1231.3927.01 – Case Studies in Strategy
(Prerequisite: Principles of Strategy)
(Parallel requirements: Principles of Finance or Introduction to Financial Accounting
Semester B – 2015
Lecturer:
Dr. Nir Brueller
Course Time:
Monday: 18:45-21:30 (1st half)
Office Hours:
By Appointment
Email:
nirb@post.tau.ac.il
Tel.:
054-6638166
Office:
TBA
Teaching Assistant: Ms. Shimrit Samuel
e-mail:
shimrits@gmail.com
Course objectives
This course serves as a preparation to the Soafer International Case Competition (SICC) by
studying how to deal with strategy cases. The course reviews some of the principles and
conceptual frameworks for evaluating business strategy, helps develop a top management
perspective, and guides students in formulating business-level strategies.
Course structure
The course will be taught using lectures, class discussions, reading material, case studies and
a final case analysis. Since the course is based largely on in-class learning experiences,
participants must attend class, be well prepared and participate in class discussions and
presentations as required.
Requirements
All students are required to read the relevant reading materials and case-studies for each class,
and deliver four group presentations. Your grade is established as follows:
4 group presentations (groups of four)
60%
4 feedback write-ups (individual)
30%
Participation/contribution
10%
1
Reading material:
1. Course Pack - a compilation of articles, book chapters and case studies available at
SAFRUT ZOLA, which obtains the required copyright permissions and then reproduces
and packages the material.
2. Articles posted on Virtual TAU.
Class attendance and participation
Students are expected not only to attend all classes, but also to actively participate by
significantly contributing to in-class analysis of cases, as well as any other type of class
discussion. To increase opportunities for effective participation, I will cold call a student
either to open the class discussion or during one. Roll is taken at the beginning of each class.
Group Case Presentations
The objective of group class presentations are twofold: (1) serve as practice in presenting case
study analysis in front of the class and (2) strengthen participant’s analysis and presentation
skills by teaching the class a selected aspect of case study analysis.
Individual Feedback Write-ups
The objective of individual feedback write-ups is to force students to think critically about
group presentation from both process and content perspectives. Write-ups will be evaluated
by the quality and depth of assessment and the originality of contribution.
Course Outline and Topics (tentative and subject to changes)
No.
1
Date
02.03.15
Subject
Reviewing Competitive Strategy
Readings
Ellet W. 2007. How to analyze a case. HBS.
2
09.03.15
Reviewing Competitive Strategy
3
16.03.15
Case 1: Intel
Case 2: Teva
Bruner R. 2001. Note to the student: How to
study and discuss cases.
Read case study
Read case study
4
23.03.15
Case 3: Given Imaging
Read case study
5
13.04.15
Case 4: Tefron
Read case study
6
20.04.15
Case 5: TBD
Read case study
7
27.04.15
Case 6: TBD
Read case study
2