PRODUCT LIFE CYCLE
Put the following products on the Product Life Cycle (PLC):
1.
2.
3.
4.
5.
6.
7.
8.
9.
Compact Discs
DVD’s
IPhone
IPad
Cell phones
Cigarettes in North America
Cigarettes in the developing world
Kit-Kat and Aero chocolate bars
PC greenest shopping bag
1
Here are the products plotted in the PLC. You may disagree
with some of the positioning. However, the exercise
demonstrates the way in which marketers would use such a
tool.
Cell phone
Kit Kat & Aero
I phone
CD’s
Cig Develop
Cig. NA
PC green
bag
IPAD
2
Put the following products on the Product Life Cycle (PLC).






MS-DOS.
Internet Telephones (WAP or 3G).
Handheld personal communication smartphones.
Play Station 3.
Quad computer processors.
Fax machines.
3
Here are the products plotted in the PLC. You may disagree
with some of the positioning. However, the exercise
demonstrates the way in which marketers would use such a
tool.
PS3
quad
Smart phones
3G wireless
fax
MS-dos
PC green
bag
1. Think of a technological device that is in the
introduction stage of the PLC.
2. What do you think the trend is regarding the length of
the PLC with respect to technology?
3. Think of a product / brand that has plateaued and
remained at maturity for decades.
4
Think of some other goods and services
to challenge another group as to where
they are on the PLC – but be prepared
to support your answer!
5