Team 1: Jillian Crawford, Emily Dorris, and Jennifer Parsley
MKT 4358
Quiz Chapter 1
1. All of the following are stages that describe a company’s level of international marketing
involvement EXCEPT:
a.
b.
c.
d.
e.
Global Marketing
International Marketing
Regular Foreign Marketing
Limited Foreign Marketing
None of the above
2. Global awareness is a frame of reference that embodies______.
a.
b.
c.
d.
Tolerance of cultural differences
Knowledge of cultures and history
Knowledge of world market potentials and global economic, social, and political trends
All of the above are correct
3. The most effective way to control the influence of ethnocentrism and the SRC is to:
a.
b.
c.
d.
Learn at least two foreign languages to understand the cultural differences.
Reduce interaction with culturally diverse audiences.
Recognize their effects on our behavior
Ask for a second opinion in a decision-making scenario.
4. Which of the following statements is true regarding Regular Foreign Marketing?
a. Companies treat the world, including their home market, as one market.
b. The primary focus of operations and production is to service domestic market needs.
c. Sales may be made to trading companies as well as foreign customers who directly
contact the firm.
d. Companies in this stage seek markets all over the world and sell products that are a result
of planned production for markets in various countries.
5. _____ is the most challenging and important task confronting international marketers.
a.
b.
c.
d.
e.
Dealing with politics
International branding
Cultural adjustment
Caring for the environment
None of the above
6. At the global marketing level, market segmentation decisions are defined by:
a.
b.
c.
d.
National borders
Domestic demand
Income levels and usage patterns
Both a and b
7. The primary obstacles to success in international marketing are:
a.
b.
c.
d.
e.
Political and legal forces
Competitive and economic forces
A person’s self-reference criterion and an associated ethnocentrism
Both a and b
None of the above
8. Which of the following is the most critical difference between domestic marketing and
international marketing?
a.
b.
c.
d.
The change in corporate objectives
The change in marketing goals
The different concepts of marketing
The environment in which marketing plans must be implemented
9. Which of the following are considered domestic environment uncontrollables?
a.
b.
c.
d.
e.
Political and legal forces
Level of technology
The economic climate
Competitive and economic forces
All of the above
10. _____ is an unconscious reference to one’s own cultural values, experiences, and knowledge as a
basis for decisions.
a.
b.
c.
d.
Ethnocentrism
Self-reference criterion
Cognitive bias
None of the above
Answer Key:
1. d
2. d
3. c
4. b
5. c
6. c
7. c
8. d
9. e
10. b