1
Course Syllabus
(2nd
Semester, Academic Year 2014)
1. Course Code :
052 203
2.
Credits :
3 credits
3.
Course Name : International Marketing Channel Management and Logistics
4.
Course Provider: Khon Kaen University International College (KKUIC)
5. Course Instructor
Name:
Ms. Suwattana Sawatasuk
Position & Affiliation: Lecturer
Office Phone:
043-202-173
Mobile phone:
081-975-4036
Facsimile:
043-202-173
Email:
ssuwattana@kku.ac.th
Office hours:
Tuesday and Wednesday 9:00-12:00
Thursday and Friday 13:00-16:00
or by appointment
Name:
Mr. Peter Masters
Position & Affiliation: Lecturer
Office Phone:
043-202-173
Facsimile:
043-202-173
Email:
petmas@kku.ac.th
Office hours:
Monday and Thursday 13:00-16:00
Thursday and Friday 9:00-12:00
or by appointment
6. Prerequisite:
050 121 Principles of Marketing
7. Course Type:
Major Elective Course
8. Course Description:
General knowledge of international marketing channel, key functions and flows of marketing
channels, channel level, service sector channels, alternative channel arrangement, step of
channel-design decisions, international channel, channel management decision which
composes of selecting, training, motivating, and evaluating channel members, conflict
corporation and competition, managing channel conflict, ethical issues in channel relations,
and logistics management.
9.
Course Objectives
Students will gain an understanding of the general knowledge of international marketing
channel, channel-design decisions, channel-management decisions and logistics
management.
2
10. Course contents
Topics
1
2
3
4
General Knowledge of International Marketing Channel
 Key functions and flows of marketing channels
 Channel levels
 Marketing channels for services
 Alternative channel arrangement
 International channel
Channel-Deign Decisions
1) Analyze customers’ desired service output levels
2) Establish objectives and constraints
3) Identify major channel alternatives leadership and trust,
power and politics
4) Evaluate the major alternatives
Channel-Management Decisions
 Selecting channel members
 Training channel members
 Motivating channel members
 Evaluating channel members
 Conflict cooperation & competition
 Managing channel conflict
 Ethical issues in channel relations
Logistics Management
Total
Hours
Lecture Others
15
-
15
-
12
-
3
45
-
11. Learning and teaching approaches
Lecture, group & individual discussion, project assignment, presentation assignment,
quiz, other work assignments
12. Learning materials
PowerPoint presentations, handouts, published materials, business cases, and other
reading materials
13. Evaluation
No.
1
2
3
4
5
Criteria
Midterm Exam
Final Exam
Assignments
Quizzes
Class attendance and participation
Total
%
25
20
20
20
15
100
3
14. Eight Grades Evaluation
Grade
A
B+
B
C+
%
80-100
75-79
70-74
65-69
Grade
C
D+
D
F
%
60-64
55-59
50-54
below 50
15. Learning Resources
KKU central library
Website: http://home.kku.ac.th/ssuwattana/
E-learning
16. References
Rosenbloom, Bert. (2004) Marketing Channels: A Management View. 7th Ed. Canada:
South-Western.
Stern, L.W., El-Ansary, A., Coughlam, A.T. (1996) Marketing Channels. 5th Ed. New
Jersey: Prentice Hall.
Warren, K.J., and Green, G.C. (2011) Global Marketing. 6th Ed. New Jersey: Pearson
Prentice Hall.
17. Lecture Time
Section1: Class will be held on Wednesday (13:00-16:00) at Rm.B222
18. Attendance Requirements
In general, prepared and constructive participation in class is expected. Also students are
expected to attend all classes. Absences will affect your class attendance and participation grade.
Attendance records will be kept; it is student’s responsible to check your name for all classes
you attend with the instructor.
The followings will be concerned as an ABSENCE in this class:
Later than 10 minutes of late arriving (However, you can still sit in for the lecture
and in-class activities or assignments)
Wearing improper KKU uniform to the class without appropriate reason
Skip the class after checking attendance in the beginning of the class
19. Plagiarism
Plagiarism means using the ideas of someone else without giving them appropriate
attribution or reference to the original source which we count as an unethical practice by not
respecting the author of that original work. Students should read and become familiar with the
given KKUIC Plagiarism & Academic Honesty Policy in order to get better understanding in
plagiarism and avoid its penalties.
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