全球摩托车、小轮摩托车及机动自行车
市场研究报告——Motorcycles,
Scooters & Mopeds - A Global
Strategic Business Report
联系购买电话：010-82863480 公司名称：佐思信息 公司地址：北京市海淀区
苏州街 18 号院长远天地大厦 A2 座 1008-1 室（100080）
2010.10
Countries covered: Global
This report analyzes the worldwide markets for Motorcycles, Scooters & Mopeds in Thousand Units by
the following product segments: Motorcycles, Scooters, and Mopeds. The report provides separate
comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of
World. Annual estimates and forecasts are provided for the period 2007 through 2015. A six-year
historic analysis is also provided for these markets. The report profiles 167 companies including many
key and niche players such as Bajaj Auto Limited, BMW Group, China Jialing Industrial Co. Ltd.,
Chongqing Lifan Hongda Industry (Group) Co. Ltd., Ducati Motor Holding SpA, Harley-Davidson, Inc.,
Hero Honda Motors Limited, Honda Motor Co., Ltd, Honda Italia Industriale S.p.A., Honda Motorcycle &
Scooter India (Private) Ltd., S&T Motors Co. Ltd., Kawasaki Heavy Industries Ltd., Piaggio, Suzuki
Motor Corporation, Triumph Motorcycle Limited, Yamaha Motor, MBK Industrie SA, and Yamaha Motor
India Private Limited. Market data and analytics are derived from primary and secondary research.
Company profiles are mostly extracted from URL research and reported select online sources.
Please note: Reports are sold as single-site single-user licenses. The delivery time for hard copies is
between 3-5 business days, as each hard copy is custom printed for the organization ordering it.
Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and
custom watermarks. The Publisher uses digital controls protecting against copying and printing is
restricted to one full copy to be used at the same location.
The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic
version, the Publisher will provide a link to download the purchased report.
Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms
for a publication from this publisher.
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definition and Scope of Study
Review of Product Segments
Motorcycles
Scooters
Mopeds
2. OUTLOOK
Impact of Recession on the Global Two-wheelers Industry
Recession Plays Havoc with Motorcycle Manufacturers Profit Margins
3. OVERVIEW
Worldwide Two-Wheeler Industry Profile
Motorcycle - A Versatile Machine
Leading Motorcycle Manufacturers in the World (2009) - Ranked by Popularity
Top 5 Fastest Motorcycles Worldwide (2009)
Table 1: Global Motorcycles Market (2004-2008): Breakdown of Annual Production in Million
Units (includes corresponding Graph/Chart)
4. COMPETITIVE ANALYSIS
Industry Marked by Intense Competition
Developed Nations Vs Developing Nations - Disparate Preferences
Developing Countries in Asia Exhibit Favorable Demographics
Market Leaders Cruising Ahead
Leading Players in the World Powered Two- Wheeler Market
Table 2: Leading Players in the Worldwide Powered Two-Wheeler Market (2008) - Percentage
Breakdown by Volume Sales for Honda, Yamaha, Suzuki, Ducati and Others (includes
corresponding Graph/Chart)
Heavy Motorcycle Segment
Table 3: Leading Manufacturers of 651+cc Motorcycles in North America (2009): Percentage
Breakdown by Volume Sales for Harley-Davidson, Honda, Suzuki, Yamaha, Kawasaki, and
Others (includes corresponding Graph/Chart)
Table 4: Leading Manufacturers of 651+cc Motorcycles in Europe (2009): Percentage
Breakdown by Volume Sales for BMW, Yamaha, Suzuki, Honda, Kawasaki, Harley-Davidson,
and Others (includes corresponding Graph/Chart)
Market Winning Strategies - An Overview
Expansion of Product Range
Focus on Manufacturing High-Quality Products
Increased Marketing Efforts
Emphasis on Modern Store Design and Display Techniques
Importance of After-Sales Service
5. GLOBAL MAJORS - A STRATEGIC INSIGHT
Harley Davidson Inc. (US)
Harley - SWOT Analysis
HDI - Strategies and Problems
Japanese Majors - A Strategy Comparison
6. CURRENT & FUTURE ANALYSIS
Segmental Analysis
Motorcycles
Scooters
Mopeds
7. MARKET DRIVERS
Government Policies and Regulatory Environment
Price and Credit Facilities
Rising Income Levels and Urbanization
Fuel-Efficiency
Other Factors Driving 2-Wheeler Demand
Parts & Accessories: Playing a Crucial Role in the Motorcycle Industry
8. MARKET ISSUES AND TRENDS
Shift in Asia-Pacific Demand towards Light Motorcycles
China Destroying Asia’s Competitiveness
Scooters - Europe Dominates US
Europe and US Scooters Market - Regulations Dictate Market Demand
Capacity Expansions - Order of the Day
A Trend Towards Product Differentiation
Baby Boomers Contributing to Significant Demand
‘Cycloscooters’ Penetrate the European Market
Dealer and Consumer Incentive Programs
Environmental Considerations - Taking a Front Seat
Expansion of Brand Equity Through Selective Licensing Agreements
Price Competition Expected to Pick Up
Changing Consumer Perceptions in Developing Countries
Motorcycle Emission Standards in Europe
9. DISTRIBUTION DYNAMICS
Promotional Activities
Trade Shows
Dealer Programs
Special Fall/Winter Programs
Regional Promotional Activities
10. HISTORIC REVIEW FOR THE PERIOD 2001-2006
Segmental Analysis for the Period 2001-2006
Motorcycles
Scooters
Mopeds
Regional Analysis - A Historic Review
The Transformation
The Competition
Tilt of Balance
North America
Japan
Asia-Pacific
11. ENVIRONMENTAL CONCERNS
12. PRODUCT PROFILE
Motorcycles - A Way of Life & Attitude
The Heavyweight Class: A Sumo Wrestler on the Road
Standard Class
Performance Class
Touring
Sport Touring
Supersport
Cruiser
Custom
The Non-Heavyweight Class
Street Motorcycles
Dirt Bikes
Scooter: A Specially Designed Motorcycle
Scooter - The Term Defined
Facts at a Glance
Differentiating Scooters From Mopeds
The Difference Between Scooters and Motorcycles
Scooter-The Advantage Factor
Scooters - Ride Them Fast
Scooters - A Historical Perspective
Scope for New Concepts
Mopeds: Losing their Prominence
Differentiating Motorcycles, Scooters and Mopeds
Two-Strokes and Four-Strokes
Two-stroke Engine Vs. Four-stroke Engine
Two Wheeler Category Definitions: By Style
Electrifying Your Ride on Two-Wheels
13. PRODUCT INTRODUCTIONS/INNOVATIONS
BMW to Launch S1000RR in Road Trim
Harley-Davidson Launches Sportster Iron 883
Piaggio Launches Vespa GTS 300 Super in the US
M&M to Introduce Flyte and Nova
Honda Introduces CB Twister
LML Unveils Vespa Brand in India
TVS Launches Scooty Streak
Bajaj Auto Launches XCD 135 DTS-Si
BMW Motorrad Launches Three New K-Series Models
Bajaj Auto to Launch Gearless Sports Scooter
Honda Introduces Wave 110i
Honda Launches 2009 CRF450X
KTM to Launch ATVs in European Market
Suzuki Motorcycle India Launches GS150R
KYMCO Launches Agility R16
Yamaha to Launch V Star 950 and V Star 950 Tourer
TVS Launches Apache RTR 160 RD
BSA Motors Rolls Out Electric Scooters
Yamaha to Unveil FZ16
Honda to Launch CBR 1000 RR
Honda Launches 125-CC “CBF Stunner”
Royal Enfield Launches Bullet Classic
Royal Enfield Launches Twin Spark Engine on the Thunderbird
Ducati Motors Unveils Five New Superbikes in India
TVS Motors re-Introduces Flame with Single Spark Plug Ignition System
Yamaha to Launch XJ6 Diversion and XJ6 Diversion ABS
Honda Launches Aviator Automatic Scooter
Kawasaki Launches Vulcan® 1700 Nomad, Classic and Classic LT
Bajaj Auto Introduces New Versions of 135cc Bike Discover DTSi
Toyota Motor Launches The Winglet
Hero Honda Launches New Version of Executive and Entry Level Bikes
Bajaj Auto to Introduce 6 New Bikes
Yamaha Italy and Fiat Launch FZ1
Yamaha Motor Europe Introduces New Motorcycles and Scooters
KTM Launches 1190 RC8 R and 990 Supermoto T
Hero Honda Introduces New Versions of Existing Models
Varun Bajaj Group Unveils Platina 125 DTS
Piaggio Introduces Vespa S
Suzuki Launches Boulevard M90
Suzuki Rolls Out GSX-R1000 K9 and Gladius in France
Kawasaki Launches Ninja® ZX™-6R
Honda and Moriwaki Engineering Launch MD250H
Honda Introduces V4 Concept Model Motorcycle
Hong Leong Yamaha Introduces Nouvo LC in Malaysia
Honda Launches CZ-i 110 and Click-i
Bajaj Launches XCD Autec
Harley-Davidson Launches Tri Glide Ultra Classic Motorcycle
Harley-Davidson Launches CVO Fat Bob
Honda Launches “Combined ABS” System
India Yamaha Motor Launches G5 106cc
Triumph Unveils Special Edition Speed Triple
Triumph Launches the Special Edition Triumph Tiger
Triumph Introduces Street Triple R
14. PRODUCT INTRODUCTIONS IN RECENT PAST - A PERSPECTIVE BUILDER
Suzuki Introduces Address 125 Scooter
Yamaha Rolls Out Electric Scooter with Glow- in-the-dark Feature
Piaggio Introduces Hybrid Scooter
Suzuki Launches RM250 Enduro Motorcycle
Aprilia Launches New Scarabeo 125/200cc
EVT Launches Z-20 Electric Scooter Range
Brammo Introduces the Enertia Electric Motorcycle
Yamaha Introduces YZ250F and YZ450F Racing Bikes
Suzuki Introduces New V-Strom 650X in the United Kingdom
Vento Motorcycles Launches LI-Series Performance- Oriented Scooters
Buell Introduces Liquid-Cooled 1125R Sportbike
Aprilia Launches SportCity 250 Scooter in the US
Ducati Introduces World Superbike 1098 R
Star Motorcycles Launches 2007 V Star 1300
Yamaha Introduces the Latest Entry Level YFM250R Sports ATV
Kinetic Sanyang Launches Scooterette
Kymco Canada Launches a Range of the Latest ATVs, Scooters, and Motorcycles
ZAP Launches the Latest ZAPINO Electric Scooter
Hero Honda Introduces Splendor NXG
Yamaha Rolls Out New Gladiator
Vectrix Introduces Super-Scooter
KTM Launches New 2008 KTM EXC Models
Malaguti Introduces New Phantom F12 R
TVS Introduces 'StaR Sport'
Piaggio Launches Carnaby
Bajaj Introduces ‘Pulsar' DTS-i
Piaggio to Launch New Scooter Models
Yamaha Plans New Product Launches
Suzuki India Plans Hayabusa for India
LML Presents Vespa NV SPL and Select II
TVS Motor Launches 100cc-plus Scooter
Tank Sports Launches Second Green Bike
Harley-Davidson Launches XL 1200N Nightster
Suzuki Introduces Four New Variants of Motorcycles
Bajaj Launches Bajaj Kristal DTSi
BMW to Launch Six New Models of Motorcycles
Kawasaki Launches Two New Cruiser Models
KTM Launches Street Legal EXC Enduros and New 990 Superduke in Canada
Malaguti Launches Two New Scooters - Centro and Power
Honda Introduces Latest S-Wing 125 Scooter
Kawasaki to Introduce 250TR Stylish Four Stroke Motorcycle
Roehr Motorcycles Launches V-Roehr 1130 Superbike
Kawasaki Unveils New ESTRELLA in Japan
Vespa Launches Advanced Vespa S
Hyosung Expands Product Line, Enters UK Market
15. RECENT INDUSTRY ACTIVITY
Harley-Davidson to Establish Motorcycles Presence in India
DAWOOD YAMAHA Changes Name to DYL
Suzuki Motorcycles India to Expand Capacity
Hero Motors and Bombardier Recreational Products Sign MoU
Naza and Piaggio to Ink Distribution Deal
Honda to Seize the Production of Geared Scooters in India
Piaggio and Canadian Scooter Terminate Distribution Agreement
TVS Motor to Launch Motorcycle in Indonesia
Piaggio and Moto Guzzi to Merge
Harley-Davidson Acquires MV Agusta
Performance Motorcycles Merges with Ducati Motor Holding
Mahindra Takes Over 2-Wheeler Business of Kinetic Engineering
M&M Takes Over Kinetic Motor 65 M&M Acquires Engines Engineering S.r.l.
Bajaj Auto Acquires Stake in KTM
Suzuki Motor Acquires Remaining Stake in SMIPL
AIG Buys Stake in Chongqing Lifan Industry Co. Ltd
Hybrid Dynamics Takes Over Delaware American Motors
Suzuki’s Indonesian Subsidiary to Change Name
Honda and Oriental Holdings Establish JV
Yamaha Signs Agreement with Mitsui
Suzuki Extends Agreement with Intelligent Energy
Yamaha Motor to Expand Capacity in India
TVS Motors and Mahabharat Motors Sign MOU
Kawasaki to Establish Motorcycle Plant in Brazil
Yamaha Motor to Establish New Company with Toyota Tsusho
Honda’s New Plant in Kumamoto Factory Commences Operation
Suzuki Motor Cycle to Integrate R&D with Maruti Suzuki
16. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER
Harley-Davidson Acquires Assets of Castalloy
S&T Announces Acquisition of Hyosung Motorcycles
BMW Motorrad to Acquire Husqvarna Motorcycles
Pak Suzuki Motor and Suzuki Motorcycles Pakistan to Merge
ZAP (ZAAP) Inks Distribution Agreement with AJ Imports
Hero Cycles Collaborates with Ultra Motors
Tank Sports Enters into Agreement with Hexagon to Take Over LowPrice
Cagiva Enters into an Agreement with Kinetic Engineering
Yamaha Motor to Start Production and Sales Facility in Philippines
Yamaha Motor to Set-up Second New Motorcycle Plant in Vietnam
Honda to Set-up Second Motorcycle Manufacturing Facility in Vietnam
TVS Motor Company Inaugurates New Factory in Karawang
Bajaj Auto Starts Pantnagar Plant
TVS Motor Company Instigates New Plant
Honda to Establish Second Motorcycle Manufacturing Unit
Buell Plans to Enter Off-Road Motorcycle Segment
Suzuki Motor and Maruti Commence Two-Wheeler Plant in India
Kawasaki to Increase Production Capacity
17. FOCUS ON SELECT GLOBAL PLAYERS
Bajaj Auto Limited (India)
BMW Group (Germany)
China Jialing Industrial Co. Ltd. (China)
Chongqing Lifan Hongda Industry (Group) Co. Ltd. (China)
Ducati Motor Holding SpA (Italy)
Harley-Davidson, Inc. (US)
Hero Honda Motors Limited (India)
Honda Motor Co., Ltd (Japan)
Honda Italia Industriale S.p.A. (Italy)
Honda Motorcycle & Scooter India (Private) Ltd. (India)
S&T Motors Co. Ltd. (South Korea)
Kawasaki Heavy Industries Ltd. (Japan)
Piaggio (Italy)
Suzuki Motor Corporation (Japan)
Triumph Motorcycle Limited (UK)
Yamaha Motor (Japan)
MBK Industrie SA (France)
Yamaha Motor India Private Limited (India)
18. GLOBAL MARKET PERSPECTIVE
Table 5: World Recent Past, Current and Future Analysis for Motorcycles, Scooters and
Mopeds by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Independently Analyzed by Annual Sales in ‘000 Units for the
Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 6: World Recent Past, Current and Future Analysis for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by
Annual Sales in ‘000 Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart)
Table 7: World Historic Review for Motorcycles, Scooters and Mopeds by Geographic
Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World
Independently Analyzed by Annual Sales in ‘000 Units for the Years 2001 through 2006
(includes corresponding Graph/Chart)
Table 8: World Historic Review for Motorcycles, Scooters and Mopeds by Product Segment Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in ‘000 Units for
the Years 2001 through 2006 (includes corresponding Graph/Chart)
Table 9: World 11-Year Perspective for Motorcycles, Scooters and Mopeds by Geographic
Region/Country - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, AsiaPacific, Latin America and Rest of World for the Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart)
Table 10: World 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product
Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the
Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)
19. UNITED STATES
A. Market Analysis
Market Trends
Women Bikers
Motorcycle Manufacturers Target Baby Boomers
Tiny Motorcycles Making an Impact
Design Modifications Boost the Motorbike Industry
Heavyweight Motorcycles Dominate the Market
Honda Dominates the US Scooter Market
Growing Preference for Chinese Scooters in the US
Growth Dampeners
Current & Future Analysis
Table 11: US Two-Wheeler Market (2008): Percentage Share Breakdown by Category Cruiser, Sport/Super Bike, Motocross, Sports Bike, Supermoto/Dual Sports Bike, Tourer,
Endura Racing, Naked Bike, Travel Endura and Others (includes corresponding Graph/Chart)
Market Statistics
Motorcycles
Table 12: Leading Players in the US Motorcycles Market (2009): Percentage Breakdown of
Motorcycle Sales by Company - Harley-Davidson, Honda, Yamaha, Kawasaki, Suzuki, KTM,
BMW, Triumph and Others (includes corresponding Graph/Chart)
Table 13: US Motorcycles Market (2009): Percentage Breakdown of New Motorcycle Sales by
Category - Street, Dirt, Scooter, and Dual (includes corresponding Graph/Chart)
Table 14: US Motorcycles Market (2009): Percentage Breakdown of New Motorcycle Rider by
Gender - Male and Female
Table 15: US Motorcycles Market (2009): Percentage Breakdown of New Motorcycle Rider by
Marital Status -Married, Single (Never Married), Divorced, and Widowed (includes
corresponding Graph/Chart)
Most Preferred Motorcycle Models in the US (2009)
Table 16: US Motorcycles Market (2007): Percentage Breakdown of Imports by Country Japan, China, Italy, Germany, and Others (includes corresponding Graph/Chart)
Cruisers
Cruising Ahead
Table 17: US Cruiser Bike Market (2009): Percentage Breakdown of Sales by Consumer Race
- White, Hispanic, Black, Asian and Others (includes corresponding Graph/Chart)
Table 18: Leading Players in the US Cruiser Motorcycle Market (2009): Percentage Breakdown
by Volume Sales for Harley-Davidson, Honda, Yamaha, Suzuki, Kawasaki, Victory and Others
(includes corresponding Graph/Chart)
Generation Y Powers Dirtbike Sales
Table 19: Leading Players in the US Dirtbike Market (2009): Percentage Breakdown by Volume
Sales for Honda, Yamaha, Kawasaki, KTM, Suzuki, Piaggio, and Harley-Davidson (includes
corresponding Graph/Chart)
Table 20: Leading Players in the US Sportsbike Market (2009): Percentage Breakdown by
Volume Sales for Suzuki, Kawasaki, Honda, Buell, Ducati, Triumph, BMW, KTM, Piaggio
Group and Others (includes corresponding Graph/Chart)
Table 21: US Sports Bike Market (2008): Percentage Breakdown of Sales by Consumer Race White, Black, Hispanic, Asian and Others (includes corresponding Graph/Chart)
Competitive Scenario
Foreign Threat: The Big Four - Honda, Kawasaki, Yamaha and BMW
Harley Davidson Inc. - A Review
SWOT Analysis
Business Strategies
Focus on Core Strengths
A Historic Review
Market Demographics
Consumer Profile
Demographics of Motorcycle Customers in the US
Touring Motorcycles
Table 22: Leading Players in the US Touring Motorcycle Market (2009): Percentage
Breakdown by Volume Sales for Harley-Davidson, Honda, Kawasaki, BMW, Suzuki, and
Others (includes corresponding Graph/Chart)
Trade Statistics in the Past
Exports in 2005 & 2006
Table 23: US Exports of Mopeds and Motorcycles (2005 & 2006): Percentage Share
Breakdown by Country - Australia, Belgium, Brazil, Canada, Germany, Japan, Mexico,
Netherlands, South Africa, Spain, Sweden, UK, and Others (includes corresponding
Graph/Chart)
Exports in 2004
Table 24: Top 10 US Export Destinations for Motorcycles (Including Mopeds) and Cycles less
than 50cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding
Graph/Chart)
Table 25: Top 10 US Export Destinations for Motorcycles (Including Mopeds) and Cycles
Exceeding 50 cc Not Exceeding 250 cc in 2004 (Volume in Units, Value in ‘000 Dollars)
(includes corresponding Graph/Chart)
Table 26: Top 10 US Export Destinations for Motorcycles (Including Mopeds) and Cycles
Exceeding 250 cc Not Exceeding 500 cc in 2004 (Volume in Units, Value in ‘000 Dollars)
(includes corresponding Graph/Chart)
Imports in 2005 & 2006
Table 27: US Imports of Mopeds and Motorcycles (2005 & 2006): Percentage Share
Breakdown by Country - Austria, Brazil, China, Germany, Italy, Japan, Spain, Taiwan, Thailand,
UK, and Others (includes corresponding Graph/Chart)
Imports in 2004
Table 28: Top 10 US Import Sources for Motorcycles (Including Mopeds) and Cycles less than
50cc in 2004 (Volume in Units, Value in ‘000 Dollars)
Table 29: Top 10 US Import Sources for Motorcycles Exceeding 190 cc But Not Exceeding 250
cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding Graph/Chart)
Table 30: Leading US Import Sources for Motorcycles Exceeding 250 cc But Not Exceeding
290 cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding Graph/Chart)
Table 31: Leading US Import Sources for Motorcycles Exceeding 800 cc But Not Exceeding
970 cc in 2004 (Volume in Units, Value in ‘000 Dollars) (includes corresponding Graph/Chart)
Key US Players
Polaris Industries Inc.
B. Market Analytics
Table 32: US Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds
by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc) and
Scooters Independently Analyzed by Annual Sales in Thousand Units for the Years 2007
through 2015 (includes corresponding Graph/Chart)
Table 33: US Historic Review for Motorcycles, Scooters and Mopeds by Product Segment Motorcycles (Below 250cc, 250cc-500cc and Above 500cc); and Scooters Markets
Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2001 through
2006 (includes corresponding Graph/Chart)
Table 34: US 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment
- Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above
500cc); and Scooters Markets for Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart)
20. CANADA
A. Market Analysis
Current and Future Analysis
Market Trends
Heavy Weight Motorbikes: Experiencing Increasing Demand
Demographics Having an Impact on the Industry
Table 35: Canadian Market for Street Motorcycles (2008): Percentage Share Breakdown by
Engine Capacity - Below 250cc, 251-600cc, 601-750cc, 751-950cc, 951cc & Above (includes
corresponding Graph/Chart)
Table 36: Canadian Market for Offroad Bikes (2008): Percentage Share Breakdown by Engine
Capacity - 125cc & Less, 126-250cc, 251cc & Above (includes corresponding Graph/Chart)
Table 37: Canadian Market for Motorcycles (2006): Percentage Share Breakdown of Retail
Motorcycle Sales by Select Province - Alberta, British Columbia, Manitoba, New Brunswick,
Newfoundland & Labr., Nova Scotia, Ontario, Prince Edward Island, Quebec, Saskatchewan,
and Others (includes corresponding Graph/Chart)
Table 38: Canadian Market for Motorcycles (2008): Percentage Share Breakdown of Retail
Motorcycle Sales by Season - Mar - May, Jun - Aug, Sep - Nov, and Dec - Feb (includes
corresponding Graph/Chart)
Imports/Exports
Table 39: Canadian Imports of Mopeds and Motorcycles (2005 & 2006): Percentage Share
Breakdown by Country - Austria, Brazil, China, Germany, Italy, Japan, Taiwan, Thailand, UK,
US, and Others (includes corresponding Graph/Chart)
Table 40: Canadian Exports of Mopeds and Motorcycles (2005 & 2006): Percentage Share
Breakdown by Country - Czech Republic, France, Germany, Japan, Norway, Poland, Russia,
South Africa, Spain, UK, US, and Others (includes corresponding Graph/Chart)
B. Market Analytics
Table 41: Canadian Recent Past, Current & Future Analysis for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),
Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the
Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 42: Canadian Historic Review for Motorcycles, Scooters and Mopeds by Product
Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006
(includes corresponding Graph/Chart)
Table 43: Canadian 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product
Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the
Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)
21. JAPAN
A. Market Analysis
Market Overview
Deregulations Drive Market Growth
Decline in Bike Production
Current & Future Analysis
Japan Still Leads the Race in the Motorbike Segment
Japan Needs to Be on Guard as Indian Companies Proffer Competition
Competitive Analysis
Table 44: Leading Players in Japanese Motorcycle Market (2009): Percentage Breakdown by
Volume Sales for Yamaha, Suzuki, Honda, Kawasaki, and Others (includes corresponding
Graph/Chart)
Big Four in the Japanese Two-wheeler Market - A Strategic Comparison
Production Scenario
Table 45: Japanese Motorcycles Market (2009): Breakdown of Volume Production in Thousand
Units by Engine Capacity - 50cc & Below, 51cc-125cc, 126cc-250cc, and Above 250cc
(includes corresponding Graph/Chart)
Table 46: Japanese Motorcycles Market (2009): Breakdown of Volume Production in Thousand
Units by Company - Honda, Suzuki, Yamaha, Kawasaki, and Others (includes corresponding
Graph/Chart)
Table 47: Japanese Powered Two Wheeler Production by Engine Capacity (2001-2004) 50cc& Less, 51-125cc, 126-250cc and above 251cc (In ‘000 Units) (includes corresponding
Graph/Chart)
Table 48: Japanese Powered Two Wheeler Production by Engine Capacity (2001-2004) - 50cc
& Less, 51-125 cc, 126-250cc and above 251cc (In%) (includes corresponding Graph/Chart)
Trade Statistics
Japanese Powered Two-Wheeler Exports
Table 49: Japanese Exports of Motorcycles (including Scooters) for 2007 & 2008: Percentage
Share Breakdown by Engine Capacity - 50cc & Less, 51-125cc, 126-250cc, and Over 250cc
(includes corresponding Graph/Chart)
Table 50: Japanese Exports of Motorcycles (2006): Percentage Share Breakdown by Region Asia, Africa, Central America, Europe, Middle East, North America, Oceana, and South
America (includes corresponding Graph/Chart)
Table 51: Japanese Exports of Powered Two-Wheelers by Engine Capacity (2001-2004) - 50cc
& Less, 51-125 cc, 126-250cc and above 251cc (In '000 Units) (includes corresponding
Graph/Chart)
Import Statistics
Table 52: Japanese Imports of Motorcycles (including Scooters) for 2008: Percentage Share
Breakdown by Engine Capacity - 50cc & Less, 51-250cc, 251-500cc, 501-800cc, and Over
800cc (includes corresponding Graph/Chart)
Key Japanese Players
B. Market Analytics
Table 53: Japanese Recent Past, Current & Future Analysis for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc) and
Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007
through 2015 (includes corresponding Graph/Chart)
Table 54: Japanese Historic Review for Motorcycles, Scooters and Mopeds by Product
Segment - Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc) and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006
(includes corresponding Graph/Chart)
Table 55: Japanese 11-Year Perspective for Motorcycles (51cc-125cc, 126cc-250cc and
Above 251cc) , Scooters and Mopeds by Product Segment - Percentage Breakdown of Unit
Sales for Motorcycles and Mopeds for the Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart)
22. EUROPE
A. Market Analysis
Table 56: Two-Wheeler Market in European Union (2008): Percentage Share Breakdown by
Category - Naked Bikes, Sports/Super Bike, Cruiser, Supermoto/Dualsport, Travel Endura,
Sports Bike, Tourer, Streetfighter, Motocross, Endura Racing and Others (includes
corresponding Graph/Chart)
Current and Future Analysis
Traffic Congestion to Drive Two-Wheeler Demand
European Two-Wheeler Markets - Similar, Yet Different
Historic Review and Competitive Analysis
Table 57: Volume of Motorcycles Registered by Type During January - May, 2006 (includes
corresponding Graph/Chart)
Table 58: Leading Players in the European Motorcycle Market (2005) - Percentage Breakdown
by Sales Volume for Honda, Yamaha, Suzuki, BMW, Piaggio Group, Harley Davidson, KTM,
Ducati, and Others (includes corresponding Graph/Chart)
Table 59: Leading Players in the European Motorcycle Market (2004) - Percentage Breakdown
by Sales Volume for Honda, Yamaha, Suzuki, BMW, Kawasaki, and Others (includes
corresponding Graph/Chart)
Table 60: Leading Players in the European Scooter Market (2005) - Percentage Breakdown by
Sales Volume for Piaggio Group, Yamaha, Honda, Peugeot, Kymco, Suzuki, and Others
(includes corresponding Graph/Chart)
European Two-Wheeler Market: Historical Evolution
Late 1990’s- A Brief Background
A Reversal of Trend
B. Market Analytics
Table 61: European Recent Past, Current & Future Analysis for Motorcycles, Scooters and
Mopeds by Geographic Region - France, Germany, Italy, UK, Spain, Belgium and Rest of
Europe Independently Analyzed by Annual Sales in Thousand Units for the Years 2007
through 2015 (includes corresponding Graph/Chart)
Table 62: European Recent Past, Current & Future Analysis for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by
Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart)
Table 63: European Historic Review for Motorcycles, Scooters and Mopeds by Geographic
Region - France, Germany, Italy, UK, Spain, Belgium & Rest of Europe Independently
Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006 (includes
corresponding Graph/Chart)
Table 64: European Historic Review for Motorcycles, Scooters and Mopeds by Product
Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in
Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart)
Table 65: European 11-Year Perspective for Motorcycles, Scooters and Mopeds by
Geographic Region - Percentage Breakdown of Unit Sales for France, Germany, Italy, UK,
Spain, Belgium and Rest of Europe for the Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart)
Table 66: European 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product
Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for the
Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)
22a. FRANCE
A. Market Analysis
Market Overview
Current and Future Analysis - The Charge of the Motorcycle Brigade
Table 67: Sales of Motorcycles by Cubic Centimeter (CC), 2007: Percentage Breakdown by
Range for 80-124 CC, 125-499 CC, 500-749 CC, 750-999 CC and 1000 CC and above
(includes corresponding Graph/Chart)
Historic Review
Table 68: Motorcycles Market in France (2005): Percentage Breakdown of Unit Sales for
Yamaha, Honda, Suzuki, Kawasaki, Piaggio and Others (includes corresponding Graph/Chart)
Table 69: Motorcycle and Moped Production in France: 1995-2003 (In Thousand Units)
(includes corresponding Graph/Chart)
Key French Players
Peugeot Motocycles S.A.
B. Market Analytics
Table 70: French Recent Past, Current & Future Analysis for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),
Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the
Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 71: French Historic Review for Motorcycles, Scooters and Mopeds by Product Segment Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006
(includes corresponding Graph/Chart)
Table 72: French 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product
Segment - Percentage Breakdown of Unit Sales for Motorcycles(Below 250cc, 250cc-500cc
and Above 500cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart)
22b. GERMANY
A. Market Analysis
Current and Future Analysis
High-Powered Motorcycles Enjoy Cult Status
Motorcycles Become Popular Among Different Social Classes
Table 73: German Market for Motorcycles (>50cc) for 2008: Percentage Share Breakdown by
Product Category - Chopper, Classic, Enduro, Sport Bike, Super Sportster, Touring
Bike/Luxury Tourer, and Others (includes corresponding Graph/Chart)
Table 74: Leading Players in German Motorcycles Market (2009): Percentage Breakdown by
Volume Sales for BMW, Suzuki, Honda, Yamaha, Kawasaki, Harley-Davidson, and Others
(includes corresponding Graph/Chart)
A Peek into the Past Scenario
Key German Player
B. Market Analytics
Table 75: German Recent Past, Current & Future Analysis for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),
Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the
Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 76: German Historic Review for Motorcycles, Scooters and Mopeds by Product Segment
- Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006
(includes corresponding Graph/Chart)
Table 77: German 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product
Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc
and Above 500cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart)
22c. ITALY
A. Market Analysis
Current and Future Analysis
Table 78: Italian Motorcycles Market (2008): Percentage Share Breakdown by CategoryNaked, Sportive, Enduro, Custom, Tourism, Supermoto, Trial, Cross and Others (includes
corresponding Graph/Chart)
Competitive Analysis
Table 79: Leading Manufacturers of Mopeds in Italy (2005) - Percentage Breakdown by
Volume Sales for Piaggio (including Aprilia), MBK/Yamaha, Malaguti, Peugeot, Honda Italia,
Kymco, Italjet, Benelli and Others (includes corresponding Graph/Chart)
Motorcycle & Moped Production in the Past
Table 80: Italian Production of Motorcycles and Mopeds: 2005 & 2006 (In Thousand Units)
(includes corresponding Graph/Chart)
Key Italian Players
B. Market Analytics
Table 81: Italian Recent Past, Current & Future Analysis for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc and
Above 750cc), Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 82: Italian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc and Above 750cc), Scooters and
Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2001
through 2006 (includes corresponding Graph/Chart)
Table 83: Italian 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product
Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 125cc, 126cc-250cc,
251cc-750cc and Above 750cc), Scooters and Mopeds for the Years 2005, 2010 and 2015
(includes corresponding Graph/Chart)
22d. THE UNITED KINGDOM
A. Market Analysis
Overview
Table 84: UK Motorcycle Market (2008): Percentage Breakdown of New Motorcycles
Registered by Type - Supersport, Naked, Scooter, Adventure Sport, Custom, Sport/Tour,
Trail/Enduro, and Touring (includes corresponding Graph/Chart)
UK Motorcycle Market (2007): Leading Motorcycle Models (New Motorcycles Registered) by
Type - Adventure Sport, Custom, Naked, and Scooter
UK Motorcycle Market (2007): Leading Motorcycle Models (New Motorcycles Registered) by
Type - Sport/Tour, Supersport, Trail/Enduro, and Touring
UK Motorcycle Market (2007): Leading Motorcycle Models (New Motorcycles Registered) by
Engine Capacity - 0-125 CC, 126-650CC, and 651CC+
Table 85: UK Motorcycle Market, 2007: Percentage Breakdown of New Motorcycles Registered
by Type - Scooters, Sports, Naked, Dual Sport (on/off road), Custom and Touring (includes
corresponding Graph/Chart)
Current and Future Analysis
Issues Affecting the Market
Increasing Demand for Two-Wheeler Transport
Demographics
Two-Wheelers Replacing Cars
End of Season Discounts
Promotional Tactics in Two-Wheeler Market
Leading Two-Wheeler Categories in the Past
Table 86: UK Market for Powered Two Wheelers in 2004 - Leading Brands Ranked by
Registrations (In Units) (includes corresponding Graph/Chart)
Scooter Registrations in the UK in 2004 - Best Selling Brands Ranked by Engine Capacity
Table 87: Top New Models Launched in the UK Market During 2005 (includes corresponding
Graph/Chart)
Imports/Exports
Table 88: UK Imports of Motorcycles (2005): Percentage Share Breakdown by Product Type Motorcycles < 50cc, Motorcycles 50cc-250cc, Motorcycles 250cc-500cc, Motorcycles 500cc800cc, Motorcycles > 800cc, Scooters 50cc-250cc, Saddles for Motorcycles, Mopeds &
Scooters, and Parts and Accessories (includes corresponding Graph/Chart)
Table 89: UK Exports of Motorcycles (2005): Percentage Share Breakdown by Product Type Motorcycles < 50cc, Motorcycles 50cc-250cc, Motorcycles 250cc-500cc, Motorcycles 500cc800cc, Motorcycles > 800cc, Scooters 50cc-250cc, Motorcycle Side-Cars, Saddles for
Motorcycles & Mopeds, Scooters, and Parts and Accessories (includes corresponding
Graph/Chart)
Key UK Player
B. Market Analytics
Table 90: UK Recent Past, Current & Future Analysis for Motorcycles, Scooters and Mopeds
by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters
and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the Years 2007
through 2015 (includes corresponding Graph/Chart)
Table 91: UK Historic Review for Motorcycles, Scooters and Mopeds by Product Segment Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006
(includes corresponding Graph/Chart)
Table 92: UK 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product Segment
- Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc and Above
500cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart)
22e. SPAIN
A. Market Analysis
Current and Future Analysis
Competitive Analysis
Table 93: Leading Motorcycle Manufacturers in Spain (2005) - Percentage Breakdown by
Sales Volume for Honda, Yamaha, Suzuki, Piaggio (including Aprilia), BMW, Harley-Davidson,
Kawasaki, Triumph, and Others (includes corresponding Graph/Chart)
B. Market Analytics
Table 94: Spanish Recent Past, Current & Future Analysis for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),
Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the
Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 95: Spanish Historic Review for Motorcycles, Scooters and Mopeds by Product Segment
- Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006
(includes corresponding Graph/Chart)
Table 96: Spanish 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product
Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc
and Above 500cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart)
22f. BELGIUM
A. Market Analysis
Current and Future Analysis
B. Market Analytics
Table 97: Belgian Recent Past, Current & Future Analysis for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles, Scooters and Mopeds Independently Analyzed by
Annual Sales in Thousand Units for Years 2007 through 2015 (includes corresponding
Graph/Chart)
Table 98: Belgian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment
- Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand
Units for the Years 2001through 2006 (includes corresponding Graph/Chart)
Table 99: Belgian 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product
Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds
Markets for 2005, 2010 & 2015 (includes corresponding Graph/Chart)
22g. REST OF EUROPE
A. Market Analysis
Current and Future Analysis
Austria
The Netherlands
Dutch Market Overview
Slow Acceptance of New Trends
Table 100: Leading Moped Brands in the Netherlands (2006): Percentage Share Breakdown by
Brand - Aprilia, Derby, Hyosung, Kymco, Peugeot, Piaggio, TGB, Tomos, Yamaha, and Others
(includes corresponding Graph/Chart)
Table 101: Leading Motorcycle Brands in the Netherlands (2006): Percentage Share
Breakdown by Brand - Aprilia, BMW, Ducati, Harley Davidson, Honda, Kawasaki, KTM, Suzuki,
Triumph, Yamaha, and Others (includes corresponding Graph/Chart)
Russia
Market Size and Trends
Turkey
Table 102: Leading Players in Turkish Motorcycle Market (2007): Percentage Breakdown by
Volume Sales for Yamaha, Honda, Jinlun, Piaggio, BMW, and Others (includes corresponding
Graph/Chart)
Switzerland
Table 103: Leading Players in the Swiss Motorcycle Market (2005) - Percentage Breakdown by
Sales Volume for Honda, Yamaha, Piaggio (including Aprilia), Suzuki, Peugeot, MBK,
Kawasaki, BMW and Others (includes corresponding Graph/Chart)
Czech Republic
Market Overview
Key Player in Rest of Europe
KTM-Sportmotorcycle AG (Austria)
B. Market Analytics
Table 104: Rest of Europe Recent Past, Current & Future Analysis for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),
Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the
Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 105: Rest of Europe Historic Review for Motorcycles, Scooters and Mopeds by Product
Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006
(includes corresponding Graph/Chart)
Table 106: Rest of Europe 11-Year Perspective for Motorcycles, Scooters and Mopeds by
Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc500cc and Above 500cc), Scooters and Mopeds for the Years2005, 2010 and 2015 (includes
corresponding Graph/Chart)
23. ASIA-PACIFIC
A. Market Analysis
Overview
Issues and Trends
Asia-Pacific Region Continues to Drive Motorcycle Demand
Intellectual Property Rights (IPR) - A Weak Link for China
China Evinces Interest in the Indian Market
Plastic-bodied Gearless Scooters Accelerate Forward
Environmental Trends
Vehicle Emission Norms in India
Current and Future Analysis
A Historic Review
B. Market Analytics
Table 107: Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles, Scooters and
Mopeds by Geographic Region - China, India and Rest of Asia Pacific Independently Analyzed
by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart)
Table 108: Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles, Scooters and
Mopeds - by Product Segment for Motorcycles, Scooters and Mopeds Independently Analyzed
by Annual Sales in Thousand Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart)
Table 109: Asia-Pacific Historic Review for Motorcycles, Scooters and Mopeds - by Geographic
Region for China, India and Rest of Asia-Pacific Independently Analyzed by Annual Sales in
Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart)
Table 110: Asia-Pacific Historic Review for Motorcycles, Scooters and Mopeds - by Product
Segment for Motorcycles, Scooters and Mopeds Independently Analyzed by Annual Sales in
Thousand Units for the Years 2001 through 2006 (includes corresponding Graph/Chart)
Table 111: Asia-Pacific 11-Year Perspective for Motorcycles, Scooters and Mopeds by
Geographic Region - Percentage Breakdown of Unit Sales for China, India and Rest of Asia
Pacific for 2005, 2010 and 2015 (includes corresponding Graph/Chart)
Table 112: Asia-Pacific 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product
Segment - Percentage Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds for
2005, 2010 and 2015 (includes corresponding Graph/Chart)
23a. CHINA
A. Market Analysis
Market Overview
Current & Future Analysis
Chinese Two-Wheeler Industry - A Profile
A Highly Fragmented Market
Motorcycles - An Important Means of Transportation
Strict Pollution Norms Drive Four-Stroke Dominance
Regulatory Policies Encourage Exports
China to Focus on Increasing Export for Value Added Motorbikes
Domestic Players Encounter Stiff Competition
Trends in Retail Market
Chinese Overseas Two-Wheeler Sector - Exports or Dumping?
Price Undercutting - An Insight into Cost Structure
Intellectual Property Rights (IPR) - A Weak Link
It Pays to Develop Indigenous Design and Technology
Trade Scenario
A Positive Approach
Government Policy
Projects Where Investment is Restricted
Areas Where Foreign Investment is Restricted
Outlook for Foreign Trade
Key Chinese Players
B. Market Analytics
Table 113: Chinese Recent Past, Current & Future Analysis for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),
Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the
Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 114: Chinese Historic Review for Motorcycles, Scooters and Mopeds by Product
Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006
(includes corresponding Graph/Chart)
Table 115: Chinese 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product
Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc-500cc
and Above 500cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart)
23b. INDIA
A. Market Analysis
Indian Two-Wheeler Industry - An Introduction
Impact of Slowdown on the Indian Two-Wheelers Market
Market Characteristics
Table 116: Leading Players in the Indian Two- Wheeler Market (2008): Percentage Breakdown
by Company - Hero Honda, Bajaj Auto, TVS Motors, HMSI, and Others (includes
corresponding Graph/Chart)
Table 117: Indian Motorized Vehicles Market (2009): Percentage Breakdown by Vehicle Type Two Wheelers, Passenger Vehicles, Three Wheelers, and CVs (includes corresponding
Graph/Chart)
Two-Wheeler Market - Analysis by Product Segment
Motorcycles - Cruising Ahead
Table 118: Indian Market for Motorcycles (2009): Percentage Breakdown by Product Segment
- Economy, Executive, and Premium (includes corresponding Graph/Chart)
Table 119: Leading Players in Indian Motorcycles Market (Economy Segment) for 2009:
Percentage Breakdown by Company - Hero Honda, Bajaj Auto, TVS Motors, and Others
(includes corresponding Graph/Chart)
Table 120: Leading Players in Indian Motorcycles Market (Executive Segment) for 2009:
Percentage Breakdown by Company - Bajaj Auto, HMSI, Hero Honda, Yamaha, and Others
(includes corresponding Graph/Chart)
Premium Segment
New Offerings Rev up Motorcycle Market
CT 100 Tops the Popularity Charts
Competitive Analysis
Domestic Market Scenario - Intensely Competitive
The Future
The Past
Scooters - Down But Not Out
Scooters Rise in Popularity
Table 121: Leading Players in Indian Scooters Market (2009): Percentage Breakdown by
Company - HMSI, TVS Motors, HHML, Mahindra Kinetic, and Bajaj Auto (includes
corresponding Graph/Chart)
Market Segmentation
Market Size
Evolution
Mopeds - A Sneak Peek
Market Size
Looking Back
Two-Wheeler Market Leaders - A Segmental Analysis
Motorcycles
Scooters
Table 122: Leading Players in the Indian Scooter Market (2003-2005) - Percentage Breakdown
by Sales Volume for Bajaj Auto, Honda Motorcycle & Scooter, Kinetic Motor, LML, TVS Motor
and Others (includes corresponding Graph/Chart)
Mopeds
Table 123: Leading Players in the Indian Moped Market (2003-2005) - Percentage Breakdown
by Sales Volume TVS Motor, KEL and Others (includes corresponding Graph/Chart)
Current & Future Analysis
Trends and Issues
Companies Target Exports Market
Indian Manufacturers Focus on the Growing Indonesian Market
Competitive Scenario in Indian Market
Market Gears in for 125cc
Motorcycles Sales Strike a New Gear
Scooters Bounce Back
China Evinces Interest in the Indian Market
Niche Markets Feeling the Heat of Competition
Manufacturers Focus on New Product Innovations
The Indian Defense
An Insight into the Consumer Perception
Plastic-bodied Gearless Scooters Accelerate Forward
Shift in Consumer Attitudes
Focus on Exports
Table 124: Indian Two Wheeler Exports (2008): Percentage Share Breakdown by Product
Segment - Motorcycles, Scooters, and Mopeds (includes corresponding Graph/Chart)
Table 125: Indian Two Wheeler Exports for 2002-2005 by Company - Bajaj Auto, Hero Honda,
Yamaha, HMSI, TVS Motors, and Others (In Units) (includes corresponding Graph/Chart)
Shift Towards Japanese Design Over Italian Design
Environmental Trends
Vehicle Emission Norms in India
Table 126: Emission Norms in India for Two & Three Wheelers
Meeting Stage-I (India) Emission Norms
Technology for Meeting Emission Norms
Indian Two-Wheeler Industry - A Historic Review
Factors Fueling Growth
Key Indian Players
B. Market Analytics
Table 127: Indian Recent Past, Current & Future Analysis for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles (100cc & Below, 101cc-125cc and Above 125cc),
Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the
Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 128: Indian Historic Review for Motorcycles, Scooters and Mopeds by Product Segment
- Motorcycles (100cc & Below,101cc-125cc and Above 125cc), Scooters and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006
(includes corresponding Graph/Chart)
Table 129: Indian 11-Year Perspective for Motorcycles, Scooters and Mopeds by Product
Segment - Percentage Breakdown of Unit Sales for Motorcycles (100cc & Below, 101cc-125cc
and Above 125cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart)
23c. REST OF ASIA-PACIFIC
A. Market Analysis
Overview
Current & Future Analysis
Australia
Overview
Zooming Motorcycle Market
Leading Motorcycle Brands
Table 130: Leading Players in Australian Motorcycle Market (2009): Percentage Breakdown by
Volume Sales for Honda, Yamaha, Suzuki, Kawasaki, and Others (In Units) (includes
corresponding Graph/Chart)
Asean
Hong Kong
Table 131: Hong Kong Market for Motorcycles (2006): Percentage Market Share by Leading
Players - Honda, Kawasaki, Suzuki, Tiger, Yamaha, and Others (includes corresponding
Graph/Chart)
Indonesia
An Overview of Domestic Motorcycle Industry
Motorcycles - A Look at the Recent Past
Hike in Fuel Prices Affects Production
Rise in Interest Rates Slows Down Market in 2006
Country to Witness Rise in Production Capacity
Demand for Automated Scooters Continue to Soar
Chinese Players Face Slump in Sales in the Indonesian Market
Indonesian Motorbike Market Dominated by Japanese Players
Competitive Landscape
Table 132: Leading Players in Indonesian Motorcycle Market (2009): Percentage Breakdown
by Volume Sales for Honda, Yamaha, Suzuki, and Others (includes corresponding
Graph/Chart)
Table 133: Motorcycles Market in Indonesia (2006): Percentage Share Breakdown by Type Automatic Scooter, Cub, Sport Bike, and Others (includes corresponding Graph/Chart)
Table 134: Leading Players in Indonesian Motorcycles (Cubs) Market (2006): Percentage
Share Breakdown by Company - Honda, Suzuki, Yamaha, and Others (includes corresponding
Graph/Chart)
Table 135: Motorcycles Market in Indonesia (2006): Percentage Share Breakdown of Leading
Models - Honda Supra Fit, Honda Supra X125, Suzuki Smash, Yamaha Jupiter Z, Yamaha
Jupiter MX, Yamaha Mio, Yamaha Vega R, and Others (includes corresponding Graph/Chart)
Market Musings
Table 136: Indonesian Production of Motorcycles (2006): Percentage Share Breakdown by
Company - Honda, Kanzen, Kawasaki, Kymco, Suzuki, Vespa Piaggio, and Yamaha (includes
corresponding Graph/Chart)
Malaysia
Malaysian Motorcycle Industry - A Profile
Table 137: Leading Motorcycle Makers in Malaysia (2005) - Percentage Breakdown by Market
Share for Honda Malaysia Sdn., Bhd., Motosikal Dan Enjin Nasional Sdn., Bhd., Yamaha
Motors Sdn., Bhd., Suzuki Malaysia Sdn., Bhd. And Others (includes corresponding
Graph/Chart)
Factors Influencing Motorcycle Demand
Traffic Jams
Rural Undeveloped Roads
Parking Rates
Ideal for Lower Income Group
Factors Hampering Motorcycle Market Growth
Wider Roads
Motorcycle Accidents
Low Fuel Prices
Credit Facilities & Lower Interest Rate
Motorcycle Theft
Competitive Analysis
Key Malaysian Player
Motosikal Dan Enjin Nasional Sdn. Bhd
Philippines
Marketplace Description
Taiwan
Overview of Two-Wheeler Industry
Table 138: Leading Players in Taiwanese Motorcycle Market (2009): Percentage Breakdown
by Volume Sales for Kwang Yang, Taiwan Yamaha, San Yang, Tailing, and Others (includes
corresponding Graph/Chart)
Table 139: Export of Motorcycles During January- April, 2006 (includes corresponding
Graph/Chart)
Table 140: Powered Two-Wheeler Market in Taiwan (2007-2015): Annual Sales Volume for
Motorcycles (100cc & Below, 101cc-125 cc, and Above 125cc) and Mopeds ('000 Units)
(includes corresponding Graph/Chart)
Table 141: Powered Two-Wheeler Market in Taiwan (2001-2006): Annual Sales Volume for
Motorcycles (100cc & Below, 101cc-125 cc, and Above 125cc) and Mopeds ('000 Units)
(includes corresponding Graph/Chart)
Table 142: Powered Two-Wheeler Market in Taiwan (2005, 2010 & 2015): Percentage
Breakdown of Volume Sales for Motorcycles (100cc & Below, 101cc-125 cc, and Above 125cc)
and Mopeds (includes corresponding Graph/Chart)
Production Scenario in the Past
San Yang Leads the Race
Table 143: Leading Motorcycle Makers in Taiwan (2001-2004) Ranked by Production Volume San Yang, Kwang Yang, Taiwan Yamaha, Tailing & Others (In '000 Units) (includes
corresponding Graph/Chart)
Table 144: Leading Motorcycle Makers in Taiwan (2001-2004) - Percentage Breakdown by
Production Volume for San Yang, Kwang Yang, Taiwan Yamaha, Tailing & Others (includes
corresponding Graph/Chart)
Key Taiwanese Players
Her Chee Industrial Co., Ltd.
Kwang Yang Motor Co., Ltd
KYMCO
Motive Power Industry Co., Ltd.
Sanyang Industry Co., Ltd.
Tai Ling Motor Co.
Yamaha Motor Taiwan Co., Ltd
Thailand
Market Overview
Table 145: Leading Motorcycle Makers in Thailand (2009) - Percentage Breakdown by Volume
Sales for Asian Honda Motor Co., Ltd., Yamaha Motors (Thailand), Thai Suzuki Motor Co., Ltd.,
Kawasaki Motors Corp., and Others (includes corresponding Graph/Chart)
Table 146: Motorcycles Market in Thailand (2004- 2008): Annual Sales Volume (In '000 Units)
(includes corresponding Graph/Chart)
Table 147: Thai Production of Motorcycles (2006): Percentage Breakdown by Company Honda, JRD, Kawasaki, Suzuki, Tiger, Yamaha, and Others (includes corresponding
Graph/Chart)
Vietnam
Market Overview
Motorcycle Industry Set for a Leap
Table 148: Leading Players in Motorcycles Market of Vietnam (2009): Percentage Breakdown
by Volume Sales for Honda, Yamaha, and Others (includes corresponding Graph/Chart)
Role of Government in Vietnamese Motorcycle Market
Affordability - The Key Criteria
The Chinese Threat
Market in Recent Past
Table 149: Motorcycles Market in Vietnam (2000-2005): Annual Sales Volume (In '000 Units)
(includes corresponding Graph/Chart)
South Korea
Highway Ban Spells Doom for Heavy Motorcycles
Pakistan
Table 150: Leading Motorcycle Players in Pakistan, 2005: Percentage Breakdown of Market
Share for Atlas Honda, Dawood Yamaha, Suzuki Motorcycles Pakistan Ltd., Saigol Oingqi and
Rustam & Sohrab (includes corresponding Graph/Chart)
B. Market Analytics
Table 151: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Motorcycles,
Scooters and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and
Above 500cc) and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the
Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 152: Rest of Asia-Pacific Historic Review for Motorcycles and Mopeds by Product
Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc) and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006
(includes corresponding Graph/Chart)
Table 153: Rest of Asia-Pacific 11-Year Perspective for Motorcycles (Below 250cc,250cc500cc and Above 500cc) and Mopeds by Product Segment - Percentage Breakdown of Unit
Sales for Motorcycles and Scooters for 2005, 2010 and 2015 (includes corresponding
Graph/Chart)
24. LATIN AMERICA
A. Market Analysis
Motorcycles Market: An Overview
Current & Future Analysis
Major Drivers
Price: Major Deterrent to Personal Ownership
Historic Review
Brazil
Overview and Competitive Analysis
Table 154: Leading Players in Brazilian Motorcycle Market (2007 & 2009): Percentage
Breakdown by Volume Sales for Honda, Yamaha, Sundown, and Others (includes
corresponding Graph/Chart)
Colombia
Table 155: Leading Players in Colombian Motorcycles Market (2006): Percentage Share
Breakdown by Company - Suzuki, Yamaha, Honda, Auteco, and Others (includes
corresponding Graph/Chart)
B. Market Analytics
Table 156: Latin American Recent Past, Current & Future Analysis for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),
Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the
Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 157: Latin American Historic Review for Motorcycles, Scooters and Mopeds by Product
Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006
(includes corresponding Graph/Chart)
Table 158: Latin American 11-Year Perspective for Motorcycles, Scooters and Mopeds by
Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc500cc and Above 500cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart)
25. REST OF WORLD
A. Market Analysis
Current & Future Analysis
Israel
Market Overview
Historic Review
Table 159: Israel Two-Wheelers Market (2000- 2005): Annual Sales Volume by Engine
Capacity (Upto 50cc, 51cc-250 cc, and Above 251cc) (In Units) (includes corresponding
Graph/Chart)
Table 160: Two-Wheelers Market in Israel - Price Range by Engine Capacity
B. Market Analytics
Table 161: Rest of World Recent Past, Current & Future Analysis for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),
Scooters and Mopeds Independently Analyzed by Annual Sales in Thousand Units for the
Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 162: Rest of World Historic Review for Motorcycles, Scooters and Mopeds by Product
Segment - Motorcycles (Below 250cc, 250cc-500cc and Above 500cc), Scooters and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for the Years 2001 through 2006
(includes corresponding Graph/Chart)
Table 163: Rest of World 11-Year Perspective for Motorcycles, Scooters and Mopeds by
Product Segment - Percentage Breakdown of Unit Sales for Motorcycles (Below 250cc, 250cc500cc and Above 500cc), Scooters and Mopeds for the Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart)
COMPETITION
Total Companies Profiled: 167 (including Divisions/Subsidiaries - 230) Region/Country Players
The United States 43
Canada 1
Japan 4
Europe
France
Germany
The United Kingdom
Italy
Spain
Rest of Europe 14
Asia-Pacific (Excluding Japan) 114
Latin America 1