ANEEL KUMAR
Residency: Flat No.9, Fatima Building, Khalifa St. Near Pizza Hut
Al- Ain, Abu Dhabi, United Arab Emirates
+971-52-6189263 aneelroopani@gmail.com
UAE Driving License No: 1100454
PROFESSIONAL PROFILE
An experienced Analytical & Marketing Professional who has demonstrated the ability to work
diverse professionals to new level of success in high competitive industries, cutting-edge markets,
and fast-paced environments. Proven success analyzing an organization’s critical business
requirements and identifying both deficiencies & opportunities. Capable of developing innovative
and cost-effective solutions for enhancing competitiveness, increasing revenues, improving brand
image and enhancing customer service offerings with the Help of analyzing Market Trends and
professional Skills.
EXPERTISE AT ROLES:
 Ability to work with marketing & sales managers to design, execute and track multichannel marketing programs
 Desire to research and implement innovative tools and technology into running campaigns
to optimize performance
 Ability to coordinate multiple marketing efforts into streamlined nurture path(s) to
improve funnel stage conversions and maximize ROI.
 Ability to work with marketing and sales counterparts to provide an integrated and fluid
experience for the end user.
 Improve quality and performance of e-communications using direct feedback from testing
and industry best practices
 Conceptual knowledge over CAN-SPAM and CASL
 CRM Experience
EXPERIENCE
Prakash Pump, Abu Dhabi, United Arab Emirates
2013 –Till Now
Prakash Pump is a manufacturing company of Water Pumps that are manufactured in India and
assembled in UAE and distributed in whole Middle East.
Prakash Pump has about $100 Million Annual Revenue. There are about 200 employees that
are handling Middle East Market for Prakash Pump.
Marketing Manager
UAE Experience
 Responsible for the marketing of company products and services to the right market whether
B2B or B2C.
 Demonstrate technical marketing skills and company product knowledge.
 Budget management to deliver all marketing activity within the agreed budget
 Managing all aspects of print production, receipt and distribution
 Achieving frequent, timely and positive media coverage across all available Media
 anaging the entire product line life cycle from strategic planning to tactical activities
 Conducting market research in order to identify market requirements for current and future
products
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Expertise in digital advertisement and new level marketing
Develop and implement a company-wide plan to push product, working with all departments
for its execution
 nalyzing potential strategic partner relationships for product lines
 Coordinating marketing campaigns with sales activities
 verall responsibility for brand management and corporate identity
Oman Experience
 Analyze the market trends for new branch opening
 Execution of branch opening and successfully marketing the
Brand
 In-depth understanding of legalities and rules of Oman Market
 Successfully implemented marketing strategies to capture
market
 Execution of building the stand and participation in the
exhibitions at Oman in Muscat.
 Operation handling related to Marketing by visiting Oman
 Successfully multiplied revenue through marketing strategies
 Executed cost minimization policies resulting 20% revenue
increased
 Successfully taken ISO 9001 and PDO approval
Artistic Denim Mills, Karachi, Pakistan
DL1961- Premium Denim
2011 - 2013
Based in Karachi, ADM is a multinational company having high focus on USA Denim Market,
having their first class Brand DL1961 capturing elite class people, being manufacturer of denim
and leader that has about $2 billion annual revenue, operating in many countries having more
than 7,000 employees.
Executive Supply Chain
 Created and monitored order processing, packing lists and pick tickets.
 Focus on Master Scheduling and Master production scheduling.
 Selling reports to reflect the selling percentage of giant retailers like Macy’s, Neiman
Marcus, The Gap, Zappos, Piperlime, Von Maur, Bloomingdales, NJC, and Amazon.com
 Maintaining records of sending and receiving of inventories at Warehouse both Pakistan
and USA warehouse.
 Prepared weekly report and controlled stock discrepancies, shortages and stolen
inventories.
 Smooth hand on working with Warehouse Management Systems.
 Maintained and minimized the Reverse Logistics of rejected and damaged items.
 Implemented and supervised the Radio Frequency Identification (RFID) project.
 Maintaining Quick response time system.
 Ensure products movement from suppliers to retail outlets
 Analyze items and check the quality of materials before preparing them for dispatch
 Make sure all supplies are sent on due time
 Make sure goods reach the correct destination
 Monitor the stock levels
Pafars Company, Karachi City, Pakistan
2010-2011
Pafars Company is a leading Trading Company deals in britex-96, China Clay,epoxy, pergut s-20,
mio, solvent in Pakistan.
Executive Supply Chain
 Supervision of Logistics coordinators.
 Overview performance of third party material handling services.
 Monitor all correspondence between vendors and forwarders to ensure smooth handover
of the shipments.
 Review all shipping documents.
 Monitor movements of products in and out of the warehouse are in compliance to
company policy and procedure.
 Reviewing forwarders, import and export reports.
 Customs deposit refunds.
 Verifying and approving freight invoices.
 Analyzing and negotiating shipping cost with freight forwarders based on various
aspects inclusive of weight and volume of each shipment and country of origin.
Sui Southern Gas Company, Karachi City, Pakistan
2010-2010
Sui Southern Gas Company is Pakistan's leading integrated gas company. The company is
engaged in the business of transmission and distribution of natural gas in southern part of
Pakistan.
Intern – Procurement
 Support to the procurement staff in preparation of procurement plans for the office
and projects and their implementation monitoring.
 Support to the preparation documentation of procurement processes including
preparation and conduct of RFQs, ITBs or RFPs, bids or proposal evaluation
 Support to procurement staff in the preparation documentation of submissions to
the Contract, Asset and Procurement Committee (CAP) and Advisory Committee
on Procurement (ACP)
West Field Services, Karachi City, Pakistan
2009-2010
Pakistan Pest Management company that offers comprehensive Range of services designed
better environment and protected working environment.
Business Development Officer
 Prospect for potential new clients and turn this into increased business
 Plan approaches and pitches
 Build relationships with new clients
 Present new products and services and enhance existing relationships
 Forecast sales targets and ensure they are met by the sales team
 Track and record activity on accounts and help to close deals to meet these targets
 Identify opportunities for campaigns, products and distribution channels that will lead
to an increase in sales
 Present to and consult with mid and senior level management on business trends with a
view to developing new products, services and distribution channels
OTHER ACTIVITIES
Execution of the following events for Prakash Pump from very beginning of buying space, building
stand, purchasing raw materials till the end of event by building, managing, explaining and satisfying
visitors. Performed best in execution by high quality and maintaining brand image, keeping the
budget in line
 Infra Oman, from 20-22 October 2014 at Oman International Exhibition Centre- Oman
 The Big 5, from 17-20 November 2014 at World Trade Centre – Dubai
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THE BIG SHOW - from 30 March to 2 April 2015 at Muscat, Oman
Managing Social Media pages like Facebook, Twitter and website updating
EDUCATION
Masters of Business Administration, Emphasis on Logistics and Operations Management
IQRA University, Karachi, Sindh, Pakistan - From 2009 to 2012
Bachelors of Commerce
University of Sindh– From 2007 to 2009
PROFESSIONAL DEVELOPMENT
Certified Six Sigma- White Belt (Aveta Business Institute)
E-Member of APICS
Certified Supply Chain Professional (CSCP) (Exam on 19 March 2016)
AFFILIATIONS
Community of supply chain and operations management professionals
Toastmasters International
AREAS OF EXPERTISE
Expertise in Quantitative Techniques Analysis software like (SPSS) and (E-VIEWS) Proficient in
MS Excel Applications, MS. Word, MS PowerPoint, MS Front page
Adobe Photoshop CS5 Professional
Adobe Illustrator Professional
Presentation Skills
Analysis and Business Performance
Statistical Skills
Extensive knowledge of understanding Market Trends
LANGUAGES
Proficient in English (Speak, Read, Write) Beginner in Arabic (Speak)
Proficient in Urdu / Hindi / Sindhi (Speak, Read, Write)
OTHER DETAILS
Nationality: Pakistani
Hobbies: Reading books about Business Strategies & Meeting new people