Placements 2012
Placement Brochure
PGDPC XVI
Building Young India
DSC 2012
I have been with DSC since 1999. Building and maintaining high standards of professional education for young
adults is a greater challenge today. DSC has built its reputation as an Integrated Marketing Communications
Institution with constant upgradation as the basic element in its programme. As a faculty I proudly share the fact
that the enthusiasm and passion displayed by their students is distinctly visible.
Mr. Nikhil Dey
President, Public Relations, Genesis Burson-Marsteller
I have had a long and fulfilling association with The Delhi School of Communication. DSC offers a strong
platform for young minds aspiring for a future in the wide world of communication. What I have been impressed
by immensely is the ability of students to quickly grasp the fundamentals of great advertising. They are good at
analyzing problems and presenting multiple solutions- a number of them being quite creative I must say. It’s not
surprising then that a number of them are doing so well in their chosen fields.
Mr. Shiveshwar Raj Singh
Creative Director, FCB Ulka
POSITIVE has been associated with DSC for almost a decade. I find their students extremely responsible and
persevering. They have a great balance of theory with practical aspects through a well managed integration of
each element. Cheers to their future!
Mr. Shyam Grover
CEO, Positive Communication
Placement Brochure
PGDPC XVI
DSC 2012
Advantage
The DSC
The Programme
The Post Graduate Diploma Programme in Communication (PGDPC) alongside
Masters in Mass Communication (MMC)
The futuristic Integrated Marketing Communication concept allows effective implementation of Strategic
Decision Making. The DSC Experience facilitates individuals to effectively utilize diverse communication
tools such as Advertising, Public Relations, Entertainment Management, Direct Marketing … ...in a
synergistic manner.
About Us
A visioning into the future and an understanding of communication trends, provided the impetus for the creation of DSC,
in 1995. The 2 year full time Post-Graduate Diploma Programme in Communication (PGDPC) is architectured to be a
top-of-the-line course enabling participants to foster an understanding of the dynamics of human communication in people‘s lives, the symbiosis of diverse Indian culture and other global cultures.
The breadth and depth of subjects covered provides for a holistic understanding of the role and working of contemporary mass media and marketing organisations well integrated within the dynamic global socio-economic structure.
DSC provides its community with the facility to study this complex, fast changing world around us.
With internships and projects as an integral part of the curricula, the academic mix is one of theory and intense handson practice. Students are placed as apprentices in leading organisations such as JWT, Publicis India, Euro RSCG, Lowe,
Leo Burnett, ESPN, McCann Erickson and Perfect Relations among other organizations. Training begins from the first
semester itself, under the Apprenticeship Programme pioneered and carried forward by DSC since 15 years. We aim to
provide the national community with contemporary and effective communication professionals and leaders for the 21st
Century.
Placement Brochure
PGDPC XVI
DSC 2012
The Dean’s Message
Dear Reader,
Welcome to DSC. Founded since 1995, Building Young India through an integrated perspective to life in one‘s thoughts
and feelings, DSC is a unique institution. It provides a constructive juxtaposition of one‘s needs, desires with one‘s
abilities. We unleash, channelize the creative energy in each individual in an attempt to tap one‘s hidden potential. Mere
graded examination and intelligence is useless until it is synergised with a blend of human sensitivity and connectivities
in the social system.
We cherish the student-teacher nexus which is the strongest anchor of each one. Knowing each student by name, batch
and their background, the committed DSC faculty provides upto 1200 hrs of intense counseling per student.
In the process of making the familiar – unfamiliar, all learning gains momentum. It consolidates multiple & complex
formats to simpler forms making it easier to understand the whole from a new perspective.
Placement Brochure
PGDPC XVI
DSC 2012
Stimulating Curriculum
The DSC programme is broad based & focused towards industry requirements. Offering a unique integration
of communication and management at one level and theory and practiceinterface at another level makes the
programme truly unique
Basic Subjects
Marketing
Cultural Studies
Accounting and Finance
Business Communication
Advertising and Sales Promotion
Market Research
Mass Communication & Human Communication
Journalism
Statistical Analysis
Entertainment Marketing
Media Marketing
Strategic Decision Making
Entrepreneurship
Specialisations
Advertising & Public Relations Specialisation
Copywriting, Layout and Design
Public Relations – Publicity
Multimedia, Web Designing and E – Business
Strategic Advertising Planning
Film Production
Advertising Research
Marketing Specialisation
Journalism Specialisation
Editorial and Editing
Managing the Press
Reporting and News Writing
Magazines and Features
Broadcast Journalism
Consumer Behaviour
Brand Architecture
Competitive Marketing
Services Marketing
Direct Marketing
Digital Communications
International Marketing
Placement Brochure
PGDPC XVI
DSC 2012
Holistic Evolvement
Competitive Presentations in
Public Relations & Branding
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Intense counseling and monitoring
Each student at DSC is treated as an institution itself. More than
1000 hrs of intense counseling for each student goes into
the course
Cultural Studies
A global feast bringing alive cultures from across
the world make this one of the most memorable
and fun presentations in the first semester
at school
Placement Brochure
PGDPC XVI
DSC 2012
Corporate Interaction
The 17th PGDPC programme saw more than 80 visits from industry teaching specialized areas, making the overall
percentage of visiting faculty to more than 70%. Some of the industry practitioners included:
Mr. Samir Kapur, Senior VP, Corporate Communications, Religare
Mr. Ashish Ahuja,GM, Mktg (Retail), SRL Ranbaxy
Mr. Tapan Yadav, VP, (Mktg), Ispat Industries Ltd.
Mr. Rajnish Rikhy, VP—Adsales, TV Today Network Ltd.
Mr. Mohan Krishnan, Senior VP, IMRB International
Mr. Kishore Chakravorty,VP (Consumer Insight), McCann Erikson
Mr. Nikhil Dey, President, PR, Genesis Burson Marsteller
Mr. Murad Ali Baig, PR Consultant
Mr. Manasvi Rasgotra, Manager, ATC & Events, Nestle India Ltd.
Mr. Basab Sarkar, Director, MediaPros
Mr. Mrutyanjay Mishra, Director, Juxt Consultant
Ms. Misha Mehta, Knowledge & Insights, Coca Cola India Inc.
Placement Brochure
PGDPC XVI
DSC 2012
The DSC Edge...
Final placements over last 3 years
Public Relations &
Event Management
Advertising
Marketing
Journalism
Placement Brochure
Media
PGDPC XVI
DSC 2012
S
T
U
D
E
N
T
Internships 2011
Internship Break-up 2011
Public Relations and Events
Advertising
9%
Media
Marketing
27%
27%
37%
‗Meetali is a very hard working girl who takes her work seriously. Would surely consider her
for future employment‘.- Shuchi Chawla, Business Manager, Motivator, Group M
‗Upasana is a very diligent worker. A good learner she was quick to respond to
queries. She has great communication skills‘. - Vandita, Senior Associate, Genesis BM
‗Divya is very hardworking and always took extra effort to complete things.‘
- Upendra Kumar Acharya, Associate Business Dir., Maxus Global
‗Tanya was very good overall. We are confident that she will do really well in this field.‘
- Shrey Khetarpal, Associate Partner, Genesis BM
Placement Brochure
PGDPC XVI
DSC 2012
P
R
O
F
I
L
E
Tanisha Baigra
An extrovert who loves interacting with people. Tanisha likes to set herself goals and
follow them persistently. She‘s a tough girl who does not give up so easily and completes
the tasks given to her a smile, always. She strongly believes in one thing, ―One should not
be ashamed of fear, it does nothing but keeps one alive‖.
Value Ads at DSC: DSC has helped her understand the core of Integrated Marketing Communication through
presentations. She has learnt to move forward confidently and the knowledge acquired at DSC has given her a strong
Marketing as well as Advertising base, providing her with a chance of dovetailing theory with the practical.
Internships during the programme:
Organisation: Lowe Lintas , Gurgaon, 3 months
Brands Handled: Idea & Fever 104 FM
Organisation: The Storytellers, New Delhi, 2 months
Brands Handled: SRZ by Shah Rukh Zaidi, Vasundhara & Charming
Pre-course Commencement: TV Ad Indx, New Delhi, 2 months
Work Preference:
Client Servicing
Placement Brochure
PGDPC XVI
DSC 2012
Tanya Bose
Although an avid reader, writing remains Tanya‘s passion and most favoured medium of
communicating ideas. An expressive speaker and a patient listener, she can work well in a
team. A dependable, cooperative and warm person, her compassionate nature aids her
easygoing demeanor. She thrives on her inner motivation to succeed.
Value Ads at DSC: The various presentations at DSC have helped her gain a deeper insight into brands of various kinds. Besides they have also added to her confidence, time management, communication and interpersonal
skills.
Internships during the programme:
Organisation: Genesis Burson-Marsteller, 3 months
Brands Handled: Fever 104 FM, Mountain Dew, Ford Supermodel ‗Supermodel of the World - India‘ contest.
Organisation: The Storytellers, 3 months
Brands Handled: 94.3 MY FM, Not So Serious by Miss Pallavi Mohan, Onset & Vasundhara by
Miss Vasundhara Mantri
Hindustan Times: May-June 2008
Work Preference:
Client Servicing
Placement Brochure
PGDPC XVI
DSC 2012
Karan Singh Chaudhari
Karan is a tall, smart and very pleasant-mannered person with fine qualities of the head
and heart. He is soft-spoken but puts his views across in a clear, persuasive and logical
fashion. Karan has good judgment as well as analytical skills that have helped him to come
up with imaginative and well-reasearched solutions for his assignments.
Value adds at DSC:
While at The Delhi School of Communication, he has built upon these basic strengths to develop good presentation
skills. Karan has also shown an ability to meet demanding deadlines and produce quality work while overcoming
constraints of time and resources. All these qualities, along with a well-developed sense of responsibility, not only
make Karan a good member of any team but also contribute towards his leadership potential.
Internships during the programme:
Organisation: Publicis Capital , New Delhi, 3 months
Brands Handled: Nestle Maggi
Organisation: Creative Crest , New Delhi, 2 months
Brands Handled: 4moles.com, fly mobiles, genus mobiles & Arora and Arora Associates
Pre-course Internship
Organisation: Juxt Consult , New Delhi, 3 month
Work Preference:
Client Servicing
Corporate Communication
Placement Brochure
PGDPC XVI
DSC 2012
Upasana Dhir
“We are what we repeatedly do. Excellence, then, is not an act, but a habit”–Aristotle.
Coming from a Mass Communication background, Upasana is focussed and believes in hard
work. Pursuing her interest in Public Relations she joined The Delhi School of Communication.
An effective communicator, she believes in learning, unlearning and relearning in every sphere
of life.
Value adds at DSC:
Group presentations have enhanced her skill of working in teams and handling various difficult situations. Time and
Stress Management has been an added advantage after coming to DSC. PR presentation on A.Raja, Culture presentation on ‗Korea‘, Brand presentation on Hero Honda Hunk and Event management presentation on Wedding Planning
has given her an insight on various marketing concepts.
Internships during the programme:
Organisation: Genesis Burson-Marsteller,New Delhi, 3 months
Brands Handled: Adidas and National Geographic Channel
Organisation: Lexicon PR & Corporate Consultants Ltd. , New Delhi, 2 months
Brands Handled: Timex, DS Group, Attero Recycling, Delhi International Arts Festival and Access
Work Preference:
Public Relations
Corporate Communications
Placement Brochure
PGDPC XVI
DSC 2012
Anushree Ghosh
Anushree is altruistic, compassionate, hard-working and a contemporary thinker.
Adjusting by nature, Anushree analyses issues logically and acts accordingly. She appreciates art and music, and also has a knack for the unconventional things of life.
She wishes to travel across geographies to discover different lifestyles.
Value adds at DSC:
Various presentations at The Delhi School of Communication on brands such as Colgate Total, Crescendo have
helped her to lay a strong foundation in Branding and Marketing concepts. A weeklong business game helped her in
gauging real life business scenarios.
Internships during the programme:
Organisation: RE/MAX India, New Delhi, 2 months
Brands Handed: Pepsico and Twinings
Work Preference:
Events
Placement Brochure
PGDPC XVI
DSC 2012
Anshul Godara
Anshul is a self-motivated, goal-oriented, confident, patient, courteous individual with great
convincing skills. He is a person who has the capability to look at the bigger picture and not
miss out the details at the micro level as well. He is competent at time as well as crisis
management. He is a team player but can perform at an individual level as well. He has a
charming personality to add to the skills he has as a promising professional.
He has exceptional communication skills which add to him being a great marketer.
Value ads at DSC:
At DSC he has learnt the skill to face the challenge as a speaker and to deliver information to as many people as possible.
It helped him enhance his communication skills and gave a boost to his confidence. He has also learnt crisis management
along with brushing his presentation skills. He has also gained insight into the industry knowledge.
Internships:
3 Months internship at IIM, online portal of Dainik Jagran.
3 Months internship in the real estate sector.
Areas of interest:
First preference- Marketing.
Second preference- Media planning.
Placement Brochure
PGDPC XVI
DSC 2012
Sandeep Gupta
Driven with a never-say-die attitude, Sandeep reflects positive energy in every task.
He believes that in the middle of difficulties, lies opportunity. A committed, responsible
person with an inquisitive bent of mind, he always looks forward to learning from every
moment in life.
Value adds at DSC :
A study of brands like Hero Honda HUNK, Godrej and other critical presentations helped him in preparing a
complete media plan and understanding the basics of marketing.
Internships during the programme:
Organisation: MPG (HAVAS Media), New Delhi, 3 months
Brands handled : MTS
Organisation: Market Xcel Data Matrix Pvt. Ltd., New Delhi, 2 months
Brands handled: Honda and Vodafone
Organisation: Serco India Pvt. Ltd., New Delhi, 5 months
Brands handled: HP Computers
Work Preference:
Media Planning
Event Management
Placement Brochure
PGDPC XVI
DSC 2012
Manish Hemrom
A strong willed person. Manish believes in receiving life with a smile. He balances a calm
and composed demeanour with the ability to handle pressure situations with ease. Having
thoroughly enjoyed his stint in Client Servicing, he is now ready to learn and take on more
responsibilities.
Value adds at DSC:
The exposure at DSC through various presentation and study on brand like Colgate, Himalaya and Moods
consolidated his learning towards Advertising at McCann Erickson and his future in this field
Internships during the programme:
Organisation: TrippleEss Toys PVT LTD, Noida, 2months
Brands Handled: Govt. clients (M.P, Haryana, U.P etc)
Organisation : McCann Erickson, New Delhi, 1month
Previous experience:
Organisation : 141Sercon, New Delhi, 1month
Organisation : McCann Erickson, New Delhi, 4 months
Work Preference:
Client Servicing
Placement Brochure
PGDPC XVI
DSC 2012
Shreya Jain
A hard working and determined person, Shreya, believes in learning from every sphere
of life. Flexible by nature, her dedication and honesty drives her towards excellence.
She is simple and graceful in her thoughts and deeds. Her exposure to Events, Public
Relations and Advertising both at DSC and at work have provided a strong base in
understanding people and processes.
Value adds at DSC:The various presentations at DSC have helped her gain a better insight into brands of various
kinds and facilitated her with confident communication skills and time management.
Internships during the programme:
Organisation: Publicis Group, New Delhi, 3 months
Brands handled: Maggi Soup and Maggi Sauces
Organisation: Lexicon PR Agency New Delhi, 2 months
Clients handled: Timex, Delhi International Arts Festival, DS Group and Access Microfinance Company
Work Preference:
Client Servicing
Public Relations
Placement Brochure
PGDPC XVI
DSC 2012
Mitali Bharatkumar Joshi
‗Some people dream of success...while others wake up and work hard at it.‘- Anonymous.
Diligent and optimistic by nature, her strength lies in Media Management, balanced with keen
understanding of consumer psychology. An effective and persuasive communicator, she has
strong analytical skills along with previous acquaintance with theatre and programmes, which
draw her to the field of Advertising Sales and Media Planning.
Value adds at DSC:
DSC has provided her with a chance of dovetailing theory with the practical. The winter internship pursued by her at
Re/Max India gave Mitali an insight in Sales (understanding, communicating with and convincing the consumer for
selling a product or service). She consolidated the conceptual learning of segmentation, targeting, positioning, brand
building and marketing mix during her summer internship at Motivator (GroupM). She has worked on a spectrum of
brands as Colgate Total, Nirodh, Sleepwell as a part of her academia.
Internships during the programme:
Organisation: Motivator (GroupM), Gurgaon, 3 months
Brand handled: Sleepwell, Havells
Organisation: Re/Max India ,Gurgaon, 2 months
Work Preference:
Advertising Sales
Media Planning
Placement Brochure
PGDPC XVI
DSC 2012
Sunamrata Khound
Sunamrata‘s maturity, skills and abilities allow her to make independent decisions.
Her non-judgemental and cool temperament augment her rational thinking. Besides being
proactive, her time management and good interpersonal skills have prove beneficial to her
employers in the past.
Value adds at DSC:
The course work, work experiences, and volunteer activities undertaken at The Delhi School of Communication,
make her an excellent franchise for Client Servicing occupation. Through the presentations on various Marketing,
Branding and Advertising concepts in DSC, Sunamrata has gained in a holistic perspective of the business scenario
and understanding the dynamics of the industry.
Internships during the programme:
Organisation: Madhupur Tea Esate Pvt Ltd, Assam, 2 months
Organisation: Blackberrys Menswear, Gurgaon
Work Preference:
Client servicing
Placement Brochure
PGDPC XVI
DSC 2012
Surbhi Mahobia
Surbhi is an eloquent professional, having over six years experience in team and individual roles
with IT/ITES companies. She has strong ability to collaborate and deliver in complex matrix
organizations. She is creative and solution oriented. She pursued this program in order to pave
her way through the corporate ladder and leverage her past experience in her future endeavors.
Value adds at DSC:
The various presentations and voluntary tasks undertaken at DSC have facilitated Surbhi in becoming a stronger and
better person and a team player. She has developed strong public speaking skills through the presentations done
over the span of this program.
Internships during the programme:
Organisaton: Perfect Relation,
Brands handled: Online Media engagement requirements of various industry verticals like Hospitality, Aviation,
Healthcare etc.
Other Work experience
Steria India Ltd. (formerly Xansa): Sr. Executive-Recruitments, Aug 2007 – July 2010
eBusinessware Inc.: Sr. Tech Recruiter/Resource Manager, Feb 2006 – Jul 2007
iSmart Panache Inc.: Technical Recruiter, Nov 2005 – Feb 2006
GE Capital International Services: Executive-HR, Jan 2005-May 2005
CIStems Software Limited Ltd. : Executive-HR, Aug 2003-Jan 2005
Work Preference
Placement Brochure
PGDPC XVI
DSC 2012
Nitin Malik
As rightly said, ‗every great dream, begins with a dreamer‘, Nitin Malik truly lives up to
the thought and leaves no stone unturned in making his dreams come true. He is
extremely positive and believes in welcoming every moment of life with a smile, which he
believes can do wonders. Because of his credibility and reliability, he is an active member
of DSC‘s placement committee. A testimony of his pro-active nature is his on-going participation in organizing the college farewells & induction programmes. An effective
communicator when it comes to interacting with people, he is very strong headed & wants
to pursue his career in Client Servicing. He comes with an experience of 4 years and has worked on a spectrum of
brands.
Values adds at DSC:
Learning made its way to Nitin Malik through DSC, where he not only was introduced to various Marketing &
Communication concepts but also got a chance to implement them in the practical realm. He discovered his analytical and strategizing skills through various projects & business games he prepared at DSC. Pitch presentations &
brand presentations together helped him consolidate his concepts that he was able to apply during the course of his
internships.
Internships during the programme:
Organisation: McCann Erickcon, New Delhi, 3 Months
Brands Handled: Lava Mobiles, Dulux Paints, Dabur
Organisation: MRM Worldwide, New Delhi, 2 Months
Brands Handled: Airtel, Ireo world, Verisign
Organisation: Carrot Communications, New Delhi, 3 Months
Brands Handled: Era Buildsys
Work Preference:
Client Servicing
Placement Brochure
PGDPC XVI
DSC 2012
Khushboo Mehra
―Little by little one walks far‖ - Optimistic & passionate, Khushboo Mehra aims at
converting every moment of her life, into a learning! She strives to be a consistent
learner & the one who takes everything in her stride, with a positive approach. Her
strengths as an effective orator accompanied with a knack of building & sustaining effective relations with people, draws her to PR. She is well versed and possesses analytical
skills which she fruitfully applied during her internships at Ogilvy Public Relations
Worldwide & Mileage Communication.
Value adds at DSC:
After a serious concentration on, over an array of industries & brands at DSC, Khushboo was able to understand various branding and strategizing concepts. In-depth brand analysis of ‗Colgate Total‘ and business strategy of
‗Himalaya‘, strengthened her understanding of various marketing tools & communication strategies implemented in
the communication industry. In terms of application, her conceptual learning at DSC, helped her in the course of her
internships.
Internships during the programme :
Organization: Ogilvy Public Relations Worldwide, Gurgaon, 3 months
Brands Handled – MSI , SITA & Care India
Organization: Mileage Communications, New Delhi, 2 Months
Brands Handled – Hong-kong tourism board , California tourism board
Work Preference:
Public Relation
Placement Brochure
PGDPC XVI
DSC 2012
Deepak Nanda
He believes in "Imagination is more important than knowledge‖. He seeks out opportunities
and has the courage to take actions. Deepak tries and creates difference in everything he
does. Expressive in his thoughts, a passionate dreamer; he acquires the capability to be fully
dedicated to achieve his dream. He has strong belief in quality, hardwork & honesty. He is
patient, altruistic and always curious about ideas & innovations.
Value adds at DSC
He developed his skills in research, branding, corporate strategy and creative‘s through his various presentations at DSC.
He presented business solutions for brands like Moods, Himalaya, Hero Honda hunk which further improved his analyzing skills.
Internship during the programme:
Organisation: Market Excel data Matrix
Clients : Honda , Vodafone
Organisation : Publicis India
Brands Handled: Beam Global Wines and Spirits
Previous Work Experience
Ethnic World Retail, Q Films
Work Preference:
Research and Consultancy
Event Management
Placement Brochure
PGDPC XVI
DSC 2012
Saswati Pal
―Ambition is the path to success. Persistence is the vehicle you arrive in.‖- Bill Bradley.
Saswati‘s undoubted belief in these words have helped her sail through all the ups and
downs in life. A great team player she not only makes way for herself but makes things
easier for those around her. Passionate about her work she leaves no stone unturned to
produce results. Strong analytical skills and understanding and interest in human psychology makes her apt for Media Planning.
Value adds at DSC:
DSC helped her understand the core of Integrated Marketing Communication through various presentations like
Branding for Aaj Tak, Business Strategy for Dabur & Marketing strategy for Kohinoor Condoms. These exercises
have helped her understand the industry at large and have helped her tremendously during her Internship at Motivator,
Group M where she excelled on her own terms. Her graph in DSC has only moved upward and the knowledge
acquired will only take her forward.
Internships during the programme:
Organisation: Motivator (Group M) Gurgaon, 3 months
Brands handled: Havells, Sleepwell & Yatra.com
Organisation: Creative Crest, New Delhi,.2months
Brands Handled: Mudra Institute of Communications Ahmadabad (MICA), Tourism Authority of Thailand, Genus
Mobiles, Drugs for Neglected Diseases Initiative
Work Preference:
Media Planning
Placement Brochure
PGDPC XVI
DSC 2012
Divya Rai
―You don't have to be great to start, but you have to start to be great.” -Joe Namath
Divya Rai is a qualified professional who comes up with 8 months of hands on
experience in Market Research and Media Planning. She has worked with market
leaders in the field of Market Research and Media Planning who have inculcated in
her basic abilities like Data Analysis, Competitive Analysis, Market Prioritization and
Advertising/Marketing Strategy. She has the ability to effectively plan, organize,
coordinate & meet deadlines. She is a self-driven and motivated individual who is
able to prioritize tasks and implement changes smoothly. She has excellent interpersonal and communication skills. Her immense interest in number crunching as well as
her analytical skill draws her towards fields like Media Planning and Market
Research.
Value adds at DSC :
Learning-by-doing acquired a certain ingrained value for Divya at DSC. For Divya DSC became holistic,
in building the right attitude, appreciating the self. Managing time and stress are also critical learning imbibed
during the course through intense training. DSC has been the foundation that gave her the opportunity to soar high.
Be it Sales, Marketing, Advertising or Communications, the school along with its dedicated management gave her
avenues to reach out, build her own networks and develop both personally and professionally.
Internships during the programme:
Organisation: Maxus Global, (Group M), Gurgaon, 3 months
Organisation: IMRB International, New Delhi, 2 months
Organisation: Prastut Consulting Pvt. Ltd., Gurgaon, 3 months
Work Preference:
Media Planning
Market Research/ Consumer Insights
Placement Brochure
PGDPC XVI
DSC 2012
Kush Rai
Focused and determined, Kush Rai, believes in learning from every moment in life
and always strives for perfection. He firmly believes that there is no substitute for
hard work. He has also been a national level quizzing champion. Having had
experience in Marketing (client side) at Remax India and Media planning (agency
side) at GroupM where he worked on brands like Yamaha, Havels MCB, Havels
Kitchen Appliance, Dish TV & Toshiba, he understands the chemistry well and
would be willing to work at either side.
Value adds at DSC:
A study on brands like Hero Honda and Colgate Palmolive helped him in preparing a complete media plan
integrated with marketing concepts. He learnt to implement segmentation, targeting, positioning, brand building,
PLC and BLC concepts as well. He also gave a competitive analysis presentation on Havells to his senior Business
partners at GroupM.
Internships during the programme:
Organisation: Motivator, GroupM, Gurgaon, 3 months
Team:
Businesss Planning
Organisation: Remax India, Gurgaon, 2 months
Team:
Marketing & communications deptt.
Work Preference:
Media Planning
Media Buying
Marketing
Placement Brochure
PGDPC XVI
DSC 2012
Sheeraj Sengupta
Optimistic by nature, Sheeraj tries to see the bright side of any situation – something
which helps him to overcome any challenge life throws at him. With an analytical bent
of mind, he tries to solve problems logically rather than fretting over them. A leader
who leads by example, he also has the penchant to make others feel comfortable
around him thereby achieving the task as a team more effectively & efficiently.
An individual who thrives on exuberance, enthusiasm, resourcefulness & passion for
his work, he is a thorough team player who never shies away from any challenge.
A keen football player, he prefers playing or watching it on television whenever he
gets some free time.
Value adds at DSC :
Having worked on numerous presentations - Marketing & Communications, Strategy, Market Research & Public
Relations - he has developed marketing insights as well as learnt the primacy of professionalism & the importance
of meeting deadlines.
Internships during the programme:
Organisation: JWT, Gurgaon,4 months approx.
Brands Handled : Hero Moto Corp. & Pizza Hut
Organisation: Centre for Media Studies (CMS), New Delhi, 2 months
Other Work Experience: Business Continuity Management Institute, New Delhi, 3 months approx.
Work Preference:
Client Servicing
Account Planning
Placement Brochure
PGDPC XVI
DSC 2012
Isha Yadav
Isha Yadav believes in perfection and learning from every single moment of life.
She has strong problem solving abilities. She follows principles of punctuality,
honesty, dedication and has great interpersonal, analytical and leadership skills. She
is very self confident and can handle tense, pressure situations. Optimistic by nature,
she is very diligent, hard working and result oriented.
\
Value adds at DSC :
DSC has not only provided her with the theoretical concepts but a chance to implement them in the real word. Isha
has studied Colgate Total, Kamasutra and business strategies of Hindustan Unilever Limited. Through various
projects at school, she learnt to implement segmentation, targeting, positioning, brand building, PLC, ANSOFF and
BCG concept. This cumulative learning was applied at BEI Confluence Communication ltd. the summer internship
and it has become stronger conceptually and in terms of applicability.
Internships during the programme:
Organisation: BEI Confluence Communication ltd., New Delhi, 3 months
Brands Handled : Dr. Oetkar vitalis, Nippo, Hitachi
Organisation: Market Xcel Data Matrix Pvt. Ltd., 2 months
Brands Handled: Vodafone & Honda
Work Preference:
Media Planning
Research
Placement Brochure
PGDPC XVI
DSC 2012
Neha Yadav
Good things come not in small packages but also big. Here is a girl with a big heart
who lights up the room with her big smile and larger than life persona. She is smart,
bold, outgoing and dedicated to achieving perfection. An effective communicator
who captivates her audience with her resonant voice. Her positive attitude in adverse
conditions makes her someone you can rely on.
Value adds at DSC :
The various presentations on brands like Moods condom, Aaj Tak, Godrej helped her to understand the market well
and also made her an expert in understanding the concepts of market segmentation, consumer behaviour and branding. It also assisted her in working with various brand like DLF, HCL, Galgotia University during her internship at
Lowe Lintas, Gurgaon. She also gained valuable experience of Public Relations at Mileage Communications, New
Delhi.
Internships during the programme:
Organisation: LOWE Lintas, Gurgaon, 3 months
Brands Handled : DLF, HCL, Galgotia University
Organisation: Mileage Communications, New Delhi, 2 months
Brands Handled: Flanders Tourism, HongKong Tourism
Work Preference:
Client Servicing
Corporate Communications
Marketing
Placement Brochure
PGDPC XVI
DSC 2012
DSC Success Stories
Name of Student
Designation
Company
Prateek Bharadwaj
Executive Creative Dir, Ambicence Publicis
Bhavana Jha
General Manager, TME (Rediffusion Y &R)
Mandeep Bhatia
Head- Market Innovation, Bharti Air Tel
Richie Sawhney
Zonal Manager, Met Life India Insurance
Rajan Batra
Associate Dr , Vietnam McCann Erickson
Pulak Bhattacharya
Dir. Brand Communications, Mudra
Sujoy Ganguly
General Manager , Golfworx
Nirupam Lahiri
Media Director, LodeStar Universal
Mrutyunjay Mishra
Director, Juxt Consult
Namita Sethi
Media Director, LodeStar Universal
Preeti Macker
Sr. Brand Manager, General Motors
Vishal Arora
International Sales Mgr, Jubiliant Organosys
Sanjeev Mishra
Senior Business Manager, Mindshare, Group M
Preeti Wheeler
Marketing Manager, Wrigley India
Arti Johri
Group Mgr. Mktg Comm, SATO UK Ltd. (USA)
Rohini Panjrath
Associate Manager, Customer Intelligence Walmart (USA)
Neha Lamba
Sr. Business Devlp. Mgr, HCL Technology
Anuj Sethi
Director - Carrier Services, Phonetime International, Canada
Vishal Jacob
Business Dr., Group M, Malaysia
Arunita Dutta
Sr. Consultant Associate, Genesis Burson-Marsteller
Placement Brochure
PGDPC XVI
DSC 2012
Solomon S Wheeler
Sr. Manager Mkt., Spice Jet
Ruchi Agrawal
Brand Manager (North India), Carlsberg India Pvt Ltd
Megha Jain Sadhwani
Account Director, JWT
Rashmi Bhardwaj
Account Manager, The Walt Disney Company
Sai Narayan
Manager- Customer Marketing, Max New York Life Insurance
Shantanu Royjain
Marcom Manager, Cannon India Ltd.
Neha Agrawalla
Manager, Mindshare/ Group M
Tarun Grover
Product Manager, Times Internet Ltd.
Ranjeet Sood
Group Head, Digital Services-OMD
Chandrika Kohli
Sr. Branch Service Dir., LOWE Lintas
Bhaskar Preenja
Branch Leader- Client Servicing, McCann Erickson
Venugopal Bhamidipati
Operation Manager, IMRB International
Shiladitya Sarkar
Consultant, PwC
Manish Sharma
Media Group Head, Percept Media
Atin Chabbra
Marketing Manager, MAIL TODAY Newspapers (India Today Group)
Mamta Dhingra
Marketing Manager, Star India Pvt. Ltd
Sanooj Sherif
News Presenter/ Producer, Arabian Radio Network , Dubai
Ishita Dey
Deputy Marketing Manager, Fortis Escorts Heart Institute
Placement Brochure
PGDPC XVI
DSC 2012
What our students say...
DSC is one of the few institutes which offers a course on communication planning. The in-depth learning in
class coupled with enormous work experience during the course itself, provided an edge over other
candidates, even at the initial stages of my career. The take-off was phenomenal.
Ms. Bhavna Jha
General Manager TME (Rediffusion Y&R)
The DSC programme is actually a process of continuous evolution...a life-time experience.
Mr. Manish Sharma,
Media Group Head, Percept Media
DSC has been the foundation stone that gave me the opportunity to soar high. Be it Sales, Marketing, Advertising or Communications, the school, along with its dedicated management, gives the students avenues to reach
out, build their own networks and develop both personally and professionally.
I wish my school and its future batches the very best.
Ms. Charushilla Narula
General Manager,Wisdom Village Publications Division (WVPD)
Placement Brochure
PGDPC XVI
DSC 2012
Placement Committee
Nitin Malik
Sheeraj Sengupta
Sunamrata Khound
DSC Centre: 321/2 IGNOU Road, Neb Sarai, New Delhi—110068
PGDPC
XVI
No + 91.9810474269,
+91.9958635140,
+91. 01129531556/9DSC
info@dsc.edu.in, www.dsc.edu.in
Placement Brochure Tel.
2012