Detailed Show Outline with Extra Verbiage
SHOW STARTS
“Okay ladies, before we get started, I want a quick show of hands. How many of
you have never been to a Premier Designs Jewelry Show before?
Well, you are in for a treat because today is all about FUN, FASHION,
FRIENDSHIP and Jewelry! I want you to relax….leave your worries behind, and
just enjoy the next few minutes learning more about fashion and what is “in” for this
season. There isn’t one bit of pressure for you to do anything, and really, the goal
here today is for you to have fun. I know that’s what keeps me coming to do the
shows….knowing that I am going to get together with some wonderful women and
have fun. So, let’s get started.
Throughout the show, we’re going to play a game and walk through a guest survey.
If you will get that survey out right now and just fill out the top portion with your
personal information. That will save us some time later. (Give them just a minute
for this – keep their attention. Don’t let them fill out the whole survey.) Once
you’ve filled out the top part, just put the survey down and reach for your purse
because we are going to play a game with it.
Explain the Purse Game – They can also make more “play money” by making us
LAUGH or by making me happy! 
W - WELCOME
Introduce Self
Guests introduce themselves and give two descriptive words about the Hostess &
what she would do with an extra $1,000/month. Thank Hostess – Present the hostess
with the piece of jewelry/gift that she chose at the previous show for playing the
PLAY game.
F – FASHION & FIRST IMPRESSIONS
Ladies, did you know that within the first 30 seconds of meeting us, people have
formed almost a dozen assumptions about us, just based on our appearance! We
don’t like to think that that is true, but our minds work so quickly, that just a few
seconds is all it takes for opinions to be formed. So, if we want to make that
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impression represent who we really are, we need to show on the outside what is on
the inside – a very “pulled together woman of confidence”! We want to look
polished!
A current haircut with vibrant color, a natural makeup finish and eye-catching
accessories are your 3 key secrets to a polished or pulled together look!
Have you heard that most women only wear about 20% of the items that are in their
closets...(smile) Do you? And experts tell us that women should spend 2/3rds of our
wardrobe budget on accessories because that is what is going to catch the eye first
and holds a lasting impression! To be current, keep your outfits more inline with a
monochromatic look and change your look with accessories. Your jewelry will take
you from being dressed to being well-dressed!
Ladies, I can’t help you with your hair or your make-up, but I DO have some
fabulous jewelry to show you.
J – JEWELRY
Premier Designs is High Fashion jewelry. It is the bridge between costume jewelry
and fine jewelry. This is not something that will be passed along to the next
generation, but it is high quality and similar to what is found in the major department
stores. In fact, about 75% of jewelry purchased today is high-fashion jewelry.
Now, ladies, we know that you can shop for jewelry anywhere in stores and even online. We hope that you will love that our jewelry comes with personable jewelers
like me who sincerely care about you and want to help you with your jewelry wants
and needs. Also, we have what is called our Golden Guarantee.
Premier’s Golden Guarantee is this: Within the first 60 days of purchase, Premier
Designs will gladly replace an item with a manufacturing defect at no charge with
proof of purchase. After 60 days, Premier Designs will gladly replace an item with a
manufacturing defect for a service charge of $5.00 plus tax. Normal wear and tear is
excluded.
Now, let me show you some of our fabulous jewelry.
(Model jewelry either on guests or on a “Mandy.”)
H – HOSTESS PLAN
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Ladies, now that you have seen our beautiful jewelry, let me show you how you can
get it for FREE! You are not going to believe how much free jewelry Premier gives
you just for having your friends over for a fun girls night or afternoon out, letting me
set up my jewelry, putting out a plate of cookies, and having fun playing “dress up”
with your friends! It’s so easy, and you’ll LOVE IT! For this next part I need two
volunteers….
Kathy Allen Show Skit #1 (Booking activity) then,
Do the PLAY GAME: Have your volunteer with the stack of boxes go around and
give one box to each guest.
Now, ladies, you each have a box in your hand – Don’t open it! – We’re going to
play another quick game! We’ll come back to the other money game, so don’t
worry! I call this the PLAY game because you ALL get a chance to PLAY!
First, let me tell you about two featured items for this game. They are the beautiful
tennis bracelet and the Premier charm bracelet (describe and “sell the sizzle.” Have
the hostess walk around with them on her wrist and show each guest.) If you play
this game, then you are guaranteed to win one of the two featured items.
I’m going to come around and ask you if you want to play. It’s okay if you don’tjust hand me back your box.
But, if you do want to PLAY, hold on to the box because you’re guaranteed to win
one of these fabulous featured items. And you are the REALLY BIG WINNER
because not only will you receive the free featured item, but I will come to your
home or office with all this jewelry to have fun with your friends, and you’ll earn all
that FREE JEWELRY I just told you about!
(Go around the room and say….)
Would you like to play? (smile)
That’s okay, you can always change your mind…or that’s okay, you can think about
it, no worries!
Keep moving. If they hesitate, just say, “just thing about it, and I’ll come back”.
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Okay, everyone who played, open your box. Woohoo! You get to choose which of
the featured items you would like for me to bring to your show!
Ladies, please everyone get your Guest Survey out again, and let’s look at #2 on the
survey. If you played my game, then check “yes” and write in the box below which
featured item you want me to bring to your show. If you think you might want to
have a show but you just don’t know when, check “later.” If you know that you’d
never ever in a million years like to get free jewelry, then check “no”. For those of
you who checked “yes”, I’m so excited! We just need to pencil in a date before you
leave, so _________ hostess can get credit.
Well, we have one more letter to do before we go shopping, so get those purses out
again!
B – BUSINESS
Ladies, “B” stands for “Business.” How many of you know someone who could use
an extra $1,000 dollars a month? (Raise your hand while saying this.) Or how many
of you could use an extra $1,000 a month yourself? The reality is…we ALL know
someone who can use it, whether it’s to pay for the increased cost of gas, or to make
a car payment, or to send a kid to college, or to save for retirement, or to get out of
debt…or maybe even to just be able to have extra income for vacations or for fun
money. Regardless of what the need is, financial experts tell us that it’s just wise to
have an extra stream of income. Even if you’re not even remotely interested in this
type of business for yourself, you may not realize that Premier does not advertise at
all, so the only way someone can learn about us is through word of mouth. So, I
want you to know just a little bit about our business, so you can pass it along to
someone that you know or that comes across your path who might have a need. Or,
you might even have a need yourself. Either way, I LOVE REFERRALS, and I can
keep you in free jewelry for years if you refer people to me. Premier is a wonderful
option for all different types of people.
 Sponsoring Activity (Ask it Basket or Big Money)
Ladies, now that you have heard a little bit about Premier, I have a very special gift
just for you. It’s a Premier Gift Card for $25 in free retail jewelry, just for letting me
tell you more about Premier. You can activate the card just by calling me to figure
out when and where we can get together for coffee. Now, how many of you would
ever consider NOT spending a Target gift card you’ve been given? Of course not!
That’s why I’m giving you this gift card….because I want you to use it! Even if this
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business isn’t for you, remember…I love referrals, and we’ll get to have coffee
together! (Pass out the gift cards).
And, ladies, for those of you who can put a date on my calendar TONIGHT, you
will receive a STUNNING black & white tennis bracelet! (Or you can offer a
different gift/incentive. Walk around and “sell the sizzle!”)
CLOSE THE SHOW
Well, ladies, let’s finish the Guest Survey. I’m going to do a drawing for them. If
you would like an information packet for you or for someone you know, just check
“yes.” I have something that you can take home tonight, and when we get together,
I can explain a little more and can help answer any questions that you have.
Now, let’s count your money.
Give the prize to the one with the most money (tote bag)
Do a drawing for the Guest Survey (small polishing cloth or other gift)
Ladies, Let’s GO SHOPPING!
Pass out catalogs
Explain any incentives
How to fill out the order form
Payment methods – check written to me, visa, mc, discover
When and how the jewelry will arrive
Tell them to PLAY in the jewelry and try it on.
Gather your things quickly with Guest Surveys and set up on a kitchen counter or
somewhere that you can help with jewelry and do check out. Divide the surveys
quickly to see who wants to book a show and who wants a business packet. Help the
women put the jewelry on and make suggestions. Ask each person if she knows
someone who has a need for the info packet. Get dates for future shows and give
Hostess packet with one or two catalogs for each booked show.
After the guests leave, quickly pack up the jewelry first, then quickly go over the
Hostess Benefits Worksheet with hostess. You will call the hostess in a couple of
days for her additional orders and her personal order. (If possible, have her fax both
front and back of worksheet to you to make it easier and quicker for both of you.)
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