Who's in Your Competitive Set?

Who’s in Your
Competitive Set?
See how STR Analytics can provide the
tools to select the most objective
competitive set...
AN A LY TI C S
www.STRanalytics.com
Comp Set tools for
every budget
Comp Set Suite
AN A LY TI C S
It is clear there is a need for professional
1
comp set
grade
comp set advice, so the Comp Set Suite
is our solution. The Suite can be seen as
2
separate “options” as well as “steps”.
Regardless of which option you choose,
3
grade,
pool &
new set
consulting is always an add-on option. Let
STR Analytics perform a comp set
analysis to ensure you have chosen the
right one.
5
4
mComp
grade &
Comp Set Suite Highlights
• Progressive products and services to help
you through comp set creation, evaluation and
correction processes from start to finish.
• Compares ADR, Occ, RevPAR, distance, age,
class and room count of your comp set.
• Includes a “pool” of potentially competitive
properties, your “best possible grade” comp set
and one-on-one consulting services.
• Your hotel’s comp set “grade” compared to other
analogous properties’ comp sets from over 30,000
U.S. and 6,000 European hotels.
consult
grade
& pool
Good
comp set?
Bad comp set?
comp set grade
$100
We give you insight,
you have the control
comp set grade & property pool list
within your set parameters
$500
Let the professionals choose
your comp set for you
comp set grade, property pool list & improved set
$900
Full statistical study of your market
to establish the most objective comp set
mComp Report
starting at $2,500
Complete customization and consultation....
What could be better?
comp set grade & consulting session
to guide you towards a better comp set
Priced per property
How to get the most out of the
Comp Set Suite
• Understand your current competitive set.
• Uses STR’s extensive database
to find your best competitive set, whether it’s a
primary set or an additional set with a specific goal.
• Useful when appraising a hotel to determine the
relativity of its past performance.
Inquire Now!
Email concierge@stranalytics.com or
call +1 888 449 4772.
Already an STR STAR Report Subscriber?
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Visit www.STRanalytics.com to view the full suite of products.
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