Information pack
Youth Digital Intern
ActionAid doesn’t just tackle the
effects of poverty. We also change
what keeps people poor.
ActionAid improves people’s lives every
day. But we know that’s not enough. So
we work relentlessly to change whatever
is keeping them trapped in poverty. This
means we have a better chance of
ending poverty for good.
ActionAid is an international development
charity. Formed in 1972 we have been
growing and expanding to where we are
today - working with over 13 million of the
world's poorest and most disadvantaged
people in 42 countries worldwide.
Photo by Gideon Mendel/Corbis/ActionAid
ActionAid Youth Engagement Team
ActionAid's Youth Engagement Team has been inspiring young people to fight global poverty since
2001.
Our youth arm, Bollocks to Poverty, gives young people the chance to campaign on issues like
hunger and climate change, or fundraise for ActionAid through music and creativity.
Our online channel and social networking sites enable young people to explore global issues and
connect with young people worldwide.
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Role title:
Youth Digital Intern
Division:
Communications
Department:
Schools and Youth Engagement
Reporting to:
Youth and Learning Digital Content Producer
Role purpose:
To maximise the Youth Team’s online social networks. Research
influential youth websites and help develop and implement traffic
improvement activities.
Key contacts:
(internal and
external)
Internal: Youth and Learning Digital Content Producer, Youth
Engagement Team members, Website and EComms Manager, other
Digital Communications team members.
External: Social network users, education and youth related websites
editors, ‘key influencers’ e.g. trusted external bloggers.
Date:
Jan 2010
Key accountabilities
Key elements
Social Networks

Helping to grow ActionAid’s youth (‘Bollocks to Poverty’)
social networks - updating content and recruiting new
followers and friends.

Help to create and implement promotional activities that
will engage a youth audience.
Research

Research potential partnerships with influential music,
news and youth activism bloggers and websites.
Seeding

Promote ActionAid’s online youth content to influential
bloggers and websites.
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Required skills, knowledge and experience:

Solid experience of using Facebook and MySpace in a personal or professional capacity.

Experience of using YouTube and Twitter.

Familiarity with features, functionality and etiquette of all the above social networking
platforms.

An understanding of the possibilities of social media, especially in engaging young people.

An interest in online trends.

Good writing skills.

A commitment to ActionAid UK’s vision, mission and values.
Desired skills, knowledge and experience:

Experience of using Facebook to promote a brand/cause

Experience of writing blogs, or writing for the web.

Experience of uploading live web content (e.g. twittering, video blogging or blogging from
events)

Knowledge of news or youth activism bloggers and websites.

Interest in new music, festivals and gigs.

Awareness of online trends.
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Terms and conditions of employment at ActionAid International
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Contract Status:
Place of work:
Salary:
Grade
Probation period:
Notice period:
Working hours:
1 day per week for 6 months (fixed)
Hamlyn House, Macdonald Road, London N19 5PG
£3,500 - £4,000 per annum
1
3 month
1 week during probationary period, 1 month thereafter
1 day per week
Interested in applying? Please submit your C.V and covering letter to jobs@actionaid.org quoting
Youth Digital Intern quoting reference 1001-04
ActionAid warmly welcomes applications from all sections of the community and we aim to promote
diversity.
Closing date: Friday 5th February 2010
Interviews: W/B 8th February 2010
Registered charity number: 274467.
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