PROJECT BRIEF
The project:
We at Apple iPhone will show Vanderlay Industries how to operate basic
functions and the online stock application on the iPhone.
Project objectives:
Needs to be measurable e.g. Increase sales from Vanderlay Industries by x%
in 2010.
We will explain how the Apple iPhone will benefit Vanderlay Industries in
terms of better time management, convenience and efficiency and provide an
overall advantage to the business.
Our team:
Reuben
Matt
John
Jamie
Caide
Senior Technical Officer
Sales and Marketing Director
Chief Executive Officer
Chief Financial Officer
Senior Planning Officer
Reason for project and its main components:
Vanderlay Industries is a company which deals in import export.
The director of Vanderlay Industries enjoys keeping up to date with the stock
market and watching the dollar as this has an effect on business.
However, he has encountered a problem. He, and his employees, are finding
it difficult to easily and conveniently access the stock market online. They are
often out and about on the road and are either having to come back into the
office to use their desktop computers or, if they have laptops, they are having
to access the online stock market usually from the confined space of their
vehicles and are having to awkwardly maneuver their bulky laptops with one
hand whilst managing a phone call in their other hand.
The director of Vanderlay Industries is looking for a convenient, quick and
easier way to access the stock market online so he has approached Apple
iPhone.
With iPhone, Apple has combined innovative hardware features with the
world’s most advanced mobile operating system to redefine what a mobile
phone can do. It combines three devices in one: a revolutionary mobile
phone, a widescreen iPod, and a breakthrough Internet device. All that and
more makes it the best phone you’ll ever use.
Due date:
December 2009
Location:
Gordon