E-Commerce Strategies and
Practices
CIW E-Commerce Designer Series
Students can use this appendix as a study guide to locate
content within E-Commerce Strategies and Practices
that corresponds to specific CIW and AIP objectives.
AIP
Objective
CIW
Occasional repetition among objectives reflects an overlap in the two programs. In many cases,
multiple CIW objectives fulfill one AIP objective.
Lesson and Section(s)
Define electronic commerce (ecommerce).

Lesson 1: Electronic Commerce Foundations
- Electronic Commerce Predictions
Discuss electronic commerce trends
and statistics.

Lesson 1: Electronic Commerce Foundations
- Impetus for Web Commerce
- Exercise 1-1: Exploring e-commerce trend and
statistic Web sites
Explain the difference between
business-to-consumer and businessto-business e-commerce.

Lesson 1: Electronic Commerce Foundations
- Types of Electronic Commerce
- Exercise 1-3: Locating and viewing a business-tobusiness Web site
- Exercise 1-4: Locating and viewing a business-toconsumer Web site
Weigh the advantages and
disadvantages of using e-commerce
over traditional sales methods.

Lesson 1: Electronic Commerce Foundations
- Advantages of Electronic Commerce
- Issues of Electronic Commerce
Assess the initial considerations of
launching an electronic commerce
Web site, including hardware,
software, bandwidth, in-house hosting
and outsourcing.

Lesson 1: Electronic Commerce Foundations
- E-Commerce Solutions
- Exercise 1-6: Viewing an instant storefront option
- Hardware and Software
- Ingredients of a Web Storefront
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AIP
Objective
Page 2
CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Discuss different archetypes for
generating revenue on the Internet.

Lesson 1: Electronic Commerce Foundations
- Electronic Commerce Predictions
Explain three models for collecting
payments on the Internet.

Lesson 1: Electronic Commerce Foundations
- Seven Ingredients to Success
Discuss security issues.

Lesson 1: Electronic Commerce Foundations
- Seven Ingredients to Success
Explain legal aspects of e-commerce.

Lesson 2: Law and the Internet
- Intellectual Property Issues
- Areas of Liability
- Exercise 2-1: Examining electronic commerce law
Identify Internet issues that may
present legal challenges.

Lesson 2: Law and the Internet
- Areas of Liability
Discuss how legal issues such as
jurisdiction, copyright and patents
apply to software.

Lesson 2: Law and the Internet
- Intellectual Property Issues
- Areas of Liability
Identify what constitutes intellectual
property and how to protect it.

Lesson 2: Law and the Internet
- Intellectual Property Issues
Identify the current taxation issues
facing Internet commerce.

Lesson 2: Law and the Internet
- Internet Taxation
- International Tax
- Tariffs
- Exercise 2-5: Visiting the WorldTarrif.com Web site
Identify and define e-commerce
marketing goals.

Lesson 3: Web Marketing Goals
- Marketing Goals
- Exercise 3-2: Extending customer service to reduce
costs
Describe online marketing strategies.

Lesson 3: Web Marketing Goals
- Online Marketing Strategies
Discuss the drivers and barriers to
growth.

Lesson 3: Web Marketing Goals
- Drivers and Barriers to Growth
Discuss the advantages and
disadvantages of hard goods and soft
goods.

Lesson 3: Web Marketing Goals
- Hard Goods vs. Soft Goods
Explain product pricing ranges and
price changes.

Lesson 3: Web Marketing Goals
- Product Pricing
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AIP
Objective
Page 3
CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Determine global versus niche
product appeal.

Lesson 3: Web Marketing Goals
- Global vs. Niche: Mass vs. Micro Markets
Identify Internet demographics and
their relevance.

Lesson 3: Web Marketing Goals
- Demographics
- Exercise 3-6: Exploring Demographics
- Exercise 3-7: Viewing audience data
Explain product distribution factors
and methods dealing with cost and
distance.

Lesson 3: Web Marketing Goals
- Product Distribution and Availability
Explain product/service awareness
methods used by online marketers.

Lesson 4: Online Product Promotion
- Promotions
- Site Categories
Use banner ads effectively.

Lesson 4: Online Product Promotion
- Banner Ads
- Effective Banner Ads
- Finding Banner Ad Space
- Exercise 4-1: Determining ad rates at individual
sites
- Banner Ad Positioning
Discus exchange networks and
referrer programs.

Lesson 4: Online Product Promotion
- Banner Exchange
- Exercise 4-4: Visiting a banner exchange program
- Referrer Programs
- Exercise 4-5: Using a referral program
Select among search engine
placement options.

Lesson 4: Online Product Promotion
- Search Engine Placement
- Exercise 4-6: Using a search engine placement
service
Choose appropriate e-mail marketing
options.

Lesson 4: Online Product Promotion
- E-Mail
Explain the importance of usability.

Lesson 5: Site Usability
- Usability Analysis
Discuss factors affecting usability.

Lesson 5: Site Usability
- Why?
- Usability Analysis
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AIP
Objective
Page 4
CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Clarify the concept of screen flow.

Lesson 5: Site Usability
- Screen Flow
Analyze usability results.

Lesson 5: Site Usability
- Usability Analysis
Explain click patterns.

Lesson 5: Site Usability
- Click Patterns
Importance of audience usability. AIP
 
Lesson 5: Site Usability
- Click Patterns
- Screen Flow
- Usability Analysis
Identify click patterns. AIP
 
Lesson 5: Site Usability
- Click Patterns
Develop content screen flow. AIP
 
Lesson 5: Site Usability
- Click Patterns
Analyze results of usability tests and
implement changes. AIP
 
Lesson 5: Site Usability
- Usability Analysis
Evaluate click patterns and implement
changes. AIP
 
Lesson 5: Site Usability
- Click Patterns
Uses for synchronous online customer
services. AIP
 
Lesson 6: E-Commerce Consumer Service
Methods
- Synchronous Service
Uses for asynchronous online
customer services. AIP
 
Lesson 6: E-Commerce Consumer Service
Methods
- Asynchronous Service
How FAQ and e-mail online increase
customer services. AIP
 
Lesson 6: E-Commerce Consumer Service
Methods
- Asynchronous Service
Define e-services.

Lesson 6: E-Commerce Consumer Service
Methods
- E-Service
- E-Service Methods
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AIP
Objective
Page 5
CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Define synchronous and
asynchronous customer service
methods.

Lesson 6: E-Commerce Consumer Service
Methods
- Synchronous Service
- Exercise 6-1: Using NetCall.com
- Exercise 6-2: Co-browsing
- Asynchronous Service
Formulate an e-service action plan.

Lesson 6: E-Commerce Consumer Service
Methods
- E-Service Action Plan
Explain Electronic Data Interchange
(EDI).

Lesson 7: Business-to-Business Frameworks
- Electronic Data Interchange (EDI)
- Exercise 7-1: Researching EDI standards
- Internet EDI
- Exercise 7-2: Previewing EC Exchange
- EDI and Security
Explain Open Buying on the Internet
(OBI).

Lesson 7: Business-to-Business Frameworks
- Open Buying on the Internet (OBI)
Explain the Open Trading Protocol
(OTP).

Lesson 7: Business-to-Business Frameworks
- Open Trading Protocol (OTP)
How Electronic Data Interchange
(EDI) works in today’s electronic
business. AIP
 
Lesson 7: Business-to-Business Frameworks
- Electronic Data Interchange
- Exercise 7-1: Researching EDI standards
- Internet EDI
- EDI And Security
Define business-to-business
networks.

Lesson 7: Business-to-Business Frameworks
- Business to Business Networks
Distinguish among the online instant
storefront options for creating an
electronic commerce site.

Lesson 8.1: Outsourcing – The Online Instant
Storefront
- Online Outsourcing Solutions
Explain the advantages and
disadvantages of online instant
storefronts, including entry-level
packages for creating and managing
electronic commerce storefronts.

Lesson 8.1: Outsourcing – The Online Instant
Storefront
- Online Outsourcing Solutions
- Evaluating Online Storefront Packages
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AIP
Objective
Page 6
CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Create an online instant storefront
using Yahoo!

Lesson 8.1: Outsourcing – The Online Instant
Storefront
- Exercise 8-1: Creating an electronic commerce site
with an online instant store using Yahoo!
- Customizing and administering your electronic
commerce site using Yahoo!
- Evaluating your newly created Yahoo! electronic
commerce online site
Evaluate the administrative merits of
online electronic commerce packages.

Lesson 8.1: Outsourcing – The Online Instant
Storefront
- Online Outsourcing Solutions
- Evaluating Online Storefront Packages
Distinguish among the mid-level
outsourcing packages for electronic
commerce site creation.

Lesson 8.2: Outsourcing – The Mid-Level Offline
Instant Storefront
- Mid-Level Offline Storefront Products
Weigh the advantages and
disadvantages of mid-level software
packages for creating and managing
offline instant storefronts.

Lesson 8.2: Outsourcing – The Mid-Level Offline
Instant Storefront
- Mid-Level Offline Storefront Products
Create an instant storefront using
INEX Commerce Court.

Lesson 8.2: Outsourcing – The Mid-Level Offline
Instant Storefront
- Exercise 8-4: Preparing to install INEX Commerce
Court
- Exercise 8-5: Installing INEX Commerce Court
- Exercise 8-6: Previewing INEX Commerce Court
- Exercise 8-7: Creating a store using INEX
Commerce Court
- Publishing with Commerce Court
- Exercise 8-8: Publishing Celtic Traditional
Instruments Web site
- Exercise 8-9: Previewing the Celtic Traditional
Instruments Web site
Evaluate the merits of mid-level
offline storefront packages.

Lesson 8.2: Outsourcing – The Mid-Level Offline
Instant Storefront
- Mid-Level Offline Storefront Products
- Evaluating
- Exercise 8-11: Evaluating the Celtic Traditional
Instruments Web site
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AIP
Objective
Page 7
CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Distinguish among the high-level
outsourcing solutions for electronic
commerce site creation.

Lesson 8.3: Outsourcing – the High-Level Offline
Instant Storefront
- High-Level Offline Storefront Packages
- Auctions, the Other Electronic Commerce Option
Weigh the advantages and
disadvantages of high-level instant
storefronts.

Lesson 8.3: Outsourcing – the High-Level Offline
Instant Storefront
- High-Level Offline Storefront Packages
- Auctions, the Other Electronic Commerce Option
Evaluate the merit of several highlevel storefront packages.

Lesson 8.3: Outsourcing – the High-Level Offline
Instant Storefront
- High-Level Offline Storefront Packages
- Auctions, the Other Electronic Commerce Option
Examine EC auction products, with
focus on FairMarket’s package.

Lesson 8.3: Outsourcing – the High-Level Offline
Instant Storefrontt
- High-Level Offline Storefront Packages
- Auctions, the Other Electronic Commerce Option
Make an informed decision about
how to prepare a site for electronic
commerce.

Lesson 9: Implementation and Case Studies
- Exercise 9-1: Creating a company
- Phased Approach
Compare and contrast how other sites
have implemented electronic
storefronts.

Lesson 9: Implementation and Case Studies
- Case Studies
Consider the experiences of other
electronic storefront owners.

Lesson 9: Implementation and Case Studies
- Case Studies
Present your new electronic
commerce business.

Lesson 9: Implementation and Case Studies
- Case Studies
- E-Commerce Guidelines
Evaluate the issues involved in
choosing Web server software.

Lesson 10: Electronic Commerce Site-Creation
Software
- Web Server Overview
Examine the Microsoft Internet
Information Server (IIS)
configuration.

Lesson 10: Electronic Commerce Site-Creation
Software
- Internet Information Server (IIS
- Exercise 10-1: Evaluating IIS
- Preparation for IIS
- Examining IIS
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AIP
Objective
Page 8
CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Create a virtual directory and a virtual
server.

Lesson 10: Electronic Commerce Site-Creation
Software
- Examining IIS
- Exercise 10-3: Creating a virtual directory in IIS
- Exercise 10-5: Creating a virtual server
Bind multiple IP addresses.

Lesson 10: Electronic Commerce Site-Creation
Software
- Examining IIS
- Exercise 10-6: Binding a new IP address to your
network interface card
- Exercise 10-7: Binding a virtual server to a single IP
address
Create a static Web site.

Lesson 10: Electronic Commerce Site-Creation
Software
- Examining IIS
- Exercise 10-3: Creating a virtual directory in IIS
- Exercise 10-5: Creating a virtual server
- Exercise 10-8: Testing your new virtual server
Discuss the issues in choosing Web
site development software.

Lesson 11: Site Development Software
Implementation
- Choosing Your Web Site Development Software
- Oracle*
- SQL Server
Install database support software.

Lesson 11: Site Development Software
Implementation
- SQL Server
- Exercise 11-1: Verifying SQL Server installation
Install Web site development
software.

Lesson 11: Site Development Software
Implementation
- Preparing the Database for Site Server Installation
- Exercise 11-2: Preparing databases for the
installation of Site Server and Site Server
Commerce Edition
- Installation of Microsoft Site Server Commerce
Edition
- Exercise 11-3: Installing Microsoft Site Server
- Microsoft Site Server Commerce Edition
- Exercise 11-4: Installing Site Server Commerce
Edition
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AIP
Objective
Page 9
CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Examine the development software
configuration.

Lesson 11: Site Development Software
Implementation
- Preparing the Database for Site Server Installation
- Exercise 11-2: Preparing databases for the
installation of Site Server and Site Server
Commerce Edition
- Installation of Microsoft Site Server Commerce
Edition
- Exercise 11-3: Installing Microsoft Site Server
- Microsoft Site Server Commerce Edition
- Exercise 11-4: Installing Site Server Commerce
Edition
Administer Site Server Commerce
Edition.

Lesson 12: Developing an Electronic Commerce
Site Using Site Server Commerce Edition
- Why?
- Site Server Administrator
Create a foundation for your EC site.

Lesson 12: Developing an Electronic Commerce
Site Using Site Server Commerce Edition
- Creating a Site Database
- Exercise 12-1: Preparing a Microsoft SQL Server
database for Site Server Commerce Edition Site
wizard
- Exercise 12-3: Creating a foundation for an
electronic commerce site
Use the Site Builder Wizard.

Lesson 12: Developing an Electronic Commerce
Site Using Site Server Commerce Edition
- Site Server Administrator
- Exercise 12-3: Creating a foundation for an
electronic commerce site
- Exercise 12-4: Creating an electronic commerce site
foundation with Site Builder Wizard
Customize Site Foundation pages.

Lesson 13: Customizing the E-Commerce Site
Foundation
- Customizing
- Site Manager
- Customizing the Look and Feel
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AIP
Objective
Page 10
CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Integrate Site Foundation with
existing Web pages.

Lesson 13: Customizing the E-Commerce Site
Foundation
- Site Manager
- Exercise 13-2: Exploring Site Manager and the
online catalog
- Exercise 13-3: Locating the online catalog files
Use the Site Administration panel.

Lesson 13: Customizing the E-Commerce Site
Foundation
- Customizing the Look and Feel
- Exercise 13-4: Customizing navigation images
- Exercise 13-5: Customizing page color and banner
Customize a product catalog.

Lesson 13: Customizing the E-Commerce Site
Foundation
- Site Manager
- Exercise 13-2: Exploring Site Manager and the
online catalog
- Exercise 13-3: Locating the online catalog
Customize a shopping cart.

Lesson 13: Customizing the E-Commerce Site
Foundation
- Custom Shopping Cart Buttons
- Exercise 13-6: Customizing shopping cart buttons
Explain the components of an online
catalog.

Lesson 14: Online Catalog
- Catalog Components
Demonstrate how new departments,
products and product variants are
added to an online catalog.

Lesson 14: Online Catalog
- Building an Internet Catalog
- Exercise 14-1: Adding departments to the catalog
- Products
- Exercise 14-2: Adding products to the catalog
- Exercise 14-3: Adding product images to the catalog
- Attributes
- Exercise 14-4: Updating product attributes
Understand and implement shopping
cart modules. AIP
 
Lesson 14: Online Catalog
- Catalog Components
Explain the need to add new product
images to an online catalog.

Lesson 14: Online Catalog
- Catalog Components
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AIP
Objective
Page 11
CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Understand and implement an online
product catalog. AIP
 
Lesson 14: Online Catalog
- Catalog Components
- Building an Internet Catalog
- Exercise 14-1: Adding departments to the catalog
- Products
- Exercise 14-2: Adding products to the catalog
Exercise 14-3: Adding product images to the catalog
- Attributes
- Exercise 14-4: Updating product attributes
- Linking Catalog
- Purchase Images
- Exercise 14-6: Replacing purchase images
Integrate an online catalog with the
rest of the Afrikunda site.

Lesson 14: Online Catalog
- Linking Catalog
- Exercise 14-5: Determining department URLs
Explain the issues involved in
choosing a payment method.

Lesson 15: Using and Configuring Payment
Gateways
- Choosing Payment Methods
- Credit Card Processing
- Digital Cash
Install a payment gateway.

Lesson 15: Using and Configuring Payment
Gateways
- Payment Gateways
- Exercise 15-2: Establishing a CyberCash Register
account
How to implement online credit card
processing. AIP
 
Lesson 15: Using and Configuring Payment
Gateways
- Credit Card Processing
- Payment Gateways
- Exercise 15-2: Establishing a CyberCash Register
account
- Exercise 15-3: Installing the CyberCash Merchant
Connection Kit
- Exercise 15-4: Configuring the Site Server payment
pipeline
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AIP
Objective
Page 12
CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
How to implement online check
processing. AIP
 
Lesson 15: Using and Configuring Payment
Gateways
- Online Check Processing
- Exercise 15-8: Processing checks online
Enable the Afrikunda site to accept
credit cards.

Lesson 15: Using and Configuring Payment
Gateways
- Payment Gateways
- Exercise 15-3: Installing the CyberCash Merchant
Connection Kit
- Exercise 15-4: Configuring the Site Server payment
pipeline
Verify a payment gateway.

Lesson 15: Using and Configuring Payment
Gateways
- Test Purchase
- Exercise 15-6: Making a test purchase
The purpose of the Automated
Clearing House (ACH). AIP
 
Lesson 15: Using and Configuring Payment
Gateways
- Online Check Processing
Access online transaction
information.

Lesson 15: Using and Configuring Payment
Gateways
- CyberCash Administrator
- Exercise 15-7: Using CyberCash CashRegister
Administrator
Refund credit card transactions.

Lesson 15: Using and Configuring Payment
Gateways
- CyberCash Administrator
- Exercise 15-7: Using CyberCash CashRegister
Administrator
Describe the function of a knowledge
base.

Lesson 16: E-Services Support
- Knowledge Base
- Exercise 16-1: Viewing an online knowledge base
Install a knowledge database.

Lesson 16: E-Services Support
- Knowledge Base
- Exercise 16-2: Preparing to install RightNow Web
- Exercise 16-3: Installing RightNow Web
Populate a knowledge database.

Lesson 16: E-Services Support
- Exercise 16-3: Installing RightNow Web
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AIP
Objective
Page 13
CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Administer a knowledge database.

Lesson 16: E-Services Support
- RightNow Web Administration
- Exercise 16-4: Using the Afrikunda knowledge base
- Exercise 16-5: Administering system configurations
Integrate a knowledge database.

Lesson 16: E-Services Support
- Integrating
- Exercise 16-8: Integrating the online knowledge
base
Identify encryption schemes such as
symmetric, asymmetric, and one-way.

Lesson 17: Transaction Security
- Encryption and Decryption
Identify the benefits provided by
security implementations such as
hashing, message digests, and digital
signatures.

Lesson 17: Transaction Security
- Purposes of Security
- Encryption and Decryption
Explain the certificate-related
infrastructure.

Lesson 17: Transaction Security
- Certificates
- Using Certificates
Why to use private- and public-key
encryption. AIP
 
Lesson 17: Transaction Security
- Encryption and Decryption
Understand and implement secure
order processors. AIP
 
Lesson 17: Transaction Security
- Payment and Purchase Order Process
- Certificates
- Payment and Security Requirements
Outline the considerations of a secure
transaction.

Lesson 17: Transaction Security
- Encryption and Decryption
- Payment and Purchase Order Process
Request a digital certificate from
VeriSign.

Lesson 17: Transaction Security
- Using Certificates
- Obtaining Certificates
- VeriSign Certificate
- Exercise 17-2: generating a Certificate Service
Request (CSR)
- Exercise 17-3: Submitting Certificate Sever Request
(CSR) to VeriSign
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AIP
Objective
Page 14
CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Create a digital certificate from
Microsoft Certificate Server.

Lesson 17: Transaction Security
- Installing the Certificates
- Exercise 17-5: Installing the Microsoft Digital
Certificate
Install server digital certificates.

Lesson 17: Transaction Security
- Installing the Certificates
- Exercise 17-5: Installing the Microsoft Digital
Certificate
- Exercise 17-6: Installing the VeriSign certificate
Design and implement a transaction
system consisting of multiple
unconnected one-page interfaces that
requires each step to be performed in
the correct order while maintaining
data locking and integrity between
functions. AIP
 
Lesson 17: Transaction Security
- Using Certificates
- Obtaining Certificates
- Installing the Certificates
- Securing Afrikunda
Lesson 18: Web Site Management and Options
- Site Administration
- Basics of Tracking Web Traffic
- Performance Testing
Lesson 19: Inventory and Shipping Data
- Inventory
- Afrikunda Inventory
- Order Tracking
What is Secure Online Transaction
(SET) protocol? AIP
 
Lesson 17: Transaction Security
- Payment and Security Requirements
How Secure Sockets Layer (SSL) is
used in transactions. AIP
 
Lesson 17: Transaction Security
- Using Certificates
- Exercise 17-4: Requesting a server SSL encryption
certificate
- Exercise 17-8: Testing the SSL connection in
Afrikunda
Examine the current Secure Sockets
Layer (SSL) procedure.

Lesson 17: Transaction Security
- Intellectual Property Issues
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AIP
Objective
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CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Analyze the process of improving
security, authentication and integrity
of transaction processes. AIP
 
Lesson 17: Transaction Security
- Purposes of Security
- Encryption and Decryption
- Authentication and Identification
- Certificates
Understand and implement
symmetric-key encryption. AIP
 
Lesson 17: Transaction Security
- Encryption and Decryption
Understand and implement
asymmetric-key encryption. AIP
 
Lesson 17: Transaction Security
- Encryption and Decryption
Understand and implement hybrid
encryption. AIP
 
Lesson 17: Transaction Security
- Encryption and Decryption
Understand and implement digital
signatures required for authentication.
 
Lesson 17: Transaction Security
- X.509v3
Understand and implement digital
certificate server. AIP
 
Lesson 17: Transaction Security
- Certificates
- Using Certificates
- Obtaining Certificates
- Exercise 17-4: Requesting a server SSL encryption
certificate
Secure the ordering pages of the
Afrikunda site.

Lesson 17: Transaction Security
- Securing Afrikunda
- Exercise 17-7: Setting certificate requirement
- Exercise 17-8: Testing the SSL connection in
Afrikunda
- Exercise 17-9: Reviewing Afrikunda security
Examine the implementation of
Secure Electronic Transactions
(SET).

Lesson 17: Transaction Security
- Payment and Security Requirements
AIP
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AIP
Objective
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CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Measure and optimize performance of
a transactional system. AIP
 
Lesson 18: Web Site Management and Options
- Basics of Tracking Web Traffic
- Commercial Log File Analysis Software
- Exercise 18-2: Evaluating your Web site with thirdparty software
- Exercise 18-3: Generating reports using WebTrends
on Windows NT
- Performance Testing
- Exercise 18-4: Testing your Web site’s traffic
capabilities
Understand and analyze transactional
system performance strengths and
vulnerabilities. AIP
 
Lesson 18: Web Site Management and Options
- Basics of Tracking Web Traffic
- Commercial Log File Analysis Software
- Exercise 18-2: Evaluating your Web site with thirdparty software
- Exercise 18-3: Generating reports using WebTrends
on Windows NT
- Performance Testing
- Exercise 18-4: Testing your Web site’s traffic
capabilities
Improve custom-coded transactional
systems based on performance
results. AIP
 
Lesson 18: Web Site Management and Options
- Basics of Tracking Web Traffic
- Commercial Log File Analysis Software
- Exercise 18-2: Evaluating your Web site with thirdparty software
- Exercise 18-3: Generating reports using WebTrends
on Windows NT
- Performance Testing
- Exercise 18-4: Testing your Web site’s traffic
capabilities
Manage the issues and tools used to
run your EC Web site.

Lesson 18: Web Site Management and Options
- Site Administration
- Exercise 18-1: Administering your Web site with
Site Server
Explain the tools and methods used to
test your site for traffic.

Lesson 18: Web Site Management and Options
- Basics of Tracking Web Traffic
- Commercial Log File Analysis Software
- Traffic Tracking Software
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Version 1.17
AIP
Objective
Page 17
CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Identify site strengths and
weaknesses.

Lesson 18: Web Site Management and Options
- Basics of Tracking Web Traffic
- Commercial Log File Analysis Software
- Traffic Tracking Software
- Exercise 18-2: Evaluating your Web site with thirdparty software
- Exercise 18-3: Generating reports using WebTrends
on Windows NT
- Performance Testing
- Exercise 18-4: Testing your Web site’s traffic
capabilities
Set product inventory and inventory
quantities in a database.

Lesson 19: Inventory and Shipping Data
- Inventory
- Exercise 19-1: Adding an inventory field to the
database
- Exercise 19-2: Adding the inventory to the
Afrikunda site
Set product shipping status in a
database.

Lesson 19: Inventory and Shipping Data
- Order Tracking
- Exercise 19-3: Creating a code convention for
shipping
Display inventory status to the
customer via an online catalog.

Lesson 19: Inventory and Shipping Data
- Exercise 19-4: Creating a page for users to find and
track their orders
- Exercise 19-5: Creating an order status query
- Exercise 19-6: Modifying global.asa
Display order and shipping status to
the customer via the Web site.

Lesson 19: Inventory and Shipping Data
- Exercise 19-5: Creating an order status query
- Exercise 19-7: Adding shipping status to the receipt
- Exercise 19-8: Adding a link to track the order
© 2016 ProsoftTraining.com All Rights Reserved.
Version 1.17
AIP
Objective
Page 18
CIW
E-Commerce Strategies and Practices
Lesson and Section(s)
Understand and implement
fulfillment tracking. AIP
 
Lesson 19: Inventory and Shipping Data
- Order Tracking
- Exercise 19-3: Creating a code convention for
shipping
- Exercise 19-4: Creating a page for users to find and
track their orders
- Exercise 19-5: Creating an order status query
- Exercise 19-7: Adding shipping status to the receipt
- Exercise 19-8: Adding a link to track the order
Implement shipping modules between
custom software and third-party
software packages. AIP
 
Lesson 19: Inventory and Shipping Data
- Order Tracking
- Exercise 19-3: Creating a code convention for
shipping
- Exercise 19-4: Creating a page for users to find and
track their orders
- Exercise 19-5: Creating an order status query
- Exercise 19-7: Adding shipping status to the receipt
- Exercise 19-8: Adding a link to track the order
Implement fulfillment tracking
modules between custom software
and third-party software packages. AIP
 
Lesson 19: Inventory and Shipping Data
- Order Tracking
- Exercise 19-3: Creating a code convention for
shipping
- Exercise 19-4: Creating a page for users to find and
track their orders
- Exercise 19-5: Creating an order status query
- Exercise 19-7: Adding shipping status to the receipt
- Exercise 19-8: Adding a link to track the order
Implement inventory modules
between custom software and thirdparty software. AIP
 
Lesson 19: Inventory and Shipping Data
- Order Tracking
- Exercise 19-3: Creating a code convention for
shipping
- Exercise 19-4: Creating a page for users to find and
track their orders
- Exercise 19-5: Creating an order status query
- Exercise 19-7: Adding shipping status to the receipt
- Exercise 19-8: Adding a link to track the order
AIP
This symbol indicates an objective developed by the Association of Internet Professionals
(AIP) (www.accredit.net/accredited.html).
© 2016 ProsoftTraining.com All Rights Reserved.
Version 1.17