Press Release
For More Information Contact:
Steve Graham
Godfrey PR
(717) 393-3831, ext. 192
sgraham@godfrey.com
Danfoss
Refrigeration & AirConditioning Division
7941 Corporate Drive
Baltimore, MD 21236-4925
Phone:
410-931-8250
Fax:
410-931-8256
www.danfoss.com/North _America
For release:
October 29, 2007
Goal: A Well-Informed Marketplace
Sixth Danfoss EnVisioneering Symposium Emphasizes Education,
Knowledge and Communication to Tackle Global Energy Challenges
BALTIMORE, MD -- In order to tackle the world’s complex energy challenges, all
stakeholders – from energy producers and policy-makers to HVAC industry
experts and end-users – must be better informed and educated and willing to
share their knowledge with others.
That was the overriding theme of the sixth Danfoss EnVisioneering Symposium,
“Breaking Through: Creating an Informed Energy Efficiency Technology
Marketplace,” held Oct. 23, 2007, at the Hotel Washington in Washington, DC.
About 25 energy stakeholders attended the all-day event, the final one hosted
this year by Danfoss, a global leader in supplying components for refrigeration,
air-conditioning, motion controls and heating.
The symposium featured six speakers whose organizations have recognized the
seriousness and urgency of the global energy situation, and are making strides to
improve their education, knowledge and communication of key energy issues.
Dennis Moran, Eastern Region director of energy for Marriott Inc., said one of the
challenges facing Marriott is a “limited understanding of the energy issues and
technologies among decision-makers and staff,” including building owners.
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“People tend to avoid the areas they don’t understand,” Moran said. “The
situation is improving, but from a very low base.”
Moran believes there is too much emphasis on global warming and not enough
emphasis on issues that will drive improvements in the global energy situation.
“Responding to carbon hysteria is distracting attention from energy efficiency
improvement,” Moran said. “The true catastrophe will be a shortage of oil and
gas.”
Glenn Barrett, director of energy management for Supervalu Inc., which
manages 1,300 grocery facilities nationwide, noted that cold storage facilities and
supermarkets use about 7 percent of the electricity generated in the U.S. As
such, Barrett’s mission is to increase the energy efficiency of Supervalu stores
and distribution centers.
Barrett said he has learned four key lessons as director of energy management.
“First, commissioning is the key to a successful project,” he said. “Second, you
have to be able to quantify energy savings. Third, you must take action to retain
benefits because, without preventive actions, savings will be lost over time. And
fourth, maintenance technicians are not energy experts.”
Other speakers, and the key points they made, included:

Heather Kennedy, manager of government affairs for Home Depot Inc.,
noted that the home-improvement retailer has realized energy savings of
34 percent in stores that have undergone energy efficiency improvements
since 2003. She added that Home Depot recently introduced a new
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branding program, Eco Options, designed to give customers a choice of
products that have a lesser impact on the environment.

Eric Ackerman, senior manager of regulatory policy for Edison Electric
Institute, offered three solutions for improving the electricity challenge in
the U.S.: 1. Introduce more efficient rates at retail. 2. Restructure
business and regulatory models so utilities can make a sustainable
business out of efficiency. 3. Share information – for example, via national
databases -- about state-of-the-art energy efficient products.

Karen Penafiel, vice president for advocacy with Building Owners and
Managers Association (BOMA) International, highlighted two BOMA
programs that have had recent success. The BOMA Energy Efficiency
Program (BEEP) provides building owners with tips on reducing energy
costs, while the Green Lease Guide gives building tenants guidelines for
saving energy and being environmentally responsible. Those guidelines
are part of a standard lease agreement, Penafiel noted.

Chandra Govindarajalu, senior environmental specialist for The World
Bank, said a wealth of energy efficiency projects are awaiting
implementation in developing countries, especially in China, India and
Brazil. But various barriers inhibit implementation. They include a lack of
information, a lack of trained personnel or technical/managerial expertise,
price distortions, regulatory biases and high transaction costs.
Following the presentations, John Galyen, president of Danfoss Refrigeration &
Air-Conditioning North America, reviewed the highlights of the five previous
symposia and emphasized that stakeholders still have a lot of work to do.
“The global energy situation is a complex and high-profile issue,” Galyen said.
“For many players, the level of information and clear understanding is still in its
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infancy. But I strongly believe – through events like the EnVisioneering
Symposia Series – we are making progress. We’re putting the larger, global
issues on the table. We’re opening dialogues that were previously closed. We’re
discussing solutions and beginning to measure outcomes.”
Danfoss plans to continue the EnVisioneering Symposia Series in 2008,
emphasizing regional micro-symposia with topics that are even more relevant to
target audiences. Details about the 2008 program will be announced soon.
For more information about the Danfoss EnVisioneering Symposia Series, visit:
http://www.envisioneering.danfoss.com/symposium
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About Danfoss:
Danfoss is one of the world's leading manufacturers of electronic and mechanical
components and control systems for refrigeration & air-conditioning, heating, and motion
controls. We operate in more than 100 countries, employ 21,400 people, and hold more
than 1,800 patents on a wide range of products. Our innovative, reliable products are
backed by local sales and support to help our customers solve their greatest challenges.
With its visionary and committed employees, Danfoss meets the needs of its customers
through its EnVisioneeringSM partnerships. EnVisioneering focuses on developing new
technologies for sustainable business growth through engineering innovation, energy
efficiency and environmental responsibility. For more information about Danfoss, visit:
www.danfoss.com/north_america. For more information about EnVisioneering, visit:
www.envisioneering.danfoss.com.
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Photo Captions:
Glenn Barrett_Symposium 6.jpg – Glenn Barrett, director of energy
management for Supervalu Inc., discusses the importance of energy efficiency in
cold storage facilities and supermarkets.
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Robert Wilkins_Symposium 6.jpg – Robert Wilkins, president of Danfoss Inc.
(U.S. and Canada), makes a point during the Danfoss EnVisioneering
Symposium on Oct. 23, 2007 in Washington, DC. Next to Wilkins is Tom
Hartman, president of The Hartman Company.
Please Direct Reader Inquiries to:
Jan Petersen
Marketing Communications Manager
Danfoss Sales Americas
Refrigeration & AC Division
7941 Corporate Drive
Baltimore, MD 21236-4925
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