Kuwait University
College of Administrative Science
Dept. of QM & IS
Introduction to e-commerce (QM 351)
Assignment 2
Tasks to be done
Your tasks consist to do the following based on interview with the owner/ manager of the company
1- If you have already selected s Kuwait internet business model, then you need to complete
the following task by having an interview with the company manager; otherwise you need to
select a B2C Kuwaiti company, not already selected by your colleagues.
2- Before you organize such interview, you need to prepare a list of relevant questions.
3- Give a brief description of the company, type of e-commerce, date of creation, number of
employees, phases of company creation, feasibility studies, cost/ benefit study, etc.
4- Give details information about the web design, outsourcing design and maintenance (name
of the company that designed it), Total Cost Ownership (TCO), i.e. the total cost to own the
B2C web site, operate and maintain the web site.
5- List the components of TCO
6- Includes screen shoots of the products/ services of the company.
7- According to your interviewee, what is market (competitors, suppliers) and his customers (to
which segments they belong)? Does he monitor activities of his competitors? If yes, what
are these activities, and with what frequencies he performed them?
8- Does he spend money to maintain the web site? How much?
9- What kind of payment methods are available on the web site? What about improving these
current methods?
10- Does he monitor customer satisfaction? If yes how he performs it? Does he is a satisfaction
form to be filled in by his customers?
11- Ask visitors statistics (number of pages access, hits, web logs) over the last periods
(monthly vs. yearly), add also on an excel sheet the number of web site visitors (see
ALEXA) by country
12- According to your interviewee, what are the obstacles to promote e-commerce in Kuwait?
What are the opportunities? Do obstacles surpass opportunities or the opposite? Make a
detail description of these obstacles/opportunities in the Kuwait market.
13- This last task is your opinion about what recommendation can you propose him to improve
his business. For example, in order to increase its visitors what need to be done? Where to
advertise?
N.B:
 You need to report: a separate sheet that include the start time and the end time of the
interview
 Name and full address, mobile phone, e-mail of your interviewee
 His predisposition to visit our course/ college for experience sharing
Requirements [4 points]
- Work within the students' group to whom you were assigned.
- Return one hard copy written in MS Word and prepare a power point oral presentation
- Include your names, students ID and lecturer names, QM 351 in the first page, whilst your
solution in the next pages
- Deadline : see web site