate seat time: 60 minutes
Product #3101
Shipments
Orders
Factory
Shipments
Orders
Distributor
Each chain is comprised of 4 roles in a
supply chain. Depending on configuration,
students have a limited view into other links
in the supply chain.
Orders
Wholesaler
Retailer
STUDENT DASHBOARD
Students prepare once (with
how-to video, summary, and
scenario-specific information);
then each round of play requires
players to analyze information
and place orders.
prepare
Supply Chain Management Root Beer Game
Chain 1
class summary
Objective of the game is to minimize
cost across the supply chain. Inventory
holding costs are set at $.50 per case
per week and stockout costs are $1.00
per case per week.
analyze
inventory and
shipments
Results are available immediately for
post-play review and debrief.
ADMINISTRATION SCREENS
Supply Chain Management Root Beer Game
dashboard
overview
Simple administration tools allow teams to play
different supply chain configurations and compare
results in class.
orders and
backlog
cost
detail
chain results
scenario setup
nF
aculty can run multiple chain
configurations within 1 class to
accentuate the differences in
resulting data and illuminate key
learning points.
Create a New Chain Configuration
Select a Level of Detail
Simple Game Configuration
Advanced Game Configuration
Enter a Scenario Name (not visible during game play)
nF
aculty can monitor student
progress in real time and send a
chat message to chains that are
falling behind.
Configure the Simulation Assumptions
Dashboard - Retailer (Week 3)
Students can see visual representations of inventory status and
cost changes over time.
Wholesaler
Retailer
Product Received: 50,000
Customer
Inventory: 150,000
Backlog: 0
(post-shipment)
Shipped Out: 50,000
Product
Received
Product
Shipped Out
Post-Shipment
Inventory
Post-Shipment
Backlog
How many cases would
you like to order?
New Order
Received
Order
Placed
Week
Cost
Shipments ordered
before the start of the
game are marked in the
table in light gray.
Cumulative
Cost
1
50,000
50,000
150,000
0
50,000
50,000
575,000
$75,000
2
50,000
50,000
150,000
0
50,000
50,000
575,000
$150,000
3
50,000
50,000
150,000
0
50,000
575,000
$225,000
Students place orders each round (simulated
week) in order to manage inventory.
Two Weeks
Information Delay
One Week
Two Weeks
Point of Sale Information
Not Visible
Visible
Standard
Advanced
Standard
(one-time step-up)
Depending on configuration, students
must account for delays between
placing and receiving root beer orders
to avoid a supply line of unfilled orders.
Custom
Advanced
(for those who know standard pattern)
400,000
400,000
300,000
300,000
300,000
200,000
200,000
200,000
100,000
0
100,000
5
10
15
20
25
30
35
0
10
15
20
25
30
35
0
5
10
15
20
25
30
35
What Chains Should This Scenario Apply To?
Chains between
The game begins with untimed rounds
but moves to shorter, timed rounds to
increase pressure on decision-making,
mimicking suboptimal real-world
conditions.
Save Configuration
and
Chains
and below
Chains
and above
Cancel
Auto-assign option for chains and roles
eliminates the need for professors to
assign roles manually.
Supply Chain Management Root Beer Game
class summary
monitor
class
chain results
send
messages
cost
distribution
scenario setup
cost
by configuration
cost
by chain
Total Cost by Chain
Faculty can view aggregate class
results or detailed chain results.
Sort by chain
Sort by store
110M
88M
© 2008 Harvard Business Publishing. All rights reserved.
log out
Faculty can choose from preset or
customized chain configurations, such
as shipping delays, information delays,
POS visibility, and demand patterns.
100,000
5
Copy Data to Clipboard
Students must keep inventory
levels low, but stock-outs
produce costly backlogs.
Custom
(draw on graph below)
400,000
3:59
remaining time
nF
aculty can view a brief video
covering administration tools.
Customer Demand Pattern
decide
Remember, it will take
two weeks for the
Wholesaler to receive
your order, and two
weeks for the order to
be shipped.
New Order Received: 50,000
Total Needed: 50,000 (includes backlog)
Last Order Placed: 50,000
Week
One Week
50,000
This dashboard overview shows
the information available to one
role, the retailer. Students can
see only links on the chain that
are directly before or after them.
Students play one of 4 roles
in a root beer supply chain:
factory, distributor, wholesaler,
or retailer.
Shipping Delay
Cumulative Cost: $225,000
Developed in partnership with Forio Business Simulations. For help, contact Harvard Business Publishing Customer Support.
66M
nT
he simulation illustrates the main
factors that contribute to the
bullwhip effect in a supply chain.
44M
22M
0
Developed in partnership with Forio Business Simulations.
n In post-play discussion, students
learn techniques to control the
bullwhip effect and the elements of
effective forecasting. See Teaching
Note for specific points to cover.
1
2
3
Chains
Classic Beer Game
Shortened Delays
Chain
Configuration
Cost
Chain 1
Shortened Delays
$33,305,000