Marketing a Sports Drink
For this project you will be marketing a new sports drink created by RJF Beverage
Company. An explanation of what your supervisor expects is outlined on page 36
and 37. You will work with the students at your table.
Your company is a small regional drink producer. Your product will be aimed at a
niche market in your region. You will not be competing nationally with Gatorade
or Powerade. You group will create a container, drink logo, company logo to use
for this project.
You will need to turn in a report of more than one page outlining your Product
ideas, Place suggestions, Price recommendations, and Promotion ideas. Also,
your report should include background research on the sports drink market.
Your group will make a PowerPoint presentation to the class outlining your
findings and recommendations. This presentation should be at least 5 minutes in
length with a minimum of ten slides.
Evaluation
Possible points Points earned
Background research
15
Target Market
15
Product ideas
10
Place suggestions
10
Price recommendations
10
Promotion ideas
10
Class presentation
PowerPoint
10
Verbal
10
Total
90