Catering Meeting
Version 1 of catering menu
 Only people who are very very loyal to the brand order from this menu.
Majority of sales are cold food from fresh & co.
 Store level could handle the catering menu, with exception of the hot food
Mostly salads, sandwiches, baskets,
We should focus on what the store’s food looks like so we’re not giving out metro or
food merchant food as Fresh & Co.
What gets hits? What doesn’t on the metro menu?
 Catering to go through and do an exercise of dogs/stars
Training all the staff at commissary to be able to do fresh&co specific orders
Take maple food and have it be the hot stuff?
Add more vegan options
Breakfast – tofu scrambles, breakfast quinoa bowls… a menu has to be developed.
Beyond meat chorizo…etc.
Next steps
- take the metro menu, cross off everything that isn’t fresh &co, see what we’re
left with
Fresh & Co catering will be delivered in the eco friendly stuff
White boxes for catering for Fresh & co – the big boxes
***MY HOMEWORK IS TO LOOK AT THE METRO MENU AND TAKE THE GOOD
DESIGN PIECES FROM IT****
Breakfast
Hor’e durves
Desserts
Coffee- bring in demarco coffee? Bring in a brewer
Fresh & co coffee cups insulated cups