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 MGT 564 Business Strategy Term: Credits: Instructor: Summer 2015 4 quarter credits Kate Othus (othus@ohsu.edu) Eric Schulz (OHSU email TBD) Course meets online: June 29 – August 7, 2015 Face‐to‐Face Dates: Saturday 7/10/15 9am – 2pm CHH 3171/3181 Saturday 8/1/15 9am – 2pm CHH 3171/3181 Required Materials: Zuckerman, Alan M. (2012) Healthcare Strategic Planning, Third Edition. Health Administration Press. ISBN 13: 978‐1‐
56793‐434‐2. MSRP $85.00 (prices vary by retailer). The following Harvard Business Review articles will required. You may purchase the course pack here https://cb.hbsp.harvard.edu/cbmp/access/37180759, or online if you have access to an HBR subscription. 
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Schoemaker, P.J.H., Krupp, S., Howland, S. (Jan/Feb 2013). Strategic Leadership: The Essential Skills. Hamel, G. (Jul/Aug 1996). Strategy as Revolution. Kotter, J.P. (Nov 2012). Accelerate! Giovanni, G., Rivkin, J.W. (Apr 2005). How Strategists Really Think: Tapping the Power of Analogy. Brown, T. (Jun 2008). Design Thinking. Additional readings will be supplied in Sakai. Course Description The strategic management and planning of health care functional units, clinics and hospitals in today's fast‐changing technology intensive environments is extremely challenging. The class focuses on analyzing, planning, decision‐making, formulation of strategy and its implementation in a world where "growing" today's organization into an essentially unknowable future is essential for long‐term success. The course examines the major drivers towards change in the health care environment, approaches to empowering the consumer in health care management, and the changing value proposition for health care. Students examine potential scenarios for the future of health care, the potential major drivers, and the question of who the "customer" really is in health care. 
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