SHARE
REPORTER
Volume1
TABLE OF CONTENTS
. . . . vii
. . xvii
• • . • xxi
Table of Topics . . . . . . .
Acronyms and Abbreviations .
Introduction . . . . . . . .
Volume I
General Interest and Broad Topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
SIC 0 I -Agricultural Production - Crops . . . . . . . . . . . . . . . .
. 13
SIC 02 - Agricultural Production - Livestock . . . . . . . . . . . . . . .
. 27
SIC 07 -Agricultural Services . . . . .
. . . . . . . . .
. 33
SIC 08 - Forestry . . . . . . . . . .
. . . . . . . . . . . .
. 35
SIC 09 - Fishing, Hunting, and Trapping .
. . . . . . . . . . . . . .
. 36
SIC 10- Metal Mining. . . . . . . .
. . . . . . . . .
. 39
. 49
SIC 12- Coal Mining . . . . . . . . . .
SIC 13 - Oil and Gas Extraction . . . . . . . . . . . . . . . .
. 51
SIC I 4- Nonmetallic Minerals, Except Fuels . . . . . . . . . . .
. 56
SIC 15 - General Building Contractors . . . . . . . . . . .
. 64
SIC 16- Heavy Construction, Except Building .
. 73
SIC 17 - Special Trade Contractors . . . . . . . . . . . . .
. 77
SIC 20 - Food and Kindred Products . . . . . . . . . . . .
. 84
SIC 21 - Tobacco Products . . . . . . . . . . . . .
. 226
SIC 22- Textile Mill Products . . . . . . . . . . . .
. 232
. 241
SIC 23 -Apparel and Other Textile Products .
SIC 24 - Lumber and Wood Products . .
. 253
SIC 25 - Furniture and Fixtures . . . . . .
. 260
. 268
SIC 26 - Paper and Allied Products . ' . .
. 284
SIC 27 -Printing and Publishing . . . . . . . . . . . . .
. 300
SIC 28 -Chemicals and Allied Products . . . . . . . . .
. 390
SIC 29 - Petroleum and Coal Products . . . . .
. 394
SIC 30 - Rubber and Misc. Plastics Products .
. 405
SIC 31 - Leather and Leather Products . .
.411
SIC 32 - Stone, Clay, and Glass Products . .
. 424
SIC 33 -Primary Metal Industries . . . . .
. 434
SIC 34 - Fabricated Metal Products . . . .
. 452
SIC 35 -Industry Machinery and Equipment. . . . . . .
Volume II
SIC 36 - Electronic and Other Electric Equipment .
SIC 37 -Transportation Equipment . . . . . . .
SIC 38 - Instruments and Related Products . . . .
SIC 39 - Miscellaneous Manufacturing Industries .
SIC 40 - Railroad Transportation . . . . . . .
SIC 41- Local and Interurban Passenger Transit . .
SIC 42 - Trucking and Warehousing . . . . . . .
SIC 43 - Postal Service . . . . . . . . . . . .
SIC 44 -Water Transportation .
SIC 45 -Transportation by Air . . . . . . . . .
. . . . . . . . . .
. .......... . .
.
.
.
v
. 493
. 531
. 561
. 582
. 605
. 607
. 611
. 615
. 617
. 622
TABLE OF TOPICS
The Table of Topics lists all topics used in Market Share Reporter in alphabetical order. One or more page references
follow each topic; the page references identify the starting point where the topic is shown. The same topic name may be
used under different SICs; therefore, in some cases, more than one page reference is provided. Roman numerals indicate
volume number.
3D Printing, pp. 1-482, 11-796
3D Screens, p. 11-824
Abrasives, p. 1-422
Abstracting and Indexing, p. I-293
Access Points, p. 11-528
Access Security Products, p. I-437
Accounting Services, pp. 11-867-868
Acetic Acid, p. 1-370
Activated Carbon, p. 1-305
Acute Care, p. 11-844
Adhesives and Sealants, pp. 1-379380
Adoption Services, p. 11-857
Adult Incontinence Products,
p. 1-275
Advertising, pp. 11-785-790
Aerial Platforms, pp. 1-462,11-793
Aerosols, pp. 1-382-383
Aggregate, p. I-56
Agrichemicals, p. 1-377
Agricultural Cooperatives, p. I-84
Agricultural Retailing, p. ll-666
Air Cargo, p. 11-627
Air Fresheners, pp. 1-383-384
Air Traffic Control, p. 11-627
Air Travel, p. 11-622
Air Treatment Products, p. 11-504
Aircraft, pp. 11-546-547
Aircraft Engines and Engine Parts,
p. 11-548
Aircraft Interiors, p. ll-549
Airlines, pp. 11-622-627
Airport Retailers, p. 11-722
Airports, p. 11-628
Alcoholic Beverage Wholesalers,
p. ll-664
Alcoholic Beverages, pp. 1-178-179
Alkalies and Chlorine, pp. 1-300-301
All Terrain Vehicles, p. 11-559
Alternative Fueling Stations,
p. ll-684
Alumina, p. 1-428
Aluminum, pp. 1-428-430
Aluminum Foil, p. 1-432
Aluminum Oxide, p. 1-305
Ambulance Services, p. 11-608
Amines, p. 1-370
Amusement Parks, p. 11-832
Analgesics, pp. 1-320-325
Animal Health, p. 1-326
Annuities, p. 11-754
Antifreeze, p. 1-385
Antioxidants, p. 1-371
Apartment and Condominium Construction, p. 1-68
Apartments, p. 11-775
Apparel , pp. I-241-247
Apparel Accessories, p. I-249
Apparel Retailing, pp. 11-685-687
Apparel Trimmings, p. I-252
Apparel Wholesalers, p. 11-662
' Appliance Repair, p. 11-820
Appliance Repair and Maintenance
Services, p. 11-820
Appliance Retailing, p. 11-694
Appliances, p. 11-497
Apprenticeship Training, p. 11-855
Apps, pp. 11-638-639
Aquaculture, pp. I-36-37
Aquaculture Supplies, p. ll-598
Arcades, Food and Entertainment
Complexes, p. 11-831
Architectural Services, p. 11-867
Armored Vehicles, p. 11-559
Art Dealers, p. 11-860
Arts and Crafts, pp. ll-592-593
Asphalt, p. I-391
Asphalt Shingles, p. 1-392
Assembly Equipment, p. 1-474
Auction Houses, p. 11-860
Audio Production Studios, p. ll-807
Audio Products, pp. 11-508-509
Auto Auctions, p. ll-531
Auto Dealerships, p. 11-682
VII
Auto Insurance, pp. 11-757-759
Auto Parts, pp. 11-541-545
Auto Parts Stores, p. 11-683
Auto Rental , p. 11-814
Automated Teller Machines, p. I-484
Automation, p. 11-563
Automotive Electronics, p. 11-509
Automotive Financing, p. 11-740
Automotive Glass Replacement,
p.ll-817
Automotive Harnesses, p. 11-530
Automotive Leasing, p. 11-814
Automotive Lighting, p. 11-508
Automotive Passive Safety Products,
p. I-266
Automotive Repair, pp. 11-816-818
Automotive Seating, pp. 1-266-267
Automotive Treatments, p. 1-385
Autonomous Underwater Vehicles,
p. 11-560
Autos, pp. 11-531-534
Autos and Trucks, pp. 11-534-536
Baby Care, pp. I-1, 11-598-599
Baby Food, p. I-115
Back-to-School Spending, p. 1-1
Backup Appliances, p. 1-482
Bacon, p. 1-93
Bagels, p. 1-149
Bakeries, p. 11-681
Bakery Products, pp. 1-150-153
Bakeware, p. 1-419
Ballpoint Pen Springs, p. 1-451
Banana Ripening Systems, p. I-469
Bank Holding Companies, p. 11-779
Banking, pp. 11-725-737
Barges, p. 11-617
Bars, Nightclubs and Drinking Establishments, pp. 11-705-706
Bath and Body Scrubbers, p. 11-599
Batteries, pp. 11-529-530
Bauxite, p. I-45
Bearings, p. I-473
INTRODUCTION
Market Share Reporter (MSR) is a compilation
of market share reports from periodical literature. As shown by reviews of previous editions
plus correspondence and telephone contact with
many users, this is a unique resource for competitive analysis, diversification planning, marketing research, and other forms of economic
and policy analysis:
Categories of Market Shares
Entries in Market Share Reporter fall into four
broad categories. Items were included if they
showed the relative strengths of participants in
a market or provided subdivisions of economic
activity in some manner that could assist the
analyst.
• Corporate market shares show the names
of companies that participate in an industry,
produce a product, or provide a service. Each
company's market share is shown as a percent
of total industry or product sales for a defined
period, usually a year. In some cases, the
company's share represents the share of the
sales of the companies shown (group total)because shares of the total market were not cited in the source or were not relevant. In some
corporate share tables, brand information appears behind company names in parentheses.
In these cases, the tables can be located using
either the company or the brand index.
This is the twenty-fourth edition of Market
Share Reporter. As with previous editions,
Market Share Reporter provides market share
coverage on international markets, with an emphasis on the United States.
Market Share Reporter contains many of the
same features that it has had in recent editions.
Frequent users will find that the book is still primarily arranged around the Standard Industrial
Classification (SIC) code. Features of the 2014
edition include-
• More than 3,600 new entries.
• Entries arranged under both SIC and NAICS
codes.
• Corporate, brand, product, service and commodity market shares.
• Coverage of private and public sector activities.
• Comprehensive indexes, including products,
companies, brands, places, sources, NAICS,
ISIC, Harmonized and SIC codes.
• Table of Topics showing topical subdivisions
of chapters with page references.
• Graphics.
• Annotated source listing-provides publishers' information for journals cited in this edition of MSR.
• MSR is a one-of-a-kind resource for ready reference, marketing research, economic analysis, planning, and a host of other disciplines.
(
• Institutional shares are like corporate shares
but show the shares of other kinds of organizations. The most common institutional entries
in MSR display the shares of states, provinces,
or regions in an activity. The shares of notfor-profit organizations in some economic or
service functions fall under this heading.
• Brand market shares are similar to corporate
shares with the difference that brand names
are shown. Brand names include equivalent
categories such as the names of television programs, magazines, publishers' imprints, etc.
In some cases, the names of corporations appear in parentheses behind the brand name; in
these cases, tables can be located using either
the brand or the company index.
XXI
-
~=
Volume 1
Market Share Reporter- 2014
SIC and Topic Assignments
*535*
Frozen Foods
'v!SR's SIC classifications are based on the codng as defined in the Standard Industrial Claslijication Manual for 1987, issued by the Bu~eau of the Census, Department of Commerce.
fhis 1987 classification system introduced sigtlificant revisions to the 1972 classification (as
slightly modified in 1977); the 1972 system
is still in widespread use (even by the Federal
government); care should be used in comparing
data classified in the new and in the old way.
Organization of Entries
Entries are organized in a uniform manner. A
sample entry is provided below. Explanations
for each part of an entry, shown in boxes, are
provided below the sample.
Entry Number. A numeral between star
symbols. Used for locating an entry from
the index.
[I]
v
Topic. Second line, small type. Gives the
broad or general product or service category of the entry. The topic for Top Frozen
Broccoli Brands, 2013 is Frozen Foods.
0
SIC : 2037; NAICS: 311411
about
and o
expla1
block.
0
Top Frozen Broccoli Brands, 2013 0
[2]
Green Giant...
Colun
Some
or the
these'
scribe
In rna
(201J
($mil
when
Birds •..
Private
label
f.he closest appropriate 4-digit SIC was assigned to each table. In some cases, a 3-digit
~IC had to be used because the substance of the
table was broader than the nearest 4-digit SIC
ategory. Such SICs always end with a zero. In
et other cases, the closest classification possile was at the 2-digit level; these SICs terminate
with double-zero. If the content of the table did
not fit the 2-digit level, it was assigned to the
first chapter of MSR and classified by topic only.
Topic assignments are based on terminology for
commodities, products, industries, and services in the SIC Manual; however, in many cases
phrasing has been simplified, shortened, or updated; in general, journalistically succinct rather than bureaucratically exhaustive phraseology
was used throughout.
[!]
w
Brands are ranked based on sales at supermarkets, drug
stores and mass merchandisers (including Wal-Mart),
military commissaries and select club and dollar retail
chains for the 12 weeks ended Februmy 4, 2013.
($ mil.) Share
Body.
heade1
more
rows c
descer
share
shares
last.
liJ
[2]
Birds Eye Steamfresh . . . . .
Birds Eye . . . . . . . . .
Green Giant VaJley Fresh Steamers
Private label . . . . . . . .
Other . . . . . . . . . .
i
.
.
.
.
$ 14.5
I 0.8
4.9
45.6
18.9
15.32%
11.41 r.il
5.18 L!J
48.17
19.92
Source: Frozen & Refrigerated Buyer, April2013, p. 14, from
Symphony[Rl Group Inc.
0
0
WSIC and NAICS Code. Second line, small
type, follows the topic. General entries in
the first chapter do not have an SIC code.
[iJ
Title. Third line, large type. Describes the
entry with a headline.
[I]
Graphic. When a graphic is present, it follows the title. Some entries will be illustrated with a pie or bar chart. The information used to create the graphic is always
shown below the pie or bar chart.
Sourct
the SOl
cation,
In mar
inform
ry sou
source
[£] Note Block. When present, follows the ti-
Continued t
adjacent co
marked to i
in the secor
two pages ;
page. Entri'
page repeat
by the word
er (if any).
tle and is in italic type. The note provides
contextual information about the entry
to make the data more understandable.
Special notes about the data, information
Company N
pany names
XXV
Volume I
*1160*
* 1156*
Paper napkins . . . . . . . . . . . . .
Other. . . . . . . . . . . . . . . .
Sanitary Paper Products
SIC: 2676; NAICS: 322291
Top Household Paper Product Makers,
2011
The market includes facial tissue, napkins, towels and
towelettes. Market shares are shown based on sales at
food stores, drug stores and mass merchandisers (excluding Wal-Mart)for the 52 weeks ended November 27,
20JJ.
Procter & Gamble Co. . .
Kimberly-Clark Corp.. . .
Georg1a-Pacific Corp. (Koch
Private label . . . . . .
Other
. . . . . . . .
Sanitary Paper Products
SIC: 2676; NAICS: 322291
Top Household Paper Product Makers
in China, 2011
Market shares are shown in percent.
15.5%
12.2
11.8
10.8
6.1
5.1
4.1
3.6
3.0
17.2
10.8
Source: Grocery Headquarters, April 2013, p. NA, from SymphonylRI Group Inc.
9.4%
6.4
6.3
2.8
2.5
2.3
70.3
*1160*
Toilet Tissue
SIC: 2676; NAICS: 322291
Top Toilet Tissue Makers, 2012
Source: "China Tissue Paper Industry." [online] from http://
view.microbell.corn/upfilel /201209/20 12918165629676.pdf
[Published September 18, 20 12], from Euromonitor.
Market shares are shown based on sales at supermarkets, drug stores and mass merchandisers (excluding
Wal-Mart)for the 52 weeks ended June 10, 2012.
Procter & Gamble Co.
Kimberly-Clark Corp ..
Georgia-Pacific Corp ..
Marcal Paper Mills . .
Solaris Paper . . . .
Orchids Paper Products Co ..
Planet Inc. . . . .
Seventh Generation
VM International
Private label . . .
Other. . . . . .
*1158*
Sanitary Paper Products
SIC: 2676; NAICS: 322291
Top Household Paper Products in
China, 2011
Market shares are shown in percent.
Toilet tissue . . .
Facial tissue . . .
Handkerchief tissue
Hand towels . . .
SIC: 2676; NAICS: 322291
Angel Soft . . . .
Charmin Ultra Soft .
Scott . . . . . .
Charmin Ultra Strong
Quilted Northern Soft & Strong
Kleenex Cottonelle Clean Care
Charmin Basic . . . . .
Kleenex Cottonelle Ultra. .
Quilted Northern Ultra Plush
Private label . . . . . .
Other. . . . . . . . .
*1157*
i
* 1159*
Toilet Tissue
Market shares are shown based on sales at supermarkets, drug stores, mass merchandisers (including WalMart) and select club and dollar retail chains for the
52 weeks ended January 3, 2013.
Source: "Household Paper Products." [online] from http://
lowes.retaiIforward.com!Readi ngRoorn/Defau It.aspx ?q 1452&
start III /20 12&end 12/31/20 12&nameM in tel [Published February 2012], from SymphonyiRI Group Inc.
Hengan . . .
Gold Hongye .
Vinda
Zhongshoun .
Kimberly-Clark Corp ..
Orient Champion
Other
. . . .
Source: "Vinda International. " [online] from http://view.
microbell .corn/upfile 1/201210/20121 09144644566.pdf [Published October 4, 20 12], from China National Household Paper Industry Association.
Top Toilet Tissue Brands, 2012
32.5%
24.9
17.1
21.3
4.2
. . . .
. . . .
Industries)
. . . .
. . . .
2.0%
3.0
65.0%
20.0
7.0
3.0
28.6%
28.5
23.8
1.0
0.7
0.1
0.1
0.1
0.1
16.6
0.4
Source: Center Store -A Supplement to Grocery Headquarters, Annual 2012-2013, p. 50, from Symphony!RI Group Inc.
281