IUC University of Portsmouth Program
Books Catalogue
PRINCIPLES OF MARKETING
Shelfmark: 568.8
• Kotler, P. & Armstrong, G. (2010) Principles of Marketing (13th ed.) Pearson
• Miletski, J. (2010) Principles of Internet Marketing. Course Technology,
Cengage Learning
• Armstrong, G. & Kotler, P. (2009) Marketing. An Introduction. 9th ed. Prentice
Hall
• Baines, P. & Fill, Ch. & Page, K. (2008) Marketing. Oxford University Press
• Gosnay, R. & Richardson, N. (2008) Develop Your Marketing Skills. Kogan
Page
• Kotler, P. & Armstrong, G. (2008) Principles of Marketing. 12th ed. New
Jersey: Prentice Hall
• Armstrong, G. & Kotler, P. (2007) Marketing: An Introduction. 8th ed. New
Jersey: Pearson Prentice Hall
• Lilien, G., Rangaswamy, A. & Bruyn, A. (2007) Principles of marketing
engineering. Trafford publishing
• McDonald, M. (2007) Marketing Plans: how to prepare them, how to use
them. 6th ed. Amsterdam: Elsevier
• Brassington, F. & Pettitt, S. (2006) Principles of Marketing. 4th ed. Prentice
Hall
• Chaffey, D., Ellis-Chadwick, F., Mayer, R. & Johnston, K. (2006) Internet
marketing: strategy, implementation and practice. 3rd ed. Harlow: FT/Prentice
Hall
• McDonald, M., Smith, B. & Wart, K. (2006) Marketing Due Diligence.
Reconnecting Strategy to Share Price. Elsevier
• Brassington, F. & Pettitt, S. (2005) Essentials of Marketing. FT/Prentice Hall
• Kotler, P., Wong, V., Saunders, J. & Armstrong, G. (2005) Principles of
Marketing. 4th euro ed. FT/Prentice Hall
• Ambler, T. (2003) Marketing and the bottom line: the marketing metrics to
pump up cash flow. 2nd ed. London: FT/Prentice Hall
• Brassington, F. & Pettitt, S. (2003) Principles of Marketing. 3rd ed.
FT/Prentice Hall
Shelfmark: 658.8
IUC University of Portsmouth Program
Books Catalogue
• Chaffey, D., Ellis-Chadwick, F., Mayer, R. & Johnston, K. (2003) Internet
marketing: strategy, implementation and practice. 2nd ed. Harlow: FT/Prentice
Hall
• Riezebos, R. (2003) Brand management: a theoretical and practical
approach. Harlow: Prentice Hall
• Adcock, D., Halborg, A. & Ross, C. (2001) Marketing: principles and
practice. 4th ed. Harlow: Prentice Hall
• Blythe, J. (2001) Essentials of Marketing, 2nd ed. FT/Prentice Hall
• Dibb, S. & Simkin, L. (2001) Marketing Briefs: A revision and study Guide,
Butterworth Heinemann
• Dibb, S., Simkin, L., Pride, W. & Ferrell, O. (2001) Marketing – Concepts
and Strategies. (4th ed.). Houghton Mifflin
• Etzel, M., Walker, B. & Stanton, W. (2001) Marketing. 12th ed. Boston:
McGraw Hill
• Jober, D. (2001) Principles and practice of marketing. 3rd ed. London: McGraw
Hill
• Kotler, P. & Armstrong, G. (2001) Principles of Marketing. 9th ed. New
Jersey: Prentice Hall
• Palmer, A. (2001) Principles of Services Marketing. 3rd ed. McGraw Hill
• Blois, K. (2000) The Oxford Textbook of Marketing, Oxford University Press
• Brassington, F. & Pettitt, S. (2000) Principles of Marketing. 2nd ed.
FT/Prentice Hall
• Palmer, A. (2000) Principles of Marketing, Oxford University Press
• Perreault, W. & McCarthy, E. (2000) Essentials of Marketing: a globalmanagerial perspective, 8th ed. Boston: McGraw Hill
• Perreault, W., McCarthy, E., Parkinson, S. & Stewart, K. (2000) Basic
Marketing, European Ed. Boston: McGraw Hill
• Phillips, C., Pruyn, A. & Kestemont, M. (2000) Understanding Marketing A
European Casebook. John Wiley & Sons
• Palmer, A. & Hartley, B. (1999) The business and marketing environment. 3rd
ed. London: McGraw Hill
• Strauss, J. & Frost, R. (1999) Marketing on the Internet: principles of online
marketing. New Jersey: Prentice Hall
Shelfmark: 658.8
IUC University of Portsmouth Program
Books Catalogue
• Churchill, G. & Peter, P. (1998) Marketing: creating value for customers. 2nd
ed. Boston: Irwin/McGraw Hill
• Jober, D. (1998) Principles and practice of marketing. 2nd ed. London:
McGraw Hill
• Davies, M. (1997) Understanding marketing. Harlow: FT/Prentice Hall
• Dibb, S., Simkin, L., Pride, W. & Ferrell, O. (1997) Marketing – Concepts
and Strategies. (3rd ed.). Houghton Mifflin
• Evans, J. & Berman, B. (1997) Marketing. 7th ed. New Jersey: Prentice Hall
• Stokes, D. (1997) Marketing: a Case study Approach, 2nd ed, Letts
Educational
• Gabbott, M. & Hogg, G. (ed) (1997) Contemporary Services Marketing
Management: A Reader, The Dryden Press
• Piercy, N. (1997) Market-Led strategic change: transforming the process of
going to market. 2nd ed. Oxford: Butterworth-Heinemann
• Cannon, T. (1996) Basic marketing: principles and practice. 4th ed. London:
Cassell
• Dibb, S. & Simkin, L. (1996) The market segmentation workbook: target
marketing for marketing managers. London: Routledge
• Lovelock, C. (1996) Service marketing. 3rd ed. London: Prentice Hall
• Jober, D. (1995) Principles and practice of marketing. London: McGraw Hill
• Oliver, G. (1995) Marketing today. 4th ed. London: Prentice Hall
• Adcock, D., Bradfield, R. Halborg, A. & Ross, C. (1994) Marketing:
principles and practice. Harlow: Prentice Hall
• Baker, M. (1994) The Marketing Book, 3rd ed. Butterworth Heinemann
• Berkowitz, E., Kerin, R., Hartley, S. & Rudelius, W. (1994) Marketing. 4th ed.
Boston: Irwin
• Assael, H. (1993) Marketing: principles & strategy. 2nd ed. Orlando: The
Dryden Press,
• Chee, H. & Harris, R. (1993) Marketing: a global perspective. London: Pitman
• Perreault, W. & McCarthy, E. (1993) Basic Marketing: a global-managerial
perspective, 11th ed. Boston: McGraw Hill
• Mercer, D. (1992) Marketing, Oxford: Blackwell Business
Shelfmark: 658.8
IUC University of Portsmouth Program
Books Catalogue
• Greyser, S. (1992) Cases in advertising and communications management.
3rd ed. New Jersey: Prentice Hall
• Keenan, W., Moriarty, S. & Duncan, T. (1991) Marketing. New Jersey:
Prentice Hall,
• Powers, T. (1991) Modern Business Marketing: a strategic planning approach
to business and industrial markets. St. Paul: West Publishing
• Stanton, W., Etzel, M. & Walker, B. (1991) Fundamentals of marketing. 9th
ed. New York: McGraw Hill
• Morden, A. (1991) Elements of marketing. 2nd ed. London: DP Publications
• Kinnear, T. & Bernhardt, K. (1990) Principles of Marketing. 3rd ed. Scott,
Foresman & Co.
• McCarthy, E. & Perreault, W. (1990) Basic marketing: a managerial
approach. 10th ed. Boston: Irwin
• Oliver, G. (1990) Marketing today. 3rd ed. London: Prentice Hall
• Kotler, P. & Armstrong, G. (1989) Principles of Marketing. 4th ed. New
Jersey: Prentice Hall
• Leader, W. & Kyritsis, N. (1989) Fundamentals of marketing. Stanley
Thornes
• Lovelock, C. & Weinberg, C. (1989) Marketing Challenge: cases and
exercises. 2nd ed. New York: McGraw ill
• Robinson, N. (1989) Nick Robinson’s marketing toolkit. London: Gold Arrow
Publications
• Lehmann, D. & Winer, R. (1988) Analysis for marketing planning, Homewood:
BPI Irwin
• McDonald, . (1988) Marketing plans: how to prepare them, haw to use them.
Grawley: Heinemann
• Lehmann, D. & Winer, R. (1988) Analysis for marketing planning. Homewood:
Irwin
• Cunningham, W., Cunningham, I. & Swift, C. (1987) Marketing: a
managerial approach. 2nd ed. Cincinnati: South-western Publishing
• Gross, C. & Peterson, R. (1987) Marketing: concepts and decision making,
St. Paul: West Publishing
• Mason, J. & Ezell, H. (1987) Marketing: principles and strategy. Plano:
Business publications
Shelfmark: 658.8
IUC University of Portsmouth Program
Books Catalogue
• Morden, A. (1987) Elements of marketing. London: DP Publications
• Cravens, D. & Woodruff, R. (1986) Marketing, Reading: Addison Wesley
• Hise, R., Gillett, P. & Ryans, J. (1986) Marketing: concepts, decisions,
strategies. Revised ed. Houston: Dame Publications
• Frain, J. (1983) Introduction to Marketing, 2nd ed. Macdonald & Evans
• Stanton, W.. (1981) Fundamentals of marketing. 6th ed. New York: McGraw
Hill
• Oliver, G. (1980) Marketing today. London: Prentice Hall
• Fox, E. & Wheatley, E. (1978) Modern marketing: principles and practice.
Tucker: Scott, Foresman & company
• Gwinner, R et. Al. (1977) Marketing: an environmental perspective. St. Paul:
West Publishing
• Peterson, R. (1977) Marketing: a contemporary introduction. Santa Barbara:
A Wiley/Hamilton Publication
• Gist, R. (1971) Marketing and society: a conceptual introduction. New York:
Holt, Rinehart & Winston
• Pride, W. & Ferrell, , O. Marketing: concepts and strategies. 7th ed. Boston:
Houghton Mifflin
Shelfmark: 658.8