Vijay P. J
Email: vpj3120@gmail.com
Mobile: 9036033118
Professional Profile
Over 13 plus years of multifunctional experience covering a wide spectrum of management
functions such as Facility Management functions such as Corporate Events & Conferences,
Events & Exhibition Operations, Marketing Communication, Strategic Planning, Media Planning
& Buying(OOH, Radio, TV & Mall Media), Events Operations, Brand Management, Visual
Merchandising & Audit’s Campaigns, Client servicing, Project Co-ordination and Team
Management.Handled diverse roles from marketing, event management, brand promotion and
customer relations
Excellent relationship management with other departments, thereby ensuring smooth business
operations.
Adept at providing value added customer services by attending customer queries and issues
An effective communicator and team leader with proven team building and management abilities.
Extensive experience in management of product launch & product promotion events.
Activations/Operations
Accountable for managing the business operations, thereby achieving profitability.
Generating and preparing MIS Reports for tracking daily performance & submitting the same to
the top management.
Relationship management with other departments, thereby ensuring smooth business operations.
Responsible for maintaining the accounts and preparing bills and performing the necessary
follow-up.
Client Servicing
Manage the customer service operations for rendering and achieving quality services
Responsible for resolving customer complaints on performance bottlenecks
Provide value added customer services by attending customer queries and issues.
Monitor the post service activities like follow up with the customers, service reminders and
handling customer grievances for superior customer service.
Brand Positioning
Building brand focus in conjunction with operational requirements.
Ensure maximum brand visibility and capture optimum market shares.
Organize promotional events within budgetary allocations.
Conduct sales promotional activities as a part of brand building and market development effort.
Project -- Team Leader
Project planning, scoping, estimation and tracking
Implementation of project plans within preset budgets and deadlines.
Team mentoring, deployment, monitoring and development.
Team Management
Supervising, leading and mentoring teams, ensuring optimum performance.
Coordinating activities for identifying training needs of employees for upgrading their technical
and soft skills.
Career Highlights:
1. Since August’ 2012 with K SERASERA’ Miniplex Pvt. Ltd. As
Marketing Manager (Karnataka)
K SERA SERA produces high quality entertainers for global audiences of mainstream
Hindi Cinema. The company has built capabilities for cost effective film production,
including excellent relationships with acclaimed directors, actors and other members of
the value chain. It is one of the leading film Production companies in India. The
company has presented some of the best-known films. Having a fully integrated in-house
infrastructure, we are able to sustain a leadership position across various divisions.
K SERA SERA's Miniplex is a state-of-the-art theatre combining film entertainment and
e-learning. Viewer's experience would be enhanced with high quality digital technology
via Satellite. Mass acceptance is guaranteed across all socio-economic strata. Ultra
modern digital sound quality and high image clarity would lead to an overwhelming
experience. Multilingual films would be featured and promoted across all centers.
Main Responsibilities:
Understand the KSS business concept
Developing Franchise business proposals & marketing strategies for Miniplex Project.
Liaisoning with government functionaries for licenses
Appointment of advocates for due diligence and legal aspects
Negotiation & leadership skills to co-ordinate and oversee all marketing aspects
including advertising, press conference & publicity in respective regions
Miniplex Business performance with regards to Revenue Generation & Marketing
Leads.
Franchise Management & Building relationships for smooth operations of the
business.
Appointing Marketing Executives & Mentoring of team members to achieve
performance targets.
Implementing d enforcing company process and procedures.
Local advertisement revenues.
Management of E education & generation of revenues.
Lock F&B, Security and housekeeping contracts.
Prepare & constantly review MIS of HNI’s and networking individuals/ Agents/ Real
estate owners or brokers/ Real developers and HWP’s.
2. March’ 2011 to July’ 2012 (1 year 5 months) with Brand Connect
Communications India Pvt. Ltd. As Head Operations South
India(Karnataka, AP, TN & Kerala)
Specialized in Marketing Communication Retail Business, OOH, Brand Activations,
Promotions, Visual Merchandising & Audit’s Campaigns, Corporate Events &
Conferences, & Entertainment Events
Responsible for Marketing Communication, Strategic Planning, Media buying, Media
Planning.
Successfully handling Operations across south India.
Responsible for Vendor Management across south India.
Responsible for Ideating, Conceptualization, Brand identification & research
Successfully handled many big events, road shows and promotional activities for big
business giants to their complete satisfaction
Client Handled and Business Generated:
Axis Bank, ING Bank, Aircel, Idea Cellular, Tanishq, LG, Hero Moto compo,
Mahindra & Mahindra
Signature Event:
Axis Bank Premium Branch Launch @ Kochi,
Machdar Sports Super Series Launch @ Mumbai,
ING Bank logo makeover & Visual Merchandising & Audit’s Campaigns(ATM) pan
India, (Backlit ACP & Acrylic Signage work)
Karvy logo makeover pan India & Visual Merchandising & Audit’s Campaigns , (Backlit
Signage work)
Edelweiss logo makeover & Visual Merchandising & Audit’s Campaigns pan India. ,
(Backlit Signage work)
Visual Merchandising & Audit’s Campaigns for Idea Cellular
3. May’ 2010 to Feb 2011 (10 months) with Cosmic Meltdown crew Pvt.
Ltd. As Activations Head South India.
Specialized in Brand Activations, Promotions, Corporate Events & Conferences, Team
Building & Entertainment Events
Successfully handled Activations Team with 5nos. BDE’s, 2nos. CSE’s & 3nos. Ops
Executives
Successfully handled Activations Team as an Individual profit making center
Responsible for Business Development as per targets (PA)
Responsible for Ideating, Conceptualization, Brand identification & research
Successfully handled many big events, road shows and promotional activities for big
business giants to their complete satisfaction
Signature Event:
Bangalore International Wine Festival 2011( Exhibition)
Sap Family Day Event @ Place Grounds 2011
Accenture Bollywood Them Conferences 2011
Sunfest World 10k Run Expo @ Kanteerava Stadium 2011( Exhibition)
4. Jan’2007 to April’ 2010 (3 Year 4 months) with Orienta Cine
Advertising Pvt. Ltd. As Sr. Manager Media Planning (Events /
Operations, South Region)
Specialized in, Malls, Multiplex Activities, Events & Promotions, Visual Merchandising
Campaigns, PR, and Complete Branding.
Have handled Businesses independently & have successfully launched & established a
Leading Brand in the Cinema Activation Domain.
Specialties
Thorough media knowledge with an enriching experience in print, Cinema / Multiplexes
(Advertising Sales), Brand Associations with Movies (Entertainment Marketing & Brand
Solutions).
Clients Handling:
HLL for Major products like Ponds, Lux, Red label, Knoor, Dove and many more.
HDFC, HSBC, ING, LIC, Yamaha Bikes, Tata Motors, Colgate.
Asian Paints Royal
JK Helen / Park Avenue Deo, Visual Merchandising & Audit’s Campaigns (Retail &
Branding Business)
Spinz Talc & Deo Care, Visual Merchandising & Audit’s Campaigns (Retail Business)
Animax
Aumbi pure, Visual Merchandising & Audit’s Campaigns (Retail Business)
Zoom TV
Apple IPod, Visual Merchandising & Audit’s Campaigns (Branding Business)
Network 18, Topper TV: (Retail Business)
Description: Successfully handled 20 teams in the town for sales targets and
supervising them during the activity.
Oversaw activities as Regional Representative and worked as a coordinator in south
India.
Creating awareness in educational Sectors of the region starting from school’s to
University level
5. Jan ‘2000 to Dec’ 2006 (7 Years) with Solutions Integrated Marketing
Services Pvt. Ltd. As Project Team Leader
Solutions India are one of the largest marketing services company in the country with
over 300 employees and team members working across leading national & global
brands.
Over the last 15 years we have offered services that have brought efficiencies &
measurement to our client's marketing programs using technology & the web.Solutions
India is a part of Publicis Groupe's VivaKi and it's global integrated brand agency
network of Digitas.
Notable Contributions as Multitasking Projects:
Team Leader: Visual Merchandising & Audit’s Campaigns for Pepsi.
Project-Team Leader (DEPT - Operations) Description: Launch of oral Hygiene
program in schools across south India & Visual Merchandising & Audit’s Campaigns
(Promotion Business For HUL)
Project Title: Project ESPN Star Sports Learning Ground Program (Commercial
Business)
Description: Launch of Espn Star Sports School Quiz across south India 7 cities and
Visual Merchandising & Audit’s Campaigns
Project Title: Gillette Mach 3 Turbo Red Champion (Retail Business)
Description: Launch of Gillette Mach 3 Champion red across south India (Visual
Merchandising & Audit’s Campaigns, Malls, Float & BPO Activity)
Project Title: Samsung Boss Mobiles Reliance / Philips Mobiles (Retail Business)
Description: Launch of Samsung Boss Mobiles, Visual Merchandising & Audit’s
Campaigns in Bangalore.
Team Lead to (INTEL) Events:
Intel Rock on Show @ Webs Grounds, Intel Annual Meet @ Leela Place, Intel Fun
Day Event @ Taj West End, Intel Team Outing @ SOS School, Intel PC Loan Mela
@ Malls,
Team Lead to SAP, Solid Works & IBM Events:
Sap Team Outing @ Bandipur, Sap Annual Meet @ Leela Place, IBM Annual Meet
@ Holiday Inn, IBM Fun Day Event @ Taj, Solid Works Soft Launce @ Holiday Inn
Clients Handled:
Pepsi, HUL, Microsoft, Intel, IBM, HP, Wipro, HCL, Cisco, SAP, ICICI, Zenith, LG,
Samsung, Siemens, Nokia, Airtel, Reliance, Philips Mobiles Hutch, Yamaha Bikes, Tata
Motors, Colgate, Tata chemicals, etc ...
Education:
10th, High School Examination, Year 1996, LRL Agrawal Inter College Sirsa.
2nd PUC, Intermediate Examination, Year 1998, LRL Agrawal Inter College Sirsa.
B.COM, CMJ University, Year May 2012, Government of Meghalaya Shillong.
Computer Proficiency:
Have excellent knowledge of presentations, Training, MS Office with windows (Word,
Power Point, and Excel).
Personal Details:
Name: Vijay.P.J
Father Name: Dara Jai Prakash (Late)
Mother Name: Yamuna
Wife Name: Shikha Vijay
DOB: 20/11/1980
PAN: AOBPV1108B
Passport No: K8814288
Mobile: 9036033118
DECLARATION
I, hereby solemnly, do affirm that the particulars furnished above are true to the best of my
knowledge.
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(Vijay. P. J)