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GRA2406 Production Management Systems 1
By: Thompson Truong
Date: 04/08/14
Company Overview
•
Nintendo is a video game developer, publisher, home console and
handheld manufacturer.
•
Company size 5095
•
Nintendo’s Internal Research and Development are divided into 4
divisions.
•
Demographic includes all age types.
Company Overview
5 Headquarters
1.Kyoto, Japan
2.Redmond, Washington
3.Richmond, British Columbia
4.GroBostheim, Germany
5.Scoresby, Victoria, Australia
Key Individuals
• The founder of Nintendo in 1889.
• Born in November 22, 1859 and died in January of
1940
Fusajiro Yamauchi
Founder
• The third president of Nintendo Co. Ltd.,
• Served as president for over 50 years and is the last of
the Yamauchi family to be president of Nintendo Co.
Ltd..
• Under Yamauchi, Nintendo went into toys and the coinop business before entering the home consoles market
and revitalizing the video game industry in the US.
Hiroshi Yamauchi 3rd
president of Nintendo
Key Individuals
Shigeru Miyamoto
•
Shigeru Miyamoto is an iconic video
game director, producer, artist,
designer, and general manager.
•
He was rated the best video game
designer of all time by IGN.
•
Created the likes of Mario, Zelda
Starfox and Donkey Kong.
• Gunpei Yokoi was a game designer, he is
most recognized for his work that
contributed to Nintendo’s success in video
games.
Gunpei Yokoi
• The gameboy, game and watch and the
Virtual boy was created by him. As well as
a variety of video game series such as
Metroid and Kid Icarus.
Key Individuals
•
Satoru Iwata is the current president of
Nintendo. He became president in 2002.
•
Satoru was a game designer that worked
at Hal and helped created games such as
Kirby's Dream Land. In 1993.
Satoru Iwata
• He joined Nintendo in December, 2003, as
the Executive Vice President of Sales and
Marketing, overseeing Canada, North
America, and Latin America.
• He became the President and Chief
Operating Officer of Nintendo of America on
May 25, 2006,
Reginald "Reggie" Fils-Aime
Timeline
Nintendo decides to change their business
from cards to toys after an unfortunate turn
for the card industry. Nintendo’s stocks
dropped from 900 yen to 60 yen. Nintendo
opens up their first research development
branch where they would name games.
1964
September 23 1889
Fusajiro Yamauchi opens a
company named Nintendo
Koppai. (a Hanafuda card
company)
Nintendo sets to
release the Super
Nintendo a system a 32
bit system.
1991
1986
Nintendo releases the
Famicom which would be
renamed as the Nintendo
entertainment system in
America and saw huge
success.
The Gameboy
color is released
1998
1996
Nintendo releases
the N64
Nintendo releases the
Nintendo DS
2004
2001
Nintendo
releases the
gameboy
advance and the
gamecube.
2006
The Wii has
been released.
The 3ds is released
2011
2012
The Wii U has
been released
sales haven’t
been good since.
Top Competitors
Sony
• A multinational conglomerate corporation.
Its business is primarily on games,
electronics and entertainment.
Microsoft
• An American multinational corporation,
that designs, develops, and sells consumer
electronics, computer software and
personal computers.
Apple
• A multinational corporation that develops,
manufactures, licenses, supports and sells
computer software, consumer electronics
and personal computers and services
Blizzard
• Video game publisher and developer.
Product Specifications
Product Specifications
Feature
Price
PlayStation 4
$399.99 [1]
Xbox One
Wii U
$499.99 [2]
$349.99 / 299.99
Release Date
US: 11.15.2013
EU: 11.29.2013 [3]
11.22.2013 [4]
11.18.2012
Optical Drive
Blu-ray/DVD [5]
Blu-ray/DVD [6]
25GB Optical Disc (Proprietary)
Yes, PS+ subscription not
required [7]
Yes, with subscription to Xbox Live
Gold [8]
No
RAM
8GB GDDR5 [9]
8GB DDR3 [10]
2GB DDR3 [11]
CPU
Single-chip x86 AMD "Jaguar"
processor, 8 cores [12]
8 Core Microsoft custom CPU [13]
Tri-Core PowerPC "Espresso"
CPU [14]
GPU
AMD Radeon Graphics Core Next
engine w/ 1152 shaders [15]
853 MHz AMD Radeon GPU w/
768 shaders[16]
AMD "Latte" 550 MHz GPU w/ 320
shaders[17]
1.84 TeraFLOPS/s [18]
1.31 TeraFLOPS/s (estimate)[19]
0.352 TeraFLOPS/s[20]
500 GB 5400 RPM SATA II hard
drive [21]
500 GB Hard Drive [22]
8GB or 32GB Flash
No [23]
Yes, USB [24]
Yes, USB
Yes, must be at least 160 GB,
thinner than 9.5mm [25]
No [26]
No
Cloud Storage
Yes [27]
Yes [28]
No
Play As You Download
Yes [29]
Yes [30]
No
Remote Download
Yes [31]
Yes [32]
No
Account Access from Multiple
Consoles
Yes [33]
Yes
No
Mandatory Game Installs
No [34]
Required Internet Connection
No [36]
Used Game Fee
No [39]
Game DVR
Peak GPU Shader Throughput
Storage
External Storage
Removable Hard Drive
Digital game sharing or gifting
No
Yes [35]
No, but required for mandatory day
one update. [37][38]
No [40]
No
No
No
No
No
Products
Research & Development Divisions
•Nintendo Entertainment Analysis & Development (EAD) is the
main software development division, focuses on internal video
game development
•Nintendo Software Planning & Development (SPD) focuses
overseeing second and third party licensing and development.
•Nintendo Integrated Research & Development (IRD) Main
hardware development division, focuses on console and
handheld development.
•Nintendo System Development (SDD) focuses on Nintendo
network services and software development kits for consoles.
Products
Since the original release of the NES. Nintendo
has released a total of 6 generations of hardware
consoles within the past 3 decades.
•
•
•
•
•
•
Systems Include
Nintendo Entertainment System (NES) 1986
Super Nintendo Entertainment System (SNES) 1991
Nintendo 64 (N64) 1996
Nintendo Gamecube 2001
Nintendo Wii 2006
Nintendo Wii U 2012
Products
Products
Cost
Cost of development
• Manufacture $20
• Retailers $18
• Marketing:$5
• Research and Development $2
Total: $45
Sell For: $90
Profit: $45
SWOT ANALYSIS
2012 Hardware Worldwide Sales
18%
34%
Nintendo Ds
Nintendo 3DS
Wii
48%
Revenue
STRENGTHS
• Nintendo is an established brand and that
gives them the advantage.
• Highly recognized brand, operating in the
video game market since 1977.
• Released 4 generations of gaming devices
over the past 2 decades.
• Diverse geographic presence allows Nintendo
to increase its revenues by its global presence.
SWOT ANALYSIS
Weaknesses
•
•
•
•
Declining financial
performance.
Relies on first party titles
too much.
Behind in technology
compared with its
competitors.
Refuses to make games for
rival devices, states that
they will make games only
for their own devices.
SWOT ANALYSIS
Opportunities
•
Growing online game market
•
Online services can increase revenue
•
Global gaming industry rapidly growing.
•
Growing market can provide opportunity to
capitalize its position and gain customers.
SWOT ANALYSIS
Threats
•
Mobile gaming now poses a big threat as games can easily
be downloaded and played on tablets at little or no cost at
all.
•
Piracy, games can be downloaded and played on
flashcards or modded systems.
•
Intense competition with companies such as Sony,
Microsoft Blizzard, Apple.
•
Product life cycles are short.
Sources
•
•
•
•
Wikipedia. Wikimedia Foundation, n.d. Web. 07 Apr. 2014.
http://en.wikipedia.org/wiki/Nintendo#Research_.26_Development
"Wikia." Nintendo. N.p., n.d. Web. 07 Apr. 2014.
http://nintendo.wikia.com/wiki/Category:Nintendo_divisions
"PS Vita vs. Nintendo 3DS: How the Specs Compare | Games | Geek.com." Geekcom. N.p., n.d. Web. 07
Apr. 2014.
http://www.geek.com/games/ps-vita-vs-nintendo-3ds-how-the-specs-compare-1466871/
"PS4 vs. Xbox One vs. Wii U Comparison Chart." IGN. N.p., n.d. Web. 07 Apr. 2014.
http://www.ign.com/wikis/xbox-one/PS4_vs._Xbox_One_vs._Wii_U_Comparison_Chart
•
Wingfield, Nick. "Nintendo Confronts a Changed Video Game World." The New York Times. The New
York Times, 24 Nov. 2012. Web. 07 Apr. 2014.
http://www.nytimes.com/2012/11/25/technology/nintendos-wii-u-takes-aim-at-a-changed-video-gameworld.html?_r=0
•
Knight, Sophie. "Nintendo Refuses To Make The Radical Change That Could Boost Sales." Business
Insider. Business Insider, Inc, 20 Jan. 2014. Web. 07 Apr. 2014.
http://www.businessinsider.com/nintendo-refuses-to-make-the-radical-change-that-could-boost-sales-20141
Crews, Veronica. "For The Wii Fit Game." Money 38.9 (2009): 20. Academic Search Complete. Web. 19
May 2014.
http://eds.a.ebscohost.com.citytech.ezproxy.cuny.edu:2048/ehost/detail?vid=6&sid=ab387af6-7957-4795aa22775f16c3532a%40sessionmgr4001&hid=4211&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&A
N=43743248
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