VISION STATEMENTS
COMPANY
STATEMENT
Ritz Carlton Hotels
We are Ladies and Gentlemen serving Ladies
and Gentlemen
Otis Lift Company
To rise unnoticed
Virgin Holidays
To provide the best holidays in the whole wide
world
New Zealand’s Post Office
Bringing people together
St John’s Ambulance Brigade
Pro fide. Pro utilitate hominum (For the faith.
For the service of mankind)
Tearfund
To see 50 million people released from material
and spiritual poverty through a worldwide
network of 100,000 local churches
Carillion
To make tomorrow a better place
Ford Motor Company (in the
early 1900’s)
Ford will democratise the automobile
Sony (early 1950’s)
Become the company most known for changing
the worldwide poor quality image of Japanese
products
Boeing (1950)
Become the dominant player in commercial
aircraft and bring the world into the jet age
Wal-mart (1990)
Become a $125 billion company by the year
2000
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COMPANY
STATEMENT
Disney
To make people happy
Marks and Spencer
To make aspirational quality accessible to all
Tesco
Our core purpose is to create value for
customers to earn their lifetime loyalty
Sainsburys
Our mission is to be the consumer’s first choice
for food, delivering products of outstanding
quality and great service at a competitive cost
through working faster, simpler and together
Manchester United
Turning fans into customers
Transport for London
A world class tube for a world class city
People love our clothes.
We will market the most appealing and widely
worn casual clothing in the world.
We will clothe the world
Levi Strauss
To be the world’s mobile communications leader
– enriching customer’s lives, helping individuals,
businesses and communities be more connected
in a mobile world
Vodafone
NEST ( a social enterprise that
produces solar powered
lanterns)
We strive to provide light to all parts of the
globe where no modern light has reached so far
NEBS
To be regarded as experts in awarding
management qualifications
Pepsi
Beat Coke
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COMPANY
STATEMENT
Komatsu
Maru C (Japanese for Encircle C. The C was for
Caterpillar, a main competitor of Komatsu as
makers of heavy machinery
Diageo
We make lips smile
Ronseal
Does what it says on the tin
Amnesty International
The Samaritans
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Our vision is a world in which every person
enjoys all the human rights enshrined in the
Universal Declaration of Human Rights and
other international human rights standards
Samaritans is available 24 hours a day to
provide confidential emotional support for
people who are experiencing feelings of distress
or despair, including those which may lead to
suicide
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