Philippe Ruttens
Marketing, Communications &
Knowledge Manager
SUMMARY
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Unique mix of consulting, marketing, research, business development and corporate communications skills
Over 15 years of experience in B2B, high-tech, telecom and professional service sectors
International expertise gained at Accenture, MasterCard, Ernst & Young, Cap Gemini and The House of
Marketing, and serving clients such as 3M, DHL, AT&T and Colgate Palmolive
Hybrid Knowledge Management and Corporate Marketing background
Pan-European and global project management, covering both strategy and implementation
View my profiles:
LinkedIn
Twitter
Viadeo
The House of Marketing
KEY ACHIEVEMENTS
July 2007 - Present
THE HOUSE OF MARKETING (Mechelen)
Marketing & Knowledge Manager
Marketing Consulting
Responsible for the strategy, planning, operations and tools for corporate and marketing communications as
well as supporting the sharing and creation of knowledge across the firm. This includes marketing & brand
strategy, marcom collaterals, PR, events, email campaigns, social media, online and print tactics, sponsorship,
customer database management, information indexing, consultant/client requests, sales support, engagement
debriefs, extranet improvement, workshops, newsletters, knowledge coaching and monitoring.
March 2001 – June 2007
Freelance Marketing Communications and KM Consultant
(London, Sydney)
Various Sectors
Full management of projects or functions for several consulting and client firms, including:
Client
Project
Medium-Size Marketing
Interim Information Manager: Management of information/research team,
Intelligence Consultancy
projects, processes and tools
Big Five Consultancy (Strategic
International market/competitor analysis, newsletter and report writing for over
Consulting)
3,000 staff worldwide
Major IT Service Firm (Telecom
Development of a marketing & sales Intranet portal for over 400 sales managers
& Media Division)
(content and project management)
B2B eMarketplace (Industrial
Interim Marketing Communications Manager: Development of marketing plan,
Products)
branding strategy and communications plan/tools for commercial launch
Various partnerships with
Development and running of coaching program (business/marketing workshops).
colleges and organisations
Journalism work for trade magazines (editing/research/writing)
Sept 2009
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Nov 1999 - Oct 2000
CAP GEMINI ERNST & YOUNG (London)
European Knowledge Manager - Account/Sales Support
Professional Services
Responsible for Europe-wide definition and implementation of new knowledge support activities for accounts,
pursuits and engagements (across industry sectors):
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Developed European and global service offering and packaged tools/templates for knowledge workers
(global launch/brand for KM program)
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Increased awareness of knowledge processes and coached over 50 knowledge workers, sales managers
and consultants (supporting over 10 major accounts in Insurance, Government and Defence sectors)
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Supported the sales process through participation in new business wins (increased rate)
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Developed and facilitated training workshops in Italy, the Netherlands and the UK
Aug 1999 - Oct 1999
ACCENTURE (London)
Freelance Marketing Consultant
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Professional Services
Development of global marketing plan for Human Performance practice
Review and upgrade of knowledge management system (on Lotus Notes)
Competitive analysis of Human Performance/Change Management marketplace
Management of marketing communications projects (e.g. internal e-newsletter)
Jan 1998 - Aug 1999
MONDEX (MASTERCARD INTERNATIONAL) (London)
Senior Manager - Market Intelligence Unit (MasterCard subsidiary)
Financial Services/IT
Responsible for the strategy and management of two Marketing units (four staff in total): Market Intelligence,
Configuration & Document Services
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Full budget management (over £600k), including revenue target and £100k+ cost savings
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Conducted strategic review and internal audit for Information Services
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Developed and launched new marketing information products covering the smart card market and
competition analysis: workshops, reports, presentations, research and newsletters. Total audience of over
300 senior managers, high level of client satisfaction
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Project managed the company’s shared information systems (including the Intranet site) and
information/knowledge management activities
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Led the selection and initial implementation of the company’s configuration and document management
systems and processes (for software, technical specifications)
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Worked with and supported Mondex Executive Committee and shareholders (over 20 leading banks)
Jan 1996 - Jan 1998
ACCENTURE, Europe/Middle East/Africa EMEA Office (London)
EMEA Manager, Competitor Intelligence and Analyst Relations
Mgt/IT Consulting
Promoted from Analyst to Manager in 1997 (by Managing Partner EMEA)
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Set up and managed Competitor Intelligence function for Europe (incl. plan, tactics, communications,
reports, database development) serving over 500 internal clients
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Responsible for optimising European relationships with analyst firms such as: Gartner Group, Dataquest,
IDC, INPUT, Datamonitor (through request management, supervision of published profiles, interview coordination, events support)
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Gathered, analysed and reported primary and secondary information on consulting, IT and related markets
across Europe (both for strategic and sales usage)
Sept 1992 - Jan 1996
CLARUS Consulting (Brussels)
Consultant in Pan-European Marketing and Communications
Marketing Consulting
Promoted from Junior to Senior Consultant after 18 months to manage projects for European headquarters of
US blue chip firms:
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3M Europe: market analysis and reporting, corporate marketing support
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Europay/MasterCard: Brand migration strategy for 7 debit/credit brands, incl. focus groups in 3 countries,
interview analysis, production of creative mock-ups (logo, poster), communications plan, brand manual
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AT&T/Unisource: Brand strategy, plan and tactics for launch of new brand (Uniworld) including: research,
creative concepts, collaterals, supervision of agencies
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DHL Worldwide: Internal newsletter for senior management of Lufthansa, JAL and DHL. Analysis and
reporting of TV/press advertising data across Europe
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Other projects and clients managed: Brand manual for Owens-Corning Fiberglass, sales & marketing
system for Brown & Williamson, marketing system for Colgate Palmolive
Sept 2009
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EDUCATION
1990 - 1991
MSc in International Marketing
University of Strathclyde, Glasgow
International strategy, market research, marketing in IT, export marketing, consumer behaviour
1987 - 1990
BSc and MSc in Information Technology
University of Namur (FNDP), Belgium
Thesis at Lausanne University (Switzerland)
Software development, networks, IS/project management, database development
1985 - 1987
Graduate in Economics
University of Namur (FNDP), Belgium
Macro- and micro-economics, accounting, sociology, statistics, psychology, law
TOOLS
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Extensive use of Internet, Intranets and online services (Factiva, Alacra, MarketResearch Profound,
BELFirst, Bureau van Dijk, Reuters, Lexis-Nexis, Lotus Notes)
MS Office and SharePoint user
Desktop publishing on Macintosh using various design software packages (e.g. Photoshop, PageMaker)
LANGUAGES
- French:
- English:
- Dutch:
Mother tongue
Fluent
Conversational
ADDITIONAL SKILLS
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Training courses: Knowledge management, time management, multi-cultural awareness, management,
interview skills, presentation/writing skills, conflict management, Intranets
Over two years programming in COBOL, Pascal, SQL (on PC and mainframe)
Oct 2000 – Feb 2001: Round-the-world trip (photography) leading to exhibition. Career break
Oct 1991 – June 1992: National service within Belgian Territorial Army (at Brussels IT HQ)
PERSONAL DETAILS
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Age:
Marital status:
Nationality:
Hobbies:
41
De Facto Partner
Belgian
Photography, writing, movies, quality food/wine/beer,
travel (15 countries), Internet, social media
CONTACT DETAILS
Philippe Ruttens
Helmstraat 109
B-2140 Antwerpen (Belgium)
Phone +32 (0)478 916 192
LinkedIn: http://www.linkedin.com/in/ruttens
Skype/Yahoo: pruttens
philipperuttens@hotmail.com
REFERENCES
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Jacques Millery
Julia J. Wright
David Tullett
Tom McGuire
Sept 2009
Cap Gemini
Accenture
Cap Gemini Ernst & Young
ASML/CLARUS
Marketing & Knowledge Manager (Paris)
Global Strategy Marketing Manager (London)
Global Knowledge Manager, Accounts
Communications Director (Brussels)
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