2011-12 Revised
School Name
Course Information Sheet
Course Title:
Marketing: Goods, Services,
Events
Course Code:
Prerequisite:
BMI3C
None
COURSE DESCRIPTION
This course introduces the fundamental concepts of product marketing, which includes the marketing of
goods, services, and events. Students will examine how trends, issues, global economic changes, and
information technology influence consumer buying habits. Students will engage in marketing research,
develop marketing strategies, and produce a marketing plan for a product of their choice.
CONNECTION TO OUR CATHOLIC FAITH
Students will examine marketing strategies that promote products within Catholic social teaching that
stresses, honesty, responsibility, and the dignity of individuals. Students will also address Catholic values
of stewardship as they balance consumerism with economic and environmental standards.
Strands
MARKETING
FUNDAMENTALS
MARKETING MIX
Overall Expectations
• describe the process by which goods and services are exchanged;
• explain how marketing influences consumers and competition;
• demonstrate an understanding of the importance of marketing research to
a business and how information technology can be used to obtain and
analyse marketing-related information;
• analyse marketing strategies used by organizations in the not-for-profit
sector;
• compare the factors that influence marketing methods and activities in the
global economy.
• explain the stages of product development;
• explain the factors involved in the pricing of goods, services, and events;
• compare a variety of distribution strategies and the logistics associated
with them;
• demonstrate an understanding of the strategies involved in the promotion
of goods, services, and events.
• explain the effects of new information technologies on marketing
TRENDS IN MARKETING strategies and consumer trends;
• identify and describe various environmental, ethical, social, and legal
issues that affect marketing activities;
• demonstrate an understanding of the potential for participation in the
global marketplace;
• summarize, on the basis of computer research, career pathways in
marketing.
THE MARKETING PLAN
• explain the process of developing a marketing plan;
• develop a marketing plan for a good, service, or event;
• analyse the uses of a marketing plan.
Units and Timelines
Unit Title
Approximate Time
Instructional strategies: modeled, shared and guided instruction, cooperative group learning, accountable talk, independent
application and consolidation, experiential learning, inquiry-based learning, robust thinking (critical analysis and reflection).
Assessment and Evaluation Breakdown
CATEGORIES 100%
Knowledge/Understanding
Thinking
Communication
Application
25%
25%
25%
25%
TERM 70%
FINAL 30%
. CPT 20%
. EXAM 10%
Assessment and Evaluation Strategies: classroom presentations, conferences, essays, response journals, demonstrations,
interviews, learning logs, quizzes, tests, and exams, observations, performance tasks, portfolios, question and answers,
self-assessment. Assessment and Evaluation Tools: Checklists, exemplars, rating scales, rubrics, metacognition,
self and peer assessment, anecdotal notes.
Focus on Learning Skills
Responsibility
Organization
Independent Work
Collaboration
Initiative
Self-Regulation
ƒ Fulfils
responsibilities and
commitments within
the learning
environment.
ƒ Completes and
submits class work,
homework, and
assignments
according to agreedupon timelines.
ƒ Takes
responsibility for
and manages own
behaviour.
ƒ Devises and
follows a plan
and process for
completing work
and tasks.
ƒ Establishes
priorities and
manages time to
complete tasks
and achieve
goals.
ƒ Identifies,
gathers,
evaluates, and
uses information,
technology, and
resources to
complete tasks.
ƒ Independently monitors,
assesses, and revises plans
to complete tasks and meet
goals.
ƒ Uses class time
appropriately to complete
tasks.
ƒ Follows instructions
with minimal supervision.
ƒ Looks for and
ƒ Accepts various roles and
acts on new ideas
an equitable share of work in
and opportunities
a group
for learning.
ƒ Responds positively to
ƒ Demonstrates the
the ideas, opinions, values,
capacity for
and traditions of
innovation and a
others.
willingness to take
ƒ Builds healthy peer-torisks.
peer relationships through
ƒ Demonstrates
personal and
curiosity and
media-assisted interactions.
interest in learning.
ƒ Works with others to
ƒ Approaches new
resolve conflicts and build
tasks with a positive
consensus to achieve group
attitude.
goals.
ƒ Recognizes and
ƒ Shares information,
advocates
resources, and expertise, and
appropriately for
promotes critical
thinking to solve problems and the rights of self
decisions.
and
others
ƒ Sets own individual
goals and monitors
progress towards
achieving them.
ƒ Seeks clarification or
assistance when needed.
ƒ Assesses and reflects
critically on own
strengths, needs, and
interests.
ƒ Identifies learning
opportunities, choices,
and strategies to meet
personal needs and
achieve goals.
ƒ Perseveres and makes
an effort when
responding to
challenges.
N.B. Additional Information Found in Student’s School Agenda/Board Policy:
Lates, Absences and Missed Assignments follow the YCDSB Assessment & Evaluation Guidelines, in compliance with the Ministry of
Education Policy on Assessment, Evaluation and Reporting.
Student Fees: In accordance with Board Policy 601, there are no course fees for basic course materials (e.g. textbooks, workbooks, handouts). Some courses may
offer enhancements (e.g. field trips, musical instruments, activities) for which there maybe a fee. Board Policy 601 is available on the board website at
www.ycdsb.ca.
Title of Textbook: __________________________Replacement Cost: _____________________________
Name of Teacher: ________________________________________________________________________
________________________________________
________________________________________
Student Signature
Parent/Guardian Signature