FAYETTEVILLE STATE UNIVERSITY
FAYETTEVILLE, NORTH CAROLINA
FACULTY SENATE
ACADEMIC AFFAIRS COMMITTEE
PROPOSAL PRESENTATION COVER SHEET
(Proposal from School of Business and Economics)
I.
Proposal: Request for Authorization to establish an online Degree Completion Program for a
B.S. in General Business Administration.
II.
Purpose: The proposed online General Business Administration degree completion program will
capitalize upon the growing demand of community college students throughout North Carolina to
complete their B.S. degree in General Business Administration through distance education. The enhanced
access to educational opportunities will provide a significant opportunity for growth in enrollment at
Fayetteville State University.
III.
Rationale: The proposed program complements the existing General Business Administration
program by enhancing the accessibility of the courses to students who would otherwise be unable to earn
a degree in General Business Administration due to distance and/or other scheduling conflicts.
IV. To be presented to: (in succession to each of the following)
 Departmental Curriculum Committee
 Departmental Faculty
 SBE Curriculum Committee
 SBE Dean
 Faculty Senate Academic Affairs Committee
 Faculty Senate
 Vice Chancellor For Academic Affairs
 Chancellor
V. Submitted by:
Constance Lightner, Interim Chair
Department of Management
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Actions taken on proposal, entitled
Departmental Curriculum Committee:
Action: (indicate vote)
Signature: ________________________________________________ Date: ___________________
Chair, Departmental Curriculum Committee
Department Faculty:
Action: (indicate vote)
Signature: ________________________________________________ Date: ___________________
Departmental Chair
SBE Curriculum Committee:
Action: (indicate vote)
Signature: ________________________________________________ Date: ___________________
Chair, SBE Curriculum Committee
SBE Dean
Action:
Signature: ________________________________________________ Date: ___________________
Dean, School of Business and Economics
Faculty Senate Academic Affairs Committee:
Action: (indicate vote)
Signature: ________________________________________________ Date: ___________________
Chair, Academic Affairs Committee
Faculty Senate:
Action: (indicate vote)
Signature: ________________________________________________ Date: ___________________
Chair, Faculty Senate
Vice Chancellor for Academic Affairs
Action:
Signature: ________________________________________________ Date: ___________________
Vice Chancellor for Academic Affairs
Chancellor
Action:
Signature: ________________________________________________ Date: ___________________
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APPENDIX G
THE UNIVERSITY OF NORTH CAROLINA
REQUEST FOR AUTHORIZATION TO ESTABLISH A NEW DISTANCE
EDUCATION DEGREE PROGRAM
(THROUGH WHICH 50% OR MORE OF A DEGREE PROGRAM IS PROVIDED)
INSTRUCTIONS: Please submit three copies of the proposal to the Senior Vice President for Academic
Affairs, UNC Office of the President. The signature of the Vice Chancellor for Academic Affairs is
required.
Date: September 12, 2007
Constituent Institution: Fayetteville State University
CIP Discipline Specialty Title: General Business Administration
CIP Discipline Specialty Number: 52 Level: B X
M
C.A.S.
Exact Title of the Proposed Program__ General Business Administration _____________________
Exact Degree Abbreviation (e.g. B.S., B.A., M.A., M.S., C.A.S.):
B.S.
Does the proposed program constitute a substantive change as defined by SACS? Yes_X_ No__
a) Is it at a more advanced level than those previously authorized? Yes__ No_X_
b) Is the proposed program in a new discipline division? Yes____ No __X__
Approximate date for submitting the Request to Establish proposal (must be within one year of date
of submission of notification of intent to plan):
Proposed date to establish degree: month ____August ___________ year___2008____________
(Date can be no sooner than six months after the date of notification of intent to plan and must allow
at least three months for review of the request to establish, once submitted.)
1. Describe the proposed new degree program. The description should include:
a) A brief description of the program and a statement of educational objectives
The Management Department is requesting authorization to offer a Bachelor of Science (B.S.) online
degree completion program in General Business Administration beginning in the Fall of 2008. The
program will provide an alternative for nontraditional students to complete upper division courses
required for the General Business Administration degree. The program will be offered in conjunction
with the University College, or through transfer from the North Carolina Community College System,
or other accredited institutions that offer the lower division courses.
Students who graduate with a major in General Business Administration should be able to: 1)
Communicate effectively using oral, written and technological techniques; 2) Comprehend issues in
ethical decision making and social responsibility; and 3) Apply appropriate problem-solving
methodologies to analyze and solve common business problems.
b) The relationship of the proposed new program to the institutional mission and how the
program fits into the institution’s strategic plan
The UNC Tomorrow Report priority 4.2.1 expresses
the need for UNC institutions to “increase access to its educational programs for traditional students,
non-traditional students, and lifelong learners.” The report found that “72% of respondents ranked
increasing distance education and online course offerings as the number one way in which UNC
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could have the greatest impact on their community.” Additional findings from the report indicate that
UNC institutions should “continue ongoing efforts with the North Carolina Community College
System (NCCCS) to strengthen and streamline articulation between the two institutions.” The
proposed program seeks to meet the needs of these findings through a degree completion program in
General Business Administration via distance learning technology. The program will work in
collaboration with NCCCS institutions to provide an opportunity for current students and graduates of
two year Associate degree programs to extend their life long learning experience.
The School of Business and Economics is collaborating with the following community colleges to
create transfer policies and dual enrollment agreements:
 Bladen Community College
 Cape Fear Community College
 Central Carolina Community College
 Fayetteville Technical Community College
 James Sprunt Community College
 Johnston Community College
 Lenoir Community College
 Pitt Community College
 Robeson Community College
 Sampson Community College
 Sandhills Community College
 Southeastern Community College
Collaboration with these institutions has increased the demand for an online program to accommodate
transfer students in completing the degree requirements for the Bachelor of Science degree in General
Business Administration. The increased access to courses supports the goals of the UNC Tomorrow
findings and provides a significant opportunity for growth in student enrollment.
c) The relationship of the proposed new program to other existing programs at the institution
Fayetteville State University offers online degree completion programs in Computer Science,
Criminal Justice, Fire Science, Nursing, Psychology, and Sociology. The University is
increasingly moving toward the development of new online degree completion programs to
provide flexible alternatives for community college graduates to pursue bachelor degrees. The
proposed program will offer online upper division courses in the existing General Business
Administration curriculum.
d) Special features or conditions that make the institution a desirable, unique, or appropriate
place to initiate such a degree program.
Fayetteville State University’s proximity to the Fort Bragg military base makes FSU uniquely
positioned to serve the educational needs of military personnel and their families. Their frequent
travel and reassignment schedules necessitate alternative methods for completing their degree
requirements. Furthermore, since approximately 75 percent of the students at FSU are commuters,
both commuting and nontraditional students would benefit from alternative course delivery methods.
The university’s comparatively low tuition rate for distance education courses provides an attractive
alternative to other institutions offering similar programs within the state. Of the five institutions
offering Business Administration degrees within North Carolina, FSU is the most cost effective,
AACSB accredited institution.
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Institution
East Carolina University
Fayetteville State University
Liberty University
UNC Pembroke
University of Phoenix
Tuition and Fees (In State)
$98/credit hour
$69.40/credit hour
$250/credit hour
$72.23
$495
AACSB Accredited?
Yes
Yes
No
No
No
2. List all other public and private institutions of higher education in North Carolina currently
operating programs similar to the proposed new degree program.
Institution
East Carolina University
UNC Pembroke
3. Estimate the number of students that would be enrolled in the program during the first year of
operation: Full-Time__20____
Part-Time__20____
4. If there are plans to offer the program away from campus during the first year of operation:
a) Briefly describe these plans, including potential sites and possible method(s) of delivering
instruction.
The proposed program will be offered online.
b) Indicate any similar programs being offered off-campus in North Carolina by other institutions
(public or private)
East Carolina University
UNC Pembroke
c) Estimate the number of students that would be enrolled in the program during the first year of
operation: Full-Time__20____
Part-Time___20___
5. List the names, titles, e-mail addresses and telephone numbers of the person(s)
responsible for planning the proposed program.
Constance Lightner, Ph.D., Interim Chair
School of Business and Economics
Department of Management
clightner@uncfsu.edu
(910) 672-1310
This intent to plan a new program has been reviewed and approved by the appropriate campus
committees and authorities.
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Chancellor
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General Business Administration Online Degree Completion Program
10/24/07

Our online degree completion program would offer the following required courses for the
B.S. degree in General Business Administration (45 Credit Hours):
o ENG 344
Business Writing
o ECON 310
Managerial Economics
o MIS 300
Information Systems: Theory and Practices
o FINC 311
Principles of Finance
o MGMT 311
Principles of Management
o MKTG 311
Principles of Marketing
o MGMT 335
Operations Management
o MGMT 470
Strategic Management
o 21 Concentration Hrs/Business Electives – 300 or 400 level courses in ACCT,
BADM, ECON, FINC, MGMT, MIS, MKTG, HCM

Required Online Courses Developed and Approved by Continuing Education
o ECON 310
o MIS 300
Managerial Economics
Information Systems: Theory and Practices
o FINC 311
Principles of Finance
o MGMT 311
Principles of Management
o MKTG 311
Principles of Marketing

Business Elective Courses Developed and Approved by Continuing Education
o ECON 322
Money, Banking, & Monetary Policy
o ECON 351
International Trade & Finance
o FINC 320
Financial Management
o MGMT 410 Human Resource Management
o MGMT 420 Organizational Behavior
o MGMT 425 International Business Management
o MKTG 331 Consumer Behavior
o MKTG 412 Sales Management
o MKTG 421 International Marketing
o MKTG 470 Marketing Management

Developed and Scheduled for Review by Continuing Education Spring 2008
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o MGMT 335
o MGMT 470

Operations Management
Strategic Management
Courses In Development
o ENG 344
Mc Shane/Kirkpatrick

The following courses are being offered online Fall 2007:
o ECON 310
o FINC 311
o FINC 320
o FINC 323
o MGMT 311
o MGMT 410
o MGMT 420

TWO YEAR DEGREE COMPLETION PLAN
First Year- Fall Semester
MGMT 311
MKTG 311
MIS 300
ENG 344
First Year- Spring Semester
ECON 310
FINC 311
MGMT 335
Business Elective
Second Year- Fall Semester
Business Elective
Business Elective
Business Elective
Business Elective
Second Year- Spring Semester
Business Elective
Business Elective
MGMT 470

FALL/SPRING COURSE OFFERINGS:
Fall Semester Courses
ECON 310
ENG 344
MGMT 311
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Truong
Okhomina
MIS 300
MKTG 311
MKTG Elective Course
ECON/FINC Elective
MGMT Elective Course
Spring Semester Courses
FINC 311
MGMT 311
MGMT 335
MGMT 470
MKTG 311
MKTG Elective Course
ECON/FINC Elective
MGMT Elective Course

COURSE OFFERING PLAN –BY DEPARTMENT
o
ENGLISH DEPARTMENT -Beginning Fall 2008
Offer ENG 344 each Fall
o
ECON/ FINC DEPARTMENT -Beginning Fall 2008
Fall Semester
ECON 310
1 ECON or FINC Elective
Spring Semester
FINC 311
1 ECON or FINC Elective
o
MKTG DEPARTMENT -Beginning Fall 2008
Fall AND Spring Semesters
MKTG 311
1 MKTG Elective
o
MGMT DEPARTMENT -Beginning Fall 2008
Fall 2008
MGMT 311
MIS 300
1 MGMT Elective
Spring 2009
MGMT 311
MGMT 335
MGMT 470
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