Goodbye Marilyn: A Love Letter
CASE STUDY
BRANDING+ID
COLLATERAL
SOCIAL MEDIA
LIFE EVENTS
VIRTUAL LIFE
Creative Director
Merchandise Manager
Props
Brand Architecture
Collateral,
Paid and Earned
Media/Advertising
Digital Advertising
Original Website
Social Media
GoldStar
Twitter
Facebook
Instagram
IndieGogo
Copperplate 33bc + Minion
LAUNCHING LIVE ENTERTAINMENT
Goodbye Marilyn: A Love Letter is a two-act play by British writer/director Michael Phillips, featuring
the characters Marilyn Monroe, Arthur Miller, and Joe DiMaggio. Debbie developed a logo evocative
of popular mid-century illustrations then applied the brand infrastructure across social media platforms, crowd-funding, ticketing, print collateral, merchandise, and ticketing. The brand was also used
for a website and will be available to marketing in additional cities. Debbie assisted with the visual
design of staging and props. Debbie helped launch the play in LA and Boston, including reaching out
to theater-goers via subscriber email (MailChimp), Facebook, Twitter, Instagram, and Pinterest prior to
the play’s opening – building “Goodbye Marilyn” into a familiar brand for potential audience members.
Goodbye Marilyn: A Love Letter
CASE STUDY
BRANDING+ID
“Beautiful design!
It’s a classic
with a distinct
Hirschfeld-esque
feel.”
E. Stephen, Curator of the
Empire SNAFU Restoration
Project, Boston
COLLATERAL
SOCIAL MEDIA
LIFE EVENTS
VIRTUAL LIFE
Goodbye Marilyn: A Love Letter
CASE STUDY
BRANDING+ID
Posters
Playbill
Business Cards
Tickets
Coupons
Buttons
Carry-all
T-Shirts
Journal/Notebook
Postcards
Magnets
Post-It® Notes
Temporary Tattoos
Decals
Even Cookie Icing!
COLLATERAL
SOCIAL MEDIA
LIFE EVENTS
VIRTUAL LIFE