summer 2008
Bridge to Design
The Official Publication of the ASID California North Chapter
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Easy Ways to Go Green
You can be good to the earth — without giving up things you love.
Plus, what those eco labels really mean.
By Leslie Billera
no longer a problem. When we compared a regular
bulb with a GE Energy Star Qualified CFL, testers
couldn't tell the difference.) You can buy CFLs at
Save money in the bathroom
Buy water-efficient showerheads. With low-
most hardware and home stores. To save more on
flow models, a family of four can cut water usage
lighting, install dimmer switches and use timers,
by as much as 280 gallons a month — and yet
indoors and out.
not feel much difference in water pressure.
Two we like: Kohler's Master Shower Eco (kohler.com)
Recycle smart
and Niagara Conservation's Earth Massage (niagara-
From furniture to electronics, one person's trash
conservation.com).
is another's treasure — so when you want to dispose
of an old item, don't make the dump your first
stop. Two sites with alternatives: freecycle.org
Bring home superhero plants
and earth911.org.
Certain greens can help remove indoor air pollutants like formaldehyde and benzene. Don't have the gardening gene? Golden pothos, English
ivy, and peace lilies are all easy-to-grow toxin fighters.
Mow-ercise!
Today's non-gasoline-powered reel lawn mowers are easier to push
Recycle rechargeables
Cell phones, digital cameras, and camcorders have made these batteries
more popular than ever, but in certain states — Florida, Iowa, Maine,
than the old models. Their eco-benefit: zero emissions (plus, you're getting
great exercise). If you prefer a power mower, consider a quiet, batteryoperated model from Black & Decker.
Maryland, Minnesota, New Jersey, and Vermont — it's illegal to throw them
away. Wherever you live, you can find a nearby store that will recycle
them for you; just go to rbrc.org.
Warm up to solar energy
You may not be ready for a totally sun-powered home, but you can
get a taste of the technology by using solar-powered lighting in your yard
or on your patio. Try Malibu's Solar Floodlight (intermatic.com)
Adjust fridge and freezer temps
Refrigerators eat up the most electricity in the household. Maximize
efficiency by keeping the fridge at 37° F. and the freezer at 0° F.
Go native
Plant flowers and shrubs that are well suited to your climate (the
staff at your local nursery can help). The benefit: You'll use less fertil-
Lighten up with energy savings
izer and pesticides.
Consider using compact fluorescent lightbulbs (CFLs). They cost a bit
more than regular bulbs, but you'll lower your electric bill and pay less
in the long run — CFLs last up to 10 times longer than traditional ones.
(Worried that fluorescents will fill your house with a greenish glow? That's
Bridge to Design • CA North
2
Buy a laptop
It uses considerably less power than a desktop computer.
BOARDOFDIRECTORS2007-2008
PRESIDENT
Lisa Jasper, ASID, CID
PRESIDENT ELECT
SUMMER 2008
Bridge to Design
The Official Publication of the ASID California North Chapter
Deborah Crosby, ASID, LEED AP
COMMUNICATIONS DIRECTOR
Michael Merrill, ASID
ON THE COVER
FINANCIAL DIRECTOR
The Family/Media Room at the San Francisco Decorator Showcase for
2008 is from the design firm Applegate/Tran Interiors in San Francisco.
Additional photos of this space by Vernon Applegate and Gioi Tran are
in this issue.
Kristen Crandall, Allied Member ASID
MEMBERSHIP DIRECTOR
Deborah Crosby, ASID, LEED AP
PROFESSIONAL DEVELOPMENT DIRECTOR
Julia Arndt, Allied Member ASID
DIRECTOR AT LARGE
Martha Tout, Industry Partner
STUDENT REPRESENTATIVE
Raymond Ramirez
CALIFORNIANORTHCHAPTER
2 HENRY ADAMS STREET,
SUITE 301
SAN FRANCISCO, CA 94103
T (415) 626-2743 F (415) 626-0749
TABLE OF CONTENTS
ADVERTISERS INDEX
PRESIDENT’S MESSAGE . . . . . . . . . . . . . . . . . . . . 4
ALNO EUROPEAN KITCHEN DESIGN . . . . . . . . . . 5
SAN FRANCISCO DESIGNER
SHOWCASE HOUSE . . . . . . . . . . . . . . . . . . . . . . . . 6
ARIZONA TILE . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
ASID CA NORTH DIRECTORY
IS GOING DIGITAL. . . . . . . . . . . . . . . . . . . . . . . . . 8
asidcan@earthlink.net
www.asidcalnorth.com
www.designfinder.com
Duff Tussing, Publisher
Sue Hardesty, Sales
DESIGN FINDER . . . . . . . . . . . . . . . . . . . . . . . . . . 12
DAVIS & DAUGHTERS INC . . . . . . . . . . . . . . . . . . 9
MAKING THE MOST OF
YOUR MEMBER BENEFITS . . . . . . . . . . . . . . . . . 14
SELLERS BEWARE WHEN DEALING
WITH CALIFORNIA SALES AND USE TAX . . . . . 16
Dawn Lyon, Art Director
ASID CONNEX - ONLINE COMMUNITY. . . . . . . . 18
ARE YOU USING YOUR
APPELLATION CORRECTLY?. . . . . . . . . . . . . . . . 20
HAFELE AMERICA CO. . . . . . . . . . . . . . . . . . . . . . 6
INTERTILE DISTRIBUTORS. . . . . . . . . . . . . . . . . 24
JACOBSEN & BALLA . . . . . . . . . . . . . . . . . . . . . . . 17
THE SLIDING DOOR COMPANY . . . . . . . . . . . . . 15
SOTHEBY’S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
THE ART OF JOANNE NEAL-BERNDT . . . . . . . . . 20
THIBAUT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 23
972-562-7218 fax
adinfo@dsapubs.com
CLOSET FACTORY . . . . . . . . . . . . . . . . . . . . . . . . 11
SPECIALIZED TRANSPORT SERVICES . . . . . . . . . 6
6900 Edge Water Drive
972-562-6966
CERAMIC TILE DESIGN . . . . . . . . . . . . . . . . . . . . 15
CLASSIC ILLUMINATION STUDIO . . . . . . . . . . . . 8
469-789-4306
McKinney, TX 75070
BROWNSTONE . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
ASID CA NORTH OFFICE
UNDERGOES BEAUTIFICATION . . . . . . . . . . . . . 10
ADVERTISING
DSA Publishing and Design, Inc.
BLINDS & DESIGNS . . . . . . . . . . . . . . . . . . . . . . . 21
CALENDAR OF EVENTS 2008 . . . . . . . . . . . . . . . 22
TILESHOP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
www.dsapubs.com
Summer 2008
3
ident
s
e
r
P
e
h
t
m
o
r
f
Thoughts
a little,
time to relax
e
th
is
is
Th
ident
ickly.
is year as Pres
are passing qu
th
s
th
ew
on
vi
m
re
e
to
th
ts
ntly
it seems like
d special even
portunit y rece
ady here, and
s, seminars an
. I had the op
ng
er
ti
m
ee
m
m
su
ul
Summer ’s alre
of
rf
rt
de
pa
d so many won
enjoy the fun
d.
ASID. We’ve ha
kick back and
of
en accomplishe
r
be
te
ap
t’s
Ch
ha
w
th
e
or
se
N
a
to
ni
ck
or
of the Calif
a shor t tr ip ba
ss io n pr io r to
, and it’s wor th
gi c pl an ni ng se
te
ra
st
e
th
in
since last Fall
ar. Frankly, in
s ye ar
dget for the ye
an d am bi ti ou
c
bu
ti
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li
ge
so
er
a
en
as
ry
l
wel
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a ve
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set in place, as
possibly taken
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an
ha
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sc
Yo ur B oa rd of
e di
we reviewed
I thou
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Board meeting
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tt
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ssar y.
goal s,
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totally unnece
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th
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er
to
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g
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in
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en
pl
st
nc
m
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d by mid-year.
r. However, m
e accomplishe
ea sa nt su rp ri se
er
pl
w
we could delive
y
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m
al
to
go
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t of
pr og re ss ,
ed so far, mos
ou r m id -yea r
Directors we
been complet
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te
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ev
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m e ac ti ve in
1) is to remind
of yo u to be co
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ch
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a
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th
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have ru nn in g
te d to m e su ch
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si
en
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ri en ce th at I’ ve
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r w or k, it ha s
involvement at
it h al l vo lu nt ee
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you think the
ay
w
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so m e sm al le
Always.
it m en ts
th e C ha pt er is
of ti m e co m m
it than I gave.
ts
of
lo
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k
or
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rd w
recomgotten
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it , and I cannot
ob
of
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O
ut
in
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m
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benee B oa
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training, which
ed so much from
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ip
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some very exte
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ls
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th
sp
sk
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um
ahead,
headquar te
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ace and opport
enough. ASID
, this is the pl
business, too,
ow
ur
gr
yo
d
t
an
bu
mend it highly
n
n,
ar
io
le
oard participat
ant to stretch,
fits not only B
sses. If you w
ne
si
bu
r
t.
fi
ou
n
ne
we ru
Chapter w ill be
over into how
! You and the
it
r
fo
go
to
u
nity for yo
,
Dear Members
Enjoy your su
mmer!
SI D, C ID
Li sa Ja sp er, A
or th C ha pt er
D C alifor ni a N
SI
A
,
nt
de
si
re
P
Bridge to Design • CA North
4
Summer 2008
5
San Francisco Designer Showcase House
Designer is Darlene Jurow, ASID.
The Spa Bathroom (Right)
Showcasing old world elegance with
cutting edge technology, this charming
spa environment exemplifies living in
luxury, convenience and beauty. Custom
stonework is enhanced by the extensive glass surround while the hardware
adds a sparkle of “jewelry” to the overall
setting.
Telephone Booth, Circa Paris 1935 (Far Right)
Combining a telephone of halcyon
days and a sleek, compact, up-to-date
computer, the Telephone Booth offers
a glimpse of old and new worlds encased
in mirrors with a glimmer of light from,
what else? A crystal chandelier! It is
amazing what a closet can turn into!
H
Design for Accessibility
The HEWI 805 Range combines quality, function and a beautiful
stainless steel finish in a broad selection of bathroom support
products. To meet required accessibility standards or your own
demands for appearance and performance, choose HEWI and
Häfele functionality. For more information call 800-423-3531 or visit
www.hafele.com.
San Francisco Showroom
151 Vermont St. #9
San Francisco, CA 94103
415.655.2380
Bridge to Design • CA North
6
www.hafele.com
Designers are Jo Ann Hartley, Allied ASID and Jennifer Hershon, Allied ASID of Hershon Hartley Design, in San Rafael. Above: Left: Alcove;
Middle: Shower wall; Right: Vanity.
His Master Bath
His Master Bath is simmering with richly decadent masculine luxuries which are found even in the
smallest of details. Some of these items include leather wrapped sconces, espresso glass tiles in the
shower and custom cabinetry with recessed panels in rich burl.
Designers are Vernon Applegate, Allied ASID and Gioi Tran, Allied ASID, of Applegate/ Tran Interior Design of San Francisco.
Family/Media Room
The design inspiration for the Family Room is to transform it into a dynamic and exciting
space for entertainment and gathering. Using bold yet edgy elements, the atmosphere
remains hip and modern and is inspired by today’s hassle-free lifestyle.
Summer 2008
7
Attention all ASID Industry Partners:
The ASID California North Directory is going Digital!
By Marti Tout of Dean Trimble Lighting,
Director at Large on the Board of Directors
ASID California North Chapter is pleased to announce
will give each Industry Partner a listing with a link
a new Digital Directory for Industry Partners. The
to their website. Each Industry Partner will receive
website will contain a new directory for Industry
three complimentary listings in the categories that
Partners while maintaining our original printed
pertain to their products, with additional listings
d i r e c t o r y.
available for a modest fee.
This is a wonderful opportunity for Industry Partners
Industry Partners will also have an opportunity
to be present on the website and allow designers to
to purchase advertising space on the new website.
link directly to them to locate product . The Director y
Wa t c h f o r m o r e i n f o r m a t i o n c o m i n g s o o n !
Vi sit www.thi bautdesign.com or call 800 -223-070 4
fo r showroom list in gs and collec tion informa tion.
Bridge to Design • CA North
8
The trade source for exquisite area rugs, floorings, fabrics & furniture
to fulfill the needs of the discerning client.
Come in to see our
expansive showroom and
view our newest introductions.
43 Quail Court Suite 150
Walnut Creek, CA 94596
925.287.0868 lic.865176
www.davisanddaughters.com
Extraordinary design begins at
Davis & Daughters
Inc.
Flooring & Interiors
Summer 2008
9
ASID CA North office undergoes beautification
By Kristen Crandall, Allied Member, Financial Director, ASID California North Chapter
The year 2008 means ASID California North chapter
This office is for the use of all our members. Office hours
office and conference room has reached 20 years of notable
are Mon-Thurs, 9:00 a.m. to 4:00 p.m. Please stop by
history. Our previous Chapter executives created a time-
anytime!
less and functional office environment complete with a
working library. Many important decisions have been made
around our 17-foot boardroom conference table, including
the one to refurbish ASID’s space at the San Francisco
Jubilation ’08
Design Center.
We are happy to announce that the reception area is
now occupied full-time during office hours and a new small
conference room is planned for the space where the admin-
Jubilation ’08, the ASID Foundation’s major fundraising
event, was a festive night starting with the crowd carrying
hurricanes and clad in beads following a Mardi Gras
second line to the fun filled event.
istrator previously worked. This space will seat six comfortably at a 60” round conference/ work table. We will keep
With almost 200 silent auction items and live auction
the boardroom/ library in its current layout and create
items ranging from a trip to an Italian villa to antique
privacy to each conference room by frosting portions of
candlesticks, there was something for everyone.
the floor to ceiling glass partitions. We have included free
Wi-Fi capability for your convenience and this is currently
The event raised over $120,000 and was a tremen-
available to all who would like to use it. Simply coordi-
dous boost for the ASID Foundation’s growing list of
nate with Ruth or Nergesh in the office.
sponsored projects. One of these projects, REGREEN
was unveiled during conference. The ASID Foundation
The committee is in the process of working with our
Industry Partners for carpeting, window treatments, lighting,
and the U.S. Green Building Council partnered on the
development of best practice guidelines and targeted
educational resources for sustainable residential improve-
a receptionist workstation and a 60” round conference
ment projects. Your dollars have made a difference
table. Our goal is to have this phase completed by mid-
by making such projects possible.
summer. In the meantime, the boardroom is available for
group meetings as well as for individuals to work on projects
The ASID Foundation Board of Trustees wishes to
or meet clients. Please feel free to contact the office if
thank all donors, members who secured items, and to
you with to reserve the conference room.
all who purchased items. Your suppor t has made a
difference.
Watch for the announcement of the completion of this
phase of the project. We will have a “grand re-opening”
celebration and special recognition for those who have
contributed to this effort.
Bridge to Design • CA North
10
Thank you,
Barbara Schlattman, FASID & Odette Lueck, FASID
Jubilation Co-Chairs
Ï $MPTFU 'BDUPSZ "MM SJHIUT SFTFSWFE $" -JD /2'!.):%
YOUR CLIENTS HOME
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7E CAN BUILD IT AND
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.O PROJECT IS TOO BIG OR TOO SMALL
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Summer 2008
11
DesignFinder
By Wendy Hoechstetter, Allied Member ASID,
of Michael Merrill Design Studio, Inc.
One of the greatest benefits of membership in ASID
– and one of the least utilized – is the DesignFinder
website.
DesignFinder is an easily searchable site where
any designer who is an Allied or Professional member
of ASID can post a profile of his or her business,
complete with photos. Particularly useful for those
who do not yet have personal websites, but also
a very useful tool for those who do, DesignFinder
serves as a gateway for consumers who are looking
for a designer, giving them one central place to
look for those who belong to ASID. Thousands of people
visit the site each month, and the very reasonable fees
been an incredible sales tool for me. I have received excel-
make this a very cost-effective resource for designers
lent work opportunities from clients with whom I would
seeking to advertise their best work.
have had no contact otherwise. Signing up for the twelve
shot program has given me a "starter" web site. DesignFinder
DesignFinder client Lynda Catlin, ASID, CID of Lafayette
says, “DesignFinder is a great tool to provide potential
is simple to use and it is easy to change photos for a continually fresh look”.
clients a taste of one's work. Just showing five vignettes
on DesignFinder has brought a good response for me, and
Three levels of membership are available to suit every
is a good alternative for those of us who have not yet done
level of desired exposure and every budget. A one-time
our personal web sites. With the diversity of styles on
membership fee of $250 applies to all levels, with the
DesignFinder, I believe that the right clients will find the
annual fees determined by level selection. All levels offer
right designers".
the ability to post a profile and headshot, a link to one’s
own website, varying numbers of portfolio images with
Jan Gunn, Allied Member ASID of Orinda is another very
captions, a listing of specialties that a search of the site
satisfied client. Jan comments that, “DesignFinder has
will target, easy updating of the listing by the designer at
Bridge to Design • CA North
12
any time at no additional charge, and the ability to select
the listing page accent color for easy personalization.
Set-up of one’s account and writing the profile couldn’t
be easier; just fill in the blanks in the form with your
contact information, design philosophy, specialties, firm
summer 2008
Bridge to Design
profile, fee structure, and a favorite quote. Uploading
The Official Publication of the ASID California North Chapter
images and captions is equally simple.
The entry level is the Standard Listing, which enables
one to post three images of one’s work, and to select three
specialties for the search results. The annual fee at this
level is $200.
The Enhanced Listing, which carries an annual fee of
$400, offers space for five images, and allows selection
of five specialties for the search results, increasing the
chances of being found in any given search. This level
will also display your listing on a rotating basis as the
“Featured Designer” on the home page, as well as providing
all of the other benefits of the Standard Listing.
The Platinum Listing offers all of the same features as
DSA AD
Right Here!
The ADVERTISERS in your chapter
newsletter Value and Respect your
business! They Understand your
unique needs and often provide
EXCLUSIVE programs designed just
for you!
the Enhanced Listing, but allows posting of twelve images,
enabling display of a much broader selection of the designer’s
work. The annual fee at this level is $750.
If you’re not yet a member of DesignFinder, you’re missing
out on a terrific promotional tool, and should run – not
Show YOUR support and tap into
some of the area’s BEST Resources!
And...
TELL THEM YOU SAW THEM HERE!
walk – to www.designfinder.com to sign up today.
Please contact Michael Merrill, ASID of Michael Merrill
Design Studio at 415-440-2111 if you have any questions,
or need assistance in setting up your profile.
Summer 2008
13
Making the Most of your Member Benefits
By Kirstin Hellwig and Michelle Robinson, ASID Headquarters Team
When it comes to return on investment, topping the list
for members of professional societies is the package of
benefits offered to improve their business operations,
Your Knowledge
• STEP - the leading preparatory course for the NCIDQ
examination
educational objectives or social networking needs. ASID
• Research publications such as The Safe Home and
is no different. We regularly survey our membership to
The Interior Design Profession: Facts and Figures
determine what members want from their membership and
• ASID ICON magazine, published six times a year
develop new benefits in anticipation of future needs. Often,
• Advocacy efforts on issues ranging from legislative to
our biggest challenge is not creating new member benefits, but rather making those benefits known across our
40,000 members.
sustainable design and design beyond age
• ASID Design Daily, an electronic daily digest of the
latest design and small business news
• CEU education offered at the chapter level, nationally
The next time you have a need regarding your business
and online at www.asid.org
operations or the practice of interior design, we hope that
you will look to your ASID member benefits as your first
Your Contacts
resource. Highlighted are some of the most innovative and
• With ASID members in your chapter and around the
recent member benefits ASID offers members.
world
• Networking events both at the chapter and national
Your Business
• Commercial and residential project contracts
• The ASID Designer Referral Ser vice as a marketing
levels
• Awards programs and volunteer opportunities at the
chapter and national levels
resource
• Low-cost group life, disability and professional liability
insurance
• The Business & Career Development section at www.asid.org
• The ASID appellation, widely recognized by clients as
the mark of design excellence and professionalism
Coming Soon
• ASID Uni, your source for online CEUs and product
education
• ASID Connex – your social networking site for electronic contact
• Promotional opportunities for Industry Partners to
engage practitioner members
Answers to your benefits questions are only a click away!
• Link to your Web site from the ASID Web site
P l e a s e e - m a i l m e m b e r s h i p @ a s i d .o r g i f y o u h a v e a n y
•
Year-round public relations efforts in your area and
questions regarding any resource you need for your
throughout the United States, highlighting the value
professional practice as an interior designer.
design brings to both the home and work environments
Bridge to Design • CA North
14
DSA AD
Industry Partner and Publisher for your ASID Chapter Newsletter
Support
your
Advertisers
TO
THE
TRADE
For Advertising Information
972-562-6966 • adinfo@dsapubs.com
Summer 2008
15
Sellers Beware When Dealing with
California Sales and Use Tax
By Kai Mickey, President and Founder of Sales Tax Specialists, Inc.
but the officer simply hands you the ticket, asks you to
sign it, explains that by signing the ticket you don't indi-
You’re travelling home from a long day at work, maybe
cate agreement with his decision, but that you do agree
even a long week of work. The siren screams. You peer
to appear in court to protest the issuance of the ticket or
into your rear-view mirror and notice there is a police car
to pay the statutory fine instead. The officer walks away
with its lights and siren on requesting that you pull to the
with no further explanation and you are left sitting absolutely
side of the road. You acknowledge the request by turning
dumbfounded in your car wondering how this could possibly
on your turn signal and slowly driving
happen. How could you be presumed
onto the shoulder of the road. You sit
guilty of speeding? Isn’t this America?
silently for a few seconds as you know
you were dr iving within the posted
Well, we know, or at least hope,
speed limit and that you did not violate
that the above scenario would not
any other rules of the road. As you
hold up in a court of law. However,
know the request is coming, you then
a similar type of situation would hold
begin to search for your driver’s license,
up when dealing with the California
registration, and proof of insurance as
Sales and Use Tax. One of the most
the officer makes his way to your window.
common facts of the California Sales
You sheepishly roll your window down
and Use Tax Law that is misunder-
and politely ask the officer why you have been stopped.
stood, or simply completely unknown, is that the law
The officer proceeds to explain that you have been pulled
presumes that all gross receipts are subject to tax until
over because he is not sure exactly how fast you were trav-
proven other w ise. Compar ing the t wo scenar ios, the
elling and that he would like you to present some “proof”
C a l i fo r n i a S a l e s a n d U s e Ta x L a w p r e s u m e s t h a t y o u
that you were not driving in excess of the speed limit. You
were speeding unless you can prove you were not speeding
proceed to discuss the matter with the officer insisting
by presuming that all gross receipts are taxable until
that you were travelling well within the posted speed limit
you prove they were not taxable. Revenue and Taxation
but you have no other proof to demonstrate such fact. The
Code Section 6091 states:
officer then proceeds to issue you a ticket for travelling
90 miles per hour since you could not prove you were only
“For the purpose of the proper administration of
going 55 miles per hour. You continue to voice your complete
this part and to prevent evasion of the sales tax it
disagreement and utter frustration with the situation
shall be presumed that all gross receipts are subject
Bridge to Design • CA North
16
to the tax until the contrary is established. The
burden of proving that a sale of tangible personal
property is not a sale at retail is upon the person
who makes the sale unless he takes from the purchaser
a certificate to the effect that the property is
purchased for resale.”
To further add to the danger, California Revenue and
Taxation Code Section 6051 establishes that the sales tax
is imposed directly against the retailer (not the purchaser
as so many incorrectly believe) so that regardless whether
the retailer collects tax reimbursement on their sales or
not, if such sales cannot be established to be nontaxable
sales to the satisfaction of the Board of Equalization,
the sales would be presumed taxable and the retailer will
be remain liable for the payment of the taxes, along with
interest and possible penalties, to the State.
Although this discussion of the application of only a
small portion of the California Revenue and Taxation Code
and Taxation Code dealing with California Sales and Use
may not seem directly related to the operations of inte-
Tax Law has really established a motto for all businesses
rior designers, our firm strongly urges each business to
to live by…Seller Beware.
understand this point. Through experience, we know that
this topic is commonly misunderstood and is the basis for
Kai Mickey, President and Founder of Sales Tax Specialists,
many of the problems we see when dealing with audits and
Inc. has worked in the sales tax field since 1991, including
other types of issues created by the California State Board
working within the California State Board of Equalization.
of Equalization. We believe it is absolutely crucial for all
His firm has been highly successful in securing very signif-
businesses to keep in mind the key concept that, under
icant reductions, and in some cases even completely elim-
the provisions of the California Sales and Use Tax Law,
inating assessed liabilities. Sales Tax Specialists, Inc. is
gross receipts are presumed taxable. These same busi-
also proud to be designated as the only Preferred Provider
nesses should also be very diligent in insuring that their
of sales tax consulting services for the Society of California
gross receipts are properly supported as being exempt
Accountants and has been a regular guest speaker for
from California Sales and Use Tax whenever they treat a
the SCA. Kai can be reached at www.salestaxspecialists.com,
transaction as nontaxable. After all, the California Revenue
or (916) 714-3600.
Summer 2008
17
ASID Connex - Online Community
Getting Started
ASID Connex allows members to connect with one
another and share information. The community is exclusively for ASID members and is password protected. You
don’t have to worry about people outside of the Society
seeing your profile, message board posts or blog entries.
ASID respects your privacy. Your information will not be
sold or used for purposes other than occasional contact
by ASID.
1. Scroll down to the Colleagues Network box below your
personal information and click on “Add Colleagues to
My Network.”
2. Search for the person you’d like to add to your
network.
3. Select “Add Me to Your Personal Network.” They will
now appear on your profile in the Colleagues Network
area.
Now that you’ve logged in, you’ll want to begin exploring
all that Connex has to offer. Your first stop: Click the
Profile tab at the top of the page to review and update
your personal information and profile. This information
is vital to your Connex experience. It’s your way of
letting others know about your interests, professional
activities and favorite projects so they can connect with
you.
STEP 4. Select interests.
Follow these few, easy steps to get you started.
STEP 1. Create your profile.
1. Go to the Member Info column on the Profile page (the
second box on the left side).
2. Click “Edit” to add information about yourself and
what you’re working on. You do not have to fill in each
field, only as much information as you’d like to share.
3. When you’re finished, click “Save.” You’re all done.
Follow the same steps at any time to update or add to
your Profile information.
STEP 2. Add a picture.
1. Select “Update Picture” from your profile page.
2. Click on the “Browse” button to locate and select a
picture from your computer files that you’d like to use
as your profile photo.
3. Select “Save.” The maximum photo size is 800k. (You
can check the size of the photo by going to the file on
your computer, then right click on the photo and
select “Properties” from the pop-up menu.)
STEP 3. Add people to your network.
Creating a personal network is a great way to easily keep
in touch with colleagues and friends. From your profile,
you’ll be able to see right away whether someone is
online and available to chat.
Bridge to Design • CA North
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Identifying what design specialties and topics you are
interested in will help people with similar interests find
you.
1. Scroll down the Profile page until you see the
“Choose/Add Interests” box (in the r ight hand
column).
2. Select “Choose/Add Interests.” You’ll see a list of
interests that are currently in use.
3. You can select one of these, then click the left arrow
next to the box to move it into your current interest
area.
4. Don’t see anything on the list that interests you? Type
in your own interest topic in the “Other” field and
click “Add Interest.”
STEP 5. Join a group.
Joining a group is an easy way to share information and
interact with people who share a common interest.
1. Select the Groups tab at the top of the page.
2. To see if a group already exists on the topic you’re
interested in, enter a keyword in the box at the top of
the page and click “Search.” The Search results will
appear just below.
3. Click on the name of the group you wish to join.
4. In the Group Subscription box, select “Click here to
join.” You know that you were successful when that
link switches to “Click here to unsubscribe.”
STEP 6. Create a new group.
Don’t see a group that meets your interests? Set up a
new one.
1. From either the Groups page or the My Groups section
of your profile, select Add Group.
2. Fill out the form, click “Save,” and you’re all set. You
now have a new group and a group homepage to
update. Be sure to give your group a name that’s easily
searchable so other members can find it and join. If
you decide to upload a picture, the maximum size is
800k.
STEP 7. Join a current discussion or begin a new one.
Sometimes the best ideas are sparked by a brief conversation with another designer. When you join a discussion, you have the opportunity to interact with other
members from throughout the country and across all
areas of practice.
1. Click on the “Discussions” tab at the top of the page. A
current set of topics are listed there.
2. To join a conversation, click on the category name. A
list of current discussion threads will appear.
3. Click on the name of a Thread to see what others have
been saying.
4. To start a new discussion thread, select “Post New
Thread.”
5. To search through all the threads by keyword, use the
“Search Threads” box to the right of “Post New
Thread.”
6. If you’d like to create a new category, select “Add
Category” and fill in the information requested, enter
the validation code provided and click “Save.” Then
click on the category name in the discussion list and
begin a new thread.
Once you’ve gotten your feet wet, you might want to try
your hand at these useful communication tools: Connex
e-mail and instant messaging.
Connex E-mail
There may be some individuals who choose not to make
their e-mail public in the community. Others may wonder
how they’re going to organize their work, personal and
network e-mails. ASID Connex allows people to send you
a message from within the network, retaining your
privacy and helping to keep your electronic communications organized.
1. From either the People Search section on the homepage or the People Search tab, type the person’s name
you are looking for and click “Search.” If you are in
the Messages area, you can also select “New
Message/Find Community Member ” to get to the
search page.
2. The search results are displayed. Select “Send Me A
Message” under their name.
3. The “To” line is already filled in. Fill in the “Subject”
field.
4. If you want to attach a file, click “Add Attachment”
then the “Browse” button to locate and select a file
from your computer files.
5. Type your message in the large text box. You’ll notice
the text area looks very similar to Word or Outlook.
There are many familiar formatting options available.
You can insert a picture, create hyperlinks, use tables,
even insert a flash file if you like.
6. The “Send” button is above the text box. (You can also
save it as a draft or cancel the message entirely.)
7. When you receive a community message, a notice will
be sent to the e-mail listed in your record. There will
also be a notice in the My Mail section of the home
page. Click on the name of the sender or the subject to
open the message.
Instant Messaging
Without having to download any software or sign up for
a service, ASID Connex lets you send an instant message
to any member who’s online.
1. From either the People Search section on the homepage or the People Search tab, type the person’s name
you are looking for and click “Search.” You do not have
to type the complete name to get results, but the more
letters you include the more focused the search. If the
person is in your personal network, scroll to the
Colleagues Network box on your profile.
2. The search results are displayed. If the person is
currently logged on, the message “I’m Online – Chat
With Me” will be listed under their name.
3. Click “I’m Online” and an instant messaging box
appears in the upper left corner.
4. Type your message and hit enter. You’ll see it
displayed in the dialogue box above.
5. When the person answers your note, you’ll see their
response in the dialogue box. The conversation will
continue in this manner for as long as you both are
free.
If you have any questions about the community, please
leave a comment in the Helpdesk Forum or send an email to connex@asid.org. Enjoy exploring ASID Connex!
Summer 2008
19
Are You Using Your Appellation Correctly?
The ASID Appellation and Membership Designations
Under ASID Bylaws, professional membership in ASID
recognizes an interior designer as having completed a
course of accredited education and work experience in
interior design and successfully passing the National
Council for Interior Design Qualification (NCIDQ) examination. These members have achieved the highest levels
of accomplishment and knowledge in their field.
Allied Member (Practitioner/ Educator/ International):
John/Jane Doe, Allied Member ASID
The consumer, the public, other designers and affiliated
professionals acknowledge the "ASID" appellation after
an interior designer's name as the hallmark of professionalism.
Industry Partner Representative (Individual):
John/Jane Doe, Industry Partner Representative for ABC
Company
A professional member of ASID is the only member entitled to use the appellation without stating his or her
qualifying membership classification, e.g., John/Jane
Doe, ASID (FASID if a fellow of the Society).
ASID members in other membership categories are
permitted to use the following designations:
the art of joanne neal-berndt
Student Member: John/Jane Doe, Student Member ASID
Industry Partner Member (Company): ABC Company,
Industry Partner of ASID
The membership designations must be spelled out
completely. (Note: "of the American Society of Interior
Designers" may be substituted for "ASID"). No modification or deviation is permitted.
The appellation for professional members and the designations for other members may be used only in conjunction with the member's own name.
Members may not utilize any form of the name of the
Society or the ASID appellation in conjunction with a
firm name, even where the member's name is encompassed in the name of the firm.
A member may in no way imply, through advertising or
other means, that employees of his or her staff or firm
are members of ASID unless that is in fact the case, and
then they may be identified only by the appellations or
designations consistent with their status in ASID.
The ASID Board of Directors recently approved the use of
a new Professional Member mark. Use of the mark will
help you stand out in the marketplace by allowing
consumers and clients to quickly identify you as a highly
qualified and experienced ASID Professional interior
designer. (Note: Only professional members of ASID are
permitted to use the mark.)
www.joannenealberndt.com
Bridge to Design • CA North
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Because membership applies to individuals and not
their businesses, use of the Professional Member
mark is restricted to those instances where the
member’s name and appellation are present—for
example, on a business card, stationery or Web site
contact information. Additional information is
provided in the guidelines, which you can download
from www.asid.org with the Professional Member
mark.
SAVE THE
D A T E ! !
September 18th is the date to reserve for a very special
evening – a sunset cruise on the Bay. The weather should
be perfect, the scenery is the best and our installation
of new board members will highlight the cruise. Check
the website at www.asidcalnorth.com for complete details
of this not-to-be-missed event!
Glacier along the coast of the Antarctic Peninsula from 50 feet.
BRINGING YOU THE MOST
EXTRAORDINARY SURFACES ON EARTH.
Experience a vast selection of porcelain, glass, ceramics and natural
stone that will truly elevate any design. At Arizona Tile, there’s a
world of surfaces waiting to be explored. Through our exclusive
relationships with select quarries and suppliers, you will discover
stunning surfaces you won’t find anywhere else on Earth.
Skylights Blue Mélange glass from Arizona Tile.
For showroom locations and a look at our complete collection,
visit www.arizonatile.com.
Summer 2008
21
Calendar of Events 2008
ASID California North is proud to present its members and guests
events which are dynamic, educational, and fun in a social and
relaxing setting. The dedicated 2007-2008 Board of Directors, led by
President, Lisa Jasper, and Professional Development and Programs
Director, Julia Arndt has enlisted the talents of some of the most
distinguished and knowledgeable speakers in the Bay Area. Mark
your calendars for these not to be missed events.
Aug. 6
Nov. 5
DESIGNER WEDNESDAY SEMINAR
DESIGNER WEDNESDAY SEMINAR
MONEY MATTERS:
SECRETS OF THE RED CARPET: YOUR IMAGE
PLANNING FOR YOUR FUTURE
Presented by Luke Reichl
CEU Seminar
12:00 – 12:00 p.m.
Presented by Madelyn Mallory
Brunschwig & Fils, Showplace 155
12:00 -2:00 p.m.
Dunkirk, Showplace 380
Sept. 3
DESIGNER WEDNESDAY SEMINAR
BEST BUSINESS PRACTICES: WHAT THE
Designers’ Wednesday Seminar Registration:
Seminars are from 12pm-2pm unless otherwise noted. Sign up
now at www.sfdesigncenter.com and click on “Designers’
Wednesday” or mail checks to San Francisco Design Center, 2
Henry Adams Street #450, San Francisco CA 94104.
PROS KNOW
CEU Seminar
Presented by Barbara Scavullo
and Andrew Skurman
12:00-2:00 p.m.
Kneedler/Fauchere, Galleria 170
Early-Bird Special
Arrive at SFDC by 10AM and receive free parking for pre-registered attendees with printed email confirmation. Attendance is
limited to 75 for each seminar.
* CEU seminar subject to change.
Check for further Chapter news information on
Sept. 18
SAVE THE DATE!
www.asidcalnorth.com
SUNSET CRUISE AND INSTALLATION DINNER
Check the website for details:
www.asidcalnorth.com
Oct. 1
DESIGNER WEDNESDAY SEMINAR
MARKETING MATTERS: HOW TO GET YOUR
WORK PUBLISHED
For National Events Calendar,
See www.asid.org
Going Green…
A recent study found the average American golfer
walks about 900 miles a year.
Presented by Heidi Gerpheide with Karyn
Millet and scouts from national and
regional shelter publications.
12:00-2:00 P.M.
Century Furniture, Showplace 408
Another study found American golfers drink, on
average, 22 gallons of alcohol a year.
That means, on average, American golfers
get about 41 miles to the gallon.
Kind of makes you proud.
Bridge to Design • CA North
22
REGREEN
Guidelines for
Green Remodeling
ASID Foundation teamed up to create the nation’s
As a former furniture and residential
interior designer, I helped discerning
clients throughout Northern California
create beautiful homes.
Now, as a real estate professional,
I help them buy and sell beautiful homes.
first green remodeling guidelines. It is a web based
See what I can do for you and your clients.
By Deborah Crosby, ASID, LEED AP
Th i s ye a r a t I n t e r i o r s ‘0 8, a g r e e n g u i d e t o
residential remodeling was launched. The USGBC and
program with PDF electronic resources that help home
owners and building professionals make “greener”
decisions.
The guidelines offer a user-friendly approach that
includes not only green products and finishes but a
whole house systems integration, giving building
Jason Allen-Rouman
Real Estate Professional
Sotheby’s International Realty
415.901.1737 direct
Jason.Allen-Rouman@SothebysRealty.com
www.sothebyshomes.com/norcal
p r o fe ssi o n a l s a r e so u r ce o f h ow t h e syst e m s
coordinate. It is very important to get the entire team
on board, including interior designers, architects,
remodelers, and the trades. The guidelines help to
team build and offer strategies of green remodeling
which includes energy, water, material consumption,
waste generation, and both indoor and outdoor air
quality.
The guidelines include a client interview, a green
product checklist, and 10 case studies of the most
common green remodeling projects, educational
resources, a strategies library, a Green product
directory and much more. Go to www.regreenprogram.org
and learn more about the positive impact that you
can make with your client and on the environment.
The PDF that you will find online is an example of
one of the many tools available to you, to guide you
t h r o u g h a r e m o d e l o f a b e a u t i f u l , h e a l t hy a n d
sustainable home.
Visi t ww w.thib autdesi gn.co m or cal l 800-22 3-0704
for sho w roo m listi ngs and col lect i on i nforma tio n.
Summer 2008
23