An introduction to retail management and marketing
Presentation pattern
B122
April to September
October to March
Module description
The retail industry is highly dynamic and innovative. This module looks at how retailing has
developed within a business context, how retail outlets work and apply retail marketing. It
offers a balance between theory and practice that is innovative and engaging. During their
studies students will consider contemporary factors that affect retailing: globalisation; the
impact of ever-changing technology; and social and ethical issues. This module is designed
for retail industry employees wishing to develop a career in management, and anyone
interested in working in the retail sector, or simply wanting to know more about the world of
retailing.
Person specification
The person specification for this module should be read in conjunction with the generic
person specification for an associate lecturer at The Open University.
As well as meeting all the requirements set out in the generic person specification, it is
essential that you have:
 a first degree (or equivalent) in a relevant discipline – e.g. retail management, business
studies, marketing.
 the ability to teach adults at pre-degree or undergraduate levels
 an understanding of, and ability to support, the educational requirements of first-year
undergraduate students
 the ability to support students through online media and distance learning methods.
It is desirable for you to also have:
 current relevant experience of working in a retail management role
 practical experience in the development of others
 experience of using academic literature and an ability to relate theory to practice
 knowledge of current issues in retailing and marketing.
Additional information
You will be expected to:
 run face-to-face tutorials and day schools
 facilitate online forums
 support students in online multi- media learning.
Module related details - a full explanation can be found on the website
Credits awarded to the student for the successful
completion of a module:
Number of assignments submitted by the student:
Method of submission for assignments:
Level of ICT requirements:
Number of students likely to be in a standard group:
Salary band:
Estimated number of hours per teaching week:
30
3
1a
2
20
4
5.5
There may be opportunities for ALs to undertake associated assessment work for which there
will be additional payment and about which you will be contacted separately if applicable.