FOR IMMEDIATE RELEASE
Contact: Kyle Claude
Promotion and Marketing Director
1501 Satchel Paige Drive
Mobile, AL 36606
Phone (251) 434-1010
Fax (251) 434-1073
FOX10 Number ONE in News
Mobile, June 22, 2007- WALA FOX10 takes the lead in local news for the
Mobile/Pensacola television market. The recent May sweeps show that WALA’s news
delivered the highest television ratings for the morning, early evening and late news time
periods.
“This is a very competitive business,” said Matt Pumo, Vice President and General
Manager for WALA and WBPG. “To take the lead in one or two of our newscasts would
have been an accomplishment. But to win across the board is incredible. I am very proud
of our entire news staff as well as everyone at WALA and WBPG. This was a true team
effort.”
WALA ranked number one in all key demographic categories – Persons 18-49, Persons
25-54 and Females 25-54. According to Nielsen Media Research for May 2007,
FOX10’s morning news averaged a 3.0 rating. WKRG and WEAR’s morning news
broadcasts averaged 2.7 and 2.6 respectively. At 5pm, FOX10 News earned a 4.1 rating.
WEAR and WPMI averaged 3.6 and 2.7 for their local 5pm newscasts. For late news,
FOX10 News at 9pm received a 5.8 rating. WKRG and WPMI averaged 4.1 and 3.7
ratings for their 10pm newscasts. (All ratings shown are from the Persons 25-54
demographic).
“I am very proud of our news staff and we appreciate viewers putting their trust in us,”
said FOX10 News Director Bob Cashen. “But we also realize that we have to work even
harder to maintain their confidence in our coverage.”
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WALA Fox 10 and WBPG The New CW are owned by LIN TV Corporation in Providence, RI. LIN TV (NYSE:
TVL) delivers quality television, digital media and online news operations through 29 owned and/or operated television
stations and 30 websites in 17 cities located primarily in the top 100 markets, servicing 9.25% of U.S. television
households.